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  • #anti-aging / #sulfate-free

    Be Gentle, Be Kind™ Green Tea Clarifying Shampoo is one of few sulfate-free clarifying shampoos on the market. The formula effectively cleanses the hair without the drying or color-dulling effects of many sulfate shampoos. Fortified with powerful green tea antioxidants, Be Gentle, Be Kind™ Green Tea Clarifying Shampoo protects the hair and scalp from premature hair aging caused by environmental UV and free-radical damage.

    New Price: $24.00
  • #detangling / #100% natural

    1907 by FROMM introduces their beautifully crafted Square Paddle Brush. Made with 100% natural dark wood with snag-free ionic nylon pins to detangle all hair lengths with ease. The spherical vents in the handle increase airflow for a lightweight feel that decreases hand and wrist fatigue. Perfect for smooth and straight styles.

    New Price: $14.00
  • #fine hair / #volume

    Thanks to its acidic pH (4.9) that seals hair follicles, the Delicate Volumizing Shampoo with rose extracts limits the loss of pigments and helps keep the color brilliant and fresh.

    New Price: $38.00
  • #repairing / #volume

    Instant detangling and protective care, for fine and color-treated hair.

    New Price: $43.00
  • #secret weapon / #thickening

    Grow Gorgeous has taken their best-selling Hair Growth Serum to a whole new level with a 40% concentration of 9 studied technologies shown to make hair visibly denser, longer, thicker and fuller in no time.

    New Price: $50.00
  • #volume / #sulfate-free

    Provide strength and body to hair with a boosting shampoo that adds volume and support. Rich in pea bio-peptides, HIF volume support helps encourage hair volume at the root through strengthening, moisturising and protecting the hair follicle.

    New Price: $24.00
  • #repairing / #color safe

    The Moisturizing Hair Oil with Lavender provides truly intensive care. It restores the hair’s natural protective lipid layer, and gives the hair perfect elasticity and prevents breakage.

    New Price: $47.00
  • #shine / #argan oil

    Repair. Moisture. Shine. Argan oil, long regarded as a Moroccan hair hydration miracle, is coupled with antioxidant-rich rosehip oil to provide potent nourishment and coconut oil to penetrate and protect hair from breakage, environmental impurities, and heat damage. A nutrient-rich oil treatment to seal split ends and restore dry, brittle hair to a healthy, vibrant state.

    New Price: $28.00
  • #made in USA / #vegan

    Gentle cleansing, nutrient infusion for shine and strength. Color safe and great for all hair types — from fine and flat to coarse and curly — this niche shampoo is beloved by discerning stylists.

    New Price: $24.00
  • #color safe / #organic

    Repair and restore, reduce frizz, increase color retention. Our vegan and paraben-free formula is versatile enough to tame a spectrum of hair types, from straight to curly, and fine to super thick.

    New Price: $25.00
  • #color safe / #smoothing

    Frizz occurs because hair isn’t properly nourished to begin with. HIF anti-frizz support is a cleansing conditioner which is gentle on your hair, yet formulated with high quality powerful anti-frizz nutrients. Hydrolized starch allows the hair to attract and retain moisture, so hair is more manageable. Deep conditioning agents help repair damaged hair and decrease flyaways and of course frizz.

    New Price: $24.00
  • #sensitive hair / #rootlifting

    Dry Shampoo with Oat Milk cleans hair in minutes without water. Suitable for all hair types, it is formulated with protecting oat milk, making it appropriate for even the most sensitive scalps. Corn and rice starch deliver a powerful cleansing action and natural absorbent microspheres eliminate dirt, oil and odors. Hair instantly regains volume and texture. Quick and practical to use, it's ideal for traveling, people on-the-go, after the gym, busy moms, to extend a blow-out or to protect hair color. Sulfate-free, paraben-free, sodium chloride-free, colorant-free

    New Price: $20.00
  • #split ends / #repairing

    Klorane Leave-In Cream with Mango Butter nourishes the hair without weighing it down and acts as a protective coating over hair lengths and ends to repair and prevent split ends. Hair is more radiant with softness and suppleness restored making hair easier to style. Paraben-free, Sulfate-free, Sodium Chloride-free, Silicone-free

    New Price: $18.00
  • #split ends / #top 10

    Latinoil Chia Hair Oil

    New Price: $32.00
  • #repairing / #shine

    EVER Recovery oil combines rich Marula oil, sustainably derived Squalane, and rare Crambe Abyssinica, to create a ultra luxurious oil with the ability to penetrate the hair to seal, coat and smooth the cuticle, deliver nutrients to repair damage, protect from color degradation, increase elasticity, reduce thermal damage and enhance shine. Carefully handcrafted in California using the finest botanical ingredients sustainable sourced from around the world. EVER reduces split ends and enhances shine, while promoting restoration.

    New Price: $52.00
  • #anti-frizz / #weightless

    Embrace your natural texture and simplify your routine with fave4 Up for Air - Air Dry Cream! From the kinkiest of curls to the straightest of straights fave4 gives your hair a healthier, lived-in look without the sticky, flaky aftermath.

