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    • #airdry / #repairing

      Detangle, soften, protect. EVOLVh SmartStart Leave-In Conditioner is a lightweight, water based formula made with raw lechithin, a powerful natural extract to fortify weak strands and prevent breakage. A duo of rice bran and cumin seed oil guards against heat and UV damage, while bergamont fruit oil softens, detangles, and prevents flyaways.

      New Price: $10.00
    • Reverie NUDE Shampoo is a gentle cleanser that hydrates and enhances shine.

      New Price: $38.00
    • #volume / #toxin-free

      Hair care so pure even nature would be jealous. AHNESTI hair care is organic, natural and toxin-free that performs at the salon-professional level. 97% plant-derived ingredients preserve color, increase shine, easily detangle, reduce breakage, and nourish and protect hair.

      New Price: $26.00
    • #detox / #lavender oil

      Apple Cider Vinegar Hair Rinse gently removes impurities from hair.

      New Price: $35.00
    • #airdry / #vegan

      Have all the curls you want with Yarok Feed Your Curls Defining Creme.

      New Price: $37.90
    • #trending / #luxury

      NUDE only has what it needs.

      New Price: $40.00
    • #vegan / #organic

      Yarok Feed Your Shine drops absorb quickly into the scalp and hair, deeply penetrating, conditioning and bringing out hair’s inner sheen, while contrasting highlights and protecting your hair from the damaging effects of hot styling tools.

      New Price: $27.20
    • #addictive / #editors' pick

      Fueled by nourishing ingredients derived from coconuts, olives, almonds, and other natural sources, this leave-in conditioning treatment does more than tame frizz.

      New Price: $42.00
    • #frizz control / #shine

      EVOLVh’s SmartVolume Leave-In Conditioner is our get savvy hair treatment, which has been known to give hair maximum volume and stellar shine

      New Price: $11.00
    • #buzzworthy / #overachiever

      Targeted, lightweight, silicone-free conditioner formulated with positive ions that are attracted to the most damaged areas of the hair to reinforce and rebuild each strand.

      New Price: $28.00
    • #repairing / #chia

      Latinoil’s Intense Hydration Hair Mask is the perfect solution for dry and damaged hair.

      New Price: $36.00
    • #repairing / #100% natural

      Protect your ends with this nutritious, leave-in conditioner spray, packed with vitamins, minerals and essential oils that nourish hair prior to blow drying or heat styling.

      New Price: $27.20
    • #blowout / #weightless

      Take control of wild hair with EVOLVh’s TotalControl Styling Cream Mini, a revolutionary product that offers hold, texture, shine and defrizzing for all types of hair. This styling product has a strong hold so it’s perfect for sculpting or lifting hair at the root, creating volume while also softening and defining natural curls or holding curls when heat styling. Formulated with marigold, mallow and citrus seed extract, this botanical formula feels virtually weightless in hair, while remarkably creating volume and texture.

      New Price: $11.00
    • #airdry / #scalp care

      The Wet Brush Earth Collection Bamboo Brush featuring flexible yet durable IntelliFlex bristles.

      New Price: $23.99
    • #vegan / #100% natural

      Condition your hair and help improve the condition of the planet using many of the same sustainable, nourishing, plumping ingredients with Yarok Feed Your Conditioner

      New Price: $34.00
    • #color safe / #organic

      Repair and restore, reduce frizz, increase color retention. Our vegan and paraben-free formula is versatile enough to tame a spectrum of hair types, from straight to curly, and fine to super thick.

      New Price: $25.00
    • #repairing / #weightless

      Argan Oil is no ordinary oil. We started with the legendary argan oil, then added vitamins and liquid shea butter for greater performance. Argan Therapy Oil enhances hair of all types and does wonders for hair that's particularly dry or stressed. Absorbs fast, shines deep. Recaptures shine and moisture without weighing your hair down. Tames frizz and refreshes tired ends. Protects from UV color fade. dpHUE Argan Therapy Oil brings strength to overworked, dull or damaged hair. Speeds drying time. Made in the UK.

      New Price: $35.00
    • #rejuvenating

      EVOLVh UltraRepair Deep Treatment Mask Mini is an intensive treatment, and highly beneficial for coarse, curly, fizz-prone hair. This repairing mask will also repair hair that is frequently heat styled, and may have thermal damage. Formulated with amino and fatty acids, which work to penetrate deep into the hair to deliver essential nutrients, EVOLVh UltraRepair Deep Treatment Mask Mini works to repair and restore hair. The result is silky, smooth hair that is less prone to breakage and split ends and is full of vibrant shine and bounce

      New Price: $16.00
    • #luxury / #weightless

      Leonor Greyl Complexe Energisant 12 Vials Treatment energizes hair and fights the appearance of hair loss.

      Old Price: $90.00 New Price: $85.00
    • #trade secret / #color safe

      Vibrant Primer Mist is a unique multi-tasking hair primer that preps hair for other styling products while helping to detangle, lightly condition and protect against thermal heat damage.

      New Price: $22.00
    • #secret weapon / #top 10

      Latinoil Chia Hair Oil

      New Price: $45.00
    • #buzzworthy / #scalp care

      A divine combination of nourishing organic plant oils adds luster, moisture and smoothness to locks. Shampooing and weather can leave your hair dry and ends brittle, our hair oil will replenish your hair and leave it healthier and more manageable. Works also as a perfect remedy for frizzy hair or can be used as a scalp treatment. It has a wild, uplifting coastal scent that will fill your senses.

      New Price: $24.00
    • #great value / #silk extracts

      Theorie Helichrysum Nourishing Conditioner restores shine and softness to dry and damaged hair.

