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  • Editor's Picks

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  • Best Sellers

  • #rootlifting / #blowout

    Solano 2 in 1 Comb and Concentrator Attachment fits all Solano dryers except the original and ultralite models.

    Old Price: $27.00 New Price: $18.00
  • #thick hair / #fast drying

    The Elchim Milano Turbo Ceramic Dryer has become one of the most popular dryers amongst professional stylists. This balanced dryer is great for thick, coarse hair or hair that takes long to dry thanks to it's ergonomic handle. Turbo Ceramic technology emits infrared heat that nourishes the hair and adds shine. Low electromagnetic emissions keeps hair healthy and is light on the environment.

    New Price: $152.00
  • #thick hair / #made in italy

    With unparalleled technology, Solia SuperHot Professional Lightweight Dryer - with its advanced double-wave heating technology - is designed to tame even the most complex and multi-textured hair, and is ideal for locking in keratin treatments.

    Old Price: $160.00 New Price: $130.00
  • #editors' pick / #ceramic

    Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

    Old Price: $150.00 New Price: $130.00
  • #award-winning / #ceramic

    Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

    Old Price: $150.00 New Price: $130.00
  • #top 10 / #diffuser

    Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

    New Price: $20.00
  • #editors' pick / #smoothing

    Ibiza's EX series is the most innovative design in ergonomics in a round brush EVER! Light weight and easy to maneuver. EX4 is perfect for for volume, ideal for the crown of the head and medium to long hair.

    New Price: $50.00
  • #TitanSculpt / #shine

    Discover the brilliant new standard of smooth with the Saga II TitanSculpt™ 1" Flat Iron, by Theorie. TitanSculpt™ Flat Iron plates are individually molded from solid titanium for faster heat conduction then over-glazed with fine ceramic for perfectly consistent heat. Hot spots, microscopic pits and friction are eliminated, for plates with the power to create faster, smoother longer-lasting hairstyles.

    Old Price: $185.00 New Price: $165.00
  • #buzzworthy / #ceramic

    Discover the brilliant new standard of smooth with the Saga II TitanSculpt™ 1½" Flat Iron, by Theorie. TitanSculpt™ Flat Iron plates are individually molded from solid titanium for faster heat conduction then over-glazed with fine ceramic for perfectly consistent heat. Hot spots, microscopic pits and friction are eliminated, for plates with the power to create faster, smoother longer-lasting hairstyles.

    Old Price: $185.00 New Price: $165.00
  • #quiet / #ultra lightweight

    Discover the SAGA II AIRSHINE Dryer—innovatively elevated to a class of it’s own—a lightweight dryer with phenomenal power for effortlessly flawless style. With cutting-edge technology to focus air exactly where it’s needed, minimizing damage and frizz — Creating gorgeous glossy hairstyles full of life, light and movement.

    Old Price: $198.00 New Price: $180.00
  • #buzzworthy / #TitanSculpt

    Discover the SAGA II TitanSculpt Curler, elevating curl crafting to an art. Innovatively engineered by Theorie, creators of legendary fine hair tools, this sophisticated styling tool frizz and static disappear and all kinds of beautiful curls emerge. Loose layers. Textured or twisted bobs. Tousled waves and shapely curls – gliding off the barrel like silk, full of soft body, bounce and shine.

    Old Price: $165.00 New Price: $145.00
  • #editors' pick / #TitanSculpt

    Discover the world’s most luxurious styler with the power to transform styling into a fine art, the Quantum Flat Iron, by Theorie. Flawlessly engineered to protect hair from inside and out, the Quantum’s ultra-smooth plates handle hair like fine silk and heat strands from the inner core to increase moisture retention. Cuticles are sealed—creating sleek glossy hairstyles that are divinely silky and frizz-free.

    Old Price: $225.00 New Price: $195.00
  • #TitanSculpt / #ceramic

    Crafted by Theorie, legendary creators of fine hair tools, the Quantum Switch elevates styling to an art with beautiful tapered barrels, carved from lustrous titanium then infused with the finest-grade ceramic particles. Quantum Switch reaches desired temperatures in seconds. Hair glides effortlessly across silky-smooth barrels, without tugs, snags or catches. Impeccable curls emerge quickly, effortlessly and in perfect shape—like exquisite works of art.

    Old Price: $245.00 New Price: $215.00
  • #editors' pick / #volume

    Compact Size. Mighty Results. This speed-styling wonder packs all the features of a full-size dryer in an ultralight body to make blowdrying a breeze. The unique folding handle helps eliminate space-waste, making this petite-yet-powerful dryer ideal for storage in small places or styling on-the-go. Dry hair fast and healthy anytime, anywhere.

