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  • #top 10 / #straightening

    Maxius Beyond Straight is a humidity resistant temporary straightener with wheat protein and thermal protection that allows you to go straight, reduce frizz and relax curls.

    New Price: $25.00
  • #overachiever / #organic

    The botanical formula that truly does everything well: volume, hold, de-frizzing, shine, and manage curls

    New Price: $28.00
  • #bestselling / #great value

    HAI Convertable Professional Ceramic Flat Iron is plated with specially-coated ceramic heat panels which protect hair using infra-red heat.

    New Price: $80.00
  • #smoothing / #straightening

    Denman Thermoceramic Straightening Brush provides a fast and simple way to straighten all types of medium to long hair during blow drying.

    Old Price: $16.30 New Price: $14.50
  • #straightening / #strengthens

    GK Hair The Best Juvexin Treatment rejuvenates hair while straightening and strengthening hair for up to 5 months.

    New Price: $160.00
  • #ceramic

    Achieve professional results with the CHI Air Classic Tourmaline Ceramic Flat Iron will straighten, curl and flip your hair.

    Old Price: $130.00 New Price: $99.99
  • #frizz control / #anti-humidity

    Keratin Complex Care Shampoo was developed as an after-care shampoo to compliment the Keratin Complex Natural Keratin Smoothing Treatment for damaged hair. The newest and most exciting answer to the controversial Brazilian hair straightening system

    New Price: $16.00
  • #bestselling / #fixed temp

    The ghd Classic Styler is all you will ever need to create perfect curls, movement and volume. The GHD Classic Styler flat iron also auto adjusts for international voltages.

    Old Price: $240.00 New Price: $150.00
  • #smoothing / #volume

    DENMAN Thermocermaic Hot Curling Radial Brush is perfect for straightening, smoothing, and adding curl during blow drying.

    New Price: $20.00 - $23.30
  • #must-have / #hydrating

    Keratin Complex Color Care shampoo is a daily shampoo specially designed to maintain the Keratin Complex Treatment on color treated hair.

    New Price: $30.00
  • #great value

    The Maxius Beyond Straight is a humidity resistant temporary straightener that allows you to go straight, reduce frizz and relax curls.

    New Price: $7.00
  • #frizz control / #silk extracts

    Keratin Complex Infusion is a styling product activated during heat styling. It penetrates hair deeply for repair, revitalization and effective smoothing.

    New Price: $36.00
  • #trade secret / #secret weapon

    Liquid Keratin’s 60 Day Straighter Smoother Stronger and Longer Treatment leaves hair looking and feeling healthier than ever before.

    New Price: $39.00
  • #top 10 / #stylist fav

    BaByliss PRO Nano Titanium Straightening Iron features an ionic generator and electronic temperature controls that makes flat ironing your hair simple and quick.

    Old Price: $139.00 New Price: $120.00
  • #extra long plates

    The BaBylissPRO Nano Titanium Ultra-Thin Straightening 1" Iron is sleek and powerful, allowing you to straighten or style your hair quickly and easily.

    Old Price: $139.00 New Price: $120.00
  • #ionic / #extra long plates

    The BaBylissPRO Nano Titanium Ultra-Thin Straightening Iron now with 1 ½” plates. Light weight and extended-length makes straightening or styling thick or long hair simple.

    Old Price: $139.00 New Price: $120.00
  • #tourmaline / #vibrating

    Brocato's VibraSTRAIT Oscillating 1" Flat Iron creates smooth, wavy or curly styles without snagging hair thanks to their vibrating tourmaline ceramic plates.

    Old Price: $160.00 New Price: $125.00
  • #thick hair / #dual voltage

    The Barbar 2300 Ionic Charger Flat Iron can be used on either wet or dry hair to reduce styling time without burning or damaging hair, due to the ionic ventilation holes that seal in moisture.

    New Price: $99.99
  • #tourmaline / #dual voltage

    FHI Heat’s Platform 1" Styling Iron maintains its heat, quality and performance style after style.

    Old Price: $200.00 New Price: $126.00
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