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  • #UV protection / #smoothing

    Travel in Style with the new Crack Pack!

    New Price: $24.95
  • #shine / #UV protection

    Discover the Theorie Argan Oil Ultimate Reform Collection with technologically advanced Active Oxygen Therapy to harness the true power of Moroccan Argan Oil.

    New Price: $24.99
  • #anti-frizz / #volume

    The same Illumai formula that you know and love, now in beautiful new packaging! Get the essential system (Cleanse, Nurture and Protect) in smart, travel-size bottles and balance your biome when away from home. Designed to work together, this clean-formula set delivers stronger, healthier, more beautiful hair on the go! The Illumai essential travel set is made of naturally derived ingredients and is PETA certified. It contains no sulfates, no silicones, no preservatives, no parabens and is gluten free, GMO free, and nut free. It is safe for all hair types. All 3 formulas in the biome care system are especially effective in detoxing and nurturing chemically and color-treated hair. The Illumai essential travel set is a scientifically integrated biome care system. Mixing and matching with other shampoos and conditioners won't have the same beauty benefits. For true healthy beauty, please use Illumai as a system.

    New Price: $15.00
  • #special pricing / #strengthens

    The Essential system is your complete 3-step plan for stronger, healthier, more beautiful hair. Simple, smart and naturally-derived, each clean-formula product works together to care for your biome. And that means better hair with every wash, no matter what your hair type. Simply 7 ingredients and zero harsh chemicals. Join the fans of healthy beauty and reveal your true brilliance - it’s as simple as 1, 2, 3!

    Old Price: $84.00 New Price: $77.00
  • #damaged hair / #colored hair

    Damage detox for fragile hair. Repairs strands from the inside out with breakthrough technology and botanical ingredients. Restores locks while fighting the color fade. Sulfate, Sodium Chloride, and Paraben Free.

    New Price: $42.00
  • #weightless / #shine

    The Volume Try-It Kit contains two products for voluminous, shiny, healthy hair - without frizz or flyaways. SmartVolume is the deal product for those with fine hair who want more volume, plus it detangles and reduces frizz. TotalControl Styling Crème makes it easier to straighten hair or holds curls, depending on how you style your hair. It’s the ultimate alternative to a gel for those who don’t want stiff ‘crunchy’ hair.

    New Price: $12.00
  • #frizzy hair / #shine

    The Smooth Try-It Kit contains two products for stunning, smooth, sleek looks, with brilliant shine and without frizz or fly-aways. SmartStart Leave-In Conditioner is a game-changer for detangling, reducing frizz, and adding moisture without weighing it down, while SuperFinish Polishing Balm adds brilliant shine and finishes hair with a sleek, silky look.

    New Price: $12.00
  • #anti-humidity / #shine

    Rio de Keratin is an easy, at-home keratin smoothing system. With a unique formula, you can now have silky smooth hair….anytime, anywhere. No salon prices or appointments necessary! Infused with coconut oil, vitamin E, and natural keratin, Rio de Keratin will leave your hair frizz free, healthy and shiny!

    New Price: $39.99
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