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  • #top 10 / #straightening

    Maxius Beyond Straight is a humidity resistant temporary straightener with wheat protein and thermal protection that allows you to go straight, reduce frizz and relax curls.

    New Price: $25.00
  • #overachiever / #organic

    The botanical formula that truly does everything well: volume, hold, de-frizzing, shine, and manage curls

    New Price: $28.00
  • #bestselling / #great value

    HAI Convertable Professional Ceramic Flat Iron is plated with specially-coated ceramic heat panels which protect hair using infra-red heat.

    New Price: $80.00
  • #trade secret / #secret weapon

    Liquid Keratin’s 60 Day Straighter Smoother Stronger and Longer Treatment leaves hair looking and feeling healthier than ever before.

    New Price: $39.00
  • #smoothing / #straightening

    Denman Thermoceramic Straightening Brush provides a fast and simple way to straighten all types of medium to long hair during blow drying.

    New Price: $16.30
  • #trade secret / #DIY

    GK Hair The Best Juvexin Treatment rejuvenates hair while straightening and strengthening hair for up to 5 months.

    New Price: $160.00
  • #ceramic / #classic

    Achieve professional results with the CHI Air Classic Tourmaline Ceramic Flat Iron will straighten, curl and flip your hair.

    New Price: $99.99
  • #frizz control / #humidity help

    Keratin Complex Care Shampoo was developed as an after-care shampoo to compliment the Keratin Complex Natural Keratin Smoothing Treatment for damaged hair. The newest and most exciting answer to the controversial Brazilian hair straightening system

    New Price: $12.80 - $30.00
  • #editors' pick / #humidity help

    Rio de Keratin is an easy, at-home keratin smoothing system. With a unique formula, you can now have silky smooth hair….anytime, anywhere. No salon prices or appointments necessary! Infused with coconut oil, vitamin E, and natural keratin, Rio de Keratin will leave your hair frizz free, healthy and shiny!

    New Price: $39.99
  • #blowout / #heat protection

    blowpro You Only Smoother Advanced Smoothing Spray is an all-in-one self-correcting spray that delivers customized smooth perfection for all hair types.

    Old Price: $22.00 New Price: $18.00
  • #overachiever / #luxury

    GLOSS Moderne High-Gloss Conditioner is a super chic conditioner that smoothes frizzy, unruly hair while adding a high-gloss shine.

    Old Price: $45.00 New Price: $42.00
  • #bestselling / #fixed temp

    The ghd Classic Styler is all you will ever need to create perfect curls, movement and volume. The GHD Classic Styler flat iron also auto adjusts for international voltages.

    New Price: $150.00
  • #smoothing / #volume

    DENMAN Thermocermaic Hot Curling Radial Brush is perfect for straightening, smoothing, and adding curl during blow drying.

    New Price: $20.00 - $23.30
  • #stylist fav / #color safe

    GLOSS Moderne High-Gloss Shampoo is the quintessential cleanser to protect hair color and extend the life of Keratin Smoothing Treatments.

    Old Price: $45.00 New Price: $42.00
  • #tourmaline / #vibrating

    Brocato's VibraSTRAIT Oscillating 1" Flat Iron creates smooth, wavy or curly styles without snagging hair thanks to their vibrating tourmaline ceramic plates.

    Old Price: $160.00 New Price: $125.00
  • #dual voltage / #auto shutoff

    The NEW Croc Premium Black Titanium flat iron is an update on the classic Croc flat iron, with quite a few more bells and whistles!

    New Price: $165.00
  • #thick hair / #dual voltage

    The Barbar 2300 Ionic Charger Flat Iron can be used on either wet or dry hair to reduce styling time without burning or damaging hair, due to the ionic ventilation holes that seal in moisture.

    New Price: $99.99
  • #must-have / #hydrating

    Keratin Complex Color Care shampoo is a daily shampoo specially designed to maintain the Keratin Complex Treatment on color treated hair.

    New Price: $12.80 - $30.00
  • #great value / #travel

    The Maxius Beyond Straight is a humidity resistant temporary straightener that allows you to go straight, reduce frizz and relax curls.

    New Price: $7.00
  • #stylist fav / #professional

    Create sleek, smooth styles and straightening with the Croc 1 Black Nano Titanium Flat Iron. Infrared heat and black titanium plates style in a single pass.

    New Price: $120.00
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