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  • #overachiever / #organic

    The botanical formula that truly does everything well: volume, hold, de-frizzing, shine, and manage curls

    New Price: $28.00
  • #bestselling / #great value

    HAI Convertable Professional Ceramic Flat Iron is plated with specially-coated ceramic heat panels which protect hair using infra-red heat.

    New Price: $80.00
  • #straightening / #smoothing

    Denman Thermoceramic Straightening Brush provides a fast and simple way to straighten all types of medium to long hair during blow drying.

    Old Price: $16.30 New Price: $14.50
  • #straightening / #strengthens

    GK Hair The Best Juvexin Treatment rejuvenates hair while straightening and strengthening hair for up to 5 months.

    New Price: $160.00
  • #frizz control / #anti-humidity

    Keratin Complex Care Shampoo was developed as an after-care shampoo to compliment the Keratin Complex Natural Keratin Smoothing Treatment for damaged hair. The newest and most exciting answer to the controversial Brazilian hair straightening system

    New Price: $12.80 - $30.00
  • #repairing / #shine

    GLOSS Moderne High-Gloss Conditioner is a super chic conditioner that smoothes frizzy, unruly hair while adding a high-gloss shine.

    New Price: $45.00
  • #frizz control / #keratin-treated

    Keratin Complex Straight Day Styling Spray is a superior daily treatment that moisturizes and protects all hair types.

    New Price: $27.00
  • #smoothing / #volume

    DENMAN Thermocermaic Hot Curling Radial Brush is perfect for straightening, smoothing, and adding curl during blow drying.

    New Price: $20.00 - $23.30
  • #strengthens / #smoothing

    GLOSS Moderne High-Gloss Shampoo is the quintessential cleanser to protect hair color and extend the life of Keratin Smoothing Treatments.

    New Price: $45.00
  • #dual voltage / #auto shutoff

    The NEW Croc Premium Black Titanium flat iron is an update on the classic Croc flat iron, with quite a few more bells and whistles!

    New Price: $165.00
  • #thick hair / #dual voltage

    The Barbar 2300 Ionic Charger Flat Iron can be used on either wet or dry hair to reduce styling time without burning or damaging hair, due to the ionic ventilation holes that seal in moisture.

    Old Price: $165.00 New Price: $100.00
  • #must-have / #hydrating

    Keratin Complex Color Care shampoo is a daily shampoo specially designed to maintain the Keratin Complex Treatment on color treated hair.

    New Price: $12.80 - $30.00
  • #great value

    The Maxius Beyond Straight is a humidity resistant temporary straightener that allows you to go straight, reduce frizz and relax curls.

    New Price: $7.00
  • #stylist fav / #professional

    Create sleek, smooth styles and straightening with the Croc 1 Black Nano Titanium Flat Iron. Infrared heat and black titanium plates style in a single pass.

    New Price: $120.00
  • #frizz control / #silk extracts

    Keratin Complex Infusion is a styling product activated during heat styling. It penetrates hair deeply for repair, revitalization and effective smoothing.

    New Price: $36.00
  • #top 10 / #straightening

    Maxius Beyond Straight is a humidity resistant temporary straightener with wheat protein and thermal protection that allows you to go straight, reduce frizz and relax curls.

    New Price: $25.00
  • #trade secret / #secret weapon

    Liquid Keratin’s 60 Day Straighter Smoother Stronger and Longer Treatment leaves hair looking and feeling healthier than ever before.

    New Price: $39.00
  • #top 10 / #stylist fav

    BaByliss PRO Nano Titanium Straightening Iron features an ionic generator and electronic temperature controls that makes flat ironing your hair simple and quick.

    Old Price: $139.00 New Price: $120.00
  • #quick fix / #straightening

    CHI Straight Guard Smoothing Styling Cream easy brush-glide formula is an ideal styling tool for all your smooth, sleek styles. It also provides your hair with incredible control and smoothness while helping to eliminate frizz and create superior shine.

    Old Price: $14.75 New Price: $12.00
  • #ceramic

    Achieve professional results with the CHI Air Classic Tourmaline Ceramic Flat Iron will straighten, curl and flip your hair.

    Old Price: $130.00 New Price: $99.99
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