    New Price: $16.00
  • #all-in-one / #next-day hair

    Hair care so pure even nature would be jealous. AHNESTI hair care is organic, natural and toxin-free that performs at the salon-professional level. 97% plant-derived ingredients preserve color, increase shine, easily detangle, reduce breakage, and nourish and protect hair.

    New Price: $28.00
  • #anti-frizz / #hydrating

    A 4-in-1 formula that effectively cleanses, conditions, detangles, and nourishes hair. This ultra-hydrating cleanser removes impurities without stripping hair of natural oils. Fortified with hydrating shea, nourishing avocado oil & quinoa extracts, and soothing aloe to enhance manageability and healthiness of the hair.

    New Price: $32.00
  • #volume / #paraben-free

    The Volumizing Mist with Rose Extracts provides volume and protects color, while softening the roots.

    New Price: $38.00
  • #brightening / #shine

    This shampoo cleanses and softly detangles even the most delicate hair. Hair lightens naturally and recovers its softness and shine. Tested under dermatological and pediatric control. Suitable for naturally blond hair, highlighted hair, color-treated and bleached hair. Paraben-free, silicone-free

    New Price: $20.00
  • #brightening / #weightless

    With its rich and luscious texture, this conditioner repairs and brightens blond hair, and makes it easy to comb. Hair lightens naturally, and recovers its shine, softness and silkiness. Suitable for naturally blond hair, highlighted hair, color-treated and bleached hair. Paraben-free, silicone-free, dermatologically tested

    New Price: $20.00
  • #buzzworthy / #anti-humidity

    Latinoil's Chia Curls BB Cream is a leave-in anti frizz softening cream. The power of a BB Cream that styles and nourishes your hair everyday with amino acids, chia and jojoba oils. Fights humidity and frizz, while maintaining soft, and silky hair. This unique BB cream defines curls without hardening them.

    New Price: $20.00
  • #clarifying / #shine

    Formerly known as NUDE Shampoo A gentle cleanser that hydrates and enhances shine. Safe for color treated hair and daily use. Carefully handcrafted in California using the finest botanical ingredients sustainable sourced from around the world. REVERIE SHAMPOO nourishes hair and scalp, while promoting restoration.

    New Price: $38.00
  • #trending / #luxury

    Formerly known as NUDE Conditioner A light smoothing cream rinse that promotes restoration. Safe for color treated hair and daily use. Carefully handcrafted in California using the finest botanical ingredients sustainable sourced from around the world. REVERIE CONDITIONER nourshes hair and scalp, while promoting restoration.

    New Price: $40.00
  • #UV protection / #shine

    Discover the Theorie Argan Oil Ultimate Reform Collection with technologically advanced Active Oxygen Therapy to harness the true power of Moroccan Argan Oil.

    New Price: $24.99
  • #repairing / #weightless

    Argan Oil is no ordinary oil. We started with the legendary argan oil, then added vitamins and liquid shea butter for greater performance. Argan Therapy Oil enhances hair of all types and does wonders for hair that's particularly dry or stressed. Absorbs fast, shines deep. Recaptures shine and moisture without weighing your hair down. Tames frizz and refreshes tired ends. Protects from UV color fade. dpHUE Argan Therapy Oil brings strength to overworked, dull or damaged hair. Speeds drying time. Made in the UK.

    New Price: $35.00
  • #heat protection / #smoothing

    Sleek, shiny hair never goes out of style. fave4 Smooth for Sure Blowout Cream smoothes the cuticle as you style with enough power to keep you smooth for days.

    New Price: $16.00
  • #anti-frizz / #strengthens

    A moisturizing, sulfate-free shampoo that nourishes and defines curly, coily, and wavy hair without stripping curls of much-needed natural oils.

    New Price: $24.00
  • #hydrating / #silicone-free

    An ultra-hydrating conditioner to nourish, define, and defrizz dry, hard-to-tame textured hair.

    New Price: $24.00
  • #top 10 / #made in USA

    The botanical formula that truly does everything well: volume, hold, de-frizzing, shine, and manage curls

    New Price: $28.00
  • #weightless / #volume

    Take control of wild hair with EVOLVh’s TotalControl Styling Cream, a revolutionary product that offers hold, texture, shine and defrizzing for all types of hair. This styling product has a strong hold so it’s perfect for lifting hair at the root, creating soft volume, defining natural texture or holding curls when heat styling. Formulated with marigold, mallow and citrus seed extract, this botanical formula feels virtually weightless in hair, while remarkably creating volume and texture.<

    New Price: $28.00
  • #thinning hair / #thickening

    Put your lethargic follicles through some serious schooling with this ultra-concentrated formula with a proprietary 21.5% active complex blend of 7 technologies that work hard together to make hair visibly longer, thicker and fuller.

    New Price: $35.00
  • #anti-breakage / #scalp care

    It’s pointless to spend fortunes coloring hair at the salon only to strip the color at home. HIF’s color support cleansing conditioner with bio-yeast is extra rich in nutrients which deep clean the hair with cleansing fractions rather than harsh detergents which are known to strip color. HIF’s color support also protects natural hair color from fading in the sun.

