Valentine's Day Sale
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    • #shine / #TitanSculpt

      Discover the brilliant new standard of smooth with the Saga II TitanSculpt™ 1" Flat Iron, by Theorie. TitanSculpt™ Flat Iron plates are individually molded from solid titanium for faster heat conduction then over-glazed with fine ceramic for perfectly consistent heat. Hot spots, microscopic pits and friction are eliminated, for plates with the power to create faster, smoother longer-lasting hairstyles.

      Old Price: $185.00 New Price: $175.00
    • #must-have / #buzzworthy

      Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

      New Price: $130.00
    • #trending / #secret weapon

      Latinoil Chia Hair Oil

      New Price: $45.00
    • #ultra lightweight / #shine

      Discover the SAGA II AIRSHINE Dryer—innovatively elevated to a class of it’s own—a lightweight dryer with phenomenal power for effortlessly flawless style. With cutting-edge technology to focus air exactly where it’s needed, minimizing damage and frizz — Creating gorgeous glossy hairstyles full of life, light and movement.

      Old Price: $198.00 New Price: $185.00
    • #dedicated ion generator

      Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

      New Price: $205.00
    • #buzzworthy / #premium

      Discover the brilliant new standard of smooth with the Saga II TitanSculpt™ 1½" Flat Iron, by Theorie. TitanSculpt™ Flat Iron plates are individually molded from solid titanium for faster heat conduction then over-glazed with fine ceramic for perfectly consistent heat. Hot spots, microscopic pits and friction are eliminated, for plates with the power to create faster, smoother longer-lasting hairstyles.

      Old Price: $185.00 New Price: $175.00
    • #color enhancing / #subtle

      Intensify and illuminate color treated hair! This deep conditioning treatment not only leaves your hair soft and shiny, but with semi-permanent hair color in the mix, it enhances and enriches your hair color, giving it that freshly colored look in minutes! Multiples uses per bottle. SHADE Golden Blonde is for a sun kissed hue. Not intended for gray coverage use.

      New Price: $30.00
    • #trade secret / #100% natural

      EVOLVh’s SuperFinish Polishing Balm was created for incredible shine, frizz and fly-away control, plus moisture and nutrient infusion for gorgeous hair.

      New Price: $32.00
    • #old-school / #folica steal

      Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability. Its hair styling tools have always been developed with a focus on long-term maintenance of healthy hair.

      New Price: $100.00
    • #stylist fav / #curl care

      Folica Hair Math: Amped Up Curls

      Old Price: $79.90 New Price: $71.90
    • #top 10 / #polished curls

      Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

      New Price: $120.00
    • #top 10 / #great value

      The DENMAN Classic Styling Brushes are available in a variety of sizes to suit all hair lengths and types.

      New Price: $10.99 - $19.99
    • #repairing / #chia

      Latinoil’s Intense Hydration Hair Mask is the perfect solution for dry and damaged hair.

      New Price: $36.00
    • #award-winning / #thick hair

      Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

      New Price: $130.00
    • #trending / #made in italy

      Daily Color Care Conditioner

      New Price: $24.00
    • #oval barrel / #tri-zone™ tech

      ghd curve classic wave wand is an oval shaped wand to create deep waves and glamorous movement on longer hair.

      New Price: $199.00
    • #trending / #beachy waves

      Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

      New Price: $120.00
    • #trending / #chia

      Latinoil’s Chia Repair Shampoo is perfect for restoring weakened and damaged hair. Repair and Rehydrate your hair with a special blend of essential oils and amino acids. Chia Repair Shampoo is specifically formulated to leave your hair feeling clean and revitalized. Provides the feeling of deep-cleansing without extracting essential oils from hair.

      New Price: $24.00
    • #long hair / #rootlifting

      The Spornette 955 Italian Double Bristle Boar Round Brush features the finest wood and boar bristle, hand selected and graded.

      New Price: $24.99
    • #premium / #advanced tech

      ghd Air Hair Dryer. The best blow-dry of your life.

      New Price: $225.00
    • #trade secret / #super powerful

      The Parlux 385 PowerLight Ceramic Ionic Hair Dryer Black is an incredibly powerful, lightweight dryer.

      New Price: $235.00
    • #titanium / #professional

      The CROC 1" Infrared Flat Iron is internationally patented to combine ceramic, tourmaline, titanium and infrared technology. The tri-plate design provides 3x the smoothing power than other irons. This is the perfect tool for all hair types and is especially great for coarse or color treated hair.

      New Price: $160.00
    • #stylist fav / #polished curls

      An innovative, effective curling iron that features high power, instant heat for consistent, dependable results on any type of hair. Comes in a variety of barrel sizes.

      New Price: $35.99 - $43.99
    • #firm hold / #volume

      Nick Chavez's Volumizing Extra Hold Hairspray is a volumizing styling spray with an extra strong hold.

      New Price: $23.00
    • #luxury / #clipless

      Effortlessly create playful beachy waves, perfectly defined spirals – and everything in between with the T3 Whirl Trio Interchangeable Barrel Styling Wand.

      New Price: $270.00
    • #buzzworthy / #hydrating

      dpHUE Cool Blonde Conditioner uses violet pigments to tone and brighten blonde, gray and white hair, neutralizing yellow tones and reducing brassiness while leaving your hair shiny and conditioned.

      New Price: $24.00
    • #addictive / #trending

      Folica Hair Math: Bombshell Blowout

      Old Price: $89.99 New Price: $80.98
    • #buzzworthy / #made in italy

      The Kristal 3600 is a lightweight, yet powerful, high performance hair dryer, drying hair in half the time of a regular blow dryer. Massive airflow gets hair voluminous in minutes and works harmoniously with with Ibiza's world famous lightweight round brushes.

      New Price: $158.00
    • #essentials / #grapeseed oil

      EVOLVh’s SmartVolume Leave-In Conditioner is our get savvy hair treatment, which has been known to give hair the voluptuous effect, maximum volume and stellar shine.

      New Price: $27.00
    • #firm hold / #classic

      Nick Chavez' Advanced Plump ‘N Thick Thickening Hairspray with Acacia Collagen is a hard holding, fast drying spray designed to infuse thickness and fullness.

      New Price: $28.00
    • #stylist fav / #digital

      Discover the brilliant new standard of smooth with the Saga II TitanSculpt™ 1" Flat Iron, by Theorie. TitanSculpt™ Flat Iron plates are individually molded from solid titanium for faster heat conduction then over-glazed with fine ceramic for perfectly consistent heat. Hot spots, microscopic pits and friction are eliminated, for plates with the power to create faster, smoother longer-lasting hairstyles.

      Old Price: $185.00 New Price: $175.00
    • #trending / #luxury

      NUDE only has what it needs.

      New Price: $40.00
    • #frizz control / #smoothing

      Mitch Stone 457 Lustre Conditioner is color safe and also contains Keratin for healthy, shiny and lustrous hair.

      New Price: $18.00
    • #made in italy / #color safe

      dpHUE Renew Conditioner is enhanced with natural plant extracts to renew damaged hair, leaving it healthy, soft and manageable.

      New Price: $24.00
    • #trending / #colored hair

      Ibiza's B series is deal of blondes, color treated hair and fine curly hair. B4 is perfect for volume, ideal for the crown of the head and medium to long hair. Featuring blonde boar bristles reinforces with white carbon fiber heat resistant nylon that's gentle on the hair with good grab for root lift and extended cork handles - the most innovative design in ergonomics in a round brush ever.

      New Price: $49.00
    • #editors' pick / #addictive

      Fueled by nourishing ingredients derived from coconuts, olives, almonds, and other natural sources, this leave-in conditioning treatment does more than tame frizz.

      New Price: $42.00
    • #luxury / #beachy waves

      Ibiza's EX series is the most innovative design in ergonomics in a round brush ever! Light weight and easy to maneuver. EX3 is perfect for waves and curls. Ideal for pieces of hair that frame the face, for that beachy look. Ibiza Hair mixes natural boar bristle with a unique carbon fiber heat resistant nylon. Light weight. The most ergonomic handle in a round brush ever.

      New Price: $48.00
    • #trade secret / #ionic

      Parlux 3200 Ceramic & Ionic Edition Professional Hair Dryer features an ionic system and ceramic grid that work together to create healthier, smoother hair.

      New Price: $174.00
    • #top 10 / #chia

      Repairs and conditions hair with its unique balanced formula of chia, avocado, mamey, jojoba oils and keratin. Ideal for dehydrated, weak, and color-treated hair. Has a color booster effect for natural and color-treated hair. Color Safe. Sulfate Phosphate and Paraben Free.

      New Price: $26.00
    • #airdry / #beachy waves

      A scrunch-tastic, spritz-sational all natural texturizing spray for beachy texture and tousled piece-y-ness.

      New Price: $22.00
    • #weightless / #classic

      ghd Style Heat Protection Spray provides an invisible barrier against everyday heat damage on damp or dry hair.

      New Price: $22.00
    • #quick fix / #DIY

      dpHUE Daily Color Care Shampoo

      New Price: $24.00
    • #must-have / #anti-breakage

      The mid size Wet Brush Pro better known as Midi, is a unique size making this brush perfect for the salon, at home and everywhere in between. Say goodbye to tugging and tearing forever.

      New Price: $6.99
    • #thick hair / #auto shutoff

      HAI Elite Big Heat Iron heats up in just a few seconds to a high temperature of 450F. An audio message will let you know when the iron has reached the temperature you selected. 1 inch advanced tourmaline ceramic plates allow for single-pass styling on all hair types while keeping hair healthy and hydrated.

      New Price: $199.99
    • #coarse hair / #eco-friendly

      The Elchim Milano Turbo Ceramic Dryer has become one of the most popular dryers amongst professional stylists. This balanced dryer is great for thick, coarse hair or hair that takes long to dry thanks to it's ergonomic handle. Turbo Ceramic technology emits infrared heat that nourishes the hair and adds shine. Low electromagnetic emissions keeps hair healthy and is light on the environment.

      New Price: $147.00
    • #overachiever / #long hair

      The Z series brush collection features cork handles, extra long concave barrel that conforms to the shape of the head and cuts blow-drying time in half. Z5 easily creates soft shiny irregular curls or smooth straight looks. Natural boar bristles mixed with a unique carbon fiber heat resistant nylon and extended cork handles makes it the most innovative design in ergonomics in a round brush ever.

      New Price: $64.00
    • #undone waves / #tapered

      ghd curve® creative curl wand GHD curve creative curl wand has an innovative tapered wand to create tousled and beachy texture on all hair lengths.

      New Price: $199.00
    • Reverie NUDE Shampoo is a gentle cleanser that hydrates and enhances shine.

      New Price: $38.00
    • #buzzworthy / #clarifying

      dpHUE Cool Blonde Shampo uses violet pigments to gently neutralize yellow tones and reduce brassiness in blonde, gray and white hair. Use as needed.

      New Price: $24.00
    • #stylist fav / #shine

      Ibiza's EX series is the most innovative design in ergonomics in a round brush ever! EX2 is perfect for bangs, hair lines, necklines and texture. Ibiza Hair features dense reinforced natural boar bristle with a unique carbon fiber heat resistant nylon. Extended cork handles are lightweight and easy to maneuver.

      New Price: $46.00
    • #frizz control / #glossing

      Unicorn’s Mane Smoothing Serum also provides nourishment and protects hair from harsh environmental factors with the help of beneficial natural ingredients.

      New Price: $16.00
    • #texturizing / #matte finish

      Folica Hair Math: Short 'N Sweet

      Old Price: $101.00 New Price: $90.89
    • #long hair / #vibrating

      Brocato's VibraSTRAIT Oscillating 1 3/4" Flat Iron creates smooth, wavy or curly styles without snagging hair thanks to their vibrating tourmaline ceramic plates.

      New Price: $124.95
    • #keratin proteins / #juvexin

      Global Keratin Serum is designed to instantly reduce frizz while adding incredible shine.

      New Price: $25.00
    • #smoothing / #volume

      DENMAN Thermocermaic Hot Curling Radial Brush is perfect for straightening, smoothing, and adding curl during blow drying.

      New Price: $20.00 - $23.30
    • #split ends / #refresh

      dpHUE Hair and Scalp Repair Therapy rebuilds and conditions. Created to rebuild fragile, damaged, or chemically treated hair by nourishing and stimulating stressed out hair from the scalp to prevent split ends and breakage

      New Price: $34.00
    • #repairing / #juvexin

      GK Hair Deep Conditioner is a professional in salon treatment that dramatically protects and restores the hair because of its concentrated dose of Juvexin.

      New Price: $44.00
    • #top 10 / #smoothing

      Mitch Stone 456 Lustre Shampoo is color safe and sulfate free for healthy, shiny and lustrous hair.

      New Price: $18.00
    • #tourmaline / #vibrating

      Brocato's VibraSTRAIT Oscillating 1" Flat Iron creates smooth, wavy or curly styles without snagging hair thanks to their vibrating tourmaline ceramic plates.

      New Price: $124.95
    • #trending / #all-in-one

      Folica Hair Math: Beachy Waves

      Old Price: $95.00 New Price: $85.00
    • #ultra lightweight / #quiet

      Parlux 3200 Compact Professional Hair Dryer are equipped with a high performance 2000+ hour, energy-efficient motor which outlasts the competition 5 to 1.

      New Price: $129.00
    • #dual voltage / #auto shutoff

      The NEW Croc Premium Black Titanium flat iron is an update on the classic Croc flat iron, with quite a few more bells and whistles!

      New Price: $165.00
    • #made in italy / #fast drying

      Parlux 3500 Super Compact Ceramic & Ionic Edition Professional Hair Dryer is extremely powerful despite its compact nature, and measures only 7" by 8 1/2".

      New Price: $179.00
    • #trade secret / #professional

      Sedu Crane Clips make styling hair easier

      New Price: $3.25
    • #eco-friendly / #quiet

      The Turbo Power TwinTurbo 3200 Professional Hair is an ultra powerful hair dryer offered in four different colors: black, grey, pink, and red.

      New Price: $149.00
    • #must-have / #folica steal

      If you are using heat styling tools without a heat protectant product, it’s time to save your strands with this perfect hair pair!

      Old Price: $156.00 New Price: $140.00
    • #trade secret / #coarse hair

      Marilyn Flatter Me Too Round Brush is perfect for straight styling coarse hair!

      New Price: $24.00 - $36.00
    • #texturizing / #polished curls

      Folica Hair Math: Naturally Curly

      Old Price: $107.00 New Price: $96.00
    • #luxury / #thick hair

      A pocket size (6-3/4"x2") bristle and nylon mixed brush that has 5 rings of stiff bristle and nylon mixed tufts. Recommended for use on normal hair.

      New Price: $105.00
    • #full body waves / #ionic

      The new T3 Bodywaver large barrel styling iron allows you to make waves, create volume and enhance shine with the ease of a pro stylist. It’s like getting the look of a professional blowout without having to use a blowdryer and round brush. Features a unique hollow barrel infused with proprietary T3 Tourmaline and Ceramic, and new SinglePass™ Radial heating Technology for fast, flawless, damage-free styling.

      New Price: $149.00
    • #top 10 / #fast drying

      Reduce your drying time by 50% with the high pressure Elchim Classic Professional Dryer. Less time drying means healthier shinier hair, every day.

      New Price: $129.99
    • #smoothing / #juvexin

      Global Keratin Moisturizing Shampoo protects the hair's natural properties while leaving hair soft and shiny after every wash.

      New Price: $22.00 - $50.00
    • #keratin proteins / #juvexin

      Global Keratin Moisturizing Shampoo fortified with JUVEXIN is a unique patented formulation of proteins which creates a shield over each strand, protecting the hair's natural properties while repairing damage.

      New Price: $22.00 - $50.00
    • #frizz control / #normal hair

      The Turbo Power Mega Power 4000 Professional Hair Dryer utilizes an entirely new ionic, ceramic, nano, and tourmaline technology for drying hair, nourishing and conditioning the hair for outstanding professional results.

      New Price: $85.00
    • #quick fix / #next-day hair

      Folica Hair Math: I Woke Up Like This

      Old Price: $46.94 New Price: $42.24
    • #luxury / #tri-zone™ tech

      The ghd eclipse™ is a ground-breaking new styler that styles faster with less heat. Now you can have less heat, hotter hair!

      New Price: $245.00
    • #trending / #secret weapon

      Sarah Potempa designed the Beachwaver to make it simple to get glamorous waves. By selecting left or right, clamping your hair and pressing 'go", the beachwaver rotates to create red carpet waves. The beach waver is easy on the wrist and creates waves quickly and gently.

      New Price: $199.00
    • #all hair types / #classic

      FHI Heat Platform Nano Salon Pro 2000 Dryer is a super powerful high velocity AC motor professional tourmaline ceramic hair dryer that dries hair evenly and reduces drying time up to 50%.

      New Price: $139.99
    • #buzzworthy / #beard care

      Lightweight and compact, the newly designed BaBylissPRO FX49 provides maximum versatility to effectively trim, clip or outline necklines, hairlines, beards and more. It features a new thinner, detachable 30mm Japanese stainless steel blade and a powerful 120V DC motor. Finally, a deluxe mini trimmer with great power and blades that provides outstanding cutting performance!

      New Price: $49.99
    • #luxury / #compact

      Valera Swiss Nano Rotocord Ionic Professional Dryer features the patented technology of the Rotocord, offering tangle-free 360 degree swivel to completely eliminate knots in your dryer cord.

      New Price: $209.00
    • #made in france / #sidekick

      Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

      New Price: $20.00
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