25% off site wide. 35% off Theorie.
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    • #split ends / #colored hair

      The sealing and strengthening split end serum that mends color damage now, while preventing future breakage. Sulfate, sodium Chloride, and Paraben Free.

      New Price: $30.00
    • #botanical extracts

      Step 1 of Rita's True Color Revolution. Infused with botanical ingredients that refresh and protect color while locking in shade. Rich, luxurious lather cleans completely without stripping. Sulfate, Sodium Chloride, and Paraben Free.

      New Price: $26.00
    • #colored hair / #clarifying

      The most gentle shampoo out of the Christophe Robin line. A non-detergent ultra-nourishing cleansing base.

      New Price: $49.00
    • #editors' pick / #clarifying

      Purifying, hydrating and soothing shampoo for sensitive or oily scalps.

      New Price: $52.00
    • #fine hair / #volume

      Thanks to its acidic pH (4.9) that seals hair follicles, the Delicate Volumizing Shampoo with rose extracts limits the loss of pigments and helps keep the color brilliant and fresh.

      New Price: $38.00
    • #volume / #repairing

      Instant detangling and protective care, for fine and color-treated hair.

      New Price: $43.00
    • #volume / #paraben-free

      The Volumizing Mist with Rose Extracts provides volume and protects color, while softening the roots.

      New Price: $38.00
    • #thickening / #natural growth

      Imported directly from Spain, this sweet, soothing oil will put an end to thinning hair. By applying Naturalicious Spanish Almond Regrowth Oil just twice a day as directed, you’ll start seeing results within the first month. After using for the recommended full 90 days, you’ll see significant hair regrowth and increased thickness!

      New Price: $22.99
    • #all-in-one / #paraben-free

      Multipurpose concentrated hair and body care. Provides hydration, nourishment, and protection to the hair and skin.

      New Price: $38.00
    • #clarifying / #color enhancing

      A leave-in brightening lotion enriched with fruit vinegar for natural or color-treated hair.

      New Price: $48.00
    • #dry & damaged / #repairing

      The Moisturizing Hair Oil with Lavender provides truly intensive care. It restores the hair’s natural protective lipid layer, and gives the hair perfect elasticity and prevents breakage.

      New Price: $47.00
    • #clarifying / #sulfate-free

      Leave-in hair finish lotion for normal to dry hair. Hydrates, protects, and adds shine to normal to dry hair types and natural or color-treated hair.

      New Price: $48.00
    • #luxury / #deep conditioning

      Repair mask for even the most damaged hair types.

      New Price: $71.00
    • #dry & damaged / #shine

      Daily-use shampoo with regenerating, repairing and antioxidant properties.

      New Price: $40.00
    • #luxury / #color enhancing

      True corrector. Prevents mahogany tone in chestnut and brown hair. Restores your original brown. Gives a beautiful color without warm tones for a pure, cool brown.

      New Price: $51.00
    • #hint of color / #brassiness

      For light blond hair, this product neutralizes yellow and grey tones and restores the vibrancy of highlights.

      New Price: $51.00
    • #color-enhancing

      Naturally restores grey, ash, green, and transparent blond tones. For a deeper blond with natural honey golden tones.

      New Price: $51.00
    • #rich undertones

      Naturally brings out gold and brown tones in dull chestnut hair. Re-caramelizes lowlights on darker tones. Prevents green tones and brings out golden color in brunettes.

      New Price: $51.00
    • #shine / #TitanSculpt

      Discover the brilliant new standard of smooth with the Saga II TitanSculpt™ 1" Flat Iron, by Theorie. TitanSculpt™ Flat Iron plates are individually molded from solid titanium for faster heat conduction then over-glazed with fine ceramic for perfectly consistent heat. Hot spots, microscopic pits and friction are eliminated, for plates with the power to create faster, smoother longer-lasting hairstyles.

      Old Price: $185.00 New Price: $175.00
    • #buzzworthy / #premium

      Discover the brilliant new standard of smooth with the Saga II TitanSculpt™ 1½" Flat Iron, by Theorie. TitanSculpt™ Flat Iron plates are individually molded from solid titanium for faster heat conduction then over-glazed with fine ceramic for perfectly consistent heat. Hot spots, microscopic pits and friction are eliminated, for plates with the power to create faster, smoother longer-lasting hairstyles.

