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  • #editors' pick / #clarifying

    Purifying, hydrating and soothing shampoo for sensitive or oily scalps.

    New Price: $52.00
  • #eco-friendly / #ultra lightweight

    35% less weight and more than enough power that allows the Elchim 3900 Light Ionic hair dryer to create perfect styles in half the time and leaves hair shiny, thanks to the ionic ceramic system. It's also “light” on the environment thanks to its quick drying speed, reducing energy consumption. Includes protection system from (EMF) electromagnetic field.

    New Price: $199.00
  • #bestselling / #great value

    HAI Convertable Professional Ceramic Flat Iron is plated with specially-coated ceramic heat panels which protect hair using infra-red heat.

    New Price: $80.00
  • #sensitive hair / #rootlifting

    Dry Shampoo with Oat Milk cleans hair in minutes without water. Suitable for all hair types, it is formulated with protecting oat milk, making it appropriate for even the most sensitive scalps. Corn and rice starch deliver a powerful cleansing action and natural absorbent microspheres eliminate dirt, oil and odors. Hair instantly regains volume and texture. Quick and practical to use, it's ideal for traveling, people on-the-go, after the gym, busy moms, to extend a blow-out or to protect hair color. Sulfate-free, paraben-free, sodium chloride-free, colorant-free

    New Price: $20.00
  • #rootlifting / #next-day hair

    Oscar Blandi Pronto is a dry shampoo that refreshes, revives and rejuvenates hair in a matter of minutes?no water or blow dryer required.

    New Price: $21.00
  • #bestselling / #professional

    Sedu is a world-renowned beauty brand with a reputation for unsurpassed quality and reliability.

    Old Price: $175.00 New Price: $150.00
  • #anti-breakage / #smoothing

    Combining the science of theDr. Knot Pro brush with a sleek and low-profile design, the PhD brush is a Pretty Handsome Devil, if we do say so ourselves! With a 135 bristle count spread across its streamlined body, the PhD creates an enjoyable detangling experience. The PhD is a brush that can be enjoyed by anyone including both men and women in home hair care environments and professionals in salons.

    New Price: $19.00
  • #editors' pick / #TitanSculpt

    Discover the world’s most luxurious styler with the power to transform styling into a fine art, the Quantum Flat Iron, by Theorie. Flawlessly engineered to protect hair from inside and out, the Quantum’s ultra-smooth plates handle hair like fine silk and heat strands from the inner core to increase moisture retention. Cuticles are sealed—creating sleek glossy hairstyles that are divinely silky and frizz-free.

    Old Price: $225.00 New Price: $195.00
  • #top 10 / #next-day hair

    fave4 Texture Takeover Spray is the Oomph Enhancing Hairspray

    New Price: $18.00
  • #thick hair / #fast drying

    The Elchim Milano Turbo Ceramic Dryer has become one of the most popular dryers amongst professional stylists. This balanced dryer is great for thick, coarse hair or hair that takes long to dry thanks to it's ergonomic handle. Turbo Ceramic technology emits infrared heat that nourishes the hair and adds shine. Low electromagnetic emissions keeps hair healthy and is light on the environment.

    New Price: $152.00
  • #shine / #keratin proteins

    Global Keratin Serum is designed to instantly reduce frizz while adding incredible shine.

    New Price: $25.00
  • #thinning hair / #thickening

    Put your lethargic follicles through some serious schooling with this ultra-concentrated formula with a proprietary 21.5% active complex blend of 7 technologies that work hard together to make hair visibly longer, thicker and fuller.

    New Price: $35.00
  • #split ends / #organic

    Fueled by nourishing ingredients derived from coconuts, olives, almonds, and other natural sources, this leave-in conditioning treatment does more than tame frizz.

    New Price: $42.00
  • #editors' pick / #travel friendly

    StyleShield™ technology provides infinitely smooth surfaces that eliminate residue buildup, maintaining optimum performance throughout the lifetime of the tools. Sedu's advanced heating system maintains consistent temperatures, protecting hair from multiple types of damage by increasing moisture retention and sealing in the hair's cuticles. The result? Beautifully silky, frizz-free hair. Discover the power of ICON and a lifetime of high style.

    Old Price: $225.00 New Price: $195.00
  • #top 10 / #blowout

    1907 Copper Thermal Round Brush heats hair 30% faster with rapid and even heat distribution.

    New Price: $16.00 - $20.00
  • #bestselling / #ionic

    The Elchim 3900 Healthy Ionic Dryer is a lightweight, powerful dryer with an ionic ceramic system to moisturize hair while eliminating static.

    New Price: $195.00
  • #shine / #flexible hold

    Sally Hershberger 24K Vanity Hair Shaping Balm is the premiere product for sleek styling control. This soft, supple balm delivers the shaping and shine benefits of a traditional wax with the flexibility and ease of a pomade. For the first time, shape and smooth without waxy residue or build-up. Ideal for defining and finishing style with smooth texture, dimension and shine.

    New Price: $32.00
  • #anti-frizz / #weightless

    Embrace your natural texture and simplify your routine with fave4 Up for Air - Air Dry Cream! From the kinkiest of curls to the straightest of straights fave4 gives your hair a healthier, lived-in look without the sticky, flaky aftermath.

    New Price: $16.00
  • #folica steal / #tourmaline

    Need the heat? But without the damage? The Solia SuperHot Professional Curling Iron delivers just the right amount of heat for your unique hair type. With custom temperature settings ranging from 310°F-450°F (154°C-232°C), Solia’s unique tourmaline ceramic barrels perfectly distribute heat to create smooth, soft, and defined curls. Negative ion technology eliminates damage and frizz, while preserving moisture and shine. This curling iron is designed for all hair types – from fine, delicate locks to tough-to-tame coarse hair, and everything in between.

    New Price: $75.00
  • #scalp care / #next-day hair

    Nick Chavez’ RE-DONE Re-Activator Spray gives new life to the product already in your hair! It replenishes hair’s shape and volume between shampoos, enabling the creation of a new style without washing. Renew and re-activate your style and invigorate hair with a clean, fresh scent. This advanced formula provides hair with a gorgeous bounce without weighing it down. Formulated with Tamanu Extract, which infuses nourishment into the hair & scalp with amazing regenerative properties and anti-bacterial benefits. Styling that’s good for your hair!

    New Price: $26.00
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