25% off site wide. 35% off Theorie.
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    • #heat protection / #cruelty-free

      Cortex Repair Formula Hair Serum works to smooth dry damaged hair by sealing and protecting the hair from harmful heat styling.

      New Price: $20.00
    • #auto shutoff

      Panasonic Nanoe Flat Iron. Invisible Nanoe, Visible Results.

      Old Price: $129.99 New Price: $70.00
    • #chemically-treated / #shea butter

      Smoothing Morrocan Argan Oil & Keratin Hair Mask reforms damaged hair by infusing moisture and nutrients to fortify hair compromised by over-processing, excessive heat and environmental factors. Leaving hair supple, smooth and prepped for maximum potential.

      New Price: $13.50
    • #buzzworthy / #BB

      Latinoil's Chia Curls BB Cream is a leave-in anti frizz softening cream. The power of a BB Cream that styles and nourishes your hair everyday with amino acids, chia and jojoba oils. Fights humidity and frizz, while maintaining soft, and silky hair. This unique BB cream defines curls without hardening them.

      New Price: $34.00
    • #fast drying / #ionic

      The BarbarProfessional 9800 Ionic Blow Dryer delivers quick drying and precision styling in no time flat! Equipped with a light weight but powerful DC motor and built-in ionic charger, the 9800 Blow Dryer adds volume and shine while dramatically reducing frizz.

      Old Price: $210.00 New Price: $100.00
    • #addictive / #travel

      Gentle cleansing, nutrient infusion for shine and strength. Color safe and great for all hair types, from fine and flat to coarse and curly, EVOLVh UltraShine Shampoo is loved by stylists. It balances hair's pH level in order to leave it strong and silky. Actives like seaweed extract, mango, and apricot deliver crucial nutrients to thirsty strands, while amino and fatty acids restore hair from the inside out and provide anti-aging benefits. The botanical formula is so potent, a tiny amount is sufficient. Instead of sucking out moisture, it softens and nourishes with a special blend of 20 herbs, all suspended in a moisturizing base.

      New Price: $8.00
    • #shine / #apple cider vinegar

      The ACV Leave-In Hair Therapy is an apple cider vinegar-based leave-in formula that increases softness and shine.

      New Price: $30.00
    • #dry & damaged / #hydrating

      Fekkai Brilliant Glossing Conditioner restores strength and shine to dry, dull hair.

      New Price: $20.00
    • #folica steal / #all-in-one

      DevaCurl Joy to the Curls Kit features nourishing, botanically based formulas to cleanse, condition and nourish your hair for a healthy head of curls.

      New Price: $39.95
    • #addictive / #overachiever

      All the power of "Crack in a tube" - Now in a spray bottle! This addictive multi-tasker moisturizes the entire shaft to protect from dryness, thermal styling and humidity.

      New Price: $20.00
    • Reverie NUDE Shampoo is a gentle cleanser that hydrates and enhances shine.

      New Price: $38.00
    • #stylist fav / #digital

      Discover the brilliant new standard of smooth with the Saga II TitanSculpt™ 1" Flat Iron, by Theorie. TitanSculpt™ Flat Iron plates are individually molded from solid titanium for faster heat conduction then over-glazed with fine ceramic for perfectly consistent heat. Hot spots, microscopic pits and friction are eliminated, for plates with the power to create faster, smoother longer-lasting hairstyles.

      Old Price: $185.00 New Price: $165.00
    • #strengthens / #repairing

      Feed your hair a protein shake!

      New Price: $20.00
    • #weightless / #hydrating

      DevaCurl B' Leave In is a glycerin based leave-in moisturizer for all hair types.

      New Price: $19.95
    • #airdry / #workable hold

      Ouidad Curl Recovery Whipped Curls Daily Conditioner & Styling Primer

      New Price: $26.00
    • #trending / #weightless

      The Big Dog, the Top Dog, the Boss Dog - A versatile styling cream with just the right amount of slip and slide to give your hair the perfect hold without taking away its natural flow yo. You're the Boss.

      New Price: $21.00
    • #must-have / #anti-breakage

      blowpro Heat Is On Blow Dry Protective Styling Mist insulates hair from potential damage as it adds shine and eliminates breakage.

      New Price: $18.00
    • #frizz control / #luxury

      T3 SoftTouch Diffuser is made to fit all T3 Featherweight 2 hair dryers. Volumizes, defines curls, and eliminates frizz for permed curly or fine hair.

      New Price: $30.00
    • #premium / #advanced tech

      ghd Air Hair Dryer. The best blow-dry of your life.

      New Price: $225.00
    • #beachy waves / #airdry

      A scrunch-tastic, spritz-sational all natural texturizing spray for beachy texture and tousled piece-y-ness.

      New Price: $22.00
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