25% off site wide. 35% off Theorie.
  • Editor's Picks

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  • Best Sellers

  • #must-have / #anti-breakage

    The mid size Wet Brush Pro better known as Midi, is a unique size making this brush perfect for the salon, at home and everywhere in between. Say goodbye to tugging and tearing forever.

    New Price: $6.99
  • #thick hair / #made in italy

    With unparalleled technology, Solia SuperHot Professional Lightweight Dryer - with its advanced double-wave heating technology - is designed to tame even the most complex and multi-textured hair, and is ideal for locking in keratin treatments.

    New Price: $130.00
  • #editors' pick / #must-have

    Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

    New Price: $130.00
  • #top 10 / #stylist fav

    Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

    New Price: $205.00
  • #top 10 / #polished curls

    Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

    New Price: $120.00
  • #trending / #beachy waves

    Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

    New Price: $120.00
  • #bestselling / #folica steal

    Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability. Its hair styling tools have always been developed with a focus on long-term maintenance of healthy hair.

    Old Price: $100.00 New Price: $75.00
  • #award-winning / #thick hair

    Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

    New Price: $130.00
  • #made in france / #sidekick

    Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

    New Price: $20.00
  • #must-have / #volume

    Ibiza's EX series is the most innovative design in ergonomics in a round brush EVER! Light weight and easy to maneuver. EX4 is perfect for for volume, ideal for the crown of the head and medium to long hair.

    New Price: $50.00
  • #shine / #TitanSculpt

    Discover the brilliant new standard of smooth with the Saga II TitanSculpt™ 1" Flat Iron, by Theorie. TitanSculpt™ Flat Iron plates are individually molded from solid titanium for faster heat conduction then over-glazed with fine ceramic for perfectly consistent heat. Hot spots, microscopic pits and friction are eliminated, for plates with the power to create faster, smoother longer-lasting hairstyles.

    Old Price: $185.00 New Price: $175.00
  • #buzzworthy / #premium

    Discover the brilliant new standard of smooth with the Saga II TitanSculpt™ 1½" Flat Iron, by Theorie. TitanSculpt™ Flat Iron plates are individually molded from solid titanium for faster heat conduction then over-glazed with fine ceramic for perfectly consistent heat. Hot spots, microscopic pits and friction are eliminated, for plates with the power to create faster, smoother longer-lasting hairstyles.

    Old Price: $185.00 New Price: $165.00
  • #ultra lightweight / #shine

    Discover the SAGA II AIRSHINE Dryer—innovatively elevated to a class of it’s own—a lightweight dryer with phenomenal power for effortlessly flawless style. With cutting-edge technology to focus air exactly where it’s needed, minimizing damage and frizz — Creating gorgeous glossy hairstyles full of life, light and movement.

    Old Price: $198.00 New Price: $185.00
  • #buzzworthy / #TitanSculpt

    Discover the SAGA II TitanSculpt Curler, elevating curl crafting to an art. Innovatively engineered by Theorie, creators of legendary fine hair tools, this sophisticated styling tool frizz and static disappear and all kinds of beautiful curls emerge. Loose layers. Textured or twisted bobs. Tousled waves and shapely curls – gliding off the barrel like silk, full of soft body, bounce and shine.

    Old Price: $165.00 New Price: $145.00
  • #editors' pick / #TitanSculpt

    Discover the world’s most luxurious styler with the power to transform styling into a fine art, the Quantum Flat Iron, by Theorie. Flawlessly engineered to protect hair from inside and out, the Quantum’s ultra-smooth plates handle hair like fine silk and heat strands from the inner core to increase moisture retention. Cuticles are sealed—creating sleek glossy hairstyles that are divinely silky and frizz-free.