      New Price: $26.00 - $29.00
    • #beachy waves / #organic

      Pacific sea salt and Organic Aloe Vera give life, moisture and light hold to hair. Organic sea kelp extract is naturally rich in beneficial minerals and vitamins which nourish both hair and scalp. Organic essential oils of rose geranium and palmarosa create a beachy rose scent that you won't be able to get enough of. A must have for mermaid hair!

      New Price: $24.00
    • #detangling / #smoothing

      Latinoil's Chia Repair Conditioner is perfect for restoring weakened and damaged hair. Lock in moisture and vitality with Chia Repair Conditioner. Specially developed to intensely nourish both the hair and scalp with a combination of select essential oils and amino acids.

      New Price: $8.00
    • #overachiever / #organic

      The botanical formula that truly does everything well: volume, hold, de-frizzing, shine, and manage curls

      New Price: $28.00
    • #top 10 / #color safe

      A balancing hair and scalp concentrated shampoo that protects and restores. Thoroughly removes dirt and product build-up while maintaining the hair and scalp's natural ecosystem of peptides, proteins and moisturizing oils.

      New Price: $32.00
    • #hint of color / #texturizing

      A Sea Salt Hair Spray that imparts the same beachy texture as Captain Blakenship's classic Mermaid Sea Salt Spray, but also has organic essential oils that lighten hair when activated by the sun. Organic chamomile, lemon, lime and grapefruit essential oils gently lighten and lend a bright, citrus scent.

      New Price: $26.00
    • #trending / #chia

      Latinoil’s Chia Repair Shampoo is perfect for restoring weakened and damaged hair. Repair and Rehydrate your hair with a special blend of essential oils and amino acids. Chia Repair Shampoo is specifically formulated to leave your hair feeling clean and revitalized. Provides the feeling of deep-cleansing without extracting essential oils from hair.

      New Price: $24.00
    • #secret weapon / #travel

      Latinoil’s Chia Repair Shampoo is perfect for restoring weakened and damaged hair. Repair and re-hydrate your hair with a special blend of essential oils and amino acids. Chia Repair Shampoo is specifically formulated to leave your hair feeling clean and revitalized. Provides the feeling of deep-cleansing without extracting essential oils from hair.

      New Price: $8.00
    • #luxury / #shine

      Leonor Greyl Mousse Au Lotus Volumatrice Mousse is a volumizing styling mousse that gives hair gorgeous body, hold and shine.

      New Price: $46.00
    • #keratin-treated / #hydrating

      Theorie Grapefruit Revitalizing Shampoo is the most advanced moisturizing hair shampoo system made with organic ingredients and safe for normal, color & keratin treated hair.

      New Price: $34.00
    • #essentials / #grapeseed oil

      EVOLVh’s SmartVolume Leave-In Conditioner is our get savvy hair treatment, which has been known to give hair the voluptuous effect, maximum volume and stellar shine.

      New Price: $27.00
    • #buzzworthy / #luxury

      Celebrity-rated Leonor Greyl Eclat Styling Cream instantly rejuvenates brittle, dry and frizzy hair with jojoba oil and Shea butter for any hair style.

      New Price: $46.00
    • #buzzworthy / #BB

      Latinoil's Chia Curls BB Cream is a leave-in anti frizz softening cream. The power of a BB Cream that styles and nourishes your hair everyday with amino acids, chia and jojoba oils. Fights humidity and frizz, while maintaining soft, and silky hair. This unique BB cream defines curls without hardening them.

      New Price: $34.00
    • #hydrating / #paraben-free

      Theorie Argan Oil Ultimate Reform Conditioner provides rejuvenating moisture that instantly penetrates deep down into the hair shaft restoring shine and softness.

      New Price: $28.00 - $36.00
    • #rejuvenating / #strengthens

      Alterna Luminous Shine Conditioner infuses every strand with nourishing moisture and shine enhancing vital nutrients for healthier, dramatically shinier hair.

      Old Price: $22.00 New Price: $17.60
    • #trade secret / #100% natural

      EVOLVh’s SuperFinish Polishing Balm was created for incredible shine, frizz and fly-away control, plus moisture and nutrient infusion for gorgeous hair.

      New Price: $32.00
    • #up-dos / #flexible hold

      Leonor Greyl Laque Hair Spray is a gentle hold styling spray.

      New Price: $36.00
    • #top 10 / #chia

      Repairs and conditions hair with its unique balanced formula of chia, avocado, mamey, jojoba oils and keratin. Ideal for dehydrated, weak, and color-treated hair. Has a color booster effect for natural and color-treated hair. Color Safe. Sulfate Phosphate and Paraben Free.

      New Price: $26.00
    • #great value / #rejuvenating

      Theorie Argan Oil Ultimate Reform Shampoo provides deep down rejuvenating moisture and a healthy lustrous shine.

      New Price: $28.00 - $36.00
    • #fine hair / #color safe

      Lenor Greyl Bain Vitalisant B Shampoo is specifically formulated for thin, color-treated, highlighted and sensitive hair.

      New Price: $47.00
    • #heat protection / #volume

      Leonor Greyl Condition Naturelle Mist is a styling and conditioning spray that works to detangle, add volume and protect hair from the damage induced by blow drying.

      New Price: $36.00
    • #stylist fav / #100% natural

      Detangle, soften, protect. This lightweight, water based formula is made with raw lechithin, a powerful natural extract to fortify weak strands and prevent breakage.

      New Price: $26.00
    • #made in USA / #vegan

      Gentle cleansing, nutrient infusion for shine and strength. Color safe and great for all hair types — from fine and flat to coarse and curly — this niche shampoo is beloved by discerning stylists.

