Valentine's Day Sale
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    • #ultra lightweight / #shine

      Discover the SAGA II AIRSHINE Dryer—innovatively elevated to a class of it’s own—a lightweight dryer with phenomenal power for effortlessly flawless style. With cutting-edge technology to focus air exactly where it’s needed, minimizing damage and frizz — Creating gorgeous glossy hairstyles full of life, light and movement.

      Old Price: $198.00 New Price: $185.00
    • #stylist fav / #digital

      Discover the brilliant new standard of smooth with the Saga II TitanSculpt™ 1" Flat Iron, by Theorie. TitanSculpt™ Flat Iron plates are individually molded from solid titanium for faster heat conduction then over-glazed with fine ceramic for perfectly consistent heat. Hot spots, microscopic pits and friction are eliminated, for plates with the power to create faster, smoother longer-lasting hairstyles.

      Old Price: $185.00 New Price: $175.00
    • #old-school / #folica steal

      Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability. Its hair styling tools have always been developed with a focus on long-term maintenance of healthy hair.

      New Price: $100.00
    • #dedicated ion generator

      Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

      New Price: $205.00
    • #buzzworthy / #TitanSculpt

      Discover the SAGA II TitanSculpt Curler, elevating curl crafting to an art. Innovatively engineered by Theorie, creators of legendary fine hair tools, this sophisticated styling tool frizz and static disappear and all kinds of beautiful curls emerge. Loose layers. Textured or twisted bobs. Tousled waves and shapely curls – gliding off the barrel like silk, full of soft body, bounce and shine.

      Old Price: $165.00 New Price: $150.00
    • #top 10 / #polished curls

      Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

      New Price: $120.00
    • #editors' pick / #TitanSculpt

      Discover the world’s most luxurious styler with the power to transform styling into a fine art, the Quantum Flat Iron, by Theorie. Flawlessly engineered to protect hair from inside and out, the Quantum’s ultra-smooth plates handle hair like fine silk and heat strands from the inner core to increase moisture retention. Cuticles are sealed—creating sleek glossy hairstyles that are divinely silky and frizz-free.

      Old Price: $225.00 New Price: $215.00
    • #buzzworthy / #must-have

      Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

      New Price: $130.00
    • #trending / #TitanSculpt

      Crafted by Theorie, legendary creators of fine hair tools, the Quantum Switch elevates styling to an art with beautiful tapered barrels, carved from lustrous titanium then infused with the finest-grade ceramic particles. Quantum Switch reaches desired temperatures in seconds. Hair glides effortlessly across silky-smooth barrels, without tugs, snags or catches. Impeccable curls emerge quickly, effortlessly and in perfect shape—like exquisite works of art.

      Old Price: $245.00 New Price: $225.00
    • #award-winning / #thick hair

      Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

      New Price: $130.00
    • #buzzworthy / #premium

      Discover the brilliant new standard of smooth with the Saga II TitanSculpt™ 1½" Flat Iron, by Theorie. TitanSculpt™ Flat Iron plates are individually molded from solid titanium for faster heat conduction then over-glazed with fine ceramic for perfectly consistent heat. Hot spots, microscopic pits and friction are eliminated, for plates with the power to create faster, smoother longer-lasting hairstyles.

      Old Price: $185.00 New Price: $175.00
    • #trending / #beachy waves

      Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

      New Price: $120.00
    • #shine / #TitanSculpt

      Discover the brilliant new standard of smooth with the Saga II TitanSculpt™ 1" Flat Iron, by Theorie. TitanSculpt™ Flat Iron plates are individually molded from solid titanium for faster heat conduction then over-glazed with fine ceramic for perfectly consistent heat. Hot spots, microscopic pits and friction are eliminated, for plates with the power to create faster, smoother longer-lasting hairstyles.

      Old Price: $185.00 New Price: $175.00
    • #great value / #thick hair

      The Solia SuperHot Professional Titanium Flat Iron delivers the optimal amount of heat for all hair types - from fine, delicate locks to the most complex and multi-textured hair. Ionic technology eliminates frizz by sealing in moisture, for the ultimate sleek and shiny finish. Titanium plates instantly deliver perfectly distributed heat with the first pass to drastically reduce styling time and damage and is ideal for keratin treatments.

      New Price: $100.00
    • #thick hair / #made in italy

      With unparalleled technology, Solia SuperHot Professional Lightweight Dryer - with its advanced double-wave heating technology - is designed to tame even the most complex and multi-textured hair, and is ideal for locking in keratin treatments.

      New Price: $130.00
    • #overachiever / #long hair

      The Z series brush collection features cork handles, extra long concave barrel that conforms to the shape of the head and cuts blow-drying time in half. Z5 easily creates soft shiny irregular curls or smooth straight looks. Natural boar bristles mixed with a unique carbon fiber heat resistant nylon and extended cork handles makes it the most innovative design in ergonomics in a round brush ever.

      New Price: $64.00
    • #eco-friendly / #retro

      35% less weight and more than enough power that allows the Elchim 3900 Light Ionic hair dryer to create perfect styles in half the time and leaves hair shiny, thanks to the ionic ceramic system. It's also “light” on the environment thanks to its quick drying speed, reducing energy consumption. Includes protection system from (EMF) electromagnetic field.

      New Price: $165.00
    • #trending / #colored hair

      Ibiza's B series is deal of blondes, color treated hair and fine curly hair. B4 is perfect for volume, ideal for the crown of the head and medium to long hair. Featuring blonde boar bristles reinforces with white carbon fiber heat resistant nylon that's gentle on the hair with good grab for root lift and extended cork handles - the most innovative design in ergonomics in a round brush ever.

      New Price: $49.00
    • #must-have / #weightless

      Color Wow's Color Security Conditioner for fine hair is loaded with eight translucent, non-oxidizing conditioning agents that won’t dull or darken color. Formulated with a color-shielding complex for the clearest, purest color and bounciest, silkiest texture.

      New Price: $23.00
    • #trending / #vibrant

      Sparks is a vibrant, permanent hair color that produces the brightest shades imaginable. Sparks conditions hair as ti colors, leaving hair healthier looking. Rock out with your favorite bright blue!

      New Price: $15.99
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