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    • #buzzworthy / #hydrating

      dpHUE Cool Blonde Conditioner uses violet pigments to tone and brighten blonde, gray and white hair, neutralizing yellow tones and reducing brassiness while leaving your hair shiny and conditioned.

      New Price: $24.00
    • #brassiness / #shine

      TONE YOU is a deep purple rinse with intense shine properties. There is nothing like it on the market. Use TONE YOU after you cleanse and before you condition for immediate elimination of brass and a shine so bright that your friends will need sunglasses.

      New Price: $42.00
    • #weightless / #silicone-free

      This rich, creamy conditioner is made with moisturizing olive oil and nourishing botanicals to deliver softness and hydration. Gives hair a dose of essential moisture for soft, frizz-free curls.

      New Price: $44.00
    • #great value / #thick hair

      The Solia SuperHot Professional Titanium Flat Iron delivers the optimal amount of heat for all hair types - from fine, delicate locks to the most complex and multi-textured hair. Ionic technology eliminates frizz by sealing in moisture, for the ultimate sleek and shiny finish. Titanium plates instantly deliver perfectly distributed heat with the first pass to drastically reduce styling time and damage and is ideal for keratin treatments.

      Old Price: $130.00 New Price: $100.00
    • #top 10 / #beachy waves

      The award-winning Bombshell 1-Inch Curling Rod uses ThermaTru Ceramic Technology to create long-lasting curls and voluminous waves that are frizz-free and shiny!

      New Price: $130.00
    • #bestselling / #ionic

      The Elchim 3900 Healthy Ionic Dryer is a lightweight, powerful dryer with an ionic ceramic system to moisturize hair while eliminating static.

      New Price: $195.00
    • #bestselling / #great value

      HAI Convertable Professional Ceramic Flat Iron is plated with specially-coated ceramic heat panels which protect hair using infra-red heat.

      New Price: $80.00
    • #award-winning / #thick hair

      Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

      Old Price: $150.00 New Price: $130.00
    • #flyaways / #trade secret

      The Spornette Prego Ceramic Styling Brush allows air to flow through, preventing flyaway hair from a dryer's air flow.

      New Price: $9.99 - $16.99
    • #editors' pick / #must-have

      Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

      Old Price: $150.00 New Price: $130.00
    • #top 10 / #stylist fav

      The Original SuperSolano Dryer

      Old Price: $159.00 New Price: $149.00
    • #long hair / #shine

      The oval shaped DENMAN Grooming Brush features a single nylon quill surrounded by tufts of natural boar bristle, perfect for smoothing.

      New Price: $18.70 - $23.30
    • #top 10 / #diffuser

      Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

      New Price: $20.00
    • #beachy waves

      The S1.25 has been seen making waves behind the scenes at famed fashion shows. This larger barrel width is created for women with longer hair who want voluminous blow out beachwaves. The Beachwaver S1.25 offers the same high-quality professional results as the Beachwaver Pro, with the same user-friendly features from the S series.

      New Price: $129.00
    • #bestselling / #folica steal

      Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability. Its hair styling tools have always been developed with a focus on long-term maintenance of healthy hair.

      Old Price: $100.00 New Price: $75.00
    • #top 10 / #classic curls

      Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

      Old Price: $150.00 New Price: $120.00
    • #top 10 / #blowout

      Spornette 964-XL Double Stranded Nylon Round Brush features permanent ball-tipped, non-snarl, tangle-free bristles.

      New Price: $7.50
    • #stylist fav / #ergonomic

      The Solano 3200 Top Power Hair Dryer delivers smooth, frizz-free, professional looking results!

      Old Price: $159.00 New Price: $130.00
    • #all hair types / #smoothing

      The Solia Professional Flat Iron features 1¼" floating ceramic plates, that evenly distribute heat for flawless results every time. With a variable temperature range from 170°F - 450°F and tourmaline technology, this iron produces the perfect level of heat for soft, shiny, hassle-free hair in no time flat!

      Old Price: $90.00 New Price: $70.00
    • #special pricing / #luxury

      GLOSS Moderne High-Gloss Serum is a technically brilliant serum for a mega-shine finish.

      New Price: $49.00
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