      New Price: $24.00
    • #must-have / #great value

      Theorie Green Tea Energizing Conditioner is formulated with special ingredients that deeply moisturize and repair dry and damaged hair from within while removing unwanted build up and impurities.

      New Price: $26.00 - $34.00
    • #shine / #travel

      Discover the Theorie Argan Oil Ultimate Reform Collection with technologically advanced Active Oxygen Therapy to harness the true power of Moroccan Argan Oil.

      New Price: $24.99
    • #rejuvenating / #organic

      Hair care so pure even nature would be jealous. AHNESTI hair care is organic, natural and toxin-free that performs at the salon-professional level. 97% plant-derived ingredients preserve color, increase shine, easily detangle, reduce breakage, and nourish and protect hair.

      New Price: $26.00
    • #botanical extracts

      EVOLVh 5-in-One Ultimate Styling Lotion Mini does it all. Whether you're looking for volume, light hold, shine, frizz control, or manageable curls, Ultimate Styling Lotion will give you what you need. This botanical formula truly does everything well, and gives hair added strength and nourishment while acting as a styling cream.

      New Price: $11.00
    • #luxury / #organic

      Treat your hair and scalp to CAKE, a restorative serum that smooths, soothes, protects, and promotes growth.

      New Price: $72.00
    • #all-in-one / #vegan

      Condish by ABL is a unique, all-natural conditioning crème cleanser for hair.

      New Price: $20.00
    • #curly hair / #airdry

      Hair care so pure even nature would be jealous. AHNESTI hair care is organic, natural and toxin-free that performs at the salon-professional level. 97% plant-derived ingredients preserve color, increase shine, easily detangle, reduce breakage, and nourish and protect hair.

      New Price: $24.00
    • #great value / #dry & damaged

      Theorie Green Tea Energizing Shampoo is formulated with special ingredients that deeply moisturize and repair dry and damaged hair from within while removing unwanted build up and impurities.

      New Price: $26.00 - $34.00
    • #shine / #retro

      Honey'do Shampoo is an amazing all-natural cleanser for hair, formulated with organic honey and tangerine essential oil - for incredible shine, bounce, and softness.

      New Price: $16.00
    • #natural hair / #all-in-one

      Do you dread wash day? Does it feel like yet another chore? Takes more hours than you have? Something you try to put off for as long as you can? Naturalicious has got you covered. Get ready to streamline your routine with the only system that is guaranteed to take you from wash to ready-to-style in just one hour or less!

      Old Price: $70.00 New Price: $50.00
    • #repairing / #sulfate-free

      Theorie Helichrysum Nourishing Shampoo restores and revitalizes dry and damaged hair.

      New Price: $26.00 - $34.00
    • #next-day hair

      Cultivated in France, extra gentle oat milk softens, protects and moisturizes all hair types. The soothing and protective properties of the oat respect the natural balance of the scalp and hair, making it ideal for daily use and suitable for the entire family. With a natural tint this dry shampoo is great for dark shades of hair. Now in a travel-size, for on-the-go!

      New Price: $9.00
    • #natural hair / #all-in-one

      Naturalicious Curly/Wavy Edition: Moroccan Rhassoul 5-in-1 Clay Treatment

      New Price: $19.99
    • #detox / #clarifying

      Theorie Green Tea Energizing Shampoo and Conditioner Duo is formulated with special ingredients that deeply moisturize and repair dry and damaged hair from within while removing unwanted build up and impurities.

      Old Price: $68.00 New Price: $60.00
    • #aloe vera / #100% natural

      Hair care so pure even nature would be jealous. AHNESTI hair care is organic, natural and toxin-free that performs at the salon-professional level. 97% plant-derived ingredients preserve color, increase shine, easily detangle, reduce breakage, and nourish and protect hair.

      New Price: $26.00
    • #shine / #antioxidants

      Repair and restore, reduce frizz, increase color retention with EVOLVh UltraShine Conditioner. The vegan and paraben-free formula is versatile enough to tame a spectrum of hair types, from straight to curly, and fine to super thick. It detangles and adds shine, and is also safe for chemically treated or colored hair. Active ingredients include wild pansy, sweet clover, and apricot extracts, all of which contain nourishing antioxidants, plus amino and fatty acids that restore hair from the inside out and provide anti-aging benefits.

      New Price: $9.00
    • #luxury / #repairing

      Leonor Greyl Shampooing Moelle de Bambou Shampoo is specifically formulated for long hair with nourishing action for dry ends.

      New Price: $49.00
    • #scalp care / #botanical extracts

      Leonor Greyl Regenerescence Naturelle is a purifying scalp oil full of essential and botanical oils that treat scalp deficiencies and stimulate hair growth.

      New Price: $60.00
    • #blowout / #glossing

      EVOLVh’s SuperFinish Polishing Balm was created for incredible shine, frizz and flyaway control, plus moisture and nutrient infusion for gorgeous hair. Talk about perfection, this product delivers brilliant shine and protects hair without being greasy or adding weight. Use the Polishing Balm while hair is wet or dry for a super sleek, ultra-smooth, straight and flawless look.

      New Price: $12.00
    • #damaged / #detangling

      Naturalicious Kinky/Coily Edition: Step 2 Moisture Infusion Styling Creme

      New Price: $19.99
    • #wholesome / #shine

      An incredible lightweight yet thorough conditioner formulated with organic honey that leaves hair full of body and manageability. Rinses easily as an instant conditioner or leave it on for ten minutes as a deep treatment. Beautiful hair has never been SO SWEET!

