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    Pricing & Value
    Hair Type
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    • #detox / #lavender oil

      Apple Cider Vinegar Hair Rinse gently removes impurities from hair.

      New Price: $35.00
    • #airdry / #vegan

      Have all the curls you want with Yarok Feed Your Curls Defining Creme.

      New Price: $36.80
    • #vegan / #organic

      Yarok Feed Your Shine drops absorb quickly into the scalp and hair, deeply penetrating, conditioning and bringing out hair’s inner sheen, while contrasting highlights and protecting your hair from the damaging effects of hot styling tools.

      New Price: $26.40
    • #buzzworthy / #overachiever

      Targeted, lightweight, silicone-free conditioner formulated with positive ions that are attracted to the most damaged areas of the hair to reinforce and rebuild each strand.

      New Price: $28.00
    • #repairing / #100% natural

      Protect your ends with this nutritious, leave-in conditioner spray, packed with vitamins, minerals and essential oils that nourish hair prior to blow drying or heat styling.

      New Price: $26.40
    • #repairing / #chia

      Latinoil’s Intense Hydration Hair Mask is the perfect solution for dry and damaged hair.

      New Price: $36.00
    • #airdry / #scalp care

      The Wet Brush Earth Collection Bamboo Brush featuring flexible yet durable IntelliFlex bristles.

      New Price: $23.99
    • #vegan / #100% natural

      Condition your hair and help improve the condition of the planet using many of the same sustainable, nourishing, plumping ingredients with Yarok Feed Your Conditioner

      New Price: $33.00
    • #repairing / #weightless

      Argan Oil is no ordinary oil. We started with the legendary argan oil, then added vitamins and liquid shea butter for greater performance. Argan Therapy Oil enhances hair of all types and does wonders for hair that's particularly dry or stressed. Absorbs fast, shines deep. Recaptures shine and moisture without weighing your hair down. Tames frizz and refreshes tired ends. Protects from UV color fade. dpHUE Argan Therapy Oil brings strength to overworked, dull or damaged hair. Speeds drying time. Made in the UK.

      New Price: $35.00
    • #top 10 / #100% natural

      Treat your senses, your hair and your scalp to this tangy-herbal aromatic blend of organic and all natural herbs, flowers, vitamins, minerals and essential oils that visibly plump normal to fine hair.

      New Price: $33.00
    • #luxury / #weightless

      Leonor Greyl Complexe Energisant 12 Vials Treatment energizes hair and fights the appearance of hair loss.

      New Price: $90.00
    • #trade secret / #color safe

      Vibrant Primer Mist is a unique multi-tasking hair primer that preps hair for other styling products while helping to detangle, lightly condition and protect against thermal heat damage.

      New Price: $22.00
    • #trending / #secret weapon

      Latinoil Chia Hair Oil

      New Price: $45.00
    • #scalp care / #botanical extracts

      Leonor Greyl Regenerescence Naturelle is a purifying scalp oil full of essential and botanical oils that treat scalp deficiencies and stimulate hair growth.

      New Price: $60.00
    • #great value / #silk extracts

      Theorie Helichrysum Nourishing Conditioner restores shine and softness to dry and damaged hair.

      New Price: $26.00 - $29.00
    • #split ends / #refresh

      dpHUE Hair and Scalp Repair Therapy rebuilds and conditions. Created to rebuild fragile, damaged, or chemically treated hair by nourishing and stimulating stressed out hair from the scalp to prevent split ends and breakage

      New Price: $34.00
    • #overachiever / #organic

      The botanical formula that truly does everything well: volume, hold, de-frizzing, shine, and manage curls

      New Price: $28.00
    • #buzzworthy / #top 10

      A balancing hair and scalp concentrated shampoo that protects and restores. Thoroughly removes dirt and product build-up while maintaining the hair and scalp's natural ecosystem of peptides, proteins and moisturizing oils.

      New Price: $32.00
    • #trending / #chia

      Latinoil’s Chia Repair Shampoo is perfect for restoring weakened and damaged hair. Repair and Rehydrate your hair with a special blend of essential oils and amino acids. Chia Repair Shampoo is specifically formulated to leave your hair feeling clean and revitalized. Provides the feeling of deep-cleansing without extracting essential oils from hair.

