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  • #top 10 / #repairing

    Latinoil’s Intense Hydration Hair Mask is the perfect solution for dry and damaged hair.

    New Price: $24.00
  • #hint of color / #next-day hair

    A dry shampoo specially designed for brunettes! Dry shampoo with oat milk – natural tint is formulated with beige mineral pigments that easily blend into darker shades of hair when brushed out. In just 2 minutes flat, brunettes can enjoy clean hair without water. Hair instantly regains volume and texture. Quick and practical to use, it's ideal for traveling, people on-the-go, after the gym, busy moms, to extend a blow-out or to protect hair color. Sulfate-free, paraben-free, sodium chloride-free

    New Price: $20.00
  • #damaged hair / #volume

    The same Illumai formula that you know and love, now in beautiful new packaging! Strengthen your hair with Nurture, a silicone-free conditioner that reinforces all hair types with patented Isoleucine. Restore your damaged areas and stimulate the self-healing properties of your biome for stronger, shinier and more manageable hair with natural lift and healthy movement. 3 minutes on, All Day Strong! Nurture is made of naturally derived ingredients and is PETA certified. It contains no sulfates, no silicones, no preservatives, no parabens and is gluten free, GMO free, and nut free. It is safe for all hair types and is especially effective in detoxing and nurturing chemically and color-treated hair. Nurture is part of the scientifically integrated Illumai biome care system. Mixing and matching with other shampoos and conditioners won't have the same healthy beauty benefits!

    New Price: $28.00
  • #made in USA / #vegan

    Gentle cleansing, nutrient infusion for shine and strength. Color safe and great for all hair types, from fine and flat to coarse and curly, EVOLVh UltraShine Shampoo is loved by stylists. It balances hair's pH level in order to leave it strong and silky. Actives like seaweed extract, mango, and apricot deliver crucial nutrients to thirsty strands, while amino and fatty acids restore hair from the inside out and provide anti-aging benefits. The botanical formula is so potent, a tiny amount is sufficient. Instead of sucking out moisture, it softens and nourishes with a special blend of 20 herbs, all suspended in a moisturizing base.

    New Price: $8.00
  • #trending / #luxury

    Formerly known as NUDE Conditioner A light smoothing cream rinse that promotes restoration. Safe for color treated hair and daily use. Carefully handcrafted in California using the finest botanical ingredients sustainable sourced from around the world. REVERIE CONDITIONER nourshes hair and scalp, while promoting restoration.

    New Price: $40.00
  • #repairing / #sulfate-free

    Theorie Helichrysum Nourishing Shampoo restores and revitalizes dry and damaged hair.

    New Price: $26.00 - $34.00
  • #weightless / #repairing

    Argan Oil is no ordinary oil. We started with the legendary argan oil, then added vitamins and liquid shea butter for greater performance. Argan Therapy Oil enhances hair of all types and does wonders for hair that's particularly dry or stressed. Absorbs fast, shines deep. Recaptures shine and moisture without weighing your hair down. Tames frizz and refreshes tired ends. Protects from UV color fade. dpHUE Argan Therapy Oil brings strength to overworked, dull or damaged hair. Speeds drying time. Made in the UK.

    New Price: $35.00
  • #shine / #repairing

    EVER Recovery oil combines rich Marula oil, sustainably derived Squalane, and rare Crambe Abyssinica, to create a ultra luxurious oil with the ability to penetrate the hair to seal, coat and smooth the cuticle, deliver nutrients to repair damage, protect from color degradation, increase elasticity, reduce thermal damage and enhance shine. Carefully handcrafted in California using the finest botanical ingredients sustainable sourced from around the world. EVER reduces split ends and enhances shine, while promoting restoration.