      New Price: $16.00
    • #static / #100% natural

      1907 by FROMM introduces their beautifully crafted Square Paddle Brush. Made with 100% natural dark wood with snag-free ionic nylon pins to detangle all hair lengths with ease. The spherical vents in the handle increase airflow for a lightweight feel that decreases hand and wrist fatigue. Perfect for smooth and straight styles.

      New Price: $13.99
    • #hydrating / #curl care

      Do you dread wash day? Does it feel like yet another chore? Takes more hours than you have? Something you try to put off for as long as you can? Naturalicious has got you covered. Get ready to streamline your routine with the only system that is guaranteed to take you from wash to ready-to-style in just one hour or less!

      Old Price: $70.00 New Price: $50.00
    • #color safe / #silk extracts

      Alterna Bamboo Smooth Kendi-Intense Moisture Masque is a deep penetrating moisture treatment that nurtures frazzled hair visibly transforming it into strong, sleek, frizz-free strands.

      Old Price: $26.00 New Price: $22.10
    • #wholesome / #jojoba oil

      Stay Away! Part of SoCozy's Boo! 3-Step Lice Scaring system (formulas infused with a proprietary blend of natural ingredients that help keep lice away), it’s the 2nd preventative step that nourishes, hydrates and detangles for soft, smooth hair.

      New Price: $14.50
    • #natural hair / #hydrating

      Naturalicious Kinky/Coily Edition: Moroccan Rhassoul 5-in-1 Clay Treatment

      New Price: $19.99
    • #dry & damaged / #weightless

      Leonor Greyl Creme Regeneratrice Conditioner is a deep repairing conditioning mask for very dry and color-damaged hair.

      New Price: $41.00
    • #dry & damaged / #vitamin E

      Theorie Grapefruit Revitalizing Conditioner nourishes and moisturizes with Vitamins C, E and B Complex to tame frizz and fly-aways, leaving hair straight, soft and smooth.

      New Price: $26.00 - $34.00
    • #natural growth / #thickening

      Imported directly from Spain, this sweet, soothing oil will put an end to thinning hair. By applying Naturalicious Spanish Almond Regrowth Oil just twice a day as directed, you’ll start seeing results within the first month. After using for the recommended full 90 days, you’ll see significant hair regrowth and increased thickness!

      New Price: $22.99
    • #repairing / #jojoba oil

      Hair care so pure even nature would be jealous. AHNESTI hair care is organic, natural and toxin-free that performs at the salon-professional level. 97% plant-derived ingredients preserve color, increase shine, easily detangle, reduce breakage, and nourish and protect hair.

      New Price: $26.00
    • #post-workout

      Cultivated in France, extra gentle oat milk softens, protects and moisturizes all hair types. The soothing and protective properties of the oat respect the natural balance of the scalp and hair, making it ideal for daily use and suitable for the entire family. With a natural tint this dry shampoo is great for dark shades of hair.

      New Price: $19.00
    • #addictive / #travel

      Gentle cleansing, nutrient infusion for shine and strength. Color safe and great for all hair types, from fine and flat to coarse and curly, EVOLVh UltraShine Shampoo is loved by stylists. It balances hair's pH level in order to leave it strong and silky. Actives like seaweed extract, mango, and apricot deliver crucial nutrients to thirsty strands, while amino and fatty acids restore hair from the inside out and provide anti-aging benefits. The botanical formula is so potent, a tiny amount is sufficient. Instead of sucking out moisture, it softens and nourishes with a special blend of 20 herbs, all suspended in a moisturizing base.

      New Price: $8.00
    • #wholesome / #buzzworthy

      Preparation is key. This weightless conditioning spray detangles for effortless combing and primes hair for daily style.

      New Price: $14.50
    • #mom-approved / #must-have

      Condition for greatness. This weightless conditioner nourishes hair, leaving locks soft, shiny and tangle-free.

      New Price: $14.50
    • #stylist fav / #shine

      Ibiza's EX series is the most innovative design in ergonomics in a round brush ever! EX2 is perfect for bangs, hair lines, necklines and texture. Ibiza Hair features dense reinforced natural boar bristle with a unique carbon fiber heat resistant nylon. Extended cork handles are lightweight and easy to maneuver.

      New Price: $46.00
    • #must-have / #volume

      Ibiza's EX series is the most innovative design in ergonomics in a round brush EVER! Light weight and easy to maneuver. EX4 is perfect for for volume, ideal for the crown of the head and medium to long hair.

      New Price: $50.00
    • #shine / #paraben-free

      Ouidad Curl Recovery Ultra-Nourishing Cleansing Oil

      New Price: $26.00
    • #silk extracts / #paraben-free

      SoCozy Cinch 3 in 1 Shampoo, Conditioner & Body Wash starts at the top and suds all the way to the toes. Tear free and non-irritating, it’s three steps cleverly squeezed into one.

      New Price: $11.95
    • #dry & damaged / #shine

      Daily-use shampoo with regenerating, repairing and antioxidant properties.

      New Price: $40.00
    • #editors' pick / #clarifying

      Purifying, hydrating and soothing shampoo for sensitive or oily scalps.

      New Price: $52.00
    • #oily hair / #clarifying

      Leave-in hair finish lotion for oily, natural, or color-treated hair.

      New Price: $48.00
    • #fine hair / #volume

      Thanks to its acidic pH (4.9) that seals hair follicles, the Delicate Volumizing Shampoo with rose extracts limits the loss of pigments and helps keep the color brilliant and fresh.

      New Price: $38.00
    • #colored hair / #clarifying

      The most gentle shampoo out of the Christophe Robin line. A non-detergent ultra-nourishing cleansing base.

      New Price: $49.00
    • #repairing / #volume

      Instant detangling and protective care, for fine and color-treated hair.

