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  • #editors' pick / #travel friendly

    StyleShield™ technology provides infinitely smooth surfaces that eliminate residue buildup, maintaining optimum performance throughout the lifetime of the tools. Sedu's advanced heating system maintains consistent temperatures, protecting hair from multiple types of damage by increasing moisture retention and sealing in the hair's cuticles. The result? Beautifully silky, frizz-free hair. Discover the power of ICON and a lifetime of high style.

    Old Price: $225.00 New Price: $195.00
  • #bestselling / #great value

    HAI Convertable Professional Ceramic Flat Iron is plated with specially-coated ceramic heat panels which protect hair using infra-red heat.

    New Price: $80.00
  • #split ends / #top 10

    Latinoil Chia Hair Oil

    New Price: $32.00
  • #ionic / #fast drying

    The Elchim Dresscode Dryer is versatile and easy to use, and lets you treat your hair like a professional without having to be one. It smooths even the curliest hair, leaving it bright and shiny.

    New Price: $160.00
  • #editors' pick / #clarifying

    Purifying, hydrating and soothing shampoo for sensitive or oily scalps.

    New Price: $52.00
  • #digital / #shine

    StyleShield™ technology provides infinitely smooth surfaces that eliminate residue buildup, maintaining optimum performance throughout the lifetime of the tools. Sedu's advanced heating system maintains consistent temperatures, protecting hair from multiple types of damage by increasing moisture retention and sealing in the hair's cuticles. The result? Beautifully silky, frizz-free hair. Discover the power of ICON and a lifetime of high style.

    Old Price: $215.00 New Price: $185.00
  • #shine / #UV protection

    The fave4 Had Me at Hibiscus Summer Hair Oil keeps your hair shiny, sun-screened, and strong. The citrus hibiscus scent is perfect for vacation-ready summer hair!

    New Price: $24.00
  • #top 10 / #blowout

    1907 Copper Thermal Round Brush heats hair 30% faster with rapid and even heat distribution.

    New Price: $16.00 - $20.00
  • #shine / #repairing

    SAVE YOU does exactly what it says. This leave-in balancing cream instantly repairs damaged, dull, brittle hair with just a few drops. 100% of the women who participated in a 3rd party clinical study noticed an immediate improvement in softness and shine.

    New Price: $36.00
  • #ultra lightweight / #quiet

    Discover the SAGA II AIRSHINE Dryer—innovatively elevated to a class of it’s own—a lightweight dryer with phenomenal power for effortlessly flawless style. With cutting-edge technology to focus air exactly where it’s needed, minimizing damage and frizz — Creating gorgeous glossy hairstyles full of life, light and movement.

    Old Price: $198.00 New Price: $180.00
  • #top 10 / #next-day hair

    fave4 Texture Takeover Spray is the Oomph Enhancing Hairspray

    New Price: $18.00
  • #tourmaline / #beachy waves

    Need the heat? But without the damage? The Solia SuperHot Professional Curling Iron delivers just the right amount of heat for your unique hair type. With custom temperature settings ranging from 310°F-450°F (154°C-232°C), Solia’s unique tourmaline ceramic barrels perfectly distribute heat to create smooth, soft, and defined curls. Negative ion technology eliminates damage and frizz, while preserving moisture and shine. This curling iron is designed for all hair types – from fine, delicate locks to tough-to-tame coarse hair, and everything in between.

    New Price: $75.00
  • #award-winning / #ceramic

    Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

    Old Price: $150.00 New Price: $130.00
  • #next-day hair / #rootlifting

    Oscar Blandi Pronto is a dry shampoo that refreshes, revives and rejuvenates hair in a matter of minutes?no water or blow dryer required.

    New Price: $21.00
  • #split ends / #organic

    Fueled by nourishing ingredients derived from coconuts, olives, almonds, and other natural sources, this leave-in conditioning treatment does more than tame frizz.

    New Price: $42.00
  • #folica steal / #tourmaline

    Need the heat? But without the damage? The Solia SuperHot Professional Curling Iron delivers just the right amount of heat for your unique hair type. With custom temperature settings ranging from 310°F-450°F (154°C-232°C), Solia’s unique tourmaline ceramic barrels perfectly distribute heat to create smooth, soft, and defined curls. Negative ion technology eliminates damage and frizz, while preserving moisture and shine. This curling iron is designed for all hair types – from fine, delicate locks to tough-to-tame coarse hair, and everything in between.

    New Price: $75.00
  • #blowout / #smoothing

    1907 by FROMM introduces the most revolutionary shape in brushes since the square paddle brush. Beautifully crafted with high quality materials the Thermal Square Brush has a ceramic ionic coated barrel that locks in moisture and decreases drying time. The innovative square shape allows for one stop blow dry styling: straighten, curl or wave with just a tilt of the wrist. Being square never looked so hip.

    New Price: $13.99 - $14.99
  • #shine / #argan oil

    Repair. Moisture. Shine. Argan oil, long regarded as a Moroccan hair hydration miracle, is coupled with antioxidant-rich rosehip oil to provide potent nourishment and coconut oil to penetrate and protect hair from breakage, environmental impurities, and heat damage. A nutrient-rich oil treatment to seal split ends and restore dry, brittle hair to a healthy, vibrant state.

    New Price: $28.00
  • #ultra lightweight / #eco-friendly

    35% less weight and more than enough power that allows the Elchim 3900 Light Ionic hair dryer to create perfect styles in half the time and leaves hair shiny, thanks to the ionic ceramic system. It's also “light” on the environment thanks to its quick drying speed, reducing energy consumption. Includes protection system from (EMF) electromagnetic field.

    New Price: $199.00
  • #TitanSculpt / #ceramic

    Crafted by Theorie, legendary creators of fine hair tools, the Quantum Switch elevates styling to an art with beautiful tapered barrels, carved from lustrous titanium then infused with the finest-grade ceramic particles. Quantum Switch reaches desired temperatures in seconds. Hair glides effortlessly across silky-smooth barrels, without tugs, snags or catches. Impeccable curls emerge quickly, effortlessly and in perfect shape—like exquisite works of art.

    Old Price: $245.00 New Price: $215.00
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