25% off site wide. 35% off Theorie.
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    • #bestselling / #normal hair

      Achieve professional results. This original CHI 1 inch flat iron will straighten, curl and flip your hair.

      New Price: $120.00
    • #addictive / #humidity help

      Crack is a leave-in hair cream made with Acai Extract and Silk Protein to moisturize and protect hair from dryness.

      New Price: $19.95
    • #must-have / #editors' pick

      Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

      New Price: $130.00
    • #stylist fav / #top 10

      BaByliss PRO Nano Titanium Straightening Iron features an ionic generator and electronic temperature controls that makes flat ironing your hair simple and quick.

      Old Price: $139.00 New Price: $120.00
    • #detox / #lavender oil

      Apple Cider Vinegar Hair Rinse gently removes impurities from hair.

      New Price: $35.00
    • #great value / #thick hair

      The Solia SuperHot Professional Titanium Flat Iron delivers the optimal amount of heat for all hair types - from fine, delicate locks to the most complex and multi-textured hair. Ionic technology eliminates frizz by sealing in moisture, for the ultimate sleek and shiny finish. Titanium plates instantly deliver perfectly distributed heat with the first pass to drastically reduce styling time and damage and is ideal for keratin treatments.

      New Price: $100.00
    • #cult following / #beachy waves

      Embrace your natural texture and simplify your routine with fave4 Up for Air - Air Dry Cream! From the kinkiest of curls to the straightest of straights fave4 gives your hair a healthier, lived-in look without the sticky, flaky aftermath.

      New Price: $16.00
    • #bestselling / #folica steal

      Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability. Its hair styling tools have always been developed with a focus on long-term maintenance of healthy hair.

      Old Price: $100.00 New Price: $75.00
    • #quick fix / #sensitive hair

      Klorane Extra Gentle Dry Shampoo is a gentle and versatile dry shampoo. Wash your hair in five minutes, without water. Perfect for touchups or those on the go.

      New Price: $19.00
    • #repairing / #chia

      Latinoil’s Intense Hydration Hair Mask is the perfect solution for dry and damaged hair.

      New Price: $36.00
    • #thick hair / #made in italy

      With unparalleled technology, Solia SuperHot Professional Lightweight Dryer - with its advanced double-wave heating technology - is designed to tame even the most complex and multi-textured hair, and is ideal for locking in keratin treatments.

      New Price: $130.00
    • #bestselling / #fixed temp

      The ghd Classic Styler is all you will ever need to create perfect curls, movement and volume. The GHD Classic Styler flat iron also auto adjusts for international voltages.

      New Price: $185.00
    • #trade secret / #shine

      NEW from Babyliss! Powerful 2000 watt hair dryer made in Italy with long life AC motor. Combined effects of ionic generator with nano titanium, conditions hair, making it soft while adding shine. Available in black or blue.

      New Price: $120.00 - $129.00
    • #bestselling / #ionic

      The Elchim 3900 Healthy Ionic Dryer is a lightweight, powerful dryer with an ionic ceramic system to moisturize hair while eliminating static.

      New Price: $195.00
    • #top 10 / #full body waves

      1907 Copper Thermal Round Brush heats hair 30% faster with rapid and even heat distribution.

      New Price: $15.99 - $19.99
    • #top 10 / #humidity help

      Keratin Complex Color Care Conditioner is a daily conditioner specially designed to maintain the Keratin Complex Treatment on color treated hair.

      New Price: $14.00 - $30.00
    • #award-winning / #thick hair

      Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

      New Price: $130.00
    • #buzzworthy / #hydrating

      dpHUE Cool Blonde Conditioner uses violet pigments to tone and brighten blonde, gray and white hair, neutralizing yellow tones and reducing brassiness while leaving your hair shiny and conditioned.

      New Price: $24.00
    • #long hair / #digital

      The BaBylissPRO Nano Titanium Straightening Iron 1¾" features an ionic generator and electronic temperature controls that makes flat ironing your hair simple and quick.

      Old Price: $139.00 New Price: $120.00
    • #bestselling / #essentials

      The BaBylissPRO Ceramix Xtreme watt professional hair dryer powerfully and safely dries hair from the inside out with far-infrared heat technology.

      New Price: $59.00
    • #long hair / #shine

      The oval shaped DENMAN Grooming Brush features a single nylon quill surrounded by tufts of natural boar bristle, perfect for smoothing.

      New Price: $18.70 - $23.30
    • #DIY / #grey coverage

      Gray Away Root Concealer conceals grays instantly and extends the time between hair colorings that naturally match your color.

      New Price: $10.00
    • #top 10 / #color safe

      A balancing hair and scalp concentrated shampoo that protects and restores. Thoroughly removes dirt and product build-up while maintaining the hair and scalp's natural ecosystem of peptides, proteins and moisturizing oils.

      New Price: $32.00
    • #editors' pick / #humidity help

      Rio de Keratin is an easy, at-home keratin smoothing system. With a unique formula, you can now have silky smooth hair….anytime, anywhere. No salon prices or appointments necessary! Infused with coconut oil, vitamin E, and natural keratin, Rio de Keratin will leave your hair frizz free, healthy and shiny!

      New Price: $39.99
    • #stylist fav / #ergonomic

      The Solano 3200 Top Power Hair Dryer delivers smooth, frizz-free, professional looking results!

      New Price: $129.99
    • #buzzworthy / #professional

      The Solia Professional Flat Iron features 1¼" floating ceramic plates, that evenly distribute heat for flawless results every time. With a variable temperature range from 170°F - 450°F and tourmaline technology, this iron produces the perfect level of heat for soft, shiny, hassle-free hair in no time flat!

      New Price: $70.00
    • #stylist fav / #top 10

      The Original SuperSolano Dryer

      New Price: $149.00
    • #cult following / #glossing

      CHI Transformation System Silk Infusion helps strengthen your hair, providing incredible softness, manageability and shine without any build-up. Alcohol free, enriched with pure silk and wheat and soy proteins. Available in 6 oz. and 2 oz.

      New Price: $14.25 - $43.00
    • #extra long plates

      The BaBylissPRO Nano Titanium Ultra-Thin Straightening 1" Iron is sleek and powerful, allowing you to straighten or style your hair quickly and easily.

      Old Price: $139.00 New Price: $120.00
    • #bestselling / #top 10

      An innovative, effective curling iron that features high power, instant heat for consistent, dependable results on any type of hair. Available in a variety of barrel sizes.

      New Price: $32.99 - $44.99
    • #top 10 / #blowout

      Spornette 964-XL Double Stranded Nylon Round Brush features permanent ball-tipped, non-snarl, tangle-free bristles.

      New Price: $7.50
    • #top 10 / #beachy waves

      The award-winning Bombshell 1-Inch Curling Rod uses ThermaTru Ceramic Technology to create long-lasting curls and voluminous waves that are frizz-free and shiny!

      New Price: $130.00
    • #rootlifting / #volume

      blowpro Faux Dry Dry Shampoo instantly absorbs natural oils and prolongs style without water!

      New Price: $20.00
    • #frizz control / #essentials

      The BaBylissPRO Carrera 2 Ceramic Ionic Hair Dryer works wonders for creating smooth hair that’s smooth, shiny and frizz-free.

      New Price: $89.00
    • #top 10 / #polished curls

      Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

      New Price: $120.00
    • #flyaways / #trade secret

      The Spornette Prego Ceramic Styling Brush allows air to flow through, preventing flyaway hair from a dryer's air flow.

      New Price: $9.99 - $16.99
    • #must-have / #secret weapon

      Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

      New Price: $150.00
    • #super powerful / #smoothing

      Sedu Revolution Professional Hair Dryer + Sedu Revolution 1" Black Onyx Titanium Styling Iron

      New Price: $355.00
    • #essentials / #keratin proteins

      Keratin Complex Intense Rx Ionic Keratin Protein Restructuring Serum rebuilds elasticity and tensile strength to hair, reducing breakage in just one treatment.

      New Price: $50.00 - $100.00
    • #quick fix / #wash-out

      Gray Away Root Concealer conceals grays instantly and extends the time between hair colorings that naturally match your color.

      New Price: $10.00
    • #bestselling / #great value

      The BaBylissPRO 2800 Super Turbo Hair Dryer dries your hair quickly and effectively – keeping it healthier, shinier and frizz-free.

      New Price: $79.00
    • #quick fix / #matte finish

      GreyFree Hair Color Touch Up is a safe and easy way to touch up any gray hair and provides 100% coverage.

      New Price: $10.00
    • #short hair / #firm hold

      L'ANZA Healing Style Mega Gel

      Old Price: $17.00 New Price: $13.00
    • #glossing / #retro

      One 'N Only Argan Oil provides instant shine, smoothness, frizz control and color protection.

      Old Price: $11.00 New Price: $7.00
    • #buzzworthy / #bestselling

      Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

      New Price: $205.00
    • #quick fix / #thickening

      Hair Cubed Thickening Spray gives thick, full hair instantly!

      New Price: $79.99
    • #sensitive hair / #scalp care

      Cricket Tourmaline Technique Thermal Brushes feature tourmaline ionic bristles that infuse moisture into the hair shaft and scalp.

      New Price: $11.00 - $14.00
    • #secret weapon / #bestselling

      Organin is an amazing, natural solution that instantly eliminates the appearance of baldness and thinning hair for both men and women.

      New Price: $30.00
    • #bestselling / #great value

      BaByliss PRO Nano Titanium Spring Curling Iron uses titanium and ceramic barrel technology that gives smooth, easy curling control. The result are shiny, frizz free curls and waves. Available in 4 barrel sizes.

      New Price: $49.00
    • #quick fix / #hint of color

      Jerome Russell B Blonde Spray is a temporary color spray for the creation of instant, fabulous blonde highlights.

      New Price: $5.95
    • #made in france / #sidekick

      Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

      New Price: $20.00
    • #editors' pick / #wash-out

      As the answer to thinning hair in both men and women, the Hair Color Thickener will effectively cover up light to medium bald spots.

      New Price: $5.95
    • #stylist fav / #top 10

      Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

      New Price: $205.00
    • #trending / #beachy waves

      Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

      New Price: $120.00
    • #bestselling / #great value

      HAI Convertable Professional Ceramic Flat Iron is plated with specially-coated ceramic heat panels which protect hair using infra-red heat.

      New Price: $69.95
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