    New Price: $24.00
  • #thickening / #volume

    Revitalize and strengthen thinning hair with quinine and B vitamins. This shampoo increases micro-circulation and strengthens hair keratin for visible thickness. Its key ingredient, quinine, a molecule with strengthening and toning properties, restores strength and vitality to lifeless hair while the B vitamin complex (B5, B6 and B8) enhances the efficacy of quinine extract. Hair is healthy, strong and full. Silicone-free, SLS-free

    New Price: $20.00
  • #thinning hair / #thickening

    Revitalize and strengthen thinning hair with quinine and B vitamins. This conditioner strengthens hair keratin for visible thickness while hydrating and detangling after each shampoo. Its key ingredient, quinine, a molecule with strengthening and toning properties, restores strength and vitality to lifeless hair while the B vitamin complex (B5, B6 and B8) enhances the efficacy of quinine extract. Hair is strong, full and easy to style. Sulfate-free, paraben-free and sodium chloride-free

    New Price: $16.00
  • #workable hold / #texture

    RAKE styling balm is as nourishing as it gets. This whipped balm conditions the hair while providing lightweight support and structure for that "lived-in" look, without sticky residue or build up. Carefully handcrafted in California using the finest botanical ingredients sustainable sourced from around the world.

    New Price: $36.00
  • #split ends / #organic

    Fueled by nourishing ingredients derived from coconuts, olives, almonds, and other natural sources, this leave-in conditioning treatment does more than tame frizz.

    New Price: $42.00
  • #next-day hair / #volume

    This eco-friendly non-aerosol dry shampoo cleans hair in minutes without water. Suitable for all hair types, it is formulated with protecting oat milk, making it appropriate for even the most sensitive scalps. Corn and rice starch deliver a powerful cleansing action and natural absorbent microspheres eliminate dirt, oil and odors. Hair instantly regains volume and texture. Quick and practical to use, it's ideal for traveling, people on-the-go, after the gym, busy moms, to extend a blow-out or protect hair color. Sulfate-free, paraben-free, sodium chloride-free, silicone-free

    New Price: $20.00
  • #natural hair / #all-in-one

    THE ULTIMATE HAIR CARE SYSTEM FOR BOSS BABES Do you loathe "wash day"? Does it feel like yet another chore? Takes more hours than you have? You more important things to handle, yes? We feel you.

    New Price: $50.00
  • #weightless / #flexible hold

    Hair care so pure even nature would be jealous. AHNESTI hair care is organic, natural and toxin-free that performs at the salon-professional level. 97% plant-derived ingredients preserve color, increase shine, easily detangle, reduce breakage, and nourish and protect hair.

    New Price: $24.00
  • #repairing / #heat protection

    Detangle, soften, protect. EVOLVh SmartStart Leave-In Conditioner is a lightweight, water based formula made with raw lechithin, a powerful natural extract to fortify weak strands and prevent breakage. A duo of rice bran and cumin seed oil guards against heat and UV damage, while bergamont fruit oil softens, detangles, and prevents flyaways.

    New Price: $10.00
  • #great value / #smoothing

    Theorie Helichrysum Nourishing Conditioner restores shine and softness to dry and damaged hair.

    New Price: $29.00
  • #weightless

    DULL HAIR HAPPENS. HERE'S HOW TO CHEER IT UP. You know how, after several days, your hair can start to look pretty blah? Well, "blah" is bad; we want "wow!" So when your tresses need a pick-me-up, our Heavenly Hydration Hair Mist come through to deliver unconditional love.

    New Price: $12.00
  • #weightless / #shine

    Latinoil's Chia Curls BB Cream is a leave-in anti frizz softening cream. The power of a BB Cream that styles and nourishes your hair everyday with amino acids, chia and jojoba oils.It fights humidity and frizz, while maintaining soft, and silky hair. This unique BB cream defines curls without hardening them.

    New Price: $10.00
  • #shine / #antioxidants

    Repair and restore, reduce frizz, increase color retention with EVOLVh UltraShine Conditioner. The vegan and paraben-free formula is versatile enough to tame a spectrum of hair types, from straight to curly, and fine to super thick. It detangles and adds shine, and is also safe for chemically treated or colored hair. Active ingredients include wild pansy, sweet clover, and apricot extracts, all of which contain nourishing antioxidants, plus amino and fatty acids that restore hair from the inside out and provide anti-aging benefits.

    New Price: $9.00
  • #blowout / #glossing

    EVOLVh’s SuperFinish Polishing Balm was created for incredible shine, frizz and flyaway control, plus moisture and nutrient infusion for gorgeous hair. Talk about perfection, this product delivers brilliant shine and protects hair without being greasy or adding weight. Use the Polishing Balm while hair is wet or dry for a super sleek, ultra-smooth, straight and flawless look.

    New Price: $12.00
  • #next-day hair / #hint of color

    A dry shampoo specially designed for brunettes! Dry shampoo with oat milk – natural tint is formulated with beige mineral pigments that easily blend into darker shades of hair when brushed out. In just 2 minutes flat, brunettes can enjoy clean hair without water. Hair instantly regains volume and texture. Quick and practical to use, it's ideal for traveling, people on-the-go, after the gym, busy moms, to extend a blow-out or to protect hair color. Sulfate-free, paraben-free, sodium chloride-free

    New Price: $20.00
  • #all-in-one / #100% natural

    THE ULTIMATE HAIR CARE SYSTEM FOR BOSS BABES Do you loathe "wash day"? Does it feel like yet another chore? Takes more hours than you have? You more important things to handle, yes? We feel you.