      New Price: $24.00
    • #luxury / #shine

      Leonor Greyl Mousse Au Lotus Volumatrice Mousse is a volumizing styling mousse that gives hair gorgeous body, hold and shine.

      New Price: $46.00
    • #keratin-treated / #hydrating

      Theorie Grapefruit Shampoo is the most advanced moisturizing hair shampoo system made with organic ingredients and safe for normal, color & keratin treated hair.

      New Price: $26.00 - $34.00
    • #wholesome / #eco-friendly

      Alterna Bamboo Abundant Volume Shampoo cleanses and energizes hair with weightless moisture for a fresh full-bodied look.

      New Price: $22.00
    • #scalp care / #color safe

      Leonor Greyl Bain TS Shampoo is a balancing shampoo for oily scalp and dry ends.

      New Price: $47.00
    • #color enhancing / #hydrating

      Color your hair in just 4 easy steps. Add color, condition and body with no peroxide or ammonia.

      New Price: $11.99
    • #essentials / #grapeseed oil

      EVOLVh’s SmartVolume Leave-In Conditioner is our get savvy hair treatment, which has been known to give hair the voluptuous effect, maximum volume and stellar shine.

      New Price: $27.00
    • #buzzworthy / #BB

      Latinoil's Chia Curls BB Cream is a leave-in anti frizz softening cream. The power of a BB Cream that styles and nourishes your hair everyday with amino acids, chia and jojoba oils. Fights humidity and frizz, while maintaining soft, and silky hair. This unique BB cream defines curls without hardening them.

      New Price: $34.00
    • #hydrating / #paraben-free

      Theorie Argan Oil Ultimate Reform Conditioner provides rejuvenating moisture that instantly penetrates deep down into the hair shaft restoring shine and softness.

      New Price: $28.00 - $36.00
    • #rejuvenating / #strengthens

      Alterna Luminous Shine Conditioner infuses every strand with nourishing moisture and shine enhancing vital nutrients for healthier, dramatically shinier hair.

      New Price: $22.00
    • #green / #mom-approved

      Babo Botanicals Berry Primrose Smoothing Conditioner is a gentle shampoo designed for kids with tangly or unruly hair!

      Old Price: $14.00 New Price: $9.10
    • #trade secret / #100% natural

      EVOLVh’s SuperFinish Polishing Balm was created for incredible shine, frizz and fly-away control, plus moisture and nutrient infusion for gorgeous hair.

      New Price: $32.00
    • #up-dos / #flexible hold

      Leonor Greyl Laque Hair Spray is a gentle hold styling spray.

      New Price: $36.00
    • #top 10 / #chia

      Repairs and conditions hair with its unique balanced formula of chia, avocado, mamey, jojoba oils and keratin. Ideal for dehydrated, weak, and color-treated hair. Has a color booster effect for natural and color-treated hair. Color Safe. Sulfate Phosphate and Paraben Free.

      New Price: $26.00
    • #great value / #rejuvenating

      Theorie Argan Oil Ultimate Reform Shampoo provides deep down rejuvenating moisture and a healthy lustrous shine.

      New Price: $28.00 - $36.00
    • #humidity help / #color safe

      Alterna Bamboo Smooth Anti-Frizz Conditioner is a nutrient-rich, ultra moisturizing paraben-free conditioner that fortifies follicles and infuses each strand with intense hydration to tame split-ends and banish frizz.

      New Price: $22.00
    • #organic / #kids

      Babo Botanicals Lavendar Meadowsweet 3 in 1: Bubble Bath, Shampoo & Wash is a comforting and calming formula designed for kids and the entire family!

      New Price: $14.95
    • #fine hair / #color safe

      Lenor Greyl Bain Vitalisant B Shampoo is specifically formulated for thin, color-treated, highlighted and sensitive hair.

      New Price: $47.00
    • #frizz control / #humidity help

      Alterna Bamboo Smooth Anti-Humidity Hair Spray is a weightless, ultra-dry hair spray with flexible hold.

