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  • #folica steal / #ceramic

    Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability. Its hair styling tools have always been developed with a focus on long-term maintenance of healthy hair.

    Old Price: $100.00 New Price: $80.00
  • #award-winning / #ceramic

    Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

    Old Price: $150.00 New Price: $130.00
  • #editors' pick / #ceramic

    Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

    Old Price: $150.00 New Price: $130.00
  • #digital / #shine

    StyleShield™ technology provides infinitely smooth surfaces that eliminate residue buildup, maintaining optimum performance throughout the lifetime of the tools. Sedu's advanced heating system maintains consistent temperatures, protecting hair from multiple types of damage by increasing moisture retention and sealing in the hair's cuticles. The result? Beautifully silky, frizz-free hair. Discover the power of ICON and a lifetime of high style.

    Old Price: $215.00 New Price: $185.00
  • #travel friendly / #ceramic

    TRIFECT FUSION - Utilizes advanced heat to deliver perfectly styled hair without damage caused by heat spikes.

    Old Price: $94.00 New Price: $64.00
  • #travel friendly / #ceramic

    TRIFECT FUSION - Utilizes advanced heat to deliver perfectly styled hair without damage caused by heat spikes.

    Old Price: $94.00 New Price: $64.00
  • #great value / #ceramic

    TRIFECT FUSION - Utilizes advanced heat to deliver perfectly styled hair without damage caused by heat spikes.

    Old Price: $94.00 New Price: $64.00
  • #buzzworthy / #ceramic

    Discover the brilliant new standard of smooth with the Saga II TitanSculpt™ 1½" Flat Iron, by Theorie. TitanSculpt™ Flat Iron plates are individually molded from solid titanium for faster heat conduction then over-glazed with fine ceramic for perfectly consistent heat. Hot spots, microscopic pits and friction are eliminated, for plates with the power to create faster, smoother longer-lasting hairstyles.

    Old Price: $185.00 New Price: $165.00
  • #editors' pick / #TitanSculpt

    Discover the world’s most luxurious styler with the power to transform styling into a fine art, the Quantum Flat Iron, by Theorie. Flawlessly engineered to protect hair from inside and out, the Quantum’s ultra-smooth plates handle hair like fine silk and heat strands from the inner core to increase moisture retention. Cuticles are sealed—creating sleek glossy hairstyles that are divinely silky and frizz-free.

    Old Price: $225.00 New Price: $195.00
  • #editors' pick / #TitanSculpt

    Discover the world’s most luxurious styler with the power to transform styling into a fine art, the Quantum Flat Iron, by Theorie. Flawlessly engineered to protect hair from inside and out, the Quantum’s ultra-smooth plates handle hair like fine silk and heat strands from the inner core to increase moisture retention. Cuticles are sealed—creating sleek glossy hairstyles that are divinely silky and frizz-free.

    Old Price: $225.00 New Price: $195.00
  • #thick hair / #dual voltage

    The Barbar 2300 Ionic Charger Flat Iron can be used on either wet or dry hair to reduce styling time without burning or damaging hair, due to the ionic ventilation holes that seal in moisture.

    Old Price: $165.00 New Price: $100.00
  • #dual voltage / #tourmaline

    FHI Heat’s Platform 1" Styling Iron maintains its heat, quality and performance style after style.

    Old Price: $200.00 New Price: $126.00
  • #stylist fav / #digital

    Discover the brilliant new standard of smooth with the Saga II TitanSculpt™ 1" Flat Iron, by Theorie. TitanSculpt™ Flat Iron plates are individually molded from solid titanium for faster heat conduction then over-glazed with fine ceramic for perfectly consistent heat. Hot spots, microscopic pits and friction are eliminated, for plates with the power to create faster, smoother longer-lasting hairstyles.

    Old Price: $185.00 New Price: $165.00
  • #long hair / #vibrating

    Brocato's VibraSTRAIT Oscillating 1 3/4" Flat Iron creates smooth, wavy or curly styles without snagging hair thanks to their vibrating tourmaline ceramic plates.

    Old Price: $170.00 New Price: $135.00
  • #wet/dry / #lightweight

    Equipped with 1½” titanium plates and a maximum temperature setting of 450°F, the Barbar 2600 titanium-ionic flat Iron can be used on wet or dry hair to reduce styling time without damaging hair. Designed with ionic ventilation holes that help seal in moisture, this professional styling tool performs better and is kinder to your hair than ceramic or tourmaline flat irons, and can be used easily, effectively and quickly!

    Old Price: $170.00 New Price: $96.00
  • #thick hair / #ionic

    Create sleek, smooth styles and straightening with the Croc 1 Titanium Flat Iron. Infrared heat and titanium plates style in a single pass.

    New Price: $125.00
  • #professional / #tourmaline

    Solano Sleek Heat 450 Flat Iron 1¼" is a professional ceramic tourmaline flat iron with cool touch tips.

    Old Price: $209.00 New Price: $149.00
  • #tourmaline / #anti-frizz

    Solano Sleek Heat 450 Flat Iron 1" is a ceramic tourmaline flat iron with cool touch tips.

    Old Price: $209.00 New Price: $149.00
  • #professional / #titanium

    The CROC 1" Infrared Flat Iron is internationally patented to combine ceramic, tourmaline, titanium and infrared technology. The tri-plate design provides 3x the smoothing power than other irons. This is the perfect tool for all hair types and is especially great for coarse or color treated hair.

    New Price: $160.00
  • #thermal pouch / #tourmaline

    FHI Heat’s Platform 1 3/4 Inch Styling Iron maintains its heat, quality and performance style after style. The large beveled plates work well for thick, coarse hair.

    Old Price: $220.00 New Price: $140.00
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