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  • #editors' pick / #travel friendly

    StyleShield™ technology provides infinitely smooth surfaces that eliminate residue buildup, maintaining optimum performance throughout the lifetime of the tools. Sedu's advanced heating system maintains consistent temperatures, protecting hair from multiple types of damage by increasing moisture retention and sealing in the hair's cuticles. The result? Beautifully silky, frizz-free hair. Discover the power of ICON and a lifetime of high style.

    Old Price: $225.00 New Price: $195.00
  • #stylist fav / #scalp care

    With over 130 year of experience, Mason Pearson's brushes are made to last. The Detangler Nylon Brush offers maximum control for detangling, perfect for thick or wiry hair.

    Old Price: $110.00 New Price: $77.00
  • #thick hair / #ionic

    Create sleek, smooth styles and straightening with the Croc 1 Titanium Flat Iron. Infrared heat and titanium plates style in a single pass.

    New Price: $125.00
  • #award-winning / #ceramic

    Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

    Old Price: $150.00 New Price: $82.00
  • #bestselling / #ionic

    The Elchim 3900 Healthy Ionic Dryer is a lightweight, powerful dryer with an ionic ceramic system to moisturize hair while eliminating static.

    New Price: $195.00
  • #quiet / #ultra lightweight

    Parlux 3200 Compact Professional Hair Dryer are equipped with a high performance 2000+ hour, energy-efficient motor which outlasts the competition 5 to 1.

    Old Price: $158.10 New Price: $141.00
  • #TitanSculpt / #ceramic

    Crafted by Theorie, legendary creators of fine hair tools, the Quantum Switch elevates styling to an art with beautiful tapered barrels, carved from lustrous titanium then infused with the finest-grade ceramic particles. Quantum Switch reaches desired temperatures in seconds. Hair glides effortlessly across silky-smooth barrels, without tugs, snags or catches. Impeccable curls emerge quickly, effortlessly and in perfect shape—like exquisite works of art.

    Old Price: $245.00 New Price: $159.50
  • #top 10 / #fast drying

    Reduce your drying time by 50% with the high pressure Elchim Classic Professional Dryer. Less time drying means healthier shinier hair, every day.

    Old Price: $146.00 New Price: $95.00
  • #stylist fav / #bestselling

    Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

    Old Price: $250.00 New Price: $200.00
  • #digital / #shine

    StyleShield™ technology provides infinitely smooth surfaces that eliminate residue buildup, maintaining optimum performance throughout the lifetime of the tools. Sedu's advanced heating system maintains consistent temperatures, protecting hair from multiple types of damage by increasing moisture retention and sealing in the hair's cuticles. The result? Beautifully silky, frizz-free hair. Discover the power of ICON and a lifetime of high style.

    Old Price: $215.00 New Price: $185.00
  • #TitanSculpt / #shine

    Discover the brilliant new standard of smooth with the Saga II TitanSculpt™ 1" Flat Iron, by Theorie. TitanSculpt™ Flat Iron plates are individually molded from solid titanium for faster heat conduction then over-glazed with fine ceramic for perfectly consistent heat. Hot spots, microscopic pits and friction are eliminated, for plates with the power to create faster, smoother longer-lasting hairstyles.

    Old Price: $185.00 New Price: $111.00
  • #professional / #classic curls

    The BaBylissPRO MiraCurl Nano Titanium Curl Machine is a the world's biggest innovation in hair curling since the invention of a curling iron. The BaBylissPRO MiraCurl Curling Iron is a professional automatic curl machine where you simply put the hair you would like to curl in the machine and within seconds you will achieve the perfect long lasting curl. Inside this Babyliss Pro Perfect Curl Machine is the new MaxLife Pro brushless motor, which provides precision control for all curl types. Control the time, curl direction, and temperature which allows you to achieve the curl type that you want with perfect results every time.

    New Price: $130.00
  • #long hair / #vibrating

    Brocato's VibraSTRAIT Oscillating 1 3/4" Flat Iron creates smooth, wavy or curly styles without snagging hair thanks to their vibrating tourmaline ceramic plates.

    New Price: $135.00
  • #eco-friendly / #ultra lightweight

    35% less weight and more than enough power that allows the Elchim 3900 Light Ionic hair dryer to create perfect styles in half the time and leaves hair shiny, thanks to the ionic ceramic system. It's also “light” on the environment thanks to its quick drying speed, reducing energy consumption. Includes protection system from (EMF) electromagnetic field.

    New Price: $199.00
  • #side plates / #digital

    Straighten, add body, wave or curl your hair. The BaBylissPRO Nano Titanium U Styling 1" iron does it all effectively and efficiently!

    New Price: $120.00
  • #thick hair / #made in italy

    With unparalleled technology, Solia SuperHot Professional Lightweight Dryer - with its advanced double-wave heating technology - is designed to tame even the most complex and multi-textured hair, and is ideal for locking in keratin treatments.

    New Price: $130.00
  • #fast drying / #ionic

    The Elchim Dresscode Dryer is versatile and easy to use, and lets you treat your hair like a professional without having to be one. It smooths even the curliest hair, leaving it bright and shiny.

    New Price: $160.00
  • #extra long plates / #ionic

    The BaBylissPRO Nano Titanium Ultra-Thin Straightening 1" Iron is sleek and powerful, allowing you to straighten or style your hair quickly and easily.

    Old Price: $139.00 New Price: $120.00
  • #stylist fav / #lightweight

    Parlux 3200 Ceramic & Ionic Edition Professional Hair Dryer features an ionic system and ceramic grid that work together to create healthier, smoother hair.

    Old Price: $174.00 New Price: $148.00
  • #quiet / #ultra lightweight

    Discover the SAGA II AIRSHINE Dryer—innovatively elevated to a class of it’s own—a lightweight dryer with phenomenal power for effortlessly flawless style. With cutting-edge technology to focus air exactly where it’s needed, minimizing damage and frizz — Creating gorgeous glossy hairstyles full of life, light and movement.

    New Price: $180.00
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