      New Price: $43.00
    • #warm lowlights

      Adds warm tones and re-caramelizes highlights for darker tones. Effective on blond, red, chestnut, natural brown, color-treated, or highlighted hair.

      New Price: $51.00
    • #dandruff / #overachiever

      With a healthy and moisturized scalp, hair is able to better flourish. Rejuvenate hair’s natural moisture with HIF’s hydration support cleansing conditioner. Hair is able to grow thicker and fuller, with a scalp that is healthier and free of build-up. Deep conditioning actives help hydrate and strengthen hair at the roots, leaving hair feeling soft and supple.

      New Price: $30.00
    • #all-in-one / #volume

      Provide strength and body to hair with a boosting shampoo that adds volume and support. Rich in pea bio-peptides, HIF volume support helps encourage hair volume at the root through strengthening, moisturising and protecting the hair follicle.

      New Price: $35.00
    • #buzzworthy / #rejuvenating

      HIF’s intensive detox cleansing conditioner provides the scalp with superior cleansing while offering a strong cooling effect. A desert date bio-complex is included that is rich in iron content, helping combat hair loss and eliminate dirt and extra residue on the scalp. Deep conditioning actives help hydrate and strengthen hair at the roots, leaving hair feeling soft and supple.

      New Price: $25.00
    • #low foam / #anti-breakage

      It’s pointless to spend fortunes coloring hair at the salon only to strip the color at home. HIF’s color support cleansing conditioner with bio-yeast is extra rich in nutrients which deep clean the hair with cleansing fractions rather than harsh detergents which are known to strip color. HIF’s color support also protects natural hair color from fading in the sun.

      New Price: $35.00
    • #thinning hair / #strengthens

      Advanced hair and scalp conditioning formula uses a next-generation form of hyaluronic acid to increase visible hair density and softness instantly while follicle-stimulating amino acids, biotin and B-vitamins support visible hair density and fullness.

      New Price: $18.00
    • #addictive / #color safe

      Ultra-concentrated shampoo increases visible hair density, thickness and fullness with a high dose of amino acids, biotin, caffeine and b-vitamins.

      New Price: $24.00
    • #quick fix / #curly hair

      The prettiest curls start here. Curls so nice you'll want to kiss us! fave4 Curls and Kisses smooths all types of curls from kinks to waves.

      New Price: $16.00
    • #must-have / #rootlifting

      It only goes up from here with fave4 Beyond Big Volume Shampoo for voluminous styles! Lather in lightweight body-boosting polymers. Color safe & free of gluten, parabens and sulfates.

      New Price: $16.00
    • #buzzworthy / #paraben-free

      fave4 Let's Go Light Conditioner for lightweight shine infuses essential micro moisturizers that won't weigh hair down so you have more bounce to the ounce. Color safe & free of gluten, parabens and sulfates. Safe for all hair types.

      New Price: $16.00
    • #must-have / #classic

      Klorane dry shampoo with nettle for oil control and oily hair.

      New Price: $19.00
    • #polished curls / #shine

      Calling Curly Q's! SoCozy's Curl Shampoo is a gentle cleanser that removes dirt and buildup while reinforcing and preserving curls’ natural moisture balance. This ultra-hydrating cleanser was formulated to reduce breakage and improve elasticity - won’t strip away moisture or natural oils.

      New Price: $12.95
    • #airdry / #curl care

      Curl Up! SoCozy's Curl Gel-Cream is a styler that gives you the best of both worlds. A creamy formula that not only moisturizes and smoothes to create soft, touchable curls, but has holding properties of a gel for perfectly defined, frizz-free locks. Super lightweight so it doesn’t weigh hair down. No crunch, no stick - no greasy, goopy mess.

      New Price: $12.95
    • #secret weapon / #all-in-one

      Whether bottle blonde or natural blonde, lack of shine, flat hair and brassy tones are common problems of blonde beauties. Maintain blonde colors with HIF’s blonde hue support, which contains reflective diamond-derived prisms that create a natural brightness and reflect the light off blonde tones to show a perfect blonde everyone dreams of.

      New Price: $40.00
    • #frizz control / #shine

      So Cozy Behave Styling Cream Soft Hold calms frizz, defines curls or smoothes straight hair, leaving a natural looking, shiny finish.

      New Price: $11.95
    • #weightless / #detangling

      SoCozy Cinch Super Hydrating Conditioner instantly moisturizes and nourishes hair while it detangles.

      New Price: $11.95
    • #sensitive hair / #strengthens

      SoCozy Boo! Lice Prevention Conditioning Spray is a preventative spray that scares away lice.

      New Price: $14.50
    • #scalp care / #fragrance-free

      SoCozy Boo! Lice Prevention Shampoo is a fresh scented, lice scaring shampoo so the little buggers want nothing to do with you!

      New Price: $14.50
    • #anti-breakage / #silk extracts

      SoCozy Cinch 2 In 1 Shampoo & Body Wash is great for a quick, easy and effortless way to be squeaky clean from head to toe.

      New Price: $11.95
    • #frizz control / #smoothing

      Smoothing Morrocan Argan Oil & Keratin Hair Serum unleashes the true power of Moroccan Argan Oil and Keratin to rapidly restore hair leaving it radiant, silky and elegant.

      New Price: $13.50
    • #scalp care / #hydrating

      Theorie Green Tea Hair Mask restores smoothness and shine while revitalizing the entire follicle from the inside out.

      New Price: $34.00 - $36.00
    • #hydrating / #silk extracts

      Nth Degree's Smoothing Moroccan Argan Oil & Keratin Shampoo delicately cleanses and dramatically transforms hair sealing cuticles and smoothing split ends.

