Free Shipping Over $50

Rowenta Straight Express 1" Flat Iron

The Rowenta Straight Express Flat Iron is a 2-in-1 professional straightening tool that stretches and straightens the hair for superior smoothness and shine.
Save 18% + Free Shipping
In Stock
Ships within 24 hours

As Seen In




Max Temperature:
  • 450 Degrees Fahrenheit
  • 1 Year(s)
  • Titanium
  • Tourmaline
  • Ceramic
  • 120
Cord Type:
  • Swivel Cord
Included Bonus:
  • Pouch
Technology :
  • Ionic
  • Infra-red
  • Digital
  • Plate Comb
Plug Type:
  • Standard
Plate Size:
  • 1 Inch

Folica's Warranty

Folica stands behind every product we sell and we honor all manufacturers' warranties. For all electrical appliances we offer complete protection. If you experience any problem with an item purchased from us and it's still under the warranty period, all you have to do is fill out our Warranty Replacement form, send us the items plus a small shipping and handling fee and we will take care of the rest. We'll repair or replace your item with a new product or a Folica Certified Refurbished product. It's that simple.

View Folica's Warranty Refund Policy in full




Sitewide Offers and Discounts cannot be applied to this item.

Rowenta Straight Express Flat Iron with patent-pending 3D Technology and heated ceramic teeth helps comb, stretch and straighten in three dimensions with one single pass for immediate results.

The tri-material plates infused with ultra-resistant titanium and coated with tourmaline-boosted ceramic naturally emitting gentle infrared ionic heat for visibly smoother, shinier professional results.

The advanced ionic generator for best-in class frizz elimination, shine and body.


  • 2-in-1 Straight and Stretch Technology for single pass smoothing
  • Ionic Generator
  • Ceramic Titanium Tourmaline plates
  • Ionic generator
  • Anti-static
  • LED Display
  • Floating plates
  • 30 second fast heat up
  • 450F max temp
  • 1" Slim plates
  • Locking system for travel and storage
  • Includes heat resistant pouch
  • 1 Year warranty
Brand: Rowenta
Model No: SF7228U2
Folica SKU: 010095
Weight: 2.5 lbs
Warranty: 1 year - Details
100% Guaranteed Authentic

Most Helpful Reviews

Fastest Straightener With Impeccable Results

The heating comb gives it a huge edge over all the regular flat irons I have used, whether cheap or expensive. It really takes only one pass, even on my thick curly hair. The shine it gives is also ou… Read More

from Nyc - Apr 29, 2014
6 out of 6 shoppers thought this review was helpful.

Was this post helpful?


Ask & Answer

Have you used this product to get out of a hairy situation? Leave a note here.

You may also like
  • Rowenta Inspiration Pro Dryer

    Rowenta Inspiration Pro Dryer

    Rowenta Inspiration Pro Dryer is a professional ionic ceramic dryer with auto sensor technology, AC motor and powerful 1875 watts.

    Old Price: $200.00 New Price: $159.99
    Free Shipping
  • Rowenta Versa Style Styling Iron

    Rowenta Versa Style Styling Iron

    The Rowenta Versa Style Styling Iron does the work of 5 salon tools - flat iron, roller set, and 3 curling irons for tight to loose curls and waves.

    Old Price: $200.00 New Price: $159.99
    Free Shipping
  • Rowenta Curl Active Curling Iron

    Rowenta Curl Active Curling Iron

    The Rowenta Curl Active Curling Iron makes curling a cinch with the professional self-spinning motorized barrel.

    Old Price: $200.00 New Price: $149.99
    Free Shipping
Server Name