      Old Price: $185.00 New Price: $165.00
    • #buzzworthy / #beard care

      Lightweight and compact, the newly designed BaBylissPRO FX49 provides maximum versatility to effectively trim, clip or outline necklines, hairlines, beards and more. It features a new thinner, detachable 30mm Japanese stainless steel blade and a powerful 120V DC motor. Finally, a deluxe mini trimmer with great power and blades that provides outstanding cutting performance!

      Old Price: $49.00 New Price: $30.00
    • #stylist fav / #digital

      Discover the brilliant new standard of smooth with the Saga II TitanSculpt™ 1" Flat Iron, by Theorie. TitanSculpt™ Flat Iron plates are individually molded from solid titanium for faster heat conduction then over-glazed with fine ceramic for perfectly consistent heat. Hot spots, microscopic pits and friction are eliminated, for plates with the power to create faster, smoother longer-lasting hairstyles.

      Old Price: $185.00 New Price: $165.00
    • #secret weapon / #travel

      Latinoil’s Chia Repair Shampoo is perfect for restoring weakened and damaged hair. Repair and re-hydrate your hair with a special blend of essential oils and amino acids. Chia Repair Shampoo is specifically formulated to leave your hair feeling clean and revitalized. Provides the feeling of deep-cleansing without extracting essential oils from hair.

      New Price: $8.00
    • #smoothing / #detangling

      Latinoil's Chia Repair Conditioner is perfect for restoring weakened and damaged hair. Lock in moisture and vitality with Chia Repair Conditioner. Specially developed to intensely nourish both the hair and scalp with a combination of select essential oils and amino acids.

      New Price: $8.00
    • #undone waves / #weightless

      Latinoil's Chia Curls BB Cream is a leave-in anti frizz softening cream. The power of a BB Cream that styles and nourishes your hair everyday with amino acids, chia and jojoba oils.It fights humidity and frizz, while maintaining soft, and silky hair. This unique BB cream defines curls without hardening them.

      New Price: $10.00
    • #frizz control / #shine

      EVOLVh’s SmartVolume Leave-In Conditioner is our get savvy hair treatment, which has been known to give hair maximum volume and stellar shine

      New Price: $11.00
    • #airdry / #repairing

      Detangle, soften, protect. EVOLVh SmartStart Leave-In Conditioner is a lightweight, water based formula made with raw lechithin, a powerful natural extract to fortify weak strands and prevent breakage. A duo of rice bran and cumin seed oil guards against heat and UV damage, while bergamont fruit oil softens, detangles, and prevents flyaways.

      New Price: $10.00
    • #blowout / #weightless

      Take control of wild hair with EVOLVh’s TotalControl Styling Cream Mini, a revolutionary product that offers hold, texture, shine and defrizzing for all types of hair. This styling product has a strong hold so it’s perfect for sculpting or lifting hair at the root, creating volume while also softening and defining natural curls or holding curls when heat styling. Formulated with marigold, mallow and citrus seed extract, this botanical formula feels virtually weightless in hair, while remarkably creating volume and texture.

      New Price: $11.00
    • #rejuvenating

      EVOLVh UltraRepair Deep Treatment Mask Mini is an intensive treatment, and highly beneficial for coarse, curly, fizz-prone hair. This repairing mask will also repair hair that is frequently heat styled, and may have thermal damage. Formulated with amino and fatty acids, which work to penetrate deep into the hair to deliver essential nutrients, EVOLVh UltraRepair Deep Treatment Mask Mini works to repair and restore hair. The result is silky, smooth hair that is less prone to breakage and split ends and is full of vibrant shine and bounce

      New Price: $16.00
    • #blowout / #glossing

      EVOLVh’s SuperFinish Polishing Balm was created for incredible shine, frizz and flyaway control, plus moisture and nutrient infusion for gorgeous hair. Talk about perfection, this product delivers brilliant shine and protects hair without being greasy or adding weight. Use the Polishing Balm while hair is wet or dry for a super sleek, ultra-smooth, straight and flawless look.

      New Price: $12.00
    • #shine / #antioxidants

      Repair and restore, reduce frizz, increase color retention with EVOLVh UltraShine Conditioner. The vegan and paraben-free formula is versatile enough to tame a spectrum of hair types, from straight to curly, and fine to super thick. It detangles and adds shine, and is also safe for chemically treated or colored hair. Active ingredients include wild pansy, sweet clover, and apricot extracts, all of which contain nourishing antioxidants, plus amino and fatty acids that restore hair from the inside out and provide anti-aging benefits.