    Old Price: $225.00 New Price: $215.00
  • #trending / #TitanSculpt

    Crafted by Theorie, legendary creators of fine hair tools, the Quantum Switch elevates styling to an art with beautiful tapered barrels, carved from lustrous titanium then infused with the finest-grade ceramic particles. Quantum Switch reaches desired temperatures in seconds. Hair glides effortlessly across silky-smooth barrels, without tugs, snags or catches. Impeccable curls emerge quickly, effortlessly and in perfect shape—like exquisite works of art.

    Old Price: $245.00 New Price: $225.00
  • #luxury / #dual voltage

    Compact Size. Mighty Results. This speed-styling wonder packs all the features of a full-size dryer in an ultralight body to make blowdrying a breeze. The unique folding handle helps eliminate space-waste, making this petite-yet-powerful dryer ideal for storage in small places or styling on-the-go. Dry hair fast and healthy anytime, anywhere.

    New Price: $150.00
  • #luxury / #long-life

    The PROi combines an innovative, custom configured brushless motor and powerful T3 Tourmaline ProAire technology to generate high air velocity and air volume, enriched with negative ions for salon-perfect blowouts and professional-level styling.

    New Price: $350.00
  • #quiet / #lifetime-warranty

    With 35% less weight and more than enough power that allows the Elchim 3900 Light Ionic hair dryer to create perfect styles in half the time and leaves hair shiny, thanks to the ionic ceramic system. It's also “light” on the environment , thanks to its quick drying speed, which reduces energy consumption, and the recyclable materials it's made from. Includes the electromagnetic wave protection system.

    New Price: $155.00
  • #eco-friendly / #retro

    35% less weight and more than enough power that allows the Elchim 3900 Light Ionic hair dryer to create perfect styles in half the time and leaves hair shiny, thanks to the ionic ceramic system. It's also “light” on the environment thanks to its quick drying speed, reducing energy consumption. Includes protection system from (EMF) electromagnetic field.

    New Price: $165.00
  • #must-have / #secret weapon

    Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

    New Price: $150.00
  • #bestselling / #buzzworthy

    Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

    New Price: $205.00
  • #top 10 / #stylist fav

    BaByliss PRO Nano Titanium Straightening Iron features an ionic generator and electronic temperature controls that makes flat ironing your hair simple and quick.

    Old Price: $139.00 New Price: $120.00
  • #bestselling / #normal hair

    Achieve professional results. This original CHI 1 inch flat iron will straighten, curl and flip your hair.

    New Price: $120.00
  • #top 10 / #bestselling

    An innovative, effective curling iron that features high power, instant heat for consistent, dependable results on any type of hair. Available in a variety of barrel sizes.

    New Price: $32.99 - $44.99
  • #trade secret / #shine

    NEW from Babyliss! Powerful 2000 watt hair dryer made in Italy with long life AC motor. Combined effects of ionic generator with nano titanium, conditions hair, making it soft while adding shine. Available in black or blue.

    New Price: $120.00 - $129.00
  • #bestselling / #great value

    BaByliss PRO Nano Titanium Spring Curling Iron uses titanium and ceramic barrel technology that gives smooth, easy curling control. The result are shiny, frizz free curls and waves. Available in 4 barrel sizes.

    New Price: $49.00
  • #top 10 / #rootlifting

    For those looking for the absolute best quality and workmanship one can buy, try a brush from the Spornette Italian Collection of Boar Rounders.

    New Price: $15.50 - $19.99
  • #bestselling / #essentials

    The BaBylissPRO Ceramix Xtreme watt professional hair dryer powerfully and safely dries hair from the inside out with far-infrared heat technology.

    New Price: $59.00
  • #top 10 / #bestselling

    Sedu Revolution's Ultra Smooth 1½" features revolutionary technologies that allow you to create any hairstyle in half the time with virtually no damage.

    Old Price: $160.00 New Price: $64.00
  • #ultra lightweight / #quiet

    Parlux 3200 Compact Professional Hair Dryer are equipped with a high performance 2000+ hour, energy-efficient motor which outlasts the competition 5 to 1.

    New Price: $141.00
  • #bestselling / #normal hair

    Achieve professional results with the Pure Pink CHI Air Classic 1" Ceramic Tourmaline flat iron that will straighten, curl and flip your hair.

    New Price: $99.99
  • #compact / #classic

    Get smooth results with the BaByliss Pro TT Tourmaline 3000 hair dryer. Drastically reduce your drying time and enjoy shinier, healthier hair.

    New Price: $79.00
  • #bestselling / #ionic

    The Elchim 3900 Healthy Ionic Dryer is a lightweight, powerful dryer with an ionic ceramic system to moisturize hair while eliminating static.

    New Price: $159.99
  • #sensitive hair / #detangling

    The Spornette Brent Brush has a one of a kind design that features the classic boar bristle with the added protection of looped bristles.

    New Price: $35.00 - $40.00
  • #top 10 / #full body waves

    1907 Copper Thermal Round Brush heats hair 30% faster with rapid and even heat distribution.

    New Price: $15.99 - $19.99
  • #sensitive hair / #detangling

    The Original Wet Brush Pro is the perfect detangling brush. Made with ItelliFlex bristles, exclusive to Wet Brush Pro. These bristles are thin and strong yet flexible, firm on one stroke but give on the next. Available in a variety of colors!

    New Price: $8.99
  • #shine / #scalp care

    Wet Brush Pro Shine features 100% pure premium Mongolian boar bristles to gently detangle hair while adding shine and removing impurities. Great for use with dry shampoos and conditioners; easily distributes product for a polished look in-between washes.

    New Price: $12.99
  • #buzzworthy / #professional

    The Solia Professional Flat Iron features 1¼" floating ceramic plates, that evenly distribute heat for flawless results every time. With a variable temperature range from 170°F - 450°F and tourmaline technology, this iron produces the perfect level of heat for soft, shiny, hassle-free hair in no time flat!

    New Price: $70.00
  • #editors' pick / #must-have

    Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

    New Price: $130.00
  • #top 10 / #stylist fav

    Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

    New Price: $205.00
  • #top 10 / #polished curls

    Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

    New Price: $120.00
  • #trending / #beachy waves

    Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

    New Price: $120.00
  • #bestselling / #folica steal

    Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability. Its hair styling tools have always been developed with a focus on long-term maintenance of healthy hair.

    Old Price: $100.00 New Price: $75.00
  • #award-winning / #thick hair

    Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

    New Price: $130.00
  • #made in france / #sidekick

    Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

    New Price: $20.00
  • #full body waves / #wet/dry

    Create style, fullness and volume while you dry. Sultra's The Vixen Volumizing Dryer Brush features an ion generator that produces the highest number of negative ions possible to dry hair faster while maintaining hairs natural moisture. Negative ions combined with far infrared heat and a 1" dual-bristled heated barrel leave hair looking smooth, shiny and full of volume. Use on damp or dry hair to create curl, bend or wave.

    New Price: $149.00
  • #must-have / #secret weapon

    Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

    New Price: $150.00
  • #bestselling / #buzzworthy

    Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

    New Price: $205.00
  • Reduce your drying time by 50% with the high pressure Elchim Classic Professional Dryer. Less time drying means healthier shinier hair, every day.

    Old Price: $130.00 New Price: $100.00
  • #bestselling / #tourmaline

    The X5 SuperLite is an amazing new professional Tourmaline + Ionic Ceramic 1875 watt hair dryer from X5 manufactured with the highest level of workmanship.

    New Price: $119.99
  • #top 10 / #stylist fav

    BaByliss PRO Nano Titanium Straightening Iron features an ionic generator and electronic temperature controls that makes flat ironing your hair simple and quick.

    Old Price: $139.00 New Price: $120.00
  • #bestselling / #fixed temp

    The ghd Classic Styler is all you will ever need to create perfect curls, movement and volume. The GHD Classic Styler flat iron also auto adjusts for international voltages.

    New Price: $185.00
" A woman who cuts her hair is about to change her life. " -Coco Chanel.
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