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  • #anti-frizz / #weightless

    Embrace your natural texture and simplify your routine with fave4 Up for Air - Air Dry Cream! From the kinkiest of curls to the straightest of straights fave4 gives your hair a healthier, lived-in look without the sticky, flaky aftermath.

    New Price: $16.00
  • #editors' pick / #ceramic

    Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

    Old Price: $150.00 New Price: $130.00
  • #eco-friendly / #ultra lightweight

    35% less weight and more than enough power that allows the Elchim 3900 Light Ionic hair dryer to create perfect styles in half the time and leaves hair shiny, thanks to the ionic ceramic system. It's also “light” on the environment thanks to its quick drying speed, reducing energy consumption. Includes protection system from (EMF) electromagnetic field.

    New Price: $199.00
  • #blowout / #volume

    Get no-fuss volume—without stickiness, flakes or frizz

    New Price: $28.00
  • #digital / #shine

    StyleShield™ technology provides infinitely smooth surfaces that eliminate residue buildup, maintaining optimum performance throughout the lifetime of the tools. Sedu's advanced heating system maintains consistent temperatures, protecting hair from multiple types of damage by increasing moisture retention and sealing in the hair's cuticles. The result? Beautifully silky, frizz-free hair. Discover the power of ICON and a lifetime of high style.

    Old Price: $215.00 New Price: $185.00
  • #made in USA / #vegan

    Gentle cleansing, nutrient infusion for shine and strength. Color safe and great for all hair types — from fine and flat to coarse and curly — this niche shampoo is beloved by discerning stylists.

    New Price: $24.00
  • #color safe / #organic

    Repair and restore, reduce frizz, increase color retention. Our vegan and paraben-free formula is versatile enough to tame a spectrum of hair types, from straight to curly, and fine to super thick.

    New Price: $25.00
  • #tourmaline / #beachy waves

    Need the heat? But without the damage? The Solia SuperHot Professional Curling Iron delivers just the right amount of heat for your unique hair type. With custom temperature settings ranging from 310°F-450°F (154°C-232°C), Solia’s unique tourmaline ceramic barrels perfectly distribute heat to create smooth, soft, and defined curls. Negative ion technology eliminates damage and frizz, while preserving moisture and shine. This curling iron is designed for all hair types – from fine, delicate locks to tough-to-tame coarse hair, and everything in between.

    New Price: $75.00
  • #tourmaline / #anti-frizz

    Solano Sleek Heat 450 Flat Iron 1" is a ceramic tourmaline flat iron with cool touch tips.

    Old Price: $209.00 New Price: $149.00
  • #top 10 / #stylist fav

    The Original SuperSolano Dryer

    Old Price: $159.00 New Price: $149.00
  • #editors' pick / #TitanSculpt

    Discover the world’s most luxurious styler with the power to transform styling into a fine art, the Quantum Flat Iron, by Theorie. Flawlessly engineered to protect hair from inside and out, the Quantum’s ultra-smooth plates handle hair like fine silk and heat strands from the inner core to increase moisture retention. Cuticles are sealed—creating sleek glossy hairstyles that are divinely silky and frizz-free.

    Old Price: $225.00 New Price: $195.00
  • #wavy hair / #anti-frizz

    If you have wavy hair that needs weightless moisture, this is a must-have for body and frizz control. The mild lather is great for a thorough, yet gentle cleanse. Brings out the beauty of your natural waves.

    New Price: $44.00
  • #weightless / #silicone-free

    This rich, creamy conditioner is made with moisturizing olive oil and nourishing botanicals to deliver softness and hydration. Gives hair a dose of essential moisture for soft, frizz-free curls.

    New Price: $44.00
  • #buzzworthy / #hydrating

    dpHUE Cool Blonde Conditioner uses violet pigments to tone and brighten blonde, gray and white hair, neutralizing yellow tones and reducing brassiness while leaving your hair shiny and conditioned.

    New Price: $24.00
  • #scalp care / #next-day hair

    Nick Chavez’ RE-DONE Re-Activator Spray gives new life to the product already in your hair! It replenishes hair’s shape and volume between shampoos, enabling the creation of a new style without washing. Renew and re-activate your style and invigorate hair with a clean, fresh scent. This advanced formula provides hair with a gorgeous bounce without weighing it down. Formulated with Tamanu Extract, which infuses nourishment into the hair & scalp with amazing regenerative properties and anti-bacterial benefits. Styling that’s good for your hair!

    New Price: $26.00
  • #fast drying / #beachy waves

    The Solia SuperHot Finger Diffuser, designed for even the most complex and multi-textured hair, creates smooth curls by not disturbing natural hair patterns or simply promotes a bit of volume and texture. Dispersed air flow reduces frizz and dries hair evenly to prevent damage. Specifically designed to work with Solia SuperHot Professional Lightweight Dryer.

    New Price: $15.00
  • #bestselling / #ionic

    The Elchim 3900 Healthy Ionic Dryer is a lightweight, powerful dryer with an ionic ceramic system to moisturize hair while eliminating static.

    New Price: $195.00
  • #top 10 / #fast drying

    Reduce your drying time by 50% with the high pressure Elchim Classic Professional Dryer. Less time drying means healthier shinier hair, every day.

    New Price: $146.00
  • #top 10 / #diffuser

    Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

    New Price: $20.00
  • #stylist fav / #bestselling

    Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

    Old Price: $250.00 New Price: $200.00
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