      New Price: $18.00
    • #heat protection / #volume

      Leonor Greyl Condition Naturelle Mist is a styling and conditioning spray that works to detangle, add volume and protect hair from the damage induced by blow drying.

      New Price: $36.00
    • #stylist fav / #100% natural

      Detangle, soften, protect. This lightweight, water based formula is made with raw lechithin, a powerful natural extract to fortify weak strands and prevent breakage.

      New Price: $26.00
    • #wholesome / #thickening

      Alterna Bamboo Abundant Volume Conditioner energizes hair with weightless moisture and volume boosting vital nutrients for a fresh, full-bodied look.

      New Price: $22.00
    • #made in USA / #vegan

      Gentle cleansing, nutrient infusion for shine and strength. Color safe and great for all hair types — from fine and flat to coarse and curly — this niche shampoo is beloved by discerning stylists.

      New Price: $24.00
    • #luxury / #natural growth

      Leonor Greyl Tonique Vivifant Treatment is a leave-in tonic treatment used to fight appearance of hair loss.

      New Price: $48.00
    • #must-have / #great value

      Theorie Green Tea Conditioner is formulated with special ingredients that deeply moisturize and repair dry and damaged hair from within while removing unwanted build up and impurities.

      New Price: $26.00 - $34.00
    • #detox / #clarifying

      Theorie Green Tea Shampoo and Conditioner Duo is formulated with special ingredients that deeply moisturize and repair dry and damaged hair from within while removing unwanted build up and impurities.

      New Price: $58.00
    • #color safe / #organic

      Repair and restore, reduce frizz, increase color retention. Our vegan and paraben-free formula is versatile enough to tame a spectrum of hair types, from straight to curly, and fine to super thick.

      New Price: $25.00
    • #fine hair / #thickening

      Alterna Bamboo Volume Plumping Strand Expand is a lightweight lotion that instantly plumps every strand.

      New Price: $22.00
    • #dry & damaged / #weightless

      Leonor Greyl Creme Regeneratrice Conditioner is a deep repairing conditioning mask for very dry and color-damaged hair.

      New Price: $41.00
    • #frizz control / #gluten-free

      Alterna Bamboo Luminous Shine Mist is a weightless finishing mist that polishes any hair type with sheer, mirror-like shine.

      New Price: $24.00
    • #great value / #dry & damaged

      Theorie Green Tea Shampoo is formulated with special ingredients that deeply moisturize and repair dry and damaged hair from within while removing unwanted build up and impurities.

      New Price: $26.00 - $34.00
    • #luxury / #repairing

      Leonor Greyl Shampooing Moelle de Bambou Shampoo is specifically formulated for long hair with nourishing action for dry ends.

      New Price: $49.00
    • #chemically-treated / #scalp care

      GK Hair Balancing Shampoo gently soothes and balances the scalp and hair of normal to oily hair types.

      New Price: $22.00
    • #anti-breakage / #travel

      Discover the Theorie Argan Oil Ultimate Reform Collection with technologically advanced Active Oxygen Therapy to harness the true power of Moroccan Argan Oil.

      New Price: $24.99
    • #sensitive hair / #scalp care

      Babo Botanicals Oatmilk Calendula Moisturizing Baby Shampoo & Wash is a gentle shampoo designed for kids with sensitive or dry scalp and skin.

      New Price: $14.00
    • #wholesome / #vitamin E

      Theorie Grapefruit Shampoo and Conditioner Duo nourishes and moisturizes with Vitamins C, E and B Complex to tame frizz and fly-aways, leaving hair straight, soft and smooth.

      New Price: $58.00
    • #color safe / #silk extracts

      Alterna Bamboo Smooth Kendi-Intense Moisture Masque is a deep penetrating moisture treatment that nurtures frazzled hair visibly transforming it into strong, sleek, frizz-free strands.

      New Price: $26.00
    • #dry & damaged / #vitamin E

      Theorie Grapefruit Conditioner nourishes and moisturizes with Vitamins C, E and B Complex to tame frizz and fly-aways, leaving hair straight, soft and smooth.