    New Price: $52.00
  • #damaged hair / #shine

    This shampoo with Mango Butter brings much-needed moisture back to dry hair with the power of mango butter. Our mango kernels are exclusively grown in India, left in the sun to dry naturally and then cold-pressed to extract the fatty acids so widely known for their powerful restorative properties. Nourished and protected, the hair is silky, soft, and shiny. Biodegradable formula. SLS-free, Paraben-free, Silicone-free

    New Price: $20.00
  • #editors' pick / #rootlifting

    Dry Shampoo with Nettle absorbs oil in just 25 seconds without the use of water. Its original and patented formula of nettle extract with proven oil control properties is combined with micronized powders with intense absorbing properties. This dry shampoo absorbs excess sebum and cleans hair without water. Hair instantly regains volume and texture. Quick and practical to use, it's ideal for traveling, people on-the-go, after the gym, busy moms, to extend a blow-out or to protect hair color. Silicone-free, paraben-free, sulfate-free, sodium chloride-free and colorant-free

    New Price: $20.00
  • #volume / #thickening

    Revitalize and strengthen thinning hair with quinine and B vitamins. This shampoo increases micro-circulation and strengthens hair keratin for visible thickness. Its key ingredient, quinine, a molecule with strengthening and toning properties, restores strength and vitality to lifeless hair while the B vitamin complex (B5, B6 and B8) enhances the efficacy of quinine extract. Hair is healthy, strong and full. Silicone-free, SLS-free

    New Price: $20.00
  • #next-day hair / #100% natural

    A dry shampoo specially designed for brunettes! Dry shampoo with oat milk – natural tint is formulated with beige mineral pigments that easily blend into darker shades of hair when brushed out. In just 2 minutes flat, brunettes can enjoy clean hair without water. Hair instantly regains volume and texture. Quick and practical to use, it's ideal for traveling, people on-the-go, after the gym, busy moms, to extend a blow-out or to protect hair color. Sulfate-free, paraben-free, sodium chloride-free

    New Price: $10.00
  • #clarifying / #brightening

    The secret weapon of in-the-know French girls! Traditionally uses as a recipe for radiance, the vinegar shine rinse is a must for that indispensable burst of shine that brightens hair instantly and makes detangling easy. Thanks to its acidic pH it smooths hair scales and purifies the scalp by getting rid of impurities and neutralizing hair water. Suitable for naturally blond hair, highlighted hair, color-treated and bleached hair. Paraben-free – Silicone – free – Dermatologist tested

    New Price: $18.00
  • #great value / #smoothing

    Theorie Helichrysum Nourishing Conditioner restores shine and softness to dry and damaged hair.

    New Price: $29.00
  • #shine / #antioxidants

    Repair and restore, reduce frizz, increase color retention with EVOLVh UltraShine Conditioner. The vegan and paraben-free formula is versatile enough to tame a spectrum of hair types, from straight to curly, and fine to super thick. It detangles and adds shine, and is also safe for chemically treated or colored hair. Active ingredients include wild pansy, sweet clover, and apricot extracts, all of which contain nourishing antioxidants, plus amino and fatty acids that restore hair from the inside out and provide anti-aging benefits.

    New Price: $9.00
  • #shine / #clarifying

    Formerly known as NUDE Shampoo A gentle cleanser that hydrates and enhances shine. Safe for color treated hair and daily use. Carefully handcrafted in California using the finest botanical ingredients sustainable sourced from around the world. REVERIE SHAMPOO nourishes hair and scalp, while promoting restoration.

    New Price: $38.00
  • #smoothing / #detangling

    Latinoil's Chia Repair Conditioner is perfect for restoring weakened and damaged hair. Lock in moisture and vitality with Chia Repair Conditioner. Specially developed to intensely nourish both the hair and scalp with a combination of select essential oils and amino acids.

    New Price: $8.00
  • #repairing / #deep conditioning

    Conditioning Balm with Mango Butter nourishes and hydrates dry, dehydrated hair. The conditioner restructures the hair restoring softness and suppleness. Hair is left soft, shiny and detangled without weighed down. Biodegradable formula. Sulfate-free, Paraben-free, Silicone-free, Sodium Chloride-free

    New Price: $16.00
  • #damaged hair / #repairing

    This conditioning mask deeply revitalizes, regenerates and repairs damaged hair, offering it new shine, softness and manageability.

    New Price: $43.00
  • #thinning hair / #thickening

    Revitalize and strengthen thinning hair with quinine and B vitamins. This conditioner strengthens hair keratin for visible thickness while hydrating and detangling after each shampoo. Its key ingredient, quinine, a molecule with strengthening and toning properties, restores strength and vitality to lifeless hair while the B vitamin complex (B5, B6 and B8) enhances the efficacy of quinine extract. Hair is strong, full and easy to style. Sulfate-free, paraben-free and sodium chloride-free

    New Price: $16.00
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