      New Price: $11.50
    • #top 10 / #humidity help

      Nth Degree's Smoothing Moroccan Argan Oil & Keratin Conditioner dramatically calms and conditions hair.

      New Price: $11.50
    • #hydrating / #smoothing

      Alterna Bamboo Silk-Sleek Brilliance Cream is a nourishing formula that glosses hair with healthy-looking shine & brilliant radiance.

      Old Price: $24.00 New Price: $19.20
    • #blowout / #humidity help

      Alterna Bamboo Smooth Kendi Dry Oil Mist is a lightweight, instantly absorbing mist that can be used as a treatment or style primer to eliminate frizz, shield hair from heat styling tools, enhance shine & protect color while boosting hair’s health. Best on fine to medium hair.

      Old Price: $25.00 New Price: $16.25
    • #rootlifting / #volume

      Alterna Bamboo Volume Weightless Whipped Mousse is an all-day hold formula created to give incredible, natural looking volume that is never stiff or crunchy.

      Old Price: $22.00 New Price: $18.70
    • #repairing / #juvexin

      GK Hair Deep Conditioner is a professional in salon treatment that dramatically protects and restores the hair because of its concentrated dose of Juvexin.

      New Price: $44.00
    • #UV protection / #hydrating

      Leonor Greyl Huile de Palme is a beautifying oil that detangles, softens and protects your dry length and ends.

      New Price: $52.00
    • #great value / #thick hair

      The Solia SuperHot Professional Titanium Flat Iron delivers the optimal amount of heat for all hair types - from fine, delicate locks to the most complex and multi-textured hair. Ionic technology eliminates frizz by sealing in moisture, for the ultimate sleek and shiny finish. Titanium plates instantly deliver perfectly distributed heat with the first pass to drastically reduce styling time and damage and is ideal for keratin treatments.

      New Price: $100.00
    • #rejuvenating / #color safe

      Alterna Caviar Repair Rx Instant Recovery Conditioner is a restorative, paraben-free conditioner that transforms severely damaged hair, intensely nourishing & repairing each individual strand.

      Old Price: $32.00 New Price: $27.20
    • #trending / #100% natural

      Hot Tot's extra-gentle wash builds a rich lather to cleanse and hydrate tot-locks.

      New Price: $14.50
    • #repairing / #smoothing

      Liquid Keratin De-Frizz Shampoo gently cleans hair while drenching it with keratin proteins for improved shine, strength and manageability.

      New Price: $18.00
    • #beachy waves / #fast drying

      The Solia SuperHot Finger Diffuser, designed for even the most complex and multi-textured hair, creates smooth curls by not disturbing natural hair patterns or simply promotes a bit of volume and texture. Dispersed air flow reduces frizz and dries hair evenly to prevent damage. Specifically designed to work with Solia SuperHot Professional Lightweight Dryer.

      New Price: $15.00
    • #cult following / #beachy waves

      Embrace your natural texture and simplify your routine with fave4 Up for Air - Air Dry Cream! From the kinkiest of curls to the straightest of straights fave4 gives your hair a healthier, lived-in look without the sticky, flaky aftermath.

      New Price: $16.00
    • #secret weapon / #addictive

      fave4 Repair It Right Conditioner restores and strengthens hair, protecting locks against heat tools, extreme styling, coloring and bleaching. Color safe & free of gluten, parabens and sulfates. Safe for all hair types.

      New Price: $16.00
    • #anti-breakage / #repairing

      fave4 Hydra Help Shampoo can't stop and won't stop hydrating for supple, soft, smell-good hair. Color safe & free of gluten, parabens and sulfates. Safe for all hair types.

      New Price: $16.00
    • #detangling / #keratin proteins

      True Repair Helichrysum & Grapeseed Conditioner effectively softens and detangles hair. Delivering rich moisture and instantly improving the appearance of damaged, lackluster strands.

      New Price: $11.50
    • #eco-friendly / #rejuvenating

      Alterna Bamboo Smooth Anti-Frizz Shampoo is a gentle sulfate-free cleanser that improves the overall look and feel of your hair, leaving it smoother and healthier.

      Old Price: $22.00 New Price: $16.50
    • #buzzworthy / #professional

      The Solia Professional Flat Iron features 1¼" floating ceramic plates, that evenly distribute heat for flawless results every time. With a variable temperature range from 170°F - 450°F and tourmaline technology, this iron produces the perfect level of heat for soft, shiny, hassle-free hair in no time flat!

      New Price: $70.00
    • #flyaways / #luxury

      GLOSS Moderne High-Gloss Masque is a superior moisture treatment to smooth, soften and add shine to damaged, frizzy hair.

      New Price: $65.00
    • #overachiever / #luxury

      GLOSS Moderne High-Gloss Conditioner is a super chic conditioner that smoothes frizzy, unruly hair while adding a high-gloss shine.

      Old Price: $45.00 New Price: $42.00
    • #keratin-treated / #shine

      Gloss Moderne High-Gloss Shampoo and Conditioner Duo is the quintessential cleanser to protect hair color and smoothes frizzy, unruly hair while adding a high-gloss shine.

      Old Price: $90.00 New Price: $86.00
    • #stylist fav / #color safe

      GLOSS Moderne High-Gloss Shampoo is the quintessential cleanser to protect hair color and extend the life of Keratin Smoothing Treatments.

      Old Price: $45.00 New Price: $42.00
    • #humidity help / #flax

      Sleek, shiny hair never goes out of style. fave4 Smooth for Sure Blowout Cream smoothes the cuticle as you style with enough power to keep you smooth for days.

      New Price: $16.00
    • #blowout / #quinoa

      Big hair starts here! Thicken as you blow dry. Magnificent thickening effects for fine, thin hair and anyone looking for big hair. fave4 will give it to you Twice as Thick.

