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  • #all hair types / #sulfate-free

    The same Illumai formula that you know and love, now in beautiful new packaging! A sulfate-free lather that feels good and is good for you, Cleanse is made of naturally derived ingredients and is PETA certified. It contains no sulfates, no silicones, no preservatives, no parabens and is gluten free, GMO free, and nut free. It is safe for all hair types and is especially effective in detoxing and nurturing chemically and color-treated hair. Cleanse is part of the scientifically integrated Illumai biome care system. Mixing and matching with other shampoos and conditioners won't have the same healthy beauty benefits! too. Made with naturally derived XO-70®, Cleanse lifts dirt and excess oil but leaves essential proteins, peptides and lipids intact, restoring your biome’s balance. Hair stays cleaner, feels fuller and more moisturized, looks vibrant and dries faster. No harsh chemicals, no color fade and no frizz!

    Old Price: $28.00 New Price: $16.50
  • #anti-breakage / #sulfate-free

    Latinoil’s Chia Repair Shampoo is perfect for restoring weakened and damaged hair. Repair and re-hydrate your hair with a special blend of essential oils and amino acids. Chia Repair Shampoo is specifically formulated to leave your hair feeling clean and revitalized. Provides the feeling of deep-cleansing without extracting essential oils from hair.

    Old Price: $8.00 New Price: $5.50
  • #dandruff / #clarifying

    This daily purifying shampoo is enriched with an innovative 100% natural ingredient. Derived from jujube bark, it permanently eliminates dandruff, regulates excess sebum and calms itchiness. Daily use will leave your hair fresh and rebalanced.

    Old Price: $38.00 New Price: $26.50
  • #brightening / #repairing

    Purple Sage Brightening Shampoo is professionally formulated to brighten and restore beautiful natural tones to blonde and silver hair. Over time, blonde hair turns brassy, silver hair turns yellowy and both can become parched, losing bounce, softness and resilience.

    Old Price: $30.00 New Price: $18.00
  • #brightening / #paraben-free

    This shampoo with camomile and cornflower brightens hair color without artificial tones, boosts highlights and has a natural and progressive lightening effect. Revives highlights naturally and gently. Eliminates chemical residue, styling build-up, silicone, and more.

    Old Price: $34.00 New Price: $23.50
  • #frizzy hair / #shine

    Sedu® Nourish + Repair Shampoo delicately cleanses and nourishes strands while sealing split ends with the power of argan oil and tamarind seed extract. The nutrient-rich antioxidant formula is ideal for daily use on all hair types.

    Old Price: $49.00 New Price: $44.00
  • #hair growth / #biotin

    A rinse-off treatment that promotes thicker-looking hair and specifically targets damaged parts of hair to avoid the apparent loss of density associated with the build-up that occurs with traditional conditioning agents. Traditional conditioners almost always cause an immediate thinning of hair fibre and also result in buildup of conditioning agents over time. This formula combines a targeted conditioning system that does not coat the entire hair and focuses only on damaged areas that require support, while supplementing hair and scalp with nutrients to help hair look its healthiest, densest and fullest now and with continued use. This product uses pure Black Fulvic Acid which can slightly affect very light blonde shades of hair.

    Old Price: $28.00 New Price: $23.50
  • #repairing / #volume

    Instant detangling and protective care, for fine and color-treated hair.

    Old Price: $43.00 New Price: $30.00
  • #top 10 / #smoothing

    Repairs and conditions hair with its unique balanced formula of chia, avocado, mamey, jojoba oils and keratin. Ideal for dehydrated, weak, and color-treated hair. Has a color booster effect for natural and color-treated hair. Color Safe. Sulfate Phosphate and Paraben Free.

    Old Price: $19.60 New Price: $12.50
  • #volume / #silicone-free

    A volumizing and thickening conditioner fortified with follicle supporting ginger, ginseng, and biotin to provide immediate fullness and long term hair growth benefits.

    Old Price: $24.00 New Price: $16.50
  • #frizz control / #vegan

    A restorative and hydrating conditioner to replenish moisture, repair damage, and protect against future breakage and color fade.

    Old Price: $24.00 New Price: $16.50
  • #made in italy / #color safe

    dpHUE Renew Conditioner is enhanced with natural plant extracts to renew damaged hair, leaving it healthy, soft and manageable.

    Old Price: $24.00 New Price: $16.50
  • #anti-breakage / #hydrating

    fave4 Repair It Right Conditioner restores and strengthens hair, protecting locks against heat tools, extreme styling, coloring and bleaching. Color safe & free of gluten, parabens and sulfates. Safe for all hair types.

    Old Price: $16.00 New Price: $11.50
  • #damaged hair / #volume

    The same Illumai formula that you know and love, now in beautiful new packaging! Strengthen your hair with Nurture, a silicone-free conditioner that reinforces all hair types with patented Isoleucine. Restore your damaged areas and stimulate the self-healing properties of your biome for stronger, shinier and more manageable hair with natural lift and healthy movement. 3 minutes on, All Day Strong! Nurture is made of naturally derived ingredients and is PETA certified. It contains no sulfates, no silicones, no preservatives, no parabens and is gluten free, GMO free, and nut free. It is safe for all hair types and is especially effective in detoxing and nurturing chemically and color-treated hair. Nurture is part of the scientifically integrated Illumai biome care system. Mixing and matching with other shampoos and conditioners won't have the same healthy beauty benefits!

    Old Price: $28.00 New Price: $16.50
  • #anti-humidity / #detangling

    Crack In Treatment is a rich, protective, taming conditioner.

    Old Price: $20.00 New Price: $14.00
  • #colored hair / #thick hair

    Color Wow's Color Security Conditioner is loaded with eight translucent, non-oxidizing conditioning agents that won’t dull or darken color. Formulated with a color-shielding complex for the clearest, purest color and bounciest, silkiest texture.

    Old Price: $23.00 New Price: $16.00
  • #trending / #luxury

    Formerly known as NUDE Conditioner A light smoothing cream rinse that promotes restoration. Safe for color treated hair and daily use. Carefully handcrafted in California using the finest botanical ingredients sustainable sourced from around the world. REVERIE CONDITIONER nourshes hair and scalp, while promoting restoration.

    Old Price: $40.00 New Price: $28.00
  • #shine / #silicone-free

    A repairing and color protecting conditioner formulated with pomegranate for color-treated hair. Pomegranate = Color protection. Klorane's pomegranate is grown in Morocco, where from its peel they obtain an extract naturally rich in tannins that binds the color onto the keratin and prevents color from fading. The effectiveness of their pomegranate has been scientifically proven and patented: hair color lasts on average twice as long. Sulfate-free, Paraben-free, Silicone-free, Sodium Chloride-free.

    Old Price: $20.00 New Price: $15.00
  • #detangling / #smoothing

    Latinoil's Chia Repair Conditioner is perfect for restoring weakened and damaged hair. Lock in moisture and vitality with Chia Repair Conditioner. Specially developed to intensely nourish both the hair and scalp with a combination of select essential oils and amino acids.

    Old Price: $8.00 New Price: $5.50
  • #deep conditioning / #repairing

    Conditioning Balm with Mango Butter nourishes and hydrates dry, dehydrated hair. The conditioner restructures the hair restoring softness and suppleness. Hair is left soft, shiny and detangled without weighed down. Biodegradable formula. Sulfate-free, Paraben-free, Silicone-free, Sodium Chloride-free

    Old Price: $16.00 New Price: $12.00
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