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Sleek Straightening

Super straight hair starts with the right tools and products.

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  • Sedu Pro Ionic Ceramic Tourmaline Flat Iron (1 1/2")

    Sedu Pro Ionic Ceramic Tourmaline Flat Iron (1 1/2")

    Rated the Best Hair Straightener on the market and preferred by top hair stylists around the world, Sedu flat iron straightens, smooths and tames frizzy hair for long-lasting results. Sedu's patented ultra-smooth ceramic/tourmaline technology guarantee smooth straightening.

    5,766 reviews Photo & Video Reviews
    Old Price: $160.00 New Price: $129.99
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  • Sedu Anti-Frizz Polishing Treatment with Moroccan Argan Oil Best of Folica

    Sedu Anti-Frizz Polishing Treatment with Moroccan Argan Oil

    Sedu Anti-Frizz Polishing Treatment with pure Moroccan Argan Oil protects from heat damage, leaves hair incredibly smooth and shiny and controls frizz. Similar to Moroccanoil, it contains Argan Oil which is produced from the kernels of the argan tree, found in Morocco. Argan Oil is extraordinarily rich in things like natural tocopherols and vitamin E.

    293 reviews Photo & Video Reviews
    Old Price: $50.00 New Price: $37.00
  • BaByliss PRO Nano Titanium 1 1/4" Straightening Iron Best of Folica

    BaByliss PRO Nano Titanium 1 1/4" Straightening Iron

    BaByliss Pro Nano Titanium Straightening Iron features an ionic generator and electronic temperature controls that makes flat ironing your hair simple and quick.

    373 reviews Photo & Video Reviews
    Old Price: $160.00 New Price: $129.99
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  • Liquid Keratin 30 Day Straight Smooth Strong & Long

    Liquid Keratin 30 Day Straight Smooth Strong & Long

    Liquid Keratin 30 Day Straight Smooth Strong & Long is a revolutionary, patented, at home treatment that infuses curly, frizzy, unmanageable hair with keratin protein that it's naturally missing.

    New Price: $29.00
  • BioSilk Silk Strate Temporary Hair Straightener

    BioSilk Silk Strate Temporary Hair Straightener

    BioSilk Silk Strate Temporary Hair Straightener is an innovative, temporary, non-chemical, straightener for coarse, naturally curly, frizzy or permed hair.

    New Price: $15.00
  • Blow Straight To The Point Straightening Emulsion

    Blow Straight To The Point Straightening Emulsion

    Blow Straight To The Point Straightening Emulsion relaxes and smoothes hair for a sleeker blow out that lasts all day.

    Old Price: $21.00 New Price: $16.80
  • Bain de Terre All Day Straight Gel

    Bain de Terre All Day Straight Gel

    Bain de Terre All Day Straight Gel is specially designed to get your hair back on track and keep it looking healthy, restored and beautiful.

    New Price: $10.00
  • Paul Brown Hawaii Stay Straight Molding Creme 6 oz.

    Paul Brown Hawaii Stay Straight Molding Creme 6 oz.

    Paul Brown Hawaii Stay Straight Molding Creme is a frizz-fighting creme that helps control heavy, thick or textured hair.

    New Price: $14.95
  • Maxius Beyond Straight

    Maxius Beyond Straight

    Maxius Beyond Straight is a humidity resistant temporary straightener with wheat protein and thermal protection that allows you to go straight, reduce frizz and relax curls.

    Old Price: $18.00 New Price: $15.99
  • Barbar 2300 Ionic Charger Flat Iron Sale

    Barbar 2300 Ionic Charger Flat Iron

    The Barbar 2300 Ionic Charger Flat Iron can be used on either wet or dry hair to reduce styling time without burning or damaging hair, due to the ionic ventilation holes that seal in moisture.

    Old Price: $150.00 New Price: $99.99
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  • Joe Grooming Straightening Pomade

    Joe Grooming Straightening Pomade

    Tame your coarse or curly hair with this aloe based molding wax from Joe Grooming.

    New Price: $16.00
  • DENMAN Thermocermaic Hot Curling Radial Brush

    DENMAN Thermocermaic Hot Curling Radial Brush

    DENMAN Thermocermaic Hot Curling Radial Brush is perfect for straightening, smoothing, and adding curl during blow drying.

    New Price: $12.99 - $19.99
  • Keratin Complex Straight Day Styling Spray

    Keratin Complex Straight Day Styling Spray

    Keratin Complex Straight Day Styling Spray is a superior daily treatment that moisturizes and protects all hair types.

    New Price: $20.00 - $27.00
  • Smooth 'N Shine Polishing - Silk 'N Sleek Heat Protect Straighten Polish

    Smooth 'N Shine Polishing - Silk 'N Sleek Heat Protect Straighten Polish

    Smooth 'N Shine Polishing - Silk 'N Sleek Heat Protect Straighten Polish is formulated for heat styling protection, radiant shine, and perfecting smooth straight styles.

    33 reviews Photo & Video Reviews
    Old Price: $7.99 New Price: $5.99
  • Carol's Daughter Macadamia Heat Protection Serum

    Carol's Daughter Macadamia Heat Protection Serum

    Carol's Daughter Macadamia Heat Protection Serum is a concentrated high-shine, frizz controlling serum that protects hair from heat damage.