    New Price: $50.00
  • #weightless / #blowout

    Take control of wild hair with EVOLVh’s TotalControl Styling Cream Mini, a revolutionary product that offers hold, texture, shine and defrizzing for all types of hair. This styling product has a strong hold so it’s perfect for sculpting or lifting hair at the root, creating volume while also softening and defining natural curls or holding curls when heat styling. Formulated with marigold, mallow and citrus seed extract, this botanical formula feels virtually weightless in hair, while remarkably creating volume and texture.

    New Price: $11.00
  • #natural hair / #strengthens

    Imported directly from Spain, this sweet, soothing oil will put an end to thinning hair. By applying Naturalicious Spanish Almond Regrowth Oil just twice a day as directed, you’ll start seeing results within the first month. After using for the recommended full 90 days, you’ll see significant hair regrowth and increased thickness!

    New Price: $23.00
  • #repairing / #sulfate-free

    Theorie Helichrysum Nourishing Shampoo restores and revitalizes dry and damaged hair.

    New Price: $26.00 - $34.00
  • #made in USA / #vegan

    Gentle cleansing, nutrient infusion for shine and strength. Color safe and great for all hair types, from fine and flat to coarse and curly, EVOLVh UltraShine Shampoo is loved by stylists. It balances hair's pH level in order to leave it strong and silky. Actives like seaweed extract, mango, and apricot deliver crucial nutrients to thirsty strands, while amino and fatty acids restore hair from the inside out and provide anti-aging benefits. The botanical formula is so potent, a tiny amount is sufficient. Instead of sucking out moisture, it softens and nourishes with a special blend of 20 herbs, all suspended in a moisturizing base.

    New Price: $8.00
  • #top 10 / #repairing

    Latinoil’s Intense Hydration Hair Mask is the perfect solution for dry and damaged hair.

    New Price: $24.00
  • #detangling / #smoothing

    Latinoil's Chia Repair Conditioner is perfect for restoring weakened and damaged hair. Lock in moisture and vitality with Chia Repair Conditioner. Specially developed to intensely nourish both the hair and scalp with a combination of select essential oils and amino acids.

    New Price: $8.00
  • #essentials / #airdry

    EVOLVh’s SmartVolume Leave-In Conditioner is our get savvy hair treatment, which has been known to give hair the voluptuous effect, maximum volume and stellar shine.

    New Price: $27.00
  • #next-day hair / #100% natural

    A dry shampoo specially designed for brunettes! Dry shampoo with oat milk – natural tint is formulated with beige mineral pigments that easily blend into darker shades of hair when brushed out. In just 2 minutes flat, brunettes can enjoy clean hair without water. Hair instantly regains volume and texture. Quick and practical to use, it's ideal for traveling, people on-the-go, after the gym, busy moms, to extend a blow-out or to protect hair color. Sulfate-free, paraben-free, sodium chloride-free

    New Price: $10.00
  • #stylist fav / #100% natural

    Detangle, soften, protect. This lightweight, water based formula is made with raw lechithin, a powerful natural extract to fortify weak strands and prevent breakage.

    New Price: $26.00
  • #repairing / #100% natural

    Treat your hair and scalp to CAKE, a restorative serum that smooths, soothes, protects, and promotes growth.

    New Price: $72.00
  • #anti-breakage / #vegan

    EVOLVh UltraRepair Deep Treatment Mask Mini is an intensive treatment, and highly beneficial for coarse, curly, fizz-prone hair. This repairing mask will also repair hair that is frequently heat styled, and may have thermal damage. Formulated with amino and fatty acids, which work to penetrate deep into the hair to deliver essential nutrients, EVOLVh UltraRepair Deep Treatment Mask Mini works to repair and restore hair. The result is silky, smooth hair that is less prone to breakage and split ends and is full of vibrant shine and bounce

    New Price: $16.00
  • #rootlifting / #shine

    Ibiza's EX series is the most innovative design in ergonomics in a round brush ever! EX5 is perfect for soft loose curls, big volume, and large sections. Ideal for long hair and back sections. Surprisingly amazing for bobs to create soft natural volume. Ibiza Hair features dense reinforced natural boar bristle with a unique carbon fiber heat resistant nylon. Extended cork handles are lightweight and easy to maneuver.

    New Price: $52.00
  • #stylist fav / #shine

    Ibiza's EX series is the most innovative design in ergonomics in a round brush ever! EX2 is perfect for bangs, hair lines, necklines and texture. Ibiza Hair features dense reinforced natural boar bristle with a unique carbon fiber heat resistant nylon. Extended cork handles are lightweight and easy to maneuver.

    New Price: $46.00
  • #editors' pick / #smoothing

    Ibiza's EX series is the most innovative design in ergonomics in a round brush EVER! Light weight and easy to maneuver. EX4 is perfect for for volume, ideal for the crown of the head and medium to long hair.

