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  • #bestselling / #professional

    Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

    Old Price: $175.00 New Price: $150.00
  • #great value / #thick hair

    The Solia SuperHot Professional Titanium Flat Iron delivers the optimal amount of heat for all hair types - from fine, delicate locks to the most complex and multi-textured hair. Ionic technology eliminates frizz by sealing in moisture, for the ultimate sleek and shiny finish. Titanium plates instantly deliver perfectly distributed heat with the first pass to drastically reduce styling time and damage and is ideal for keratin treatments.

    Old Price: $130.00 New Price: $100.00
  • #editors' pick / #TitanSculpt

    Discover the world’s most luxurious styler with the power to transform styling into a fine art, the Quantum Flat Iron, by Theorie. Flawlessly engineered to protect hair from inside and out, the Quantum’s ultra-smooth plates handle hair like fine silk and heat strands from the inner core to increase moisture retention. Cuticles are sealed—creating sleek glossy hairstyles that are divinely silky and frizz-free.

    Old Price: $225.00 New Price: $195.00
  • #stylist fav / #digital

    Discover the brilliant new standard of smooth with the Saga II TitanSculpt™ 1" Flat Iron, by Theorie. TitanSculpt™ Flat Iron plates are individually molded from solid titanium for faster heat conduction then over-glazed with fine ceramic for perfectly consistent heat. Hot spots, microscopic pits and friction are eliminated, for plates with the power to create faster, smoother longer-lasting hairstyles.

    Old Price: $185.00 New Price: $165.00
  • #award-winning / #thick hair

    Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

    Old Price: $150.00 New Price: $130.00
  • #buzzworthy / #premium

    Discover the brilliant new standard of smooth with the Saga II TitanSculpt™ 1½" Flat Iron, by Theorie. TitanSculpt™ Flat Iron plates are individually molded from solid titanium for faster heat conduction then over-glazed with fine ceramic for perfectly consistent heat. Hot spots, microscopic pits and friction are eliminated, for plates with the power to create faster, smoother longer-lasting hairstyles.

    Old Price: $185.00 New Price: $165.00
  • #TitanSculpt / #shine

    Discover the brilliant new standard of smooth with the Saga II TitanSculpt™ 1" Flat Iron, by Theorie. TitanSculpt™ Flat Iron plates are individually molded from solid titanium for faster heat conduction then over-glazed with fine ceramic for perfectly consistent heat. Hot spots, microscopic pits and friction are eliminated, for plates with the power to create faster, smoother longer-lasting hairstyles.

    Old Price: $185.00 New Price: $165.00
  • #editors' pick / #TitanSculpt

    Discover the world’s most luxurious styler with the power to transform styling into a fine art, the Quantum Flat Iron, by Theorie. Flawlessly engineered to protect hair from inside and out, the Quantum’s ultra-smooth plates handle hair like fine silk and heat strands from the inner core to increase moisture retention. Cuticles are sealed—creating sleek glossy hairstyles that are divinely silky and frizz-free.

    Old Price: $225.00 New Price: $195.00
  • #lightweight / #wet/dry

    Equipped with 1½” titanium plates and a maximum temperature setting of 450°F, the Barbar 2600 titanium-ionic flat Iron can be used on wet or dry hair to reduce styling time without damaging hair. Designed with ionic ventilation holes that help seal in moisture, this professional styling tool performs better and is kinder to your hair than ceramic or tourmaline flat irons, and can be used easily, effectively and quickly!

    Old Price: $170.00 New Price: $96.00
  • #long hair / #jojoba oil
    New Price: $100.00
  • #ceramic / #travel friendly

    TRIFECT FUSION - Utilizes advanced heat to deliver perfectly styled hair without damage caused by heat spikes.

    Old Price: $94.00 New Price: $64.00
  • #ceramic

    TRIFECT FUSION - Utilizes advanced heat to deliver perfectly styled hair without damage caused by heat spikes.

    Old Price: $94.00 New Price: $64.00
  • #great value / #ceramic

    TRIFECT FUSION - Utilizes advanced heat to deliver perfectly styled hair without damage caused by heat spikes.

    Old Price: $94.00 New Price: $64.00
  • #thick hair / #dual voltage

    The Barbar 2300 Ionic Charger Flat Iron can be used on either wet or dry hair to reduce styling time without burning or damaging hair, due to the ionic ventilation holes that seal in moisture.

    Old Price: $165.00 New Price: $100.00
  • #all hair types / #straightening

    The Sedu Revolution Compact Styler, take it anywhere you go!

    Old Price: $50.00 New Price: $20.00
  • #folica steal / #wet/dry

    The BARBAR 2200 Titanium-Ionic Flat Iron can be used on wet or dryer hair to reduce styling time without burning or damaging the hair. Equipped with titanium plates, the BARBAR 2200 lasts longer and is kinder to the hair than ceramic or tourmaline flat irons, heating up evenly use after use! With its silver, sleek design and 1" plates, this flat iron is perfect for short to medium length hair. An ionic charger tames frizz and adds shine to hair.

    Old Price: $150.00 New Price: $72.00
  • #thick hair

    Create sleek, smooth styles and straightening with the Croc 1 Titanium Flat Iron. Infrared heat and titanium plates style in a single pass.

    New Price: $125.00
  • #editors' pick / #must-have

    Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

    Old Price: $150.00 New Price: $130.00
  • #folica steal / #professional

    Sedu Revolution Styling Iron features revolutionary technologies that allow you to create any hairstyle imaginable with half of the time and virtually no damage

    Old Price: $160.00 New Price: $64.00
  • #bestselling / #folica steal

    Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability. Its hair styling tools have always been developed with a focus on long-term maintenance of healthy hair.

    Old Price: $100.00 New Price: $75.00
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