25% off site wide. 35% off Theorie.
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  • #curly hair / #smoothing

    CHI Curl Preserve Conditions curls with a low pH system that works to rebalance hair while eliminating knots and tangles.

    New Price: $14.50
  • #polished curls / #olive oil

    DevaCurl Set It Free is a frizz-free moisture lock spray.

    New Price: $19.95
  • #thinning hair / #weightless

    Manage Grooming Cream by MiN New York is a weightless conditioning cream that delivers ultimate style and manageability without leaving you with the "product" look.

    New Price: $20.00
  • #curly hair / #shine

    DevaCare Arc Angell is a moisturizing, curl defining gel providing maximum frizz prevention.

    New Price: $19.95
  • #shine / #paraben-free

    Ouidad Curl Recovery Ultra-Nourishing Cleansing Oil

    New Price: $26.00
  • #buzzworthy / #BB

    Latinoil's Chia Curls BB Cream is a leave-in anti frizz softening cream. The power of a BB Cream that styles and nourishes your hair everyday with amino acids, chia and jojoba oils. Fights humidity and frizz, while maintaining soft, and silky hair. This unique BB cream defines curls without hardening them.

    New Price: $34.00
  • #polished curls / #airdry

    DevaCurl Spray Gel provides maximum curl definition, lift and a crunch free hold.

    New Price: $19.95
  • #natural hair / #shea butter

    A Coconut-derived, sulfate-free cleanser that is gentle enough for the most fragile and distressed hair that detangles and leaves hair stronger and healthier.

    New Price: $20.00
  • #weightless / #hydrating

    DevaCurl B' Leave In is a glycerin based leave-in moisturizer for all hair types.

    New Price: $19.95
  • #hydrating / #paraben-free

    Lisa's Hair Elixir Fortifying Scalp Spray is an exfoliating scalp spray that sheds away old layers as it washes away impurities from both the follicle and scalp.

    Old Price: $22.00 New Price: $18.00
  • #coarse hair / #silk extracts

    Carol's Daughter Cupuacu Anti Frizz Smooth Hair Mask is only deep-conditioning mask that goes inside to stop frizz-producing porosity.

    Old Price: $32.00 New Price: $26.00
  • #folica steal / #all-in-one

    DevaCurl Joy to the Curls Kit features nourishing, botanically based formulas to cleanse, condition and nourish your hair for a healthy head of curls.

    New Price: $39.95
  • #clarifying / #jojoba

    Ouidad VitalCurl Clear & Gentle Shampoo, formulated with a low pH, preserves and protects curls' delicate moisture balance.

    New Price: $18.00
  • #quick fix / #curly hair

    The prettiest curls start here. Curls so nice you'll want to kiss us! fave4 Curls and Kisses smooths all types of curls from kinks to waves.

    New Price: $16.00
  • #made in USA / #hydrating

    Ouidad Deep Treatment Intensive Repair effectively penetrates hair to bond with the cuticle, leaving hair revived and restructured for enhanced performance.

    Old Price: $26.00 New Price: $22.50
  • #top 10 / #volume

    The widely-spaced pin design in the DENMAN Volumizing Brush increases air circulation at the root level enabling stylists to add volume and movement to the hair during blow-drying for a softer, fuller look.

    New Price: $11.70 - $12.10
  • #airdry / #vegan

    Have all the curls you want with Yarok Feed Your Curls Defining Creme.

    New Price: $37.90
  • #polished curls / #humidity help

    Ouidad Climate Control Defrizzing Conditioner

    New Price: $20.00
  • #deep conditioning

    hair rules Daily Cleansing Cream is a moisturizing no suds shampoo.

    Old Price: $29.99 New Price: $26.00
  • #cult following / #beachy waves

    Embrace your natural texture and simplify your routine with fave4 Up for Air - Air Dry Cream! From the kinkiest of curls to the straightest of straights fave4 gives your hair a healthier, lived-in look without the sticky, flaky aftermath.

    New Price: $16.00
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