    New Price: $50.00
  • #buzzworthy / #paraben-free

    fave4 Let's Go Light Conditioner for lightweight shine infuses essential micro moisturizers that won't weigh hair down so you have more bounce to the ounce. Color safe & free of gluten, parabens and sulfates. Safe for all hair types.

    New Price: $16.00
  • #brassiness / #all-in-one

    Whether bottle blonde or natural blonde, lack of shine, flat hair and brassy tones are common problems of blonde beauties. Maintain blonde colors with HIF’s blonde hue support, which contains reflective diamond-derived prisms that create a natural brightness and reflect the light off blonde tones to show a perfect blonde everyone dreams of.

    New Price: $24.00
  • #all hair types / #repairing

    Nth Degree's professional formula unleashes the true power of Helichrysum extract, grapeseed oil and shea butter to rapidly reform damaged hair by infusing rich moisture leaving hair supple, smooth and prepped for maximum potential.

    New Price: $13.50
  • #folica steal / #strengthens

    Nth Degree's professional formula unleashes the true power of Helichrysum extract, grapeseed oil and shea butter to rapidly reform damaged hair leaving hair looking supple, smooth and prepped for maximum potential.

    New Price: $13.50
  • #damaged hair / #volume

    The same Illumai formula that you know and love, now in beautiful new packaging! Strengthen your hair with Nurture, a silicone-free conditioner that reinforces all hair types with patented Isoleucine. Restore your damaged areas and stimulate the self-healing properties of your biome for stronger, shinier and more manageable hair with natural lift and healthy movement. 3 minutes on, All Day Strong! Nurture is made of naturally derived ingredients and is PETA certified. It contains no sulfates, no silicones, no preservatives, no parabens and is gluten free, GMO free, and nut free. It is safe for all hair types and is especially effective in detoxing and nurturing chemically and color-treated hair. Nurture is part of the scientifically integrated Illumai biome care system. Mixing and matching with other shampoos and conditioners won't have the same healthy beauty benefits!

    New Price: $28.00
  • #anti-frizz / #heat protection

    The same Illumai formula that you know and love, now in beautiful new packaging! Shield each strand from external damage with Protect, a leave-in finishing spray for all hair types. Using naturally derived Lipid Complex™, protect delivers soft, frizz-free and naturally glossy hair - just shake, spray and style! Protect is made of naturally derived ingredients and is PETA certified. It contains no sulfates, no silicones, no preservatives, no parabens and is gluten free, GMO free, and nut free. It is safe for all hair types and is especially effective in detoxing and nurturing chemically and color-treated hair. Protect is part of the scientifically integrated Illumai biome care system. Mixing and matching with other shampoos and conditioners won't have the same healthy beauty benefits!

    New Price: $28.00
  • #special pricing / #strengthens

    The Essential system is your complete 3-step plan for stronger, healthier, more beautiful hair. Simple, smart and naturally-derived, each clean-formula product works together to care for your biome. And that means better hair with every wash, no matter what your hair type. Simply 7 ingredients and zero harsh chemicals. Join the fans of healthy beauty and reveal your true brilliance - it’s as simple as 1, 2, 3!

    Old Price: $84.00 New Price: $77.00
  • #frizz control / #vegan

    A restorative and hydrating conditioner to replenish moisture, repair damage, and protect against future breakage and color fade.

    New Price: $24.00
  • #frizz control / #workable hold

    A curl-defining cream that provides definition and control while maintaining movement and touchability for resilient, sleek, and long-lasting curls.

    New Price: $20.00
  • #volume / #organic

    A volumizing shampoo fortified with follicle stimulating ginger, ginseng, and biotin to provide immediate fullness and long term hair growth benefits.

    New Price: $24.00
  • #volume / #silicone-free

    A volumizing and thickening conditioner fortified with follicle supporting ginger, ginseng, and biotin to provide immediate fullness and long term hair growth benefits.

    New Price: $24.00
  • #next-day hair / #cruelty-free

    A volumizing spray with natural hair thickeners & clarifying agents to soak up oil as its produced. Acts as a scalp-safe alternative for dry shampoo.

    New Price: $20.00
  • #damaged hair / #organic

    An intensive weekly treatment to restore essential hydration and enhance hair’s resilience to protect against future damage.

    New Price: $36.00
  • #damaged hair / #shine

    This shampoo with Mango Butter brings much-needed moisture back to dry hair with the power of mango butter. Our mango kernels are exclusively grown in India, left in the sun to dry naturally and then cold-pressed to extract the fatty acids so widely known for their powerful restorative properties. Nourished and protected, the hair is silky, soft, and shiny. Biodegradable formula. SLS-free, Paraben-free, Silicone-free

    New Price: $20.00
  • #deep conditioning / #repairing

    Conditioning Balm with Mango Butter nourishes and hydrates dry, dehydrated hair. The conditioner restructures the hair restoring softness and suppleness. Hair is left soft, shiny and detangled without weighed down. Biodegradable formula. Sulfate-free, Paraben-free, Silicone-free, Sodium Chloride-free

    New Price: $16.00
  • #brightening / #clarifying

    The secret weapon of in-the-know French girls! Traditionally uses as a recipe for radiance, the vinegar shine rinse is a must for that indispensable burst of shine that brightens hair instantly and makes detangling easy. Thanks to its acidic pH it smooths hair scales and purifies the scalp by getting rid of impurities and neutralizing hair water. Suitable for naturally blond hair, highlighted hair, color-treated and bleached hair. Paraben-free – Silicone – free – Dermatologist tested

    New Price: $18.00
  • #hydrating / #paraben-free

    Theorie Argan Oil Ultimate Reform Conditioner provides rejuvenating moisture that instantly penetrates deep down into the hair shaft restoring shine and softness.