    New Price: $20.00
  • CHI Straight Guard Smoothing Styling Cream

    CHI Straight Guard Smoothing Styling Cream

    CHI Straight Guard Smoothing Styling Cream easy brush-glide formula is an ideal styling tool for all your smooth, sleek styles. It also provides your hair with incredible control and smoothness while helping to eliminate frizz and create superior shine.

    New Price: $14.50
  • got2b Guardian Angel Heat Protect N' Flatten Flat Iron Balm and Gloss Finish Best of Folica

    got2b Guardian Angel Heat Protect N' Flatten Flat Iron Balm and Gloss Finis…

    Get the stick straight styles you crave with the got2b Guardian Angel Heat Protect N' Flatten Flat Iron Balm and Gloss Finish.

    New Price: $5.99
  • GLOSS Moderne High-Gloss Conditioner

    GLOSS Moderne High-Gloss Conditioner

    GLOSS Moderne High-Gloss Conditioner is a super chic conditioner that smoothes frizzy, unruly hair while adding a high-gloss shine.

    43 reviews Photo & Video Reviews
    New Price: $45.00
  • Denman Thermoceramic Straightening Brush

    Denman Thermoceramic Straightening Brush

    Denman Thermoceramic Straightening Brush provides a fast and simple way to straighten all types of medium to long hair during blow drying.

    Old Price: $17.99 New Price: $11.99
  • Elchim 3800 Idea Luxury Ed. Professional Hair Dryer

    Elchim 3800 Idea Luxury Ed. Professional Hair Dryer

    EXCLUSIVE to Folica the Elchim 3800 Idea Luxury Edition Professional Hair Dryer is a compact dryer with full size power and performance!

    Old Price: $185.00 New Price: $129.99
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  • GLOSS Moderne High-Gloss Shampoo

    GLOSS Moderne High-Gloss Shampoo

    GLOSS Moderne High-Gloss Shampoo is the quintessential cleanser to protect hair color and extend the life of Keratin Smoothing Treatments.

    New Price: $45.00
  • Philip B. Drop Dead Straightening Baume

    Philip B. Drop Dead Straightening Baume

    Philip B. Drop Dead Straightening Baume is a non-greasy, water soluble styling aid that gives curly or wavy hair a straight, tangle-free, bouncy finish.

    New Price: $8.00 - $24.00
  • BioSilk Smoothing Balm

    BioSilk Smoothing Balm

    The ultimate in smoothing all types of hair to create smooth curly or straight looks, BioSilk Smoothing Balm provides maximum smoothness and incredible shine on straight or curly hair.

    New Price: $14.00
  • therapy-m SuperStraight Straightening Conditioner

    therapy-m SuperStraight Straightening Conditioner

    Straightens and smoothes waves and curls, eliminates frizz on curly styles while gently conditioning and instantly detangling the hair thereby increasing combability and manageability.

    Old Price: $16.50 New Price: $15.25
  • Curly Hair Solutions ReMane Straight

    Curly Hair Solutions ReMane Straight

    Curly Hair Solutions ReMane Straight will assist in straightening your hair safely.

    New Price: $17.50
  • therapy-m SuperStraight Straightening Balm

    therapy-m SuperStraight Straightening Balm

    An amazing non-chemical curl relaxer that straightens and smoothes waves and curls with blow dry styling while adding volume, shine and softness. Can also be used on curly styles to help eliminate frizz and flyaway hair.

    New Price: $22.25
  • Fudge Gloss

    Fudge Gloss

    Fudge Gloss is a defrizz serum infused with natural anti-oxidants.

    Old Price: $19.98 New Price: $15.95
  • John Frieda Frizz-Ease Straight Fixation Smoothing Creme

    John Frieda Frizz-Ease Straight Fixation Smoothing Creme

    John Frieda Frizz-Ease Straight Fixation Smoothing Creme smoothes away frizz & silkens hair for instantly straighter styles.

    13 reviews Photo & Video Reviews
    Old Price: $8.99 New Price: $6.99
  • Croc Premium Black Titanium Flat Iron

    Croc Premium Black Titanium Flat Iron

    The NEW Croc Premium Black Titanium flat iron is an update on the classic Croc flat iron, with quite a few more bells and whistles!

    10 reviews Photo & Video Reviews
    Old Price: $195.00 New Price: $165.00
    Out of Stock
  • Alterna Hemp Seed Straight Shampoo

    Alterna Hemp Seed Straight Shampoo

    Alterna Hemp Straight Shampoo is a sulfate free shampoo for thick, unmanageable hair.

    New Price: $23.00
    Discontinued
  • Alterna Hemp Straight Conditioner 8.5 oz.

    Alterna Hemp Straight Conditioner 8.5 oz.

    Alterna Hemp Straight Conditioner is a daily conditioner, with special Straight-Line Complex, softens and smoothes curls while taming frizz into sleek, straight styles.

    New Price: $23.00
    Discontinued
  • Maxiglide Xpress Flat Iron 1 1/4Inch

    Maxiglide Xpress Flat Iron 1 1/4Inch

    With the Maxiglide Xpress Flat Iron 1 1/4Inch straightening hair has never been made easier!

    Old Price: $79.99 New Price: $69.99
    Discontinued
  • Keratin Complex Intense RX with Pump

    Keratin Complex Intense RX with Pump

    Keratin Complex Intense RX with Pump is a keratin protein restructuring serum that uses over 25% of pure Keratin Protein to rebuild the hair’s tensile strength, return elasticity and reduce breakage in just one treatment.

    Old Price: $112.00 New Price: $95.00
    Discontinued
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