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Sedu Pro Ionic Ceramic Tourmaline Flat Iron (1")

Rated the Best Hair Straightener on the market and preferred by top hair stylists around the world, Sedu flat iron straightens, smoothes and tames frizzy or rebellious hair for long-lasting results. Sedu's patented ultra-smooth ceramic/tourmaline plates guarantee smooth straightening motion without pulling or breaking of hair. 1 inch plate size gives added control, ideal for short to medium hair.
$79.99
We're sorry, this product is no longer available.

This item is no longer available. We recommend the: Sedu Revolution Tourmaline Ceramic Styler

2 Year Warranty and Heat Proof Pouch

Rated the Best Hair Straightener on the market and preferred by top hair stylists around the world, Sedu flat iron straightens, smoothes and tames frizzy or rebellious hair for long-lasting results. Sedu's patented ultra-smooth ceramic/tourmaline plates guarantee smooth straightening motion without pulling or breaking of hair. 1 inch plate size gives added control, ideal for short to medium hair. We also suggest Sedu Revolution Styling Iron with 1 inch plates.

Featured Customer Video Reviews

YESSSS !!

Reviewer: Susie from Los Angeles  2007-08-02

Photos Submitted by Customers

Before and After

before

Before and After

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Before and After

before

Before and After

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More before & after pictures

as seen in Allure Magazine

Product features:

  • Exclusive patented heating plates ensure that your hair will stay silky smooth for days, even in humid weather!
  • Patented ultra-smooth plates guarantee smooth straightening motion without pulling or breakage of hair.
  • Hair becomes up to 3 times smoother and silkier than when using ordinary ceramic straighteners.
  • True ceramic/Tourmaline plates generate 6 times more negative ion than regular ceramic straighteners.
  • Cut your hair straightening time in half thanks to higher concentration of negative ions.
  • Negative ions renew hair with softness and shine. Eliminate frizz.
  • Infra-Red Heat technology seals the hair's moisture and luster
  • Ultra-light weight: the body is made of light-weight, high-strength composite materials that are commonly used in aerospace industry.
  • Faster heat-up time than conventional coil flat irons. The Sedu will rise to the desired temperature in less than 25 seconds from being turned on.
  • Adjustable temperature: 240 °F~410°F (120°C - 200°C) for all hair types. For normal hair, temperature setting at 370-390°F is recommended; for bleached, fragile, damaged and fine hair, the lower setting is advised; for coarse, thick, ethnic and resistant hair in healthy condition, maximum heat on high setting is used to save time and effort.

  • Ergonomic design gives greater control and is easier to handle.
  • 1.0 inch plate width for faster results. (Also available in 1.5 inch for added control, ideal for short to medium hair)
  • 9 feet strengthened professional cord.
  • DO NOT USE A VOLTAGE CONVERTER with flat iron.
  • Voltage: 110-120V 50/60Hz, plug type: A. This model can be used in USA, Canada, Mexico and the following countries: American Samoa, Anguilla, Antigua, Aruba, Bahamas, Barbados, Bermuda, Brazil (Rio de Janeiro, Sao Paulo area), Canada, Cayman Islands, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guam, Guatemala, Haiti, Honduras, Jamaica, Japan, Lebanon, Mexico, Micronesia, Netherlands Antilles, Nicaragua, Okinawa, Palmyra Atoll, Panama, Puerto Rico, Saudi Arabia, Tahiti, Taiwan, Trinidad & Tobago, United States of America, Venezuela, Virgin Islands (British and U.S.).
  • Designed and engineered in the U.S. Assembled in Korea.
  • Two year warranty (one-year manufacturer's warranty, Folica will extend your warranty for one more year, free).
Traveling?

Buy Sedu 1", 220-240V, Plug Type C or 1", 220-240V, Plug Type C for the following countries:

Afghanistan, Albania, Algeria, Andorra, Argentina, Armenia, Azerbaijan, Azores, Balearic Islands, Bangladesh, Belarus, Bolivia, Bosnia, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canary Islands, Cape Verde, Central African Republic, Chile, China, Comoros, Congo, Cete d'Ivoire (Ivory Coast), Croatia, Denmark, Djibouti, East Timor, Egypt, Equatorial Guinea, Eritrea, Faeroe Islands, Finland, French Guiana, Gabon, Georgia, Germany, Gibraltar, Greece, Greenland, Guadeloupe, Guinea, Guinea-Bissau, Hungary, Iceland, India, Indonesia, Iran, Iraq, Isle of Man, Israel, Italy, Kazakhstan, Korea (South), Laos, Latvia, Lebanon, Lithuania, Luxembourg, Macedonia, Madagascar, Madeira, Mali, Martinique, Mauritania, Mauritius, Monaco, Mongolia, Montenegro, Morocco, Mozambique, Myanmar (formerly Burma), Nepal, Netherlands, Niger, Norway, Pakistan, Paraguay, Peru, Philippines, Poland, Portugal, Romania, Russia, Rwanda, St. Vincent (Windward Is.), Senegal, Serbia, Slovenia, Somalia, Spain, Sudan, Sweden, Syria, Tajikistan, Thailand, Togo, Tunisia, Turkey, Ukraine, Uruguay, Uzbekistan, Vietnam, Zambia.

Sedu 1", 220-240V, Plug Type G and Sedu 1", 220-240V, Plug Type G work in the following countries:

Bahrain, Bangladesh, Belize, Bhutan, Brunei, Channel Islands, China, Cyprus, Dominica, Falkland Islands, Gambia, Ghana, Gibraltar, Great Britain, Grenada, Guyana, Hong Kong, Indonesia, Ireland (Eire), Jordan, Kenya, Kuwait, Macau, Malawi, Malaysia, Maldives, Malta, Nigeria, Northern Ireland, Oman, Qatar, St. Kitts and Nevis (Leeward Is.), St. Lucia (Windward Is.), Saudi Arabia, Scotland, Seychelles, Sierra Leone, Singapore, Tanzania, Uganda, United Arab Emirates, United Kingdom, Yemen, Zambia, Zimbabwe.

Directions:

  • Plug the appliance into appropriate wall outlet (110V)
  • Set desired temperature and turn switch to ON (light will turn on while heating up)
  • Iron will be ready for use when light begins blinking
  • Light will turn off if you lower temperature, and then will begin blinking when ready for use again
  • DO NOT USE VOLTAGE CONVERTER with the flat iron. This may damage the iron.
  • Unplug appliance immediately after use (Do not place in heat proof pouch while iron is at full heat)
  • Model#: su-100A   /  
  • SKU: A8560   /  
  • Guaranteed Authentic
Cord Length: 9 Foot
Max Temperature: 410 Degrees Fahrenheit
Warranty: 2 