    New Price: $28.00 - $36.00
  • #split ends / #hydrating

    Nth Degree's Smoothing Moroccan Argan Oil & Keratin Shampoo delicately cleanses and dramatically transforms hair sealing cuticles and smoothing split ends.

    New Price: $11.50
  • #top 10 / #anti-humidity

    Nth Degree's Smoothing Moroccan Argan Oil & Keratin Conditioner dramatically calms and conditions hair.

    New Price: $11.50
  • #great value / #shine

    Theorie Argan Oil Ultimate Reform Shampoo provides deep down rejuvenating moisture and a healthy lustrous shine.

    New Price: $28.00 - $36.00
  • #weightless / #shine

    The Volume Try-It Kit contains two products for voluminous, shiny, healthy hair - without frizz or flyaways. SmartVolume is the deal product for those with fine hair who want more volume, plus it detangles and reduces frizz. TotalControl Styling Crème makes it easier to straighten hair or holds curls, depending on how you style your hair. It’s the ultimate alternative to a gel for those who don’t want stiff ‘crunchy’ hair.

    New Price: $12.00
  • #stylist fav / #shine

    Theorie Argan Oil Ultimate Reform Hair Serum penetrates deep into hair follicles by softening the cuticle and restoring dry, damaged hair.

    New Price: $35.00
  • #detangling / #keratin proteins

    True Repair Helichrysum & Grapeseed Conditioner effectively softens and detangles hair. Delivering rich moisture and instantly improving the appearance of damaged, lackluster strands.

    New Price: $11.50
  • #repairing / #weightless

    The Restore Try-It Kit contains three products to make the transition to beautiful, well-nourished hair. UltraShine Moisture Shampoo and UltraShine Moisture Conditioner act like skin care, improving the condition of hair by penetrating deep inside the hair fiber to moisturize and strengthen hair from the inside out. The net result is that hair is much softer, shinier and bouncier, and far less prone to breakage and splitting. SmartStart Leave-In Conditioner is a game-changer for detangling, reducing frizz while adding moisture and softness without adding weight to hair.

    New Price: $18.00
  • #anti-frizz / #shine

    The Curls Try-It Kit contains two products that create beautiful, soft ringlets and reduce frizz without any “crunch.” Stylists and clients have even dubbed the Ultimate Styling Lotion “ringlets in a bottle”. SmartStart Leave-In Conditioner is a game-changer for reducing frizz while adding moisture and softness without adding weight to hair.

    New Price: $12.00
  • #anti-frizz / #volume

    The same Illumai formula that you know and love, now in beautiful new packaging! Get the essential system (Cleanse, Nurture and Protect) in smart, travel-size bottles and balance your biome when away from home. Designed to work together, this clean-formula set delivers stronger, healthier, more beautiful hair on the go! The Illumai essential travel set is made of naturally derived ingredients and is PETA certified. It contains no sulfates, no silicones, no preservatives, no parabens and is gluten free, GMO free, and nut free. It is safe for all hair types. All 3 formulas in the biome care system are especially effective in detoxing and nurturing chemically and color-treated hair. The Illumai essential travel set is a scientifically integrated biome care system. Mixing and matching with other shampoos and conditioners won't have the same beauty benefits. For true healthy beauty, please use Illumai as a system.

    New Price: $15.00
  • #weightless / #shine

    EVOLVh’s SmartVolume Leave-In Conditioner is our get savvy hair treatment, which has been known to give hair maximum volume and stellar shine

    New Price: $11.00
  • #dandruff / #strengthens

    With a healthy and moisturized scalp, hair is able to better flourish. Rejuvenate hair’s natural moisture with HIF’s hydration support cleansing conditioner. Hair is able to grow thicker and fuller, with a scalp that is healthier and free of build-up. Deep conditioning actives help hydrate and strengthen hair at the roots, leaving hair feeling soft and supple.

    New Price: $21.00
  • #anti-breakage / #hydrating

    fave4 Repair It Right Conditioner restores and strengthens hair, protecting locks against heat tools, extreme styling, coloring and bleaching. Color safe & free of gluten, parabens and sulfates. Safe for all hair types.

    New Price: $16.00
  • #anti-breakage / #repairing

    fave4 Hydra Help Shampoo can't stop and won't stop hydrating for supple, soft, smell-good hair. Color safe & free of gluten, parabens and sulfates. Safe for all hair types.