      New Price: $9.00
    • #addictive / #travel

      Gentle cleansing, nutrient infusion for shine and strength. Color safe and great for all hair types, from fine and flat to coarse and curly, EVOLVh UltraShine Shampoo is loved by stylists. It balances hair's pH level in order to leave it strong and silky. Actives like seaweed extract, mango, and apricot deliver crucial nutrients to thirsty strands, while amino and fatty acids restore hair from the inside out and provide anti-aging benefits. The botanical formula is so potent, a tiny amount is sufficient. Instead of sucking out moisture, it softens and nourishes with a special blend of 20 herbs, all suspended in a moisturizing base.

      New Price: $8.00
    • #natural hair / #all-in-one

      Naturalicious Curly/Wavy Edition: Moroccan Rhassoul 5-in-1 Clay Treatment

      New Price: $19.99
    • #natural hair / #hydrating

      Naturalicious Kinky/Coily Edition: Moroccan Rhassoul 5-in-1 Clay Treatment

      New Price: $19.99
    • #damaged / #detangling

      Naturalicious Kinky/Coily Edition: Step 2 Moisture Infusion Styling Creme

      New Price: $19.99
    • #natural hair / #all-in-one

      Do you dread wash day? Does it feel like yet another chore? Takes more hours than you have? Something you try to put off for as long as you can? Naturalicious has got you covered. Get ready to streamline your routine with the only system that is guaranteed to take you from wash to ready-to-style in just one hour or less!

      Old Price: $70.00 New Price: $50.00
    • #curl care / #hydrating

      Do you dread wash day? Does it feel like yet another chore? Takes more hours than you have? Something you try to put off for as long as you can? Naturalicious has got you covered. Get ready to streamline your routine with the only system that is guaranteed to take you from wash to ready-to-style in just one hour or less!

      Old Price: $70.00 New Price: $50.00
    • #full body waves / #wet/dry

      Create style, fullness and volume while you dry. Sultra's The Vixen Volumizing Dryer Brush features an ion generator that produces the highest number of negative ions possible to dry hair faster while maintaining hairs natural moisture. Negative ions combined with far infrared heat and a 1" dual-bristled heated barrel leave hair looking smooth, shiny and full of volume. Use on damp or dry hair to create curl, bend or wave.

      New Price: $149.00
    • #must-have / #secret weapon

      Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

      New Price: $150.00
    • #warm lowlights

      Adds warm tones and re-caramelizes highlights for darker tones. Effective on blond, red, chestnut, natural brown, color-treated, or highlighted hair.

      New Price: $51.00
    • #hydrating / #coconut oil

      Naturalicious Curly/Wavy Edition: Step 2 Moisture Infusion Styling Creme

      New Price: $19.99
    • Naturalicious Kinky/Coily Edition: Step 3 Divine Shine Moisture Lock & Frizz Fighter

      New Price: $17.99
    • Don’t let frizz or shedding kill your vibe. Naturalicious Kinky/Coily Edition: Step 3 Divine Shine Moisture Lock & Frizz Fighter prevents hair from getting out of control. This super light hot oil treatment and sealant defines curls, smooths straight styles, and enhances the natural sheen of your hair with absolutely no greasy buildup.

      New Price: $17.99
    • #quick fix / #refresh

      When your tresses need a pick-me-up, Naturalicious Curly/ Wavy Edition: Step 4 Heavenly Hydration Hair Mist delivers unconditional love. Naturally occurring ceramides help strengthen your hair every time you spray, banishing lifeless dull hair and providing deep hydration in between washes. It’s the perfect invigoration your hair needs to transform it from dull to dreamy in just a snap

      New Price: $11.99
    • #next-day hair

      When your tresses need a pick-me-up, Naturalicious Curly/ Wavy Edition: Step 4 Heavenly Hydration Hair Mist delivers unconditional love. Naturally occurring ceramides help strengthen your hair every time you spray, banishing lifeless dull hair and providing deep hydration in between washes. It’s the perfect invigoration your hair needs to transform it from dull to dreamy in just a snap.

      New Price: $11.99
    • #botanical extracts

      EVOLVh 5-in-One Ultimate Styling Lotion Mini does it all. Whether you're looking for volume, light hold, shine, frizz control, or manageable curls, Ultimate Styling Lotion will give you what you need. This botanical formula truly does everything well, and gives hair added strength and nourishment while acting as a styling cream.

      New Price: $11.00
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