      New Price: $26.00 - $34.00
    • #repairing / #sulfate-free

      Theorie Helichrysum Nourishing Shampoo restores and revitalizes dry and damaged hair.

      New Price: $26.00 - $34.00
    • #overachiever / #stylist fav

      The weather outside might turn frightful, but your hair will be absolutely delightful with our Downtown Holiday Party Hair Bundle, handpicked by Folica’s editors.

      Old Price: $65.50 New Price: $58.94
    • #blowout / #humidity help

      Alterna Bamboo Smooth Kendi Dry Oil Mist is a lightweight, instantly absorbing mist that can be used as a treatment or style primer to eliminate frizz, shield hair from heat styling tools, enhance shine & protect color while boosting hair’s health. Best on fine to medium hair.

      New Price: $25.00
    • #hydrating / #scalp care

      Theorie Green Tea Hair Mask restores smoothness and shine while revitalizing the entire follicle from the inside out.

      New Price: $34.00 - $36.00
    • #smoothing / #gluten-free

      Alterna Bamboo Smooth Kendi Pure Treatment Oil can be used as a treatment or style primer to banish frizz, impart intense shine & protect color while providing vital nutrients. Best for medium to thick hair.

      New Price: $25.00
    • #hydrating / #smoothing

      Alterna Bamboo Silk-Sleek Brilliance Cream is a nourishing formula that glosses hair with healthy-looking shine & brilliant radiance.

      New Price: $24.00
    • #rootlifting / #volume

      Alterna Bamboo Volume Weightless Whipped Mousse is an all-day hold formula created to give incredible, natural looking volume that is never stiff or crunchy.

      New Price: $22.00
    • #UV protection / #hydrating

      Leonor Greyl Huile de Palme is a beautifying oil that detangles, softens and protects your dry length and ends.

      New Price: $52.00
    • #eco-friendly / #rejuvenating

      Alterna Bamboo Smooth Anti-Frizz Shampoo is a gentle sulfate-free cleanser that improves the overall look and feel of your hair, leaving it smoother and healthier.

      New Price: $22.00
    • #eco-friendly / #antioxidants

      Alterna Bamboo Luminous Shine Shampoo cleanses & moisturizes hair to restore strength & healthy radiance.

      New Price: $22.00
    • #deep conditioning / #100% natural

      Leonor Greyl Masque Fleurs de Jasmin Conditioner is a conditioning, nourishing, and detangling masque for thin dry hair.

      New Price: $65.00
    • #color enhancing / #100% natural

      Work wonders to dull, lifeless hair with the Colora Henna Powder.

      New Price: $4.99
    • #blowout / #quinoa

      Big hair starts here! Thicken as you blow dry. Magnificent thickening effects for fine, thin hair and anyone looking for big hair. fave4 will give it to you Twice as Thick.

      New Price: $16.00
    • #humidity help / #flax

      Sleek, shiny hair never goes out of style. fave4 Smooth for Sure Blowout Cream smoothes the cuticle as you style with enough power to keep you smooth for days.

      New Price: $16.00
    • #antioxidants / #organic

      Babo Botanicals Cucumber Aloe Vera Clean Sport Shampoo & Wash is a gentle organic shampoo removes chlorine and is designed for active kids who swim and play sports.

      New Price: $14.00
    • #buzzworthy / #luxury

      Celebrity-rated Leonor Greyl Eclat Styling Cream instantly rejuvenates brittle, dry and frizzy hair with jojoba oil and Shea butter for any hair style.

      New Price: $46.00
    • #dandruff / #paraben-free

      Leonor Greyl Bain Traitant Propolis is a gentle everyday dandruff treatment shampoo.

      New Price: $46.00
    • #stylist fav / #grapeseed oil

      Theorie Argan Oil Repair Hair Serum penetrates deep into hair follicles by softening the cuticle and restoring dry, damaged hair.

      New Price: $35.00
    • #made in USA / #organic

      Babo Botanicals Cucumber Aloe Vera Bubble Bath & Wash is a skin-soothing bubble bath and body cleanser for children and adults.

      New Price: $11.95
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