    New Price: $16.00
  • #thick hair / #hydrating

    Nth Degree's True Repair Helichrysum & Grapeseed Shampoo effectively cleanses and dramatically transforms hair. Delivering rich moisture and instantly improving the appearance of damaged, lackluster strands.

    New Price: $11.50
  • #frizzy hair / #shine

    The Smooth Try-It Kit contains two products for stunning, smooth, sleek looks, with brilliant shine and without frizz or fly-aways. SmartStart Leave-In Conditioner is a game-changer for detangling, reducing frizz, and adding moisture without weighing it down, while SuperFinish Polishing Balm adds brilliant shine and finishes hair with a sleek, silky look.

    New Price: $12.00
  • #scalp care / #shine

    Apple Cider Vinegar Hair Rinse gently removes impurities from hair.

    New Price: $35.00
  • #volume / #toxin-free

    Hair care so pure even nature would be jealous. AHNESTI hair care is organic, natural and toxin-free that performs at the salon-professional level. 97% plant-derived ingredients preserve color, increase shine, easily detangle, reduce breakage, and nourish and protect hair.

    New Price: $26.00
  • #all hair types / #sulfate-free

    The same Illumai formula that you know and love, now in beautiful new packaging! A sulfate-free lather that feels good and is good for you, Cleanse is made of naturally derived ingredients and is PETA certified. It contains no sulfates, no silicones, no preservatives, no parabens and is gluten free, GMO free, and nut free. It is safe for all hair types and is especially effective in detoxing and nurturing chemically and color-treated hair. Cleanse is part of the scientifically integrated Illumai biome care system. Mixing and matching with other shampoos and conditioners won't have the same healthy beauty benefits! too. Made with naturally derived XO-70®, Cleanse lifts dirt and excess oil but leaves essential proteins, peptides and lipids intact, restoring your biome’s balance. Hair stays cleaner, feels fuller and more moisturized, looks vibrant and dries faster. No harsh chemicals, no color fade and no frizz!

    New Price: $28.00
  • #anti-breakage / #sulfate-free

    Latinoil’s Chia Repair Shampoo is perfect for restoring weakened and damaged hair. Repair and re-hydrate your hair with a special blend of essential oils and amino acids. Chia Repair Shampoo is specifically formulated to leave your hair feeling clean and revitalized. Provides the feeling of deep-cleansing without extracting essential oils from hair.

    New Price: $8.00
  • #thinning hair / #strengthens

    Advanced hair and scalp conditioning formula uses a next-generation form of hyaluronic acid to increase visible hair density and softness instantly while follicle-stimulating amino acids, biotin and B-vitamins support visible hair density and fullness.

    New Price: $18.00
  • #anti-breakage / #shine

    Latinoil’s Chia Repair Shampoo is perfect for restoring weakened and damaged hair. Repair and Rehydrate your hair with a special blend of essential oils and amino acids. Chia Repair Shampoo is specifically formulated to leave your hair feeling clean and revitalized. Provides the feeling of deep-cleansing without extracting essential oils from hair.

    New Price: $18.00
  • #blowout / #volume

    Big hair starts here! Thicken as you blow dry. Magnificent thickening effects for fine, thin hair and anyone looking for big hair. fave4 will give it to you Twice as Thick.

    New Price: $16.00
  • #top 10 / #smoothing

    Repairs and conditions hair with its unique balanced formula of chia, avocado, mamey, jojoba oils and keratin. Ideal for dehydrated, weak, and color-treated hair. Has a color booster effect for natural and color-treated hair. Color Safe. Sulfate Phosphate and Paraben Free.

    New Price: $19.60
  • #damaged hair / #smoothing

    Mask with Mango Butter nourishes and hydrates dry, dehydrated hair. Provides long-lasting, in-depth hydration while nourishing and detangling hair without weighing it down. It strengthens and protects the hair shaft, restores softness and suppleness. Paraben-free, Sulfate-free, Sodium Chloride-free, Silicone-free

    New Price: $26.00
  • #anti-humidity / #shine

    EVOLVh 5-in-One Ultimate Styling Lotion Mini does it all. Whether you're looking for volume, light hold, shine, frizz control, or manageable curls, Ultimate Styling Lotion will give you what you need. This botanical formula truly does everything well, and gives hair added strength and nourishment while acting as a styling cream.

    New Price: $11.00
  • #heat protection / #vegan

    EVOLVh’s SuperFinish Polishing Balm was created for incredible shine, frizz and fly-away control, plus moisture and nutrient infusion for gorgeous hair.

    New Price: $32.00
  • #repairing / #sulfate-free

    A sulfate-free restorative shampoo that replenishes moisture, repairs damage, and protects against future breakage and color fade.

    New Price: $24.00
  • #trending / #colored hair

    Ibiza's B series is deal of blondes, color treated hair and fine curly hair. B4 is perfect for volume, ideal for the crown of the head and medium to long hair. Featuring blonde boar bristles reinforces with white carbon fiber heat resistant nylon that's gentle on the hair with good grab for root lift and extended cork handles - the most innovative design in ergonomics in a round brush ever.

