25% off site wide. 35% off Theorie.
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  • #shine / #TitanSculpt

    Discover the brilliant new standard of smooth with the Saga II TitanSculpt™ 1" Flat Iron, by Theorie. TitanSculpt™ Flat Iron plates are individually molded from solid titanium for faster heat conduction then over-glazed with fine ceramic for perfectly consistent heat. Hot spots, microscopic pits and friction are eliminated, for plates with the power to create faster, smoother longer-lasting hairstyles.

    Old Price: $185.00 New Price: $175.00
  • #smoothing / #keratin proteins

    Keratherapy Clean Start Pre Treatment Shampoo prepares the hair by removing all impurities styling residue.

    New Price: $23.00
  • #buzzworthy / #premium

    Discover the brilliant new standard of smooth with the Saga II TitanSculpt™ 1½" Flat Iron, by Theorie. TitanSculpt™ Flat Iron plates are individually molded from solid titanium for faster heat conduction then over-glazed with fine ceramic for perfectly consistent heat. Hot spots, microscopic pits and friction are eliminated, for plates with the power to create faster, smoother longer-lasting hairstyles.

    Old Price: $185.00 New Price: $165.00
  • #thick hair / #dual voltage

    The Barbar 2300 Ionic Charger Flat Iron can be used on either wet or dry hair to reduce styling time without burning or damaging hair, due to the ionic ventilation holes that seal in moisture.

    New Price: $99.99
  • #juvexin / #keratin proteins

    Global Keratin Serum is designed to instantly reduce frizz while adding incredible shine.

    New Price: $25.00
  • #repairing / #juvexin

    GK Hair Deep Conditioner is a professional in salon treatment that dramatically protects and restores the hair because of its concentrated dose of Juvexin.

    New Price: $44.00
  • #keratin-treated

    The GK Hair Vent Brush was made specifically for keratin treatments. This innovative design allows more heat to flow to the hair shaft, reducing drying time.

    New Price: $20.00
  • #color safe / #keratin proteins

    Keratherapy Color Lock and Smooth Express Keratin Spray should be used after all color services to lock color and prevent fading.

    Old Price: $98.00 New Price: $80.00
  • #auto shutoff / #dual voltage

    The NEW Croc Premium Black Titanium flat iron is an update on the classic Croc flat iron, with quite a few more bells and whistles!

    New Price: $165.00
  • #essentials / #keratin proteins

    Keratin Complex Intense Rx Ionic Keratin Protein Restructuring Serum rebuilds elasticity and tensile strength to hair, reducing breakage in just one treatment.

    New Price: $50.00 - $100.00
  • #frizz control / #silk extracts

    Keratin Complex Infusion is a styling product activated during heat styling. It penetrates hair deeply for repair, revitalization and effective smoothing.

    New Price: $36.00
  • #great value / #titanium

    The Croc Skin Pink Flat Iron & Croc Clip Set is the perfect gift for those who desire sleek, smooth hair.

    Old Price: $99.00 New Price: $90.00
  • #secret weapon / #trade secret

    Liquid Keratin’s 60 Day Straighter Smoother Stronger and Longer Treatment leaves hair looking and feeling healthier than ever before.

    New Price: $39.00
  • #keratin-treated / #shine

    Gloss Moderne High-Gloss Shampoo and Conditioner Duo is the quintessential cleanser to protect hair color and smoothes frizzy, unruly hair while adding a high-gloss shine.

    Old Price: $90.00 New Price: $86.00
  • #editors' pick / #humidity help

    Rio de Keratin is an easy, at-home keratin smoothing system. With a unique formula, you can now have silky smooth hair….anytime, anywhere. No salon prices or appointments necessary! Infused with coconut oil, vitamin E, and natural keratin, Rio de Keratin will leave your hair frizz free, healthy and shiny!

    New Price: $39.99
  • #deep conditioning / #smoothing

    KeraStraight Protein Mask is a powerful concentration of low weight proteins that form a fortifying net to reconstruct and revitalise extremely damaged hair.

    Old Price: $55.00 New Price: $42.00
  • #detangling / #hydrating

    Global Keratin Leave-In Spray is designed to penetrate the cuticle, detangle hair and leave hair soft and manageable.

    New Price: $22.00
  • #DIY / #trade secret

    GK Hair The Best Juvexin Treatment rejuvenates hair while straightening and strengthening hair for up to 5 months.

    New Price: $160.00
  • #weightless / #UV protection

    KeraStraight Moisture Mist is a leave in conditioning and styling aid that feeds the hair with incredible moisture without overloading.

    New Price: $22.00
  • #wholesome / #vitamin E

    Theorie Grapefruit Revitalizing Shampoo and Conditioner Duo nourishes and moisturizes with Vitamins C, E and B Complex to tame frizz and fly-aways, leaving hair straight, soft and smooth.

    Old Price: $68.00 New Price: $60.00
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