25% off site wide. 35% off Theorie.
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  • #great value / #thick hair

    The Solia SuperHot Professional Titanium Flat Iron delivers the optimal amount of heat for all hair types - from fine, delicate locks to the most complex and multi-textured hair. Ionic technology eliminates frizz by sealing in moisture, for the ultimate sleek and shiny finish. Titanium plates instantly deliver perfectly distributed heat with the first pass to drastically reduce styling time and damage and is ideal for keratin treatments.

    New Price: $100.00
  • #must-have / #editors' pick

    Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

    New Price: $130.00
  • #editors' pick / #TitanSculpt

    Discover the world’s most luxurious styler with the power to transform styling into a fine art, the Quantum Flat Iron, by Theorie. Flawlessly engineered to protect hair from inside and out, the Quantum’s ultra-smooth plates handle hair like fine silk and heat strands from the inner core to increase moisture retention. Cuticles are sealed—creating sleek glossy hairstyles that are divinely silky and frizz-free.

    Old Price: $225.00 New Price: $215.00
  • #bestselling / #folica steal

    Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability. Its hair styling tools have always been developed with a focus on long-term maintenance of healthy hair.

    Old Price: $100.00 New Price: $75.00
  • #stylist fav / #digital

    Discover the brilliant new standard of smooth with the Saga II TitanSculpt™ 1" Flat Iron, by Theorie. TitanSculpt™ Flat Iron plates are individually molded from solid titanium for faster heat conduction then over-glazed with fine ceramic for perfectly consistent heat. Hot spots, microscopic pits and friction are eliminated, for plates with the power to create faster, smoother longer-lasting hairstyles.

    Old Price: $185.00 New Price: $165.00
  • #award-winning / #thick hair

    Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

    New Price: $130.00
  • #buzzworthy / #premium

    Discover the brilliant new standard of smooth with the Saga II TitanSculpt™ 1½" Flat Iron, by Theorie. TitanSculpt™ Flat Iron plates are individually molded from solid titanium for faster heat conduction then over-glazed with fine ceramic for perfectly consistent heat. Hot spots, microscopic pits and friction are eliminated, for plates with the power to create faster, smoother longer-lasting hairstyles.

    Old Price: $185.00 New Price: $165.00
  • #shine / #TitanSculpt

    Discover the brilliant new standard of smooth with the Saga II TitanSculpt™ 1" Flat Iron, by Theorie. TitanSculpt™ Flat Iron plates are individually molded from solid titanium for faster heat conduction then over-glazed with fine ceramic for perfectly consistent heat. Hot spots, microscopic pits and friction are eliminated, for plates with the power to create faster, smoother longer-lasting hairstyles.

    Old Price: $185.00 New Price: $175.00
  • #extra long plates

    The BaBylissPRO Nano Titanium Ultra-Thin Straightening 1" Iron is sleek and powerful, allowing you to straighten or style your hair quickly and easily.

    Old Price: $139.00 New Price: $120.00
  • #top 10 / #stylist fav

    BaByliss PRO Nano Titanium Straightening Iron features an ionic generator and electronic temperature controls that makes flat ironing your hair simple and quick.

    Old Price: $139.00 New Price: $120.00
  • #editors' pick / #luxury

    The SinglePass 2 is enhanced with intelligent digital technology to work in one pass without damaging heat. An internal microchip controls temperature fluctuation ensuring perfect heat for perfect hair.

    New Price: $180.00
  • #bestselling / #fixed temp

    The ghd Classic Styler is all you will ever need to create perfect curls, movement and volume. The GHD Classic Styler flat iron also auto adjusts for international voltages.

    New Price: $185.00
  • #buzzworthy / #professional

    The Solia Professional Flat Iron features 1¼" floating ceramic plates, that evenly distribute heat for flawless results every time. With a variable temperature range from 170°F - 450°F and tourmaline technology, this iron produces the perfect level of heat for soft, shiny, hassle-free hair in no time flat!

    New Price: $70.00
  • #tourmaline / #vibrating

    Brocato's VibraSTRAIT Oscillating 1" Flat Iron creates smooth, wavy or curly styles without snagging hair thanks to their vibrating tourmaline ceramic plates.

    New Price: $124.95
  • #extra long plates / #ionic

    The BaBylissPRO Nano Titanium Ultra-Thin Straightening Iron now with 1 ½” plates. Light weight and extended-length makes straightening or styling thick or long hair simple.

    Old Price: $139.00 New Price: $120.00
  • #ceramic / #classic

    Achieve professional results with the CHI Air Classic Tourmaline Ceramic Flat Iron will straighten, curl and flip your hair.

    New Price: $99.99
  • #stylist fav / #professional

    Create sleek, smooth styles and straightening with the Croc 1 Black Nano Titanium Flat Iron. Infrared heat and black titanium plates style in a single pass.

    New Price: $120.00
  • #bestselling / #normal hair

    Achieve professional results. This original CHI 1 inch flat iron will straighten, curl and flip your hair.

    New Price: $120.00
  • #long hair / #vibrating

    Brocato's VibraSTRAIT Oscillating 1 3/4" Flat Iron creates smooth, wavy or curly styles without snagging hair thanks to their vibrating tourmaline ceramic plates.

    New Price: $124.95
  • #dual voltage / #tourmaline

    FHI Heat’s Platform 1" Styling Iron maintains its heat, quality and performance style after style.

    New Price: $125.99
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