    New Price: $49.00
  • #luxury / #beachy waves

    Ibiza's EX series is the most innovative design in ergonomics in a round brush ever! Light weight and easy to maneuver. EX3 is perfect for waves and curls. Ideal for pieces of hair that frame the face, for that beachy look. Ibiza Hair mixes natural boar bristle with a unique carbon fiber heat resistant nylon. Light weight. The most ergonomic handle in a round brush ever.

    New Price: $48.00
  • #vegan / #organic

    Yarok Feed Your Shine drops absorb quickly into the scalp and hair, deeply penetrating, conditioning and bringing out hair’s inner sheen, while contrasting highlights and protecting your hair from the damaging effects of hot styling tools.

    New Price: $27.20
  • #smoothing / #100% natural

    Hair care so pure even nature would be jealous. AHNESTI hair care is organic, natural and toxin-free that performs at the salon-professional level. 97% plant-derived ingredients preserve color, increase shine, easily detangle, reduce breakage, and nourish and protect hair.

    New Price: $26.00
  • #top 10 / #100% natural

    Treat your senses, your hair and your scalp to this tangy-herbal aromatic blend of organic and all natural herbs, flowers, vitamins, minerals and essential oils that visibly plump normal to fine hair.

    New Price: $34.00
  • #workable hold / #texture

    Hair care so pure even nature would be jealous. AHNESTI hair care is organic, natural and toxin-free that performs at the salon-professional level. 97% plant-derived ingredients preserve color, increase shine, easily detangle, reduce breakage, and nourish and protect hair.

    New Price: $24.00
  • #repairing / #100% natural

    Hair care so pure even nature would be jealous. AHNESTI hair care is organic, natural and toxin-free that performs at the salon-professional level. 97% plant-derived ingredients preserve color, increase shine, easily detangle, reduce breakage, and nourish and protect hair.

    New Price: $26.00
  • #vegan / #100% natural

    Condition your hair and help improve the condition of the planet using many of the same sustainable, nourishing, plumping ingredients with Yarok Feed Your Conditioner

    New Price: $34.00
  • #scalp care / #clarifying

    HIF’s intensive detox cleansing conditioner provides the scalp with superior cleansing while offering a strong cooling effect. A desert date bio-complex is included that is rich in iron content, helping combat hair loss and eliminate dirt and extra residue on the scalp. Deep conditioning actives help hydrate and strengthen hair at the roots, leaving hair feeling soft and supple.

    New Price: $16.00
  • #UV protection / #gluten-free

    The prettiest curls start here. Curls so nice you'll want to kiss us! fave4 Curls and Kisses smooths all types of curls from kinks to waves.

    New Price: $16.00
  • #rootlifting / #sulfate-free

    It only goes up from here with fave4 Beyond Big Volume Shampoo for voluminous styles! Lather in lightweight body-boosting polymers. Color safe & free of gluten, parabens and sulfates.

    New Price: $16.00
  • #editors' pick / #rootlifting

    Dry Shampoo with Nettle absorbs oil in just 25 seconds without the use of water. Its original and patented formula of nettle extract with proven oil control properties is combined with micronized powders with intense absorbing properties. This dry shampoo absorbs excess sebum and cleans hair without water. Hair instantly regains volume and texture. Quick and practical to use, it's ideal for traveling, people on-the-go, after the gym, busy moms, to extend a blow-out or to protect hair color. Silicone-free, paraben-free, sulfate-free, sodium chloride-free and colorant-free

    New Price: $20.00
  • #rootlifting / #100% natural

    Now there’s a way to transform thin, limp, damaged or lifeless hair into voluminous, healthy hair. Feed it what it needs, wants and craves at the roots, and watch it flourish and lead a much fuller life. Raise your hair to new heights with Yarok Feed Your Roots while you lower your carbon footprint with this 100% vegan, cruelty free. all-natural eco-luscious mousse for all hair types.

    New Price: $27.20
  • #frizz control / #smoothing

    Smoothing Morrocan Argan Oil & Keratin Hair Serum unleashes the true power of Moroccan Argan Oil and Keratin to rapidly restore hair leaving it radiant, silky and elegant.

    New Price: $13.50
  • #airdry / #scalp care

    The Wet Brush Earth Collection Bamboo Brush featuring flexible yet durable IntelliFlex bristles.

    New Price: $23.99
  • #repairing / #100% natural

    Protect your ends with this nutritious, leave-in conditioner spray, packed with vitamins, minerals and essential oils that nourish hair prior to blow drying or heat styling.

    New Price: $27.20
  • #airdry / #vegan

    Have all the curls you want with Yarok Feed Your Curls Defining Creme.

    New Price: $37.90
  • #repairing / #vegan

    An ultra lightweight leave-in conditioning spray fortified with a unique blend of nourishing rosehip, argan and coconut oils

    New Price: $20.00
  • #weightless / #organic

    Hair care so pure even nature would be jealous. AHNESTI hair care is organic, natural and toxin-free that performs at the salon-professional level. 97% plant-derived ingredients preserve color, increase shine, easily detangle, reduce breakage, and nourish and protect hair.

    New Price: $26.00
  • #thinning hair / #volume

    Ultra-concentrated shampoo increases visible hair density, thickness and fullness with a high dose of amino acids, biotin, caffeine and b-vitamins.

    New Price: $24.00
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