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  • #must-have / #secret weapon

    Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

    Old Price: $175.00 New Price: $150.00
  • #great value / #thick hair

    The Solia SuperHot Professional Titanium Flat Iron delivers the optimal amount of heat for all hair types - from fine, delicate locks to the most complex and multi-textured hair. Ionic technology eliminates frizz by sealing in moisture, for the ultimate sleek and shiny finish. Titanium plates instantly deliver perfectly distributed heat with the first pass to drastically reduce styling time and damage and is ideal for keratin treatments.

    Old Price: $130.00 New Price: $100.00
  • #editors' pick / #TitanSculpt

    Discover the world’s most luxurious styler with the power to transform styling into a fine art, the Quantum Flat Iron, by Theorie. Flawlessly engineered to protect hair from inside and out, the Quantum’s ultra-smooth plates handle hair like fine silk and heat strands from the inner core to increase moisture retention. Cuticles are sealed—creating sleek glossy hairstyles that are divinely silky and frizz-free.

    Old Price: $225.00 New Price: $195.00
  • #stylist fav / #digital

    Discover the brilliant new standard of smooth with the Saga II TitanSculpt™ 1" Flat Iron, by Theorie. TitanSculpt™ Flat Iron plates are individually molded from solid titanium for faster heat conduction then over-glazed with fine ceramic for perfectly consistent heat. Hot spots, microscopic pits and friction are eliminated, for plates with the power to create faster, smoother longer-lasting hairstyles.

    Old Price: $185.00 New Price: $165.00
  • #award-winning / #thick hair

    Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

    Old Price: $150.00 New Price: $130.00
  • #buzzworthy / #premium

    Discover the brilliant new standard of smooth with the Saga II TitanSculpt™ 1½" Flat Iron, by Theorie. TitanSculpt™ Flat Iron plates are individually molded from solid titanium for faster heat conduction then over-glazed with fine ceramic for perfectly consistent heat. Hot spots, microscopic pits and friction are eliminated, for plates with the power to create faster, smoother longer-lasting hairstyles.

    Old Price: $185.00 New Price: $165.00
  • #TitanSculpt / #shine

    Discover the brilliant new standard of smooth with the Saga II TitanSculpt™ 1" Flat Iron, by Theorie. TitanSculpt™ Flat Iron plates are individually molded from solid titanium for faster heat conduction then over-glazed with fine ceramic for perfectly consistent heat. Hot spots, microscopic pits and friction are eliminated, for plates with the power to create faster, smoother longer-lasting hairstyles.

    Old Price: $185.00 New Price: $165.00
  • #bestselling / #fixed temp

    The ghd Classic Styler is all you will ever need to create perfect curls, movement and volume. The GHD Classic Styler flat iron also auto adjusts for international voltages.

    Old Price: $240.00 New Price: $150.00
  • #ceramic

    Achieve professional results with the CHI Air Classic Tourmaline Ceramic Flat Iron will straighten, curl and flip your hair.

    Old Price: $130.00 New Price: $99.99
  • #bestselling / #normal hair

    Achieve professional results. This original CHI 1 inch flat iron will straighten, curl and flip your hair.

    Old Price: $144.00 New Price: $120.00
  • #bestselling / #great value

    HAI Convertable Professional Ceramic Flat Iron is plated with specially-coated ceramic heat panels which protect hair using infra-red heat.

    New Price: $80.00
  • #normal hair / #vibrating

    Brocato VibraSTRAIT Supersilk Oscillating Flat Iron 1" creates healthy smooth hair that is silky to the touch.

    Old Price: $99.00 New Price: $89.00
  • #normal hair / #dual voltage

    The HAI 1.0 Ceramic Styling Iron has Nano-Ceramic Tourmaline Fusion Technology that generates far-infrared rays for gentle heat penetration.

    Old Price: $110.00 New Price: $100.00
  • #luxury

    The ghd Gold Professional 1" Styler is ghd's sleekest styler ever, with a cooler, lighter body, smoother plates, and an bonus protective plate guard for storage and travel.

    Old Price: $300.00 New Price: $200.00
  • #great value / #long hair

    The advanced professional flat iron (Hot Tools 1190) with 10 heat settings maintains constant temperature for non-stop smoothing with consistent quality.

    Old Price: $30.00 New Price: $27.00
  • #editors' pick / #TitanSculpt

    Discover the world’s most luxurious styler with the power to transform styling into a fine art, the Quantum Flat Iron, by Theorie. Flawlessly engineered to protect hair from inside and out, the Quantum’s ultra-smooth plates handle hair like fine silk and heat strands from the inner core to increase moisture retention. Cuticles are sealed—creating sleek glossy hairstyles that are divinely silky and frizz-free.

    Old Price: $225.00 New Price: $195.00
  • #lightweight / #wet/dry

    Equipped with 1½” titanium plates and a maximum temperature setting of 450°F, the Barbar 2600 titanium-ionic flat Iron can be used on wet or dry hair to reduce styling time without damaging hair. Designed with ionic ventilation holes that help seal in moisture, this professional styling tool performs better and is kinder to your hair than ceramic or tourmaline flat irons, and can be used easily, effectively and quickly!

    Old Price: $170.00 New Price: $96.00
  • #long hair / #jojoba oil
    New Price: $100.00
  • #all hair types / #straightening

    The Sedu Revolution Compact Styler, take it anywhere you go!

    Old Price: $50.00 New Price: $20.00
  • #short hair / #argan oil

    Similar to it's full size flat iron, the Cricket Ultra Smooth MINI Styling Iron has ceramic coated plates infused with Keratin protein and Argan oil.

    Old Price: $29.99 New Price: $15.00
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