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  • #shine / #argan oil

    Repair. Moisture. Shine. Argan oil, long regarded as a Moroccan hair hydration miracle, is coupled with antioxidant-rich rosehip oil to provide potent nourishment and coconut oil to penetrate and protect hair from breakage, environmental impurities, and heat damage. A nutrient-rich oil treatment to seal split ends and restore dry, brittle hair to a healthy, vibrant state.

    New Price: $28.00
  • #split ends / #cruelty-free

    Crack Clean & Soaper Shampoo is a gentle, nourishing, detoxing hair cleanse.

    New Price: $20.00
  • #anti-humidity / #detangling

    Crack In Treatment is a rich, protective, taming conditioner.

    New Price: $20.00
  • #bestselling / #great value

    HAI Convertable Professional Ceramic Flat Iron is plated with specially-coated ceramic heat panels which protect hair using infra-red heat.

    New Price: $80.00
  • #wavy hair / #anti-frizz

    If you have wavy hair that needs weightless moisture, this is a must-have for body and frizz control. The mild lather is great for a thorough, yet gentle cleanse. Brings out the beauty of your natural waves.

    New Price: $44.00
  • #wavy hair / #weightless

    The light, moisturizing formula, made with rice protein, lotus flower and a chia-flaxseed blend, fights frizz, detangles, and sets you up for a defined, wavy look that lasts. If you have wavy hair that needs weightless moisture, this is a must-have for soft, frizz-free waves. Gives the perfect amount of hydration

    New Price: $44.00
  • #airdry / #smoothing

    Crack is a leave-in hair cream made with Acai Extract and Silk Protein to moisturize and protect hair from dryness.

    New Price: $22.00
  • #fast drying / #volume

    The Elchim 3900 Cocoon Diffuser is a "two in one" system, the perfect system to create and fix fantastic volumes for the 3900 Healthy Ionic Dryer.

    New Price: $24.00
  • #volume / #shine

    The Vertical Volume Root Lifting Spray lifts hair at the root with temporary stabilizing effect to maintain fullness for up to 24 hours.

    New Price: $18.00
  • #thinning hair / #thickening

    Put your lethargic follicles through some serious schooling with this ultra-concentrated formula with a proprietary 21.5% active complex blend of 7 technologies that work hard together to make hair visibly longer, thicker and fuller.

    New Price: $35.00
  • #volume / #sulfate-free

    Provide strength and body to hair with a boosting shampoo that adds volume and support. Rich in pea bio-peptides, HIF volume support helps encourage hair volume at the root through strengthening, moisturising and protecting the hair follicle.

    New Price: $24.00
  • #top 10 / #straightening

    Maxius Beyond Straight is a humidity resistant temporary straightener with wheat protein and thermal protection that allows you to go straight, reduce frizz and relax curls.

    New Price: $25.00
  • #damaged hair / #shine

    Marula Oil Transforming Shampoo delicately cleanses impurities, excess oil and product build-up while rehabilitating hair with the reparative power of marula oil. Free of sulfates yet rich in nutrients, damage is healed and frizz is sealed with moisture to transform frizz into soft, smooth silk that’s full of luminous life and style.

    New Price: $29.00 - $39.00
  • #dry hair / #repairing

    Marula Oil Transforming Conditioner imparts extraordinary life and shine to dry, brittle strands, creating dazzling smooth styles. Enriched with the sumptuous power of marula oil, hair is enveloped in glossy moisture, damage is repaired and frizz is transformed into luminous silk that’s full of life and style.

    New Price: $26.00 - $36.00
  • #heat protection / #shine

    The Marula Oil Transforming Hair Serum penetrates deep into hair follicles to restore moisture and impart brilliance to lackluster hair. Apply to soften the cuticle, strengthen brittleness and protect from heat styling and environmental stress.

    New Price: $39.00
  • #frizzy hair / #repairing

    Marula Oil Transforming Hair Mask nourishes and revives damaged strands with antioxidants and rich Marula Oil. It envelopes hair in glossy moisture, repairing damage and transforming frizz into luminous silk that’s full of life and style.

    New Price: $34.00
  • #split ends / #organic

    Fueled by nourishing ingredients derived from coconuts, olives, almonds, and other natural sources, this leave-in conditioning treatment does more than tame frizz.

    New Price: $42.00
  • #editors' pick / #TitanSculpt

    Discover the world’s most luxurious styler with the power to transform styling into a fine art, the Quantum Flat Iron, by Theorie. Flawlessly engineered to protect hair from inside and out, the Quantum’s ultra-smooth plates handle hair like fine silk and heat strands from the inner core to increase moisture retention. Cuticles are sealed—creating sleek glossy hairstyles that are divinely silky and frizz-free.

    Old Price: $225.00 New Price: $195.00
  • #bestselling / #ionic

    The Elchim 3900 Healthy Ionic Dryer is a lightweight, powerful dryer with an ionic ceramic system to moisturize hair while eliminating static.

    New Price: $195.00
  • #all hair types / #blowout

    Croc Hair Clips are perfect for sectioning hair and holding it securely in place.

    New Price: $3.50
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