Let the Black Friday madness begin
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  • #top 10 / #straightening

    Maxius Beyond Straight is a humidity resistant temporary straightener with wheat protein and thermal protection that allows you to go straight, reduce frizz and relax curls.

    New Price: $15.99
  • #overachiever / #organic

    The botanical formula that truly does everything well: volume, hold, de-frizzing, shine, and manage curls

    New Price: $28.00
  • #bestselling / #great value

    HAI Convertable Professional Ceramic Flat Iron is plated with specially-coated ceramic heat panels which protect hair using infra-red heat.

    New Price: $69.95
  • #secret weapon / #trade secret

    Liquid Keratin’s 60 Day Straighter Smoother Stronger and Longer Treatment leaves hair looking and feeling healthier than ever before.

    New Price: $39.00
  • #frizz control / #blowout

    blowpro Ready Set Blow Express Blow Dry Lotion contains pure protein blend to accelerate blow dry time, plump hair for fuller heat-style, all while taming frizz, static and flyaways.

    New Price: $21.00
  • #top 10 / #stylist fav

    BaByliss PRO Nano Titanium Straightening Iron features an ionic generator and electronic temperature controls that makes flat ironing your hair simple and quick.

    Old Price: $139.99 New Price: $110.00
  • #quick fix / #straightening

    CHI Straight Guard Smoothing Styling Cream easy brush-glide formula is an ideal styling tool for all your smooth, sleek styles. It also provides your hair with incredible control and smoothness while helping to eliminate frizz and create superior shine.

    New Price: $14.75
  • #DIY / #trade secret

    GK Hair The Best Juvexin Treatment rejuvenates hair while straightening and strengthening hair for up to 5 months.

    New Price: $160.00
  • #ceramic / #classic

    Achieve professional results with the CHI Air Classic Tourmaline Ceramic Flat Iron will straighten, curl and flip your hair.

    New Price: $99.99
  • #frizz control / #humidity help

    Keratin Complex Care Shampoo was developed as an after-care shampoo to compliment the Keratin Complex Natural Keratin Smoothing Treatment for damaged hair. The newest and most exciting answer to the controversial Brazilian hair straightening system

    New Price: $16.00 - $30.00
  • #editors' pick / #humidity help

    Rio de Keratin is an easy, at-home keratin smoothing system. With a unique formula, you can now have silky smooth hair….anytime, anywhere. No salon prices or appointments necessary! Infused with coconut oil, vitamin E, and natural keratin, Rio de Keratin will leave your hair frizz free, healthy and shiny!

    New Price: $39.99
  • #blowout / #heat protection

    blowpro You Only Smoother Advanced Smoothing Spray is an all-in-one self-correcting spray that delivers customized smooth perfection for all hair types.

    New Price: $22.00
  • #extra long plates

    The BaBylissPRO Nano Titanium Ultra-Thin Straightening 1" Iron is sleek and powerful, allowing you to straighten or style your hair quickly and easily.

    Old Price: $139.99 New Price: $115.00
  • #overachiever / #luxury

    GLOSS Moderne High-Gloss Conditioner is a super chic conditioner that smoothes frizzy, unruly hair while adding a high-gloss shine.

    New Price: $45.00
  • #frizz control / #keratin-treated

    Keratin Complex Straight Day Styling Spray is a superior daily treatment that moisturizes and protects all hair types.

    New Price: $27.00
  • #bestselling / #fixed temp

    The ghd Classic Styler is all you will ever need to create perfect curls, movement and volume. The GHD Classic Styler flat iron also auto adjusts for international voltages.

    New Price: $185.00
  • #DIY / #curly hair

    Liquid Keratin 30 Day Straight Smooth Strong & Long is a revolutionary, patented, at home treatment that infuses curly, frizzy, unmanageable hair with keratin protein that it's naturally missing.

    New Price: $29.00
  • #extra long plates / #ionic

    The BaBylissPRO Nano Titanium Ultra-Thin Straightening Iron now with 1 ½” plates. Light weight and extended-length makes straightening or styling thick or long hair simple.

    Old Price: $139.99 New Price: $124.99
  • #volume / #smoothing

    DENMAN Thermocermaic Hot Curling Radial Brush is perfect for straightening, smoothing, and adding curl during blow drying.

    New Price: $18.99 - $21.99
  • #stylist fav / #color safe

    GLOSS Moderne High-Gloss Shampoo is the quintessential cleanser to protect hair color and extend the life of Keratin Smoothing Treatments.

    New Price: $45.00
  • #tourmaline / #vibrating

    Brocato's VibraSTRAIT Oscillating 1" Flat Iron creates smooth, wavy or curly styles without snagging hair thanks to their vibrating tourmaline ceramic plates.

    New Price: $124.95
  • #frizz control / #smoothing

    Alterna Caviar Perfect Blowout Creme creates sleek, smooth blowouts with radiant shine.

    New Price: $25.00
  • #auto shutoff / #dual voltage

    The NEW Croc Premium Black Titanium flat iron is an update on the classic Croc flat iron, with quite a few more bells and whistles!

    New Price: $165.00
  • #keratin-treated / #clarifying

    Straight Maintain Shampoo and Conditioner has been specifically developed to support and maximize the longevity of the KeraStraight treatment.

    New Price: $58.00
  • #thick hair / #dual voltage

    The Barbar 2300 Ionic Charger Flat Iron can be used on either wet or dry hair to reduce styling time without burning or damaging hair, due to the ionic ventilation holes that seal in moisture.

    New Price: $99.99
  • #must-have / #hydrating

    Keratin Complex Color Care shampoo is a daily shampoo specially designed to maintain the Keratin Complex Treatment on color treated hair.

    New Price: $16.00 - $30.00
  • #great value / #travel

    The Maxius Beyond Straight is a humidity resistant temporary straightener that allows you to go straight, reduce frizz and relax curls.

    New Price: $4.99
  • #stylist fav / #professional

    Create sleek, smooth styles and straightening with the Croc 1 Black Nano Titanium Flat Iron. Infrared heat and black titanium plates style in a single pass.

    New Price: $125.00
  • #color safe / #keratin proteins

    Keratherapy Color Lock and Smooth Express Keratin Spray should be used after all color services to lock color and prevent fading.

    New Price: $98.00
  • #dual voltage / #tourmaline

    FHI Heat’s Platform 1" Styling Iron maintains its heat, quality and performance style after style.

    New Price: $125.99
  • #frizz control / #silk extracts

    Keratin Complex Infusion is a styling product activated during heat styling. It penetrates hair deeply for repair, revitalization and effective smoothing.

    New Price: $36.00
  • #straightening / #smoothing

    Denman Thermoceramic Straightening Brush provides a fast and simple way to straighten all types of medium to long hair during blow drying.

    New Price: $15.99
  • #thick hair / #undone waves

    CHI Air Tourmaline Ceramic Straightening Brush allows for maximum airflow, reducing drying time by 50% and leaving hair smooth and silky with an unparalleled shine.

    New Price: $14.99
  • #scalp care / #shine

    Cortex Argan Oil Hair Serum is a unique formula designed to restore hairs' natural shine as it straightens, calms and eliminates frizz.

    New Price: $15.00
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