Sedu Pro Ionic Ceramic Tourmaline Flat Iron (1 1/2")
Folica stands behind every product we sell and we honor all manufacturers' warranties. For all electrical appliances we offer complete protection. If you experience any problem with an item purchased from us and it's still under the warranty period, all you have to do is fill out our Warranty Replacement form, send us the items plus a small shipping and handling fee and we will take care of the rest. We'll repair or replace your item with a new product or a Folica Certified Refurbished product. It's that simple.
Rated the Best Hair Straightener on the market and preferred by top hair stylists around the world, Sedu flat iron straightens, smoothes and tames frizzy for long-lasting results. Sedu's patented ultra-smooth ceramic/tourmaline technology guarantee smooth straightening motion without pulling or breaking of hair. Includes free heat resistant case. Sedu is receiving rave reviews. A customer recently wrote in to say "I had this iron for over 2 years and it still works wonders. Makes hair shiny and lustrous, no damage to hair and easy to use. This is the only brand of flat irons that I use. It's worth every penny!"
|Highest Quality Tourmaline Infused Plates||Sedu's Ion-rich plates reduce static, eliminating frizz so you get shinier, smoother hair|
|1.5 Inch Plate Design||Sedu's unique width creates faster results|
|2 Year Warranty||Sedu stands by its world class, professional grade
|Unique Polishing Process||Flawlessly smooth plates for shinier, healthier hair without pulling or breakage|
|Exclusive Infra Red Heat Technology||Sedu seals in hair's natural moisture to give you extra shine and luster|
|Exclusive Heat Optimization Technology||Protects hair from high heat damage|
|Ergonomic Design||Easy to hold, handle and manipulate|
|Ultra Lightweight||The body is made of lightweight, high strength composite materials that are commonly used in aerospace industries|
|Adjustable Temperature Control||Get the right temperature that delivers the best look while protecting your hair from heat damage|
|Faster heat time||Sedu reaches temperature target faster than ordinary
flat irons; get to your target temperature in 25 seconds
|Professional Grade and Length Power Cord||Makes Sedu easier to use and more durable than ordinary flat irons|
|Adjustable Temperature Control||370-400°F (course, very thick, ethnic)
350-370°F (wavy, curly)
330-350°F (normal, textured)
300-330°F (thin, easy to curl)
240-300°F (fragile, very fine)
2010 EDITOR'S CHOICE
FOR BEST STRAIGHTENER
Sedu flat irons were a huge hit backstage at this year's Emmy Awards. Several celebrities including Geena Davis, Kathy Griffin, Jennifer Love Hewitt, Annette Benning, Debra Messing, Stockard Channing, Candice Bergen, Lisa Kudrow, Kyra Sedgwick, Jaime Pressly, Megan Mullally and Jane Kaczmarek received Sedu Flat Irons.
Sedu was also a popular item backstage at the 2006 Fashion Rocks Week, a NYC star-studded week that celebrates the best in both the fashion and music industries. Backstage guests included Christina Aguliera, Beyonce, Bon Jovi, Jamie Foxx, Faith Hill, Tim McGraw, The Black Eyed Peas, Jay-Z and Kanye West; as well as other top performing artists.
How-to & Styling Tips
- Place the appliance on a heatproof mat.
- Plug the appliance into a wall outlet (110V/120V, 50/60 Hz).
- Select temperature setting.
- Move the switch to "ON" position. (The styler will be ready to use in 40 - 60 seconds when light starts blinking)
- When lowering the temperature, light will temporarily go off while cooling down. Styler is ready to use again when light is blinking.
- Turn the power off after usage.
Allow appliance to cool and keep out of reach of children. NEVER wrap cord around the iron since this will cause cord to break prematurely. Avoid jerking bending or twisting cord, especially at plug and iron connection points. A heatproof pouch is suggested for storing purposes. Do not store iron at full heat in pouch, allow to cool. Unplug iron prior to storing in pouch.
DO NOT USE VOLTAGE CONVERTER with flat. This may be damage the flat iron.
Folica stands behind the authenticity of everything we sell. Since 1998, Folica has made it our mission to provide you with an outstanding selection of hair and beauty products at highly competitive prices.
Most Helpful Reviews
okay, so i'm an african american with naturally kinky, curly hair. it's very very thick and hard to manage. i used to use the maxiglide and it was a complete waste of money. after buying the sedu i wa… Read More
Was this post helpful?
Ask & Answer
Does this straightener have an automatic shut off if left on? Thanks. Read More
Was this post helpful?