25% off site wide. 35% off Theorie.
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  • #stylist fav / #100% natural

    Detangle, soften, protect. This lightweight, water based formula is made with raw lechithin, a powerful natural extract to fortify weak strands and prevent breakage.

    New Price: $26.00
  • #flyaways / #luxury

    GLOSS Moderne High-Gloss Masque is a superior moisture treatment to smooth, soften and add shine to damaged, frizzy hair.

    New Price: $65.00
  • #top 10 / #secret weapon

    Latinoil Chia Hair Oil

    New Price: $45.00
  • #flyaways / #quick fix

    Nunzio Saviano Anti-Frizz Sheets are applied at the hairline and directly onto fly-aways for long-lasting protection against static while maintaining perfect style.

    New Price: $18.00
  • #flyaways / #trade secret

    The Spornette Prego Ceramic Styling Brush allows air to flow through, preventing flyaway hair from a dryer's air flow.

    New Price: $9.99 - $16.99
  • #dry & damaged / #vitamin E

    Get hydrated. dpHUE Hydrate Masque Therapy is rich with deep conditioning agents to revitalize dry, dull and coarse hair. Your hair will be moisturized, radiant, restored and tangle free.

    New Price: $26.00
  • #smoothing / #straightening

    Cricket Carbon Combs Straightening Comb is an all-in-one styling tool for sectioning, conditioning, detangling, straightening, smoothing, or adding volume.

    New Price: $7.99
  • #keratin proteins / #juvexin

    Global Keratin Serum is designed to instantly reduce frizz while adding incredible shine.

    New Price: $25.00
  • #sensitive hair / #scalp care

    Cricket Tourmaline Technique Thermal Brushes feature tourmaline ionic bristles that infuse moisture into the hair shaft and scalp.

    New Price: $11.00 - $14.00
  • #must-have / #hydrating

    Keratin Complex Color Care shampoo is a daily shampoo specially designed to maintain the Keratin Complex Treatment on color treated hair.

    New Price: $14.00 - $30.00
  • #trade secret / #secret weapon

    Liquid Keratin’s 60 Day Straighter Smoother Stronger and Longer Treatment leaves hair looking and feeling healthier than ever before.

    New Price: $39.00
  • #flyaways / #anti-breakage

    Keratin Complex Thermo-Shine is formulated specifically for flat ironing so that iron glides smoothly through your hair.

    New Price: $21.00
  • #blowout / #shine

    Croc Silicone Round Brush features features a strong, durable silicone strip offering a unique anti-slip design while styling hair.

    New Price: $15.00 - $19.00
  • #cult following / #glossing

    CHI Transformation System Silk Infusion helps strengthen your hair, providing incredible softness, manageability and shine without any build-up. Alcohol free, enriched with pure silk and wheat and soy proteins. Available in 6 oz. and 2 oz.

    New Price: $14.25 - $43.00
  • #flyaways / #shine

    CHI Shine Infusion Thermal Polishing Spray is an innovative weightless thermal active shine spray that provides an instant polished shine to all hair styles.

    New Price: $14.50
  • #editors' pick / #humidity help

    Rio de Keratin is an easy, at-home keratin smoothing system. With a unique formula, you can now have silky smooth hair….anytime, anywhere. No salon prices or appointments necessary! Infused with coconut oil, vitamin E, and natural keratin, Rio de Keratin will leave your hair frizz free, healthy and shiny!

    New Price: $39.99
  • #frizz control / #flyaways

    Cricket Static Free FastFlo Styling Brush offers quick drying vent pattern and non-snag bristles while eliminating fly away hair and static.

    New Price: $5.99
  • #repairing / #classic

    Alterna Caviar CC Cream is a miracle leave-in product that delivers 10 benefits in 1 easy step, leaving hair perfectly polished.

    New Price: $25.00
  • #color safe / #rejuvenating

    Alterna Caviar Repair Rx Instant Recovery Conditioner is a restorative, paraben-free conditioner that transforms severely damaged hair, intensely nourishing & repairing each individual strand.

    New Price: $32.00
  • #cult following / #beachy waves

    Embrace your natural texture and simplify your routine with fave4 Up for Air - Air Dry Cream! From the kinkiest of curls to the straightest of straights fave4 gives your hair a healthier, lived-in look without the sticky, flaky aftermath.

    New Price: $16.00
  • #blowout / #rootlifting

    Cricket Centrix Alumilite Thermal Round Brush is incredibly lightweight for increased comfort, ergonomics, and all day styling.

    New Price: $22.00 - $26.00
  • #color safe / #humidity help

    Alterna Bamboo Smooth Anti-Frizz Conditioner is a nutrient-rich, ultra moisturizing paraben-free conditioner that fortifies follicles and infuses each strand with intense hydration to tame split-ends and banish frizz.

    Old Price: $22.00 New Price: $18.00
  • #flyaways / #smoothing

    Cricket Static Free Round Brush eliminates fly away hair while you style with three convenient sizes available to shape hair for the perfect finished look.

    New Price: $5.99
  • #mom-approved / #green

    Babo Botanicals Berry Primrose Smoothing Conditioner is a gentle shampoo designed for kids with tangly or unruly hair!

    Old Price: $14.00 New Price: $9.10
  • #strengthens / #olive oil

    The Fekkai Brilliant Glossing Shampoo and Conditioner Duo polishes hair with lustrous radiance. Dull hair is soft, supple, free of frizz and nurtured to shine.

    Old Price: $40.00 New Price: $38.00
  • #thick hair / #argan oil

    Cricket Ultra Smooth Argan & Olive Oil Conditioning Comb separates hair easily without combing out body, and results in hydrated, smooth, shiny hair.

    New Price: $5.99
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