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  • #stylist fav / #digital

    Discover the brilliant new standard of smooth with the Saga II TitanSculpt™ 1" Flat Iron, by Theorie. TitanSculpt™ Flat Iron plates are individually molded from solid titanium for faster heat conduction then over-glazed with fine ceramic for perfectly consistent heat. Hot spots, microscopic pits and friction are eliminated, for plates with the power to create faster, smoother longer-lasting hairstyles.

    Old Price: $185.00 New Price: $165.00
  • #buzzworthy / #TitanSculpt

    Discover the SAGA II TitanSculpt Curler, elevating curl crafting to an art. Innovatively engineered by Theorie, creators of legendary fine hair tools, this sophisticated styling tool frizz and static disappear and all kinds of beautiful curls emerge. Loose layers. Textured or twisted bobs. Tousled waves and shapely curls – gliding off the barrel like silk, full of soft body, bounce and shine.

    New Price: $145.00
  • #buzzworthy / #ceramic

    Discover the brilliant new standard of smooth with the Saga II TitanSculpt™ 1½" Flat Iron, by Theorie. TitanSculpt™ Flat Iron plates are individually molded from solid titanium for faster heat conduction then over-glazed with fine ceramic for perfectly consistent heat. Hot spots, microscopic pits and friction are eliminated, for plates with the power to create faster, smoother longer-lasting hairstyles.

    Old Price: $185.00 New Price: $165.00
  • #editors' pick / #ceramic

    Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

    Old Price: $150.00 New Price: $130.00
  • #split ends / #top 10

    Latinoil Chia Hair Oil

    New Price: $32.00
  • #folica steal / #ceramic

    Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability. Its hair styling tools have always been developed with a focus on long-term maintenance of healthy hair.

    Old Price: $100.00 New Price: $80.00
  • #TitanSculpt / #shine

    Discover the brilliant new standard of smooth with the Saga II TitanSculpt™ 1" Flat Iron, by Theorie. TitanSculpt™ Flat Iron plates are individually molded from solid titanium for faster heat conduction then over-glazed with fine ceramic for perfectly consistent heat. Hot spots, microscopic pits and friction are eliminated, for plates with the power to create faster, smoother longer-lasting hairstyles.

    Old Price: $185.00 New Price: $165.00
  • #editors' pick / #TitanSculpt

    Discover the world’s most luxurious styler with the power to transform styling into a fine art, the Quantum Flat Iron, by Theorie. Flawlessly engineered to protect hair from inside and out, the Quantum’s ultra-smooth plates handle hair like fine silk and heat strands from the inner core to increase moisture retention. Cuticles are sealed—creating sleek glossy hairstyles that are divinely silky and frizz-free.

    Old Price: $225.00 New Price: $195.00
  • #split ends / #organic

    Fueled by nourishing ingredients derived from coconuts, olives, almonds, and other natural sources, this leave-in conditioning treatment does more than tame frizz.

    New Price: $42.00
  • #trending / #weightless

    The Big Dog, the Top Dog, the Boss Dog - A versatile styling cream with just the right amount of slip and slide to give your hair the perfect hold without taking away its natural flow yo. You're the Boss.

    New Price: $21.00
  • #long hair / #blowout

    The Z series brush collection features cork handles, extra long concave barrel that conforms to the shape of the head and cuts blow-drying time in half. Z5 easily creates soft shiny irregular curls or smooth straight looks. Natural boar bristles mixed with a unique carbon fiber heat resistant nylon and extended cork handles makes it the most innovative design in ergonomics in a round brush ever.

    New Price: $64.00
  • #top 10 / #repairing

    Latinoil’s Intense Hydration Hair Mask is the perfect solution for dry and damaged hair.

    New Price: $24.00
  • #trending / #colored hair

    Ibiza's B series is deal of blondes, color treated hair and fine curly hair. B4 is perfect for volume, ideal for the crown of the head and medium to long hair. Featuring blonde boar bristles reinforces with white carbon fiber heat resistant nylon that's gentle on the hair with good grab for root lift and extended cork handles - the most innovative design in ergonomics in a round brush ever.

    New Price: $49.00
  • #all-in-one / #shine

    This one-minute styling cream transforms dry, damaged-looking texture into liquidy-smooth, shiny hair instantly. Apply throughout the day to quench thirsty hair, or use on dry, unruly areas to instantly refresh your style

    New Price: $24.00
  • #sensitive hair / #detangling

    The Original Wet Brush Pro is the perfect detangling brush. Made with ItelliFlex bristles, exclusive to Wet Brush Pro. These bristles are thin and strong yet flexible, firm on one stroke but give on the next. Available in a variety of colors!

    New Price: $8.99
  • #eco-friendly / #ultra lightweight

    35% less weight and more than enough power that allows the Elchim 3900 Light Ionic hair dryer to create perfect styles in half the time and leaves hair shiny, thanks to the ionic ceramic system. It's also “light” on the environment thanks to its quick drying speed, reducing energy consumption. Includes protection system from (EMF) electromagnetic field.

    New Price: $199.00
  • #thinning hair / #thickening

    Put your lethargic follicles through some serious schooling with this ultra-concentrated formula with a proprietary 21.5% active complex blend of 7 technologies that work hard together to make hair visibly longer, thicker and fuller.

    New Price: $35.00
  • #volume / #toxin-free

    Hair care so pure even nature would be jealous. AHNESTI hair care is organic, natural and toxin-free that performs at the salon-professional level. 97% plant-derived ingredients preserve color, increase shine, easily detangle, reduce breakage, and nourish and protect hair.

    New Price: $26.00
  • #blowout / #smoothing

    1907 by FROMM introduces the most revolutionary shape in brushes since the square paddle brush. Beautifully crafted with high quality materials the Thermal Square Brush has a ceramic ionic coated barrel that locks in moisture and decreases drying time. The innovative square shape allows for one stop blow dry styling: straighten, curl or wave with just a tilt of the wrist. Being square never looked so hip.

    New Price: $13.99 - $14.99
  • #buzzworthy / #made in italy

    The Kristal 3600 is a lightweight, yet powerful, high performance hair dryer, drying hair in half the time of a regular blow dryer. Massive airflow gets hair voluminous in minutes and works harmoniously with with Ibiza's world famous lightweight round brushes.

    New Price: $158.00
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