      New Price: $16.00
    • #buzzworthy / #made in italy

      The Kristal 3600 is a lightweight, yet powerful, high performance hair dryer, drying hair in half the time of a regular blow dryer. Massive airflow gets hair voluminous in minutes and works harmoniously with with Ibiza's world famous lightweight round brushes.

      New Price: $158.00
    • #thick hair / #made in italy

      With unparalleled technology, Solia SuperHot Professional Lightweight Dryer - with its advanced double-wave heating technology - is designed to tame even the most complex and multi-textured hair, and is ideal for locking in keratin treatments.

      New Price: $130.00
    • #next-day hair / #all-in-one

      Hair care so pure even nature would be jealous. AHNESTI hair care is organic, natural and toxin-free that performs at the salon-professional level. 97% plant-derived ingredients preserve color, increase shine, easily detangle, reduce breakage, and nourish and protect hair.

      New Price: $28.00
    • #repairing / #color safe

      Frizz occurs because hair isn’t properly nourished to begin with. HIF anti-frizz support is a cleansing conditioner which is gentle on your hair, yet formulated with high quality powerful anti-frizz nutrients. Hydrolized starch allows the hair to attract and retain moisture, so hair is more manageable. Deep conditioning agents help repair damaged hair and decrease flyaways and of course frizz.

      New Price: $40.00
    • #quick fix / #refresh

      When your tresses need a pick-me-up, Naturalicious Curly/ Wavy Edition: Step 4 Heavenly Hydration Hair Mist delivers unconditional love. Naturally occurring ceramides help strengthen your hair every time you spray, banishing lifeless dull hair and providing deep hydration in between washes. It’s the perfect invigoration your hair needs to transform it from dull to dreamy in just a snap

      New Price: $11.99
    • Naturalicious Kinky/Coily Edition: Step 3 Divine Shine Moisture Lock & Frizz Fighter

      New Price: $17.99
    • #hydrating / #coconut oil

      Naturalicious Curly/Wavy Edition: Step 2 Moisture Infusion Styling Creme

      New Price: $19.99
    • Don’t let frizz or shedding kill your vibe. Naturalicious Kinky/Coily Edition: Step 3 Divine Shine Moisture Lock & Frizz Fighter prevents hair from getting out of control. This super light hot oil treatment and sealant defines curls, smooths straight styles, and enhances the natural sheen of your hair with absolutely no greasy buildup.

      New Price: $17.99
    • #made in USA / #strengthens

      CHI Keratin Shampoo gently cleanses and reconstructs damaged hair by replenishing natural keratin levels.

      Old Price: $15.50 New Price: $14.00
    • #UV protection / #paraben-free

      Liquid Keratin De-Frizz Shampoo gently cleans hair while drenching it with keratin proteins for improved shine, strength and manageability.

      New Price: $59.00
    • #clarifying / #shine

      Leave-in hair finish lotion for normal to dry hair. Hydrates, protects, and adds shine to normal to dry hair types and natural or color-treated hair.

      New Price: $48.00
    • #clarifying

      A leave-in brightening lotion enriched with fruit vinegar for natural or color-treated hair.

      New Price: $48.00
    • #volume / #paraben-free

      The Volumizing Mist with Rose Extracts provides volume and protects color, while softening the roots.

      New Price: $38.00
    • #dry & damaged / #repairing

      The Moisturizing Hair Oil with Lavender provides truly intensive care. It restores the hair’s natural protective lipid layer, and gives the hair perfect elasticity and prevents breakage.

      New Price: $47.00
    • #rich undertones

      Naturally brings out gold and brown tones in dull chestnut hair. Re-caramelizes lowlights on darker tones. Prevents green tones and brings out golden color in brunettes.

      New Price: $51.00
    • #color enhancing / #rich undertones

      True corrector. Prevents mahogany tone in chestnut and brown hair. Restores your original brown. Gives a beautiful color without warm tones for a pure, cool brown.

      New Price: $51.00
    • #refresh / #detangling

      Knock Out Knots! SoCozy's weightless Detangler & Leave-In Conditioner works in seconds. No tugging, tears or tangles - hair is soft and silky.

      New Price: $11.95
    • #top 10 / #100% natural

      Treat your senses, your hair and your scalp to this tangy-herbal aromatic blend of organic and all natural herbs, flowers, vitamins, minerals and essential oils that visibly plump normal to fine hair.

      New Price: $34.00
    • #undone waves / #weightless

      Latinoil's Chia Curls BB Cream is a leave-in anti frizz softening cream. The power of a BB Cream that styles and nourishes your hair everyday with amino acids, chia and jojoba oils.It fights humidity and frizz, while maintaining soft, and silky hair. This unique BB cream defines curls without hardening them.

      New Price: $10.00
    • #dandruff / #paraben-free

      Leonor Greyl Bain Traitant Propolis is a gentle everyday dandruff treatment shampoo.

      New Price: $46.00
    • #luxury / #natural growth

      Leonor Greyl Tonique Vivifant Treatment is a leave-in tonic treatment used to fight appearance of hair loss.

      New Price: $48.00
    • #wholesome / #vitamin E

      Theorie Grapefruit Revitalizing Shampoo and Conditioner Duo nourishes and moisturizes with Vitamins C, E and B Complex to tame frizz and fly-aways, leaving hair straight, soft and smooth.

      Old Price: $68.00 New Price: $60.00
    • #next-day hair

      When your tresses need a pick-me-up, Naturalicious Curly/ Wavy Edition: Step 4 Heavenly Hydration Hair Mist delivers unconditional love. Naturally occurring ceramides help strengthen your hair every time you spray, banishing lifeless dull hair and providing deep hydration in between washes. It’s the perfect invigoration your hair needs to transform it from dull to dreamy in just a snap.

