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  • #editors' pick / #travel friendly

    StyleShield™ technology provides infinitely smooth surfaces that eliminate residue buildup, maintaining optimum performance throughout the lifetime of the tools. Sedu's advanced heating system maintains consistent temperatures, protecting hair from multiple types of damage by increasing moisture retention and sealing in the hair's cuticles. The result? Beautifully silky, frizz-free hair. Discover the power of ICON and a lifetime of high style.

    Old Price: $225.00 New Price: $195.00
  • #top 10 / #blowout

    1907 Copper Thermal Round Brush heats hair 30% faster with rapid and even heat distribution.

    New Price: $10.50 - $20.00
  • #folica steal / #tourmaline

    Need the heat? But without the damage? The Solia SuperHot Professional Curling Iron delivers just the right amount of heat for your unique hair type. With custom temperature settings ranging from 310°F-450°F (154°C-232°C), Solia’s unique tourmaline ceramic barrels perfectly distribute heat to create smooth, soft, and defined curls. Negative ion technology eliminates damage and frizz, while preserving moisture and shine. This curling iron is designed for all hair types – from fine, delicate locks to tough-to-tame coarse hair, and everything in between.

    Old Price: $75.00 New Price: $41.00
  • #tourmaline / #beachy waves

    Need the heat? But without the damage? The Solia SuperHot Professional Curling Iron delivers just the right amount of heat for your unique hair type. With custom temperature settings ranging from 310°F-450°F (154°C-232°C), Solia’s unique tourmaline ceramic barrels perfectly distribute heat to create smooth, soft, and defined curls. Negative ion technology eliminates damage and frizz, while preserving moisture and shine. This curling iron is designed for all hair types – from fine, delicate locks to tough-to-tame coarse hair, and everything in between.

    Old Price: $75.00 New Price: $41.00
  • #rootlifting / #next-day hair

    Oscar Blandi Pronto is a dry shampoo that refreshes, revives and rejuvenates hair in a matter of minutes?no water or blow dryer required.

    Old Price: $21.00 New Price: $13.50
  • #anti-breakage / #smoothing

    Combining the science of theDr. Knot Pro brush with a sleek and low-profile design, the PhD brush is a Pretty Handsome Devil, if we do say so ourselves! With a 135 bristle count spread across its streamlined body, the PhD creates an enjoyable detangling experience. The PhD is a brush that can be enjoyed by anyone including both men and women in home hair care environments and professionals in salons.

    Old Price: $19.00 New Price: $12.50
  • #folica steal / #ceramic

    Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability. Its hair styling tools have always been developed with a focus on long-term maintenance of healthy hair.

    Old Price: $100.00 New Price: $55.00
  • #sensitive hair / #rootlifting

    Dry Shampoo with Oat Milk cleans hair in minutes without water. Suitable for all hair types, it is formulated with protecting oat milk, making it appropriate for even the most sensitive scalps. Corn and rice starch deliver a powerful cleansing action and natural absorbent microspheres eliminate dirt, oil and odors. Hair instantly regains volume and texture. Quick and practical to use, it's ideal for traveling, people on-the-go, after the gym, busy moms, to extend a blow-out or to protect hair color. Sulfate-free, paraben-free, sodium chloride-free, colorant-free

    Old Price: $20.00 New Price: $15.00
  • #all-in-one / #rootlifting

    Great for all hair types, the FHI Heat Stylus Thermal Styling Brush does it all - adds volume, lifts, creates waves, curls, and flips. The Heat Stylus Thermal Styling Brush can also be used for style touch-up, smoothing, and de-frizzing.

    Old Price: $140.00 New Price: $91.00
  • #top 10 / #fast drying

    Reduce your drying time by 50% with the high pressure Elchim Classic Professional Dryer. Less time drying means healthier shinier hair, every day.

    Old Price: $146.00 New Price: $95.00
  • #award-winning / #ceramic

    Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

    Old Price: $150.00 New Price: $82.00
  • #blowout / #volume

    Get no-fuss volume—without stickiness, flakes or frizz

    Old Price: $28.00 New Price: $16.50
  • #scalp care / #shine

    Apple Cider Vinegar Hair Rinse gently removes impurities from hair.

    Old Price: $35.00 New Price: $24.50
  • #blowout / #smoothing

    1907 by FROMM introduces the most revolutionary shape in brushes since the square paddle brush. Beautifully crafted with high quality materials the Thermal Square Brush has a ceramic ionic coated barrel that locks in moisture and decreases drying time. The innovative square shape allows for one stop blow dry styling: straighten, curl or wave with just a tilt of the wrist. Being square never looked so hip.

    New Price: $13.99 - $14.99
  • #next-day hair / #scalp care

    Nick Chavez’ RE-DONE Re-Activator Spray gives new life to the product already in your hair! It replenishes hair’s shape and volume between shampoos, enabling the creation of a new style without washing. Renew and re-activate your style and invigorate hair with a clean, fresh scent. This advanced formula provides hair with a gorgeous bounce without weighing it down. Formulated with Tamanu Extract, which infuses nourishment into the hair & scalp with amazing regenerative properties and anti-bacterial benefits. Styling that’s good for your hair!

    Old Price: $26.00 New Price: $18.50
  • #editors' pick / #TitanSculpt

    Discover the world’s most luxurious styler with the power to transform styling into a fine art, the Quantum Flat Iron, by Theorie. Flawlessly engineered to protect hair from inside and out, the Quantum’s ultra-smooth plates handle hair like fine silk and heat strands from the inner core to increase moisture retention. Cuticles are sealed—creating sleek glossy hairstyles that are divinely silky and frizz-free.

    Old Price: $225.00 New Price: $135.00
  • #wavy hair / #anti-frizz

    If you have wavy hair that needs weightless moisture, this is a must-have for body and frizz control. The mild lather is great for a thorough, yet gentle cleanse. Brings out the beauty of your natural waves.

    Old Price: $44.00 New Price: $30.50
  • #weightless / #silicone-free

    This rich, creamy conditioner is made with moisturizing olive oil and nourishing botanicals to deliver softness and hydration. Gives hair a dose of essential moisture for soft, frizz-free curls.

    Old Price: $44.00 New Price: $30.50
  • #TitanSculpt / #ceramic

    Crafted by Theorie, legendary creators of fine hair tools, the Quantum Switch elevates styling to an art with beautiful tapered barrels, carved from lustrous titanium then infused with the finest-grade ceramic particles. Quantum Switch reaches desired temperatures in seconds. Hair glides effortlessly across silky-smooth barrels, without tugs, snags or catches. Impeccable curls emerge quickly, effortlessly and in perfect shape—like exquisite works of art.

    Old Price: $245.00 New Price: $159.50
  • #fast drying / #beachy waves

    The Solia SuperHot Finger Diffuser, designed for even the most complex and multi-textured hair, creates smooth curls by not disturbing natural hair patterns or simply promotes a bit of volume and texture. Dispersed air flow reduces frizz and dries hair evenly to prevent damage. Specifically designed to work with Solia SuperHot Professional Lightweight Dryer.

    New Price: $15.00
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