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  • #stylist fav / #digital

    Discover the brilliant new standard of smooth with the Saga II TitanSculpt™ 1" Flat Iron, by Theorie. TitanSculpt™ Flat Iron plates are individually molded from solid titanium for faster heat conduction then over-glazed with fine ceramic for perfectly consistent heat. Hot spots, microscopic pits and friction are eliminated, for plates with the power to create faster, smoother longer-lasting hairstyles.

    Old Price: $185.00 New Price: $165.00
  • #bestselling / #professional

    Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

    Old Price: $175.00 New Price: $150.00
  • #TitanSculpt / #shine

    Discover the brilliant new standard of smooth with the Saga II TitanSculpt™ 1" Flat Iron, by Theorie. TitanSculpt™ Flat Iron plates are individually molded from solid titanium for faster heat conduction then over-glazed with fine ceramic for perfectly consistent heat. Hot spots, microscopic pits and friction are eliminated, for plates with the power to create faster, smoother longer-lasting hairstyles.

    Old Price: $185.00 New Price: $165.00
  • #stylist fav / #bestselling

    Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

    Old Price: $250.00 New Price: $200.00
  • #thick hair / #made in italy

    With unparalleled technology, Solia SuperHot Professional Lightweight Dryer - with its advanced double-wave heating technology - is designed to tame even the most complex and multi-textured hair, and is ideal for locking in keratin treatments.

    Old Price: $160.00 New Price: $130.00
  • #buzzworthy / #ceramic

    Discover the brilliant new standard of smooth with the Saga II TitanSculpt™ 1½" Flat Iron, by Theorie. TitanSculpt™ Flat Iron plates are individually molded from solid titanium for faster heat conduction then over-glazed with fine ceramic for perfectly consistent heat. Hot spots, microscopic pits and friction are eliminated, for plates with the power to create faster, smoother longer-lasting hairstyles.

    Old Price: $185.00 New Price: $165.00
  • #buzzworthy / #TitanSculpt

    Discover the SAGA II TitanSculpt Curler, elevating curl crafting to an art. Innovatively engineered by Theorie, creators of legendary fine hair tools, this sophisticated styling tool frizz and static disappear and all kinds of beautiful curls emerge. Loose layers. Textured or twisted bobs. Tousled waves and shapely curls – gliding off the barrel like silk, full of soft body, bounce and shine.

    Old Price: $165.00 New Price: $145.00
  • #editors' pick / #TitanSculpt

    Discover the world’s most luxurious styler with the power to transform styling into a fine art, the Quantum Flat Iron, by Theorie. Flawlessly engineered to protect hair from inside and out, the Quantum’s ultra-smooth plates handle hair like fine silk and heat strands from the inner core to increase moisture retention. Cuticles are sealed—creating sleek glossy hairstyles that are divinely silky and frizz-free.

    Old Price: $225.00 New Price: $195.00
  • #editors' pick / #ceramic

    Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

    Old Price: $150.00 New Price: $130.00
  • #ceramic / #TitanSculpt

    Crafted by Theorie, legendary creators of fine hair tools, the Quantum Switch elevates styling to an art with beautiful tapered barrels, carved from lustrous titanium then infused with the finest-grade ceramic particles. Quantum Switch reaches desired temperatures in seconds. Hair glides effortlessly across silky-smooth barrels, without tugs, snags or catches. Impeccable curls emerge quickly, effortlessly and in perfect shape—like exquisite works of art.

    Old Price: $245.00 New Price: $215.00
  • #award-winning / #ceramic

    Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

    Old Price: $150.00 New Price: $130.00
  • #fast drying / #ionic

    The BarbarProfessional 9800 Ionic Blow Dryer delivers quick drying and precision styling in no time flat! Equipped with a light weight but powerful DC motor and built-in ionic charger, the 9800 Blow Dryer adds volume and shine while dramatically reducing frizz.

    Old Price: $210.00 New Price: $120.00
  • #volume / #loose curls

    Va-va-volume! The BaBylissPRO Nano Titanium Thermal Brush Iron produces volume and fullness that lasts, even on shorter or thinner hair. Designed to provide superior lift at the roots, this iron features metal brushes that allow better heat transfer. The ultra-smooth, highly polished combs glide through hair to smooth and reduce frizz. 50 heat settings offer precise control, and Nano Titanium advanced technology produces super-shiny results. Available in ¾" and 1".

    New Price: $79.99
  • #ceramic / #ionic

    Create any look from sleek and smooth to pumped up volume with the 1907 Zero7 Air Lightweight Dryer with just the flip of a switch.

    New Price: $130.00
  • #lightweight / #wet/dry

    Equipped with 1½” titanium plates and a maximum temperature setting of 450°F, the Barbar 2600 titanium-ionic flat Iron can be used on wet or dry hair to reduce styling time without damaging hair. Designed with ionic ventilation holes that help seal in moisture, this professional styling tool performs better and is kinder to your hair than ceramic or tourmaline flat irons, and can be used easily, effectively and quickly!

    Old Price: $170.00 New Price: $96.00
  • #buzzworthy / #made in italy

    The Kristal 3600 is a lightweight, yet powerful, high performance hair dryer, drying hair in half the time of a regular blow dryer. Massive airflow gets hair voluminous in minutes and works harmoniously with with Ibiza's world famous lightweight round brushes.

    New Price: $158.00
  • #great value / #titanium

    The Solia SuperHot Professional Titanium Flat Iron delivers the optimal amount of heat for all hair types - from fine, delicate locks to the most complex and multi-textured hair. Ionic technology eliminates frizz by sealing in moisture, for the ultimate sleek and shiny finish. Titanium plates instantly deliver perfectly distributed heat with the first pass to drastically reduce styling time and damage and is ideal for keratin treatments.

    Old Price: $130.00 New Price: $100.00
  • #all hair types / #smoothing

    The Solia Professional Flat Iron features 1¼" floating ceramic plates, that evenly distribute heat for flawless results every time. With a variable temperature range from 170°F - 450°F and tourmaline technology, this iron produces the perfect level of heat for soft, shiny, hassle-free hair in no time flat!

    Old Price: $90.00 New Price: $70.00
  • #ceramic / #rootlifting

    The Bombshell Blowout Thermal Brush creates that “just blown-out” look without a blow dryer or hot air in half the time. It features a thermal ceramic barrel which emits far-infrared heat, preserving moisture for healthy-looking, hydrated hair.<

    New Price: $100.00
  • #wet/dry / #smoothing

    The Hot Tools Hot Air Styler offers the convenience of 4 styling tools in one. It delivers maximum versatility with interchangeable attachments including a concentrator, straightener 1½" round brush and a vent brush for a variety of styling needs.

    Old Price: $65.00 New Price: $58.50
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