      New Price: $11.99
    • #next-day hair

      Cultivated in France, extra gentle oat milk softens, protects and moisturizes all hair types. The soothing and protective properties of the oat respect the natural balance of the scalp and hair, making it ideal for daily use and suitable for the entire family.

      New Price: $19.00
    • #up-dos / #shine

      Hair care so pure even nature would be jealous. AHNESTI hair care is organic, natural and toxin-free that performs at the salon-professional level. 97% plant-derived ingredients preserve color, increase shine, easily detangle, reduce breakage, and nourish and protect hair.

      New Price: $24.00
    • #beachy waves / #airdry

      A scrunch-tastic, spritz-sational all natural texturizing spray for beachy texture and tousled piece-y-ness.

      New Price: $22.00
    • #keratin-treated / #thinning hair

      CHI Power Plus C-1 Ionic Vitalizing Shampoo is specifically formulated for chemically treated and dry hair with natural ingredients to gently cleanse the hair and scalp.

      New Price: $11.50
    • #mom-approved / #vegan

      Hot Tot's Sweet Pea Curl Serum is an ultra-light styling cream that smoothes frizz and softly defines curl.

      New Price: $16.00
    • #trending / #colored hair

      Ibiza's B series is deal of blondes, color treated hair and fine curly hair. B4 is perfect for volume, ideal for the crown of the head and medium to long hair. Featuring blonde boar bristles reinforces with white carbon fiber heat resistant nylon that's gentle on the hair with good grab for root lift and extended cork handles - the most innovative design in ergonomics in a round brush ever.

      New Price: $49.00
    • #full body waves / #shine

      Ibiza's EX series is the most innovative design in ergonomics in a round brush ever! EX5 is perfect for soft loose curls, big volume, and large sections. Ideal for long hair and back sections. Surprisingly amazing for bobs to create soft natural volume. Ibiza Hair features dense reinforced natural boar bristle with a unique carbon fiber heat resistant nylon. Extended cork handles are lightweight and easy to maneuver.

      New Price: $52.00
    • #luxury / #beachy waves

      Ibiza's EX series is the most innovative design in ergonomics in a round brush ever! Light weight and easy to maneuver. EX3 is perfect for waves and curls. Ideal for pieces of hair that frame the face, for that beachy look. Ibiza Hair mixes natural boar bristle with a unique carbon fiber heat resistant nylon. Light weight. The most ergonomic handle in a round brush ever.

      New Price: $48.00
    • #all-in-one / #paraben-free

      Multipurpose concentrated hair and body care. Provides hydration, nourishment, and protection to the hair and skin.

      New Price: $38.00
    • #luxury / #deep conditioning

      Repair mask for even the most damaged hair types.

      New Price: $71.00
    • #hint of color / #brassiness

      For light blond hair, this product neutralizes yellow and grey tones and restores the vibrancy of highlights.

      New Price: $51.00
    • #secret weapon / #thickening

      Grow Gorgeous has taken their best-selling Hair Growth Serum to a whole new level with a 40% concentration of 9 studied technologies shown to make hair visibly denser, longer, thicker and fuller in no time.

      New Price: $50.00
    • #natural growth / #all-in-one

      Grow Gorgeous' Cleansing Conditioner Color Protect won’t strip the good out of hair strands and works hard to seal in the color so hair art stays looking vibrant for longer.

      New Price: $19.00
    • #curly hair / #weightless

      SoCozy Behave Styling Mousse Medium Hold boosts volume, defines curls, and tames flyaways and frizz while leaving hair soft and manageable.

      New Price: $11.95
    • #repairing / #grapeseed oil

      Nth Degree's professional formula unleashes the true power of Helichrysum extract, grapeseed oil and shea butter to rapidly reform damaged hair by infusing rich moisture leaving hair supple, smooth and prepped for maximum potential.

      New Price: $13.50
    • #folica steal / #strengthens

      Nth Degree's professional formula unleashes the true power of Helichrysum extract, grapeseed oil and shea butter to rapidly reform damaged hair leaving hair looking supple, smooth and prepped for maximum potential.

      New Price: $13.50
    • #stylist fav / #grapeseed oil

      Theorie Argan Oil Ultimate Reform Hair Serum penetrates deep into hair follicles by softening the cuticle and restoring dry, damaged hair.

      New Price: $35.00
    • #scalp care / #thickening

      CHI Energy Hair Thickener N-3 improves the keratin structure and density of hair while removing free radical scavengers which may contribute to hair loss.

      New Price: $30.50
    • #deep conditioning / #100% natural

      Leonor Greyl Masque Fleurs de Jasmin Conditioner is a conditioning, nourishing, and detangling masque for thin dry hair.

      New Price: $65.00
    • #hydrating / #grapeseed oil

      Nth Degree's True Repair Helichrysum & Grapeseed Shampoo effectively cleanses and dramatically transforms hair. Delivering rich moisture and instantly improving the appearance of damaged, lackluster strands.

      New Price: $11.50
    • #quick fix / #sensitive hair

      Klorane Extra Gentle Dry Shampoo is a gentle and versatile dry shampoo. Wash your hair in five minutes, without water. Perfect for touchups or those on the go.

      New Price: $19.00
    • #overachiever / #natural growth

      Put your lethargic follicles through some serious schooling with this ultra-concentrated formula with a proprietary 21.5% active complex blend of 7 technologies that work hard together to make hair visibly longer, thicker and fuller.

      New Price: $35.00
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