    New Price: $150.00
  • #eco-friendly / #ultra lightweight

    35% less weight and more than enough power that allows the Elchim 3900 Light Ionic hair dryer to create perfect styles in half the time and leaves hair shiny, thanks to the ionic ceramic system. It's also “light” on the environment thanks to its quick drying speed, reducing energy consumption. Includes protection system from (EMF) electromagnetic field.

    New Price: $199.00
  • #bestselling / #professional

    Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

    Old Price: $175.00 New Price: $150.00
  • #thick hair / #tourmaline

    Solia SuperHot Professional Lightweight Hair Dryer & Diffuser

    Old Price: $145.00 New Price: $135.00
  • #top 10 / #professional

    Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

    Old Price: $250.00 New Price: $200.00
  • #must-have / #smoothing

    The Knot Dr.™Pro is a paddle brush boasting 212 bristles. The spread of this impressive bristle count across the paddle allows for maximum coverage and creates an enjoyable detangling experience. The Pro brush has a sleek black, carbon body with brightly coloured pad and bristle tips.

    New Price: $19.00
  • #anti-breakage / #smoothing

    Combining the science of theDr. Knot Pro brush with a sleek and low-profile design, the PhD brush is a Pretty Handsome Devil, if we do say so ourselves! With a 135 bristle count spread across its streamlined body, the PhD creates an enjoyable detangling experience. The PhD is a brush that can be enjoyed by anyone including both men and women in home hair care environments and professionals in salons.

    New Price: $19.00
  • #travel friendly

    Whether you are an outdoor enthusiast or a seasoned swimmer, the Pro Aktiv is a must-have for your duffle bag. The Pro Aktiv brush is specially designed to detangle wet hair, making it perfect for styling after a swim or a post-workout shower – no conditioner necessary!

    New Price: $27.00
  • #editors' pick / #TitanSculpt

    Discover the world’s most luxurious styler with the power to transform styling into a fine art, the Quantum Flat Iron, by Theorie. Flawlessly engineered to protect hair from inside and out, the Quantum’s ultra-smooth plates handle hair like fine silk and heat strands from the inner core to increase moisture retention. Cuticles are sealed—creating sleek glossy hairstyles that are divinely silky and frizz-free.

    Old Price: $225.00 New Price: $195.00
  • #travel friendly / #quiet

    The Sedu Revolution Lite Hair Dryer brings you all of the features of the best-selling Sedu Revolution Hair Dryer, with an ultralight body and even more compact design for easy styling and storage. This extremely lightweight dryer has the superior performance for which Sedu products are known, reducing styling time, frizz and static, and delivering salon-quality results every time.

    Old Price: $190.00 New Price: $160.00
  • #ionic / #fast drying

    The Elchim Dresscode Dryer is versatile and easy to use, and lets you treat your hair like a professional without having to be one. It smooths even the curliest hair, leaving it bright and shiny.

    New Price: $160.00
  • #all hair types / #smoothing

    Silicone injected Silkombs™ employ state-of-the-art technology and quality molding techniques to produce finely polished, seamless teeth. With the revolutionary addition of silicone, they deliver amazing smoothness, allowing Silkombs™ to glide effortlessly through the hair. Antimicrobial protection inhibits the growth of bacteria in plastic and is designed to last the life of the product.

    New Price: $7.50
  • #detangling / #smoothing

    Silicone injected Silkombs™ employ state-of-the-art technology and quality molding techniques to produce finely polished, seamless teeth. With the revolutionary addition of silicone, they deliver amazing smoothness, allowing Silkombs™ to glide effortlessly through the hair. Antimicrobial protection inhibits the growth of bacteria in plastic and is designed to last the life of the product.

    New Price: $7.50
  • #professional / #smoothing

    Silicone injected Silkombs™ employ state-of-the-art technology and quality molding techniques to produce finely polished, seamless teeth. With the revolutionary addition of silicone, they deliver amazing smoothness, allowing Silkombs™ to glide effortlessly through the hair. Antimicrobial protection inhibits the growth of bacteria in plastic and is designed to last the life of the product.

    New Price: $7.50
  • #folica steal / #tourmaline

    Need the heat? But without the damage? The Solia SuperHot Professional Curling Iron delivers just the right amount of heat for your unique hair type. With custom temperature settings ranging from 310°F-450°F (154°C-232°C), Solia’s unique tourmaline ceramic barrels perfectly distribute heat to create smooth, soft, and defined curls. Negative ion technology eliminates damage and frizz, while preserving moisture and shine. This curling iron is designed for all hair types – from fine, delicate locks to tough-to-tame coarse hair, and everything in between.

