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  • #digital / #shine

    StyleShield™ technology provides infinitely smooth surfaces that eliminate residue buildup, maintaining optimum performance throughout the lifetime of the tools. Sedu's advanced heating system maintains consistent temperatures, protecting hair from multiple types of damage by increasing moisture retention and sealing in the hair's cuticles. The result? Beautifully silky, frizz-free hair. Discover the power of ICON and a lifetime of high style.

    Old Price: $215.00 New Price: $185.00
  • #editors' pick / #travel friendly

    StyleShield™ technology provides infinitely smooth surfaces that eliminate residue buildup, maintaining optimum performance throughout the lifetime of the tools. Sedu's advanced heating system maintains consistent temperatures, protecting hair from multiple types of damage by increasing moisture retention and sealing in the hair's cuticles. The result? Beautifully silky, frizz-free hair. Discover the power of ICON and a lifetime of high style.

    Old Price: $225.00 New Price: $195.00
  • #editors' pick / #clarifying

    Purifying, hydrating and soothing shampoo for sensitive or oily scalps.

    New Price: $52.00
  • #top 10 / #blowout

    1907 Copper Thermal Round Brush heats hair 30% faster with rapid and even heat distribution.

    New Price: $16.00 - $20.00
  • #top 10 / #next-day hair

    fave4 Texture Takeover Spray is the Oomph Enhancing Hairspray

    New Price: $18.00
  • #folica steal / #tourmaline

    Need the heat? But without the damage? The Solia SuperHot Professional Curling Iron delivers just the right amount of heat for your unique hair type. With custom temperature settings ranging from 310°F-450°F (154°C-232°C), Solia’s unique tourmaline ceramic barrels perfectly distribute heat to create smooth, soft, and defined curls. Negative ion technology eliminates damage and frizz, while preserving moisture and shine. This curling iron is designed for all hair types – from fine, delicate locks to tough-to-tame coarse hair, and everything in between.

    New Price: $75.00
  • #tourmaline / #beachy waves

    Need the heat? But without the damage? The Solia SuperHot Professional Curling Iron delivers just the right amount of heat for your unique hair type. With custom temperature settings ranging from 310°F-450°F (154°C-232°C), Solia’s unique tourmaline ceramic barrels perfectly distribute heat to create smooth, soft, and defined curls. Negative ion technology eliminates damage and frizz, while preserving moisture and shine. This curling iron is designed for all hair types – from fine, delicate locks to tough-to-tame coarse hair, and everything in between.

    New Price: $75.00
  • #thick hair / #fast drying

    The Elchim Milano Turbo Ceramic Dryer has become one of the most popular dryers amongst professional stylists. This balanced dryer is great for thick, coarse hair or hair that takes long to dry thanks to it's ergonomic handle. Turbo Ceramic technology emits infrared heat that nourishes the hair and adds shine. Low electromagnetic emissions keeps hair healthy and is light on the environment.

    New Price: $152.00
  • #thinning hair / #thickening

    Put your lethargic follicles through some serious schooling with this ultra-concentrated formula with a proprietary 21.5% active complex blend of 7 technologies that work hard together to make hair visibly longer, thicker and fuller.

    New Price: $35.00
  • #made in USA / #vegan

    Gentle cleansing, nutrient infusion for shine and strength. Color safe and great for all hair types — from fine and flat to coarse and curly — this niche shampoo is beloved by discerning stylists.

    New Price: $24.00
  • #color safe / #organic

    Repair and restore, reduce frizz, increase color retention. Our vegan and paraben-free formula is versatile enough to tame a spectrum of hair types, from straight to curly, and fine to super thick.

    New Price: $25.00
  • #rootlifting / #next-day hair

    Oscar Blandi Pronto is a dry shampoo that refreshes, revives and rejuvenates hair in a matter of minutes?no water or blow dryer required.

    New Price: $21.00
  • #travel friendly / #ceramic

    TRIFECT FUSION - Utilizes advanced heat to deliver perfectly styled hair without damage caused by heat spikes.

    Old Price: $94.00 New Price: $64.00
  • #split ends / #anti-humidity

    Get gloss, glam and heat protection all in one with this sultry spray that halts damage to your tresses from excessive heat.

    New Price: $26.00
  • #great value / #hair growth

    The Stemm Launch Set contains: Stemm High-Amino Shampoo - a shampoo concentrate for hair loss and thinning hair containing caffeine, amino acids and biotin to help add density and volume suitable for all hair types. Stemm Black Fulvic Conditioner - a rinse-off conditioner which prevents build-up associated with traditional conditioning agents while helping to achieve denser, fuller hair (Not suitable for blonde hair). Stemm Density Stimuli - a high potency hair serum to make hair fuller, denser and healthier.

    Old Price: $105.00 New Price: $79.00
  • #anti-breakage / #smoothing

    Combining the science of theDr. Knot Pro brush with a sleek and low-profile design, the PhD brush is a Pretty Handsome Devil, if we do say so ourselves! With a 135 bristle count spread across its streamlined body, the PhD creates an enjoyable detangling experience. The PhD is a brush that can be enjoyed by anyone including both men and women in home hair care environments and professionals in salons.

    New Price: $19.00
  • #anti-frizz / #weightless

    Embrace your natural texture and simplify your routine with fave4 Up for Air - Air Dry Cream! From the kinkiest of curls to the straightest of straights fave4 gives your hair a healthier, lived-in look without the sticky, flaky aftermath.

    New Price: $16.00
  • #folica steal / #ceramic

    Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability. Its hair styling tools have always been developed with a focus on long-term maintenance of healthy hair.

    Old Price: $100.00 New Price: $80.00
  • #sensitive hair / #rootlifting

    Dry Shampoo with Oat Milk cleans hair in minutes without water. Suitable for all hair types, it is formulated with protecting oat milk, making it appropriate for even the most sensitive scalps. Corn and rice starch deliver a powerful cleansing action and natural absorbent microspheres eliminate dirt, oil and odors. Hair instantly regains volume and texture. Quick and practical to use, it's ideal for traveling, people on-the-go, after the gym, busy moms, to extend a blow-out or to protect hair color. Sulfate-free, paraben-free, sodium chloride-free, colorant-free

    New Price: $20.00
  • #all-in-one / #rootlifting

    Great for all hair types, the FHI Heat Stylus Thermal Styling Brush does it all - adds volume, lifts, creates waves, curls, and flips. The Heat Stylus Thermal Styling Brush can also be used for style touch-up, smoothing, and de-frizzing.

    Old Price: $140.00 New Price: $100.00
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