25% off site wide. 35% off Theorie.
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  • #top 10 / #stylist fav

    BaByliss PRO Nano Titanium Straightening Iron features an ionic generator and electronic temperature controls that makes flat ironing your hair simple and quick.

    Old Price: $139.00 New Price: $120.00
  • #secret weapon / #luxury

    Sultra's "The Seductress" Flat Iron has three temperature settings designed specifically for fine, normal or think hair allowing you to curl, wave, or flatten your hair to continually keep them guessing!

    New Price: $210.00
  • #luxury / #tri-zone™ tech

    The ghd eclipse™ is a ground-breaking new styler that styles faster with less heat. Now you can have less heat, hotter hair!

    New Price: $245.00
  • #stylist fav / #professional

    Create sleek, smooth styles and straightening with the Croc 1 Black Nano Titanium Flat Iron. Infrared heat and black titanium plates style in a single pass.

    New Price: $120.00
  • #extra long plates

    The BaBylissPRO Nano Titanium Ultra-Thin Straightening 1" Iron is sleek and powerful, allowing you to straighten or style your hair quickly and easily.

    Old Price: $139.00 New Price: $120.00
  • #tourmaline / #vibrating

    Brocato's VibraSTRAIT Oscillating 1" Flat Iron creates smooth, wavy or curly styles without snagging hair thanks to their vibrating tourmaline ceramic plates.

    New Price: $124.95
  • #titanium / #professional

    The CROC 1" Infrared Flat Iron is internationally patented to combine ceramic, tourmaline, titanium and infrared technology. The tri-plate design provides 3x the smoothing power than other irons. This is the perfect tool for all hair types and is especially great for coarse or color treated hair.

    New Price: $160.00
  • #long hair / #jojoba

    Hot Tools NexGen 1" Flat Iron

    New Price: $99.99
  • #luxury / #classic

    The ghd Gold Professional 1" Styler is ghd's sleekest styler ever, with a cooler, lighter body, smoother plates, and an bonus protective plate guard for storage and travel.

    New Price: $225.00
  • #extra long plates / #ionic

    The BaBylissPRO Nano Titanium Ultra-Thin Straightening Iron now with 1 ½” plates. Light weight and extended-length makes straightening or styling thick or long hair simple.

    Old Price: $139.00 New Price: $120.00
  • #dual voltage / #auto shutoff

    The NEW Croc Premium Black Titanium flat iron is an update on the classic Croc flat iron, with quite a few more bells and whistles!

    New Price: $165.00
  • #long hair / #ceramic

    Sedu has created the most technologically advanced styling iron for smooth, lustrous hair every time.

    Old Price: $250.00 New Price: $100.00
  • #stylist fav / #long hair

    ghd Gold Professional 2" Styler will style your hair faster and more efficiently with 2" wide plates, a cooler and lighter body, rounded barrel, and contoured plates.

    New Price: $225.00
  • #buzzworthy / #premium

    Discover the brilliant new standard of smooth with the Saga II TitanSculpt™ 1½" Flat Iron, by Theorie. TitanSculpt™ Flat Iron plates are individually molded from solid titanium for faster heat conduction then over-glazed with fine ceramic for perfectly consistent heat. Hot spots, microscopic pits and friction are eliminated, for plates with the power to create faster, smoother longer-lasting hairstyles.

    Old Price: $185.00 New Price: $165.00
  • #auto shutoff

    Panasonic Nanoe Flat Iron. Invisible Nanoe, Visible Results.

    Old Price: $129.99 New Price: $70.00
  • #stylist fav / #digital

    Discover the brilliant new standard of smooth with the Saga II TitanSculpt™ 1" Flat Iron, by Theorie. TitanSculpt™ Flat Iron plates are individually molded from solid titanium for faster heat conduction then over-glazed with fine ceramic for perfectly consistent heat. Hot spots, microscopic pits and friction are eliminated, for plates with the power to create faster, smoother longer-lasting hairstyles.

    Old Price: $185.00 New Price: $165.00
  • #thick hair / #ultra lightweight

    With the Amika Titanium Glide Digital Styler you can create silky smooth strands, tousled waves, or retro curls with ease.

    New Price: $140.00
  • #shine / #TitanSculpt

    Discover the brilliant new standard of smooth with the Saga II TitanSculpt™ 1" Flat Iron, by Theorie. TitanSculpt™ Flat Iron plates are individually molded from solid titanium for faster heat conduction then over-glazed with fine ceramic for perfectly consistent heat. Hot spots, microscopic pits and friction are eliminated, for plates with the power to create faster, smoother longer-lasting hairstyles.

    Old Price: $185.00 New Price: $175.00
  • #dry & damaged / #argan oil

    The Cricket Ultra Smooth Styling Iron has ceramic coated plates infused with Keratin protein and Argan oil.

    New Price: $89.95
  • #folica steal / #wet/dry

    The BARBAR 2200 Titanium-Ionic Flat Iron can be used on wet or dryer hair to reduce styling time without burning or damaging the hair. Equipped with titanium plates, the BARBAR 2200 lasts longer and is kinder to the hair than ceramic or tourmaline flat irons, heating up evenly use after use! With its silver, sleek design and 1" plates, this flat iron is perfect for short to medium length hair. An ionic charger tames frizz and adds shine to hair.

    Old Price: $150.00 New Price: $60.00
  • #long hair / #vibrating

    Brocato's VibraSTRAIT Oscillating 1 3/4" Flat Iron creates smooth, wavy or curly styles without snagging hair thanks to their vibrating tourmaline ceramic plates.

    New Price: $124.95
  • #thick hair / #dual voltage

    The Barbar 2300 Ionic Charger Flat Iron can be used on either wet or dry hair to reduce styling time without burning or damaging hair, due to the ionic ventilation holes that seal in moisture.

    New Price: $99.99
  • #long hair / #digital

    The BaBylissPRO Nano Titanium Straightening Iron 1¾" features an ionic generator and electronic temperature controls that makes flat ironing your hair simple and quick.

    Old Price: $139.00 New Price: $120.00
  • #award-winning / #thick hair

    Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

    New Price: $130.00
  • #great value / #titanium

    The Croc Skin Pink Flat Iron & Croc Clip Set is the perfect gift for those who desire sleek, smooth hair.

    Old Price: $99.00 New Price: $90.00
  • #buzzworthy / #professional

    The Solia Professional Flat Iron features 1¼" floating ceramic plates, that evenly distribute heat for flawless results every time. With a variable temperature range from 170°F - 450°F and tourmaline technology, this iron produces the perfect level of heat for soft, shiny, hassle-free hair in no time flat!

    New Price: $70.00
  • #editors' pick / #must-have

    Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

    New Price: $130.00
  • #tourmaline / #textured plates

    The HAI 1.0 NEO Styling Iron is designed specifically for damaged, color or chemically treated hair as well as fine to medium hair.

    New Price: $109.99
  • #thick hair / #classic

    Create sleek, smooth styles and straightening with the Croc 1 Titanium Flat Iron. Infrared heat and titanium plates style in a single pass.

    New Price: $125.00
  • #long hair / #curved plates

    The 2" crescent moon shape of the HAI elite Tong makes it ideal for creating circular smooth shapes, flipping hair up and under as well as creating waves and alternating curls on medium to long hair.

    New Price: $129.00
  • #thick hair / #argan oil

    The Cortex Professional Steamliner Vapor-infusing iron redefines the possibilities for achieving salon-perfect hair in your own home!

    New Price: $120.00
  • #coarse hair / #extra long plates

    HAI Performance Titanium XL Styling Iron

    New Price: $99.95
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