    New Price: $75.00
  • #tourmaline / #beachy waves

    Need the heat? But without the damage? The Solia SuperHot Professional Curling Iron delivers just the right amount of heat for your unique hair type. With custom temperature settings ranging from 310°F-450°F (154°C-232°C), Solia’s unique tourmaline ceramic barrels perfectly distribute heat to create smooth, soft, and defined curls. Negative ion technology eliminates damage and frizz, while preserving moisture and shine. This curling iron is designed for all hair types – from fine, delicate locks to tough-to-tame coarse hair, and everything in between.

    New Price: $75.00
  • #digital / #shine

    StyleShield™ technology provides infinitely smooth surfaces that eliminate residue buildup, maintaining optimum performance throughout the lifetime of the tools. Sedu's advanced heating system maintains consistent temperatures, protecting hair from multiple types of damage by increasing moisture retention and sealing in the hair's cuticles. The result? Beautifully silky, frizz-free hair. Discover the power of ICON and a lifetime of high style.

    Old Price: $215.00 New Price: $185.00
  • #bestselling / #ceramic

    Achieve professional results. This original CHI 1 inch flat iron will straighten, curl and flip your hair.

    New Price: $144.00
  • #top 10 / #bestselling

    An innovative, effective curling iron that features high power, instant heat for consistent, dependable results on any type of hair. Available in a variety of barrel sizes.

    New Price: $33.00 - $45.00
  • #rootlifting / #blowout

    Solano 2 in 1 Comb and Concentrator Attachment fits all Solano dryers except the original and ultralite models.

    Old Price: $27.00 New Price: $18.00
  • #lightweight / #professional

    The Gets Hot, Stays Hot performance of the Hot Tools Professional Ceramic Marcel Curling Iron heats up quickly and remains hot, up to 428°F, while you style your hair.

    New Price: $42.00 - $46.00
  • #bestselling / #normal hair

    Achieve professional results with the Pure Pink CHI Air Classic 1" Ceramic Tourmaline flat iron that will straighten, curl and flip your hair.

    New Price: $100.00
  • #bestselling / #ionic

    The Elchim 3900 Healthy Ionic Dryer is a lightweight, powerful dryer with an ionic ceramic system to moisturize hair while eliminating static.

    New Price: $195.00
  • #thick hair / #fast drying

    The Elchim Milano Turbo Ceramic Dryer has become one of the most popular dryers amongst professional stylists. This balanced dryer is great for thick, coarse hair or hair that takes long to dry thanks to it's ergonomic handle. Turbo Ceramic technology emits infrared heat that nourishes the hair and adds shine. Low electromagnetic emissions keeps hair healthy and is light on the environment.

    New Price: $152.00
  • #top 10 / #blowout

    1907 Copper Thermal Round Brush heats hair 30% faster with rapid and even heat distribution.

    New Price: $16.00 - $20.00
  • #editors' pick / #ceramic

    Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

    Old Price: $150.00 New Price: $130.00
  • #bestselling / #stylist fav

    Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

    Old Price: $250.00 New Price: $200.00
  • #award-winning / #ceramic

    Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

    Old Price: $150.00 New Price: $130.00
  • #top 10 / #diffuser

    Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

    New Price: $20.00
  • #TitanSculpt / #ceramic

    Crafted by Theorie, legendary creators of fine hair tools, the Quantum Switch elevates styling to an art with beautiful tapered barrels, carved from lustrous titanium then infused with the finest-grade ceramic particles. Quantum Switch reaches desired temperatures in seconds. Hair glides effortlessly across silky-smooth barrels, without tugs, snags or catches. Impeccable curls emerge quickly, effortlessly and in perfect shape—like exquisite works of art.

    Old Price: $245.00 New Price: $215.00
  • #bestselling / #professional

    Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

    Old Price: $175.00 New Price: $150.00
  • #top 10 / #professional

    Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

    Old Price: $250.00 New Price: $200.00
  • #must-have / #smoothing

    The Knot Dr.™Pro is a paddle brush boasting 212 bristles. The spread of this impressive bristle count across the paddle allows for maximum coverage and creates an enjoyable detangling experience. The Pro brush has a sleek black, carbon body with brightly coloured pad and bristle tips.

    New Price: $19.00
  • #anti-breakage / #smoothing

    Combining the science of theDr. Knot Pro brush with a sleek and low-profile design, the PhD brush is a Pretty Handsome Devil, if we do say so ourselves! With a 135 bristle count spread across its streamlined body, the PhD creates an enjoyable detangling experience. The PhD is a brush that can be enjoyed by anyone including both men and women in home hair care environments and professionals in salons.

    New Price: $19.00
  • #travel friendly

    Whether you are an outdoor enthusiast or a seasoned swimmer, the Pro Aktiv is a must-have for your duffle bag. The Pro Aktiv brush is specially designed to detangle wet hair, making it perfect for styling after a swim or a post-workout shower – no conditioner necessary!

    New Price: $27.00
  • #great value / #ceramic

    TRIFECT FUSION - Utilizes advanced heat to deliver perfectly styled hair without damage caused by heat spikes.

    Old Price: $94.00 New Price: $64.00
  • #travel friendly / #quiet

    The Sedu Revolution Lite Hair Dryer brings you all of the features of the best-selling Sedu Revolution Hair Dryer, with an ultralight body and even more compact design for easy styling and storage. This extremely lightweight dryer has the superior performance for which Sedu products are known, reducing styling time, frizz and static, and delivering salon-quality results every time.

    Old Price: $190.00 New Price: $160.00
  • #ionic / #fast drying

    The Elchim Dresscode Dryer is versatile and easy to use, and lets you treat your hair like a professional without having to be one. It smooths even the curliest hair, leaving it bright and shiny.

    New Price: $160.00
  • #detangling / #smoothing

    Silicone injected Silkombs™ employ state-of-the-art technology and quality molding techniques to produce finely polished, seamless teeth. With the revolutionary addition of silicone, they deliver amazing smoothness, allowing Silkombs™ to glide effortlessly through the hair. Antimicrobial protection inhibits the growth of bacteria in plastic and is designed to last the life of the product.

    New Price: $7.50
  • #thick hair / #detangling

    Silicone injected Silkombs™ employ state-of-the-art technology and quality molding techniques to produce finely polished, seamless teeth. With the revolutionary addition of silicone, they deliver amazing smoothness, allowing Silkombs™ to glide effortlessly through the hair. Antimicrobial protection inhibits the growth of bacteria in plastic and is designed to last the life of the product.

    New Price: $7.50
  • #smoothing / #rootlifting

    Silicone injected Silkombs™ employ state-of-the-art technology and quality molding techniques to produce finely polished, seamless teeth. With the revolutionary addition of silicone, they deliver amazing smoothness, allowing Silkombs™ to glide effortlessly through the hair. Antimicrobial protection inhibits the growth of bacteria in plastic and is designed to last the life of the product.

    New Price: $7.50
  • #folica steal / #tourmaline

    Need the heat? But without the damage? The Solia SuperHot Professional Curling Iron delivers just the right amount of heat for your unique hair type. With custom temperature settings ranging from 310°F-450°F (154°C-232°C), Solia’s unique tourmaline ceramic barrels perfectly distribute heat to create smooth, soft, and defined curls. Negative ion technology eliminates damage and frizz, while preserving moisture and shine. This curling iron is designed for all hair types – from fine, delicate locks to tough-to-tame coarse hair, and everything in between.

    New Price: $75.00
  • #tourmaline / #beachy waves

    Need the heat? But without the damage? The Solia SuperHot Professional Curling Iron delivers just the right amount of heat for your unique hair type. With custom temperature settings ranging from 310°F-450°F (154°C-232°C), Solia’s unique tourmaline ceramic barrels perfectly distribute heat to create smooth, soft, and defined curls. Negative ion technology eliminates damage and frizz, while preserving moisture and shine. This curling iron is designed for all hair types – from fine, delicate locks to tough-to-tame coarse hair, and everything in between.

    New Price: $75.00
  • #digital / #shine

    StyleShield™ technology provides infinitely smooth surfaces that eliminate residue buildup, maintaining optimum performance throughout the lifetime of the tools. Sedu's advanced heating system maintains consistent temperatures, protecting hair from multiple types of damage by increasing moisture retention and sealing in the hair's cuticles. The result? Beautifully silky, frizz-free hair. Discover the power of ICON and a lifetime of high style.

    Old Price: $215.00 New Price: $185.00
  • #editors' pick / #travel friendly

    StyleShield™ technology provides infinitely smooth surfaces that eliminate residue buildup, maintaining optimum performance throughout the lifetime of the tools. Sedu's advanced heating system maintains consistent temperatures, protecting hair from multiple types of damage by increasing moisture retention and sealing in the hair's cuticles. The result? Beautifully silky, frizz-free hair. Discover the power of ICON and a lifetime of high style.

    Old Price: $225.00 New Price: $195.00
  • #bestselling / #great value

    HAI Convertable Professional Ceramic Flat Iron is plated with specially-coated ceramic heat panels which protect hair using infra-red heat.

    New Price: $80.00
  • #bestselling / #ionic

    The SuperSolano 3500 Lite Professional Hair Dryer is handcrafted by Italian Artisans and offers a high performance lightweight motor with maximum speed.

    Old Price: $199.00 New Price: $182.00
" A woman who cuts her hair is about to change her life. " -Coco Chanel.
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