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  • #folica steal / #ceramic

    Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability. Its hair styling tools have always been developed with a focus on long-term maintenance of healthy hair.

    Old Price: $100.00 New Price: $55.00
  • #award-winning / #ceramic

    Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

    Old Price: $150.00 New Price: $82.00
  • #anti-frizz / #shine

    The Curls Try-It Kit contains two products that create beautiful, soft ringlets and reduce frizz without any “crunch.” Stylists and clients have even dubbed the Ultimate Styling Lotion “ringlets in a bottle”. SmartStart Leave-In Conditioner is a game-changer for reducing frizz while adding moisture and softness without adding weight to hair.

    Old Price: $12.00 New Price: $8.50
  • #all-in-one / #rootlifting

    Great for all hair types, the FHI Heat Stylus Thermal Styling Brush does it all - adds volume, lifts, creates waves, curls, and flips. The Heat Stylus Thermal Styling Brush can also be used for style touch-up, smoothing, and de-frizzing.

    Old Price: $140.00 New Price: $91.00
  • #anti-breakage / #smoothing

    Combining the science of theDr. Knot Pro brush with a sleek and low-profile design, the PhD brush is a Pretty Handsome Devil, if we do say so ourselves! With a 135 bristle count spread across its streamlined body, the PhD creates an enjoyable detangling experience. The PhD is a brush that can be enjoyed by anyone including both men and women in home hair care environments and professionals in salons.

    Old Price: $19.00 New Price: $12.50
  • #folica steal / #tourmaline

    Need the heat? But without the damage? The Solia SuperHot Professional Curling Iron delivers just the right amount of heat for your unique hair type. With custom temperature settings ranging from 310°F-450°F (154°C-232°C), Solia’s unique tourmaline ceramic barrels perfectly distribute heat to create smooth, soft, and defined curls. Negative ion technology eliminates damage and frizz, while preserving moisture and shine. This curling iron is designed for all hair types – from fine, delicate locks to tough-to-tame coarse hair, and everything in between.

    Old Price: $75.00 New Price: $41.00
  • #tourmaline / #beachy waves

    Need the heat? But without the damage? The Solia SuperHot Professional Curling Iron delivers just the right amount of heat for your unique hair type. With custom temperature settings ranging from 310°F-450°F (154°C-232°C), Solia’s unique tourmaline ceramic barrels perfectly distribute heat to create smooth, soft, and defined curls. Negative ion technology eliminates damage and frizz, while preserving moisture and shine. This curling iron is designed for all hair types – from fine, delicate locks to tough-to-tame coarse hair, and everything in between.

    Old Price: $75.00 New Price: $41.00
  • #frizzy hair / #shine

    The Smooth Try-It Kit contains two products for stunning, smooth, sleek looks, with brilliant shine and without frizz or fly-aways. SmartStart Leave-In Conditioner is a game-changer for detangling, reducing frizz, and adding moisture without weighing it down, while SuperFinish Polishing Balm adds brilliant shine and finishes hair with a sleek, silky look.

    Old Price: $12.00 New Price: $8.50
  • #blowout / #smoothing

    1907 by FROMM introduces the most revolutionary shape in brushes since the square paddle brush. Beautifully crafted with high quality materials the Thermal Square Brush has a ceramic ionic coated barrel that locks in moisture and decreases drying time. The innovative square shape allows for one stop blow dry styling: straighten, curl or wave with just a tilt of the wrist. Being square never looked so hip.

    New Price: $13.99 - $14.99
  • #blowout / #volume

    Get no-fuss volume—without stickiness, flakes or frizz

    Old Price: $28.00 New Price: $16.50
  • #top 10 / #repairing

    Latinoil’s Intense Hydration Hair Mask is the perfect solution for dry and damaged hair.

    Old Price: $24.00 New Price: $15.50
  • #volume / #sulfate-free

    Provide strength and body to hair with a boosting shampoo that adds volume and support. Rich in pea bio-peptides, HIF volume support helps encourage hair volume at the root through strengthening, moisturising and protecting the hair follicle.

    Old Price: $24.00 New Price: $16.50
  • #editors' pick / #travel friendly

    StyleShield™ technology provides infinitely smooth surfaces that eliminate residue buildup, maintaining optimum performance throughout the lifetime of the tools. Sedu's advanced heating system maintains consistent temperatures, protecting hair from multiple types of damage by increasing moisture retention and sealing in the hair's cuticles. The result? Beautifully silky, frizz-free hair. Discover the power of ICON and a lifetime of high style.

    Old Price: $225.00 New Price: $195.00
  • #travel friendly

    Whether you are an outdoor enthusiast or a seasoned swimmer, the Pro Aktiv is a must-have for your duffle bag. The Pro Aktiv brush is specially designed to detangle wet hair, making it perfect for styling after a swim or a post-workout shower – no conditioner necessary!

    Old Price: $27.00 New Price: $17.50
  • #heat protection / #shine

    The Marula Oil Transforming Hair Serum penetrates deep into hair follicles to restore moisture and impart brilliance to lackluster hair. Apply to soften the cuticle, strengthen brittleness and protect from heat styling and environmental stress.

    Old Price: $39.00 New Price: $25.50
  • #all-in-one / #shine

    This one-minute styling cream transforms dry, damaged-looking texture into liquidy-smooth, shiny hair instantly. Apply throughout the day to quench thirsty hair, or use on dry, unruly areas to instantly refresh your style

    Old Price: $24.00 New Price: $16.50
  • #weightless / #shine

    EVOLVh’s SmartVolume Leave-In Conditioner is our get savvy hair treatment, which has been known to give hair maximum volume and stellar shine

    New Price: $11.00
  • #trending / #weightless

    The Big Dog, the Top Dog, the Boss Dog - A versatile styling cream with just the right amount of slip and slide to give your hair the perfect hold without taking away its natural flow yo. You're the Boss.

    Old Price: $21.00 New Price: $14.50
  • #quiet / #eco-friendly

    The Turbo Power TwinTurbo 3200 Professional Hair is an ultra powerful hair dryer offered in four different colors: black, grey, pink, and red.

    New Price: $149.00
  • #damaged hair / #smoothing

    Mask with Mango Butter nourishes and hydrates dry, dehydrated hair. Provides long-lasting, in-depth hydration while nourishing and detangling hair without weighing it down. It strengthens and protects the hair shaft, restores softness and suppleness. Paraben-free, Sulfate-free, Sodium Chloride-free, Silicone-free

    Old Price: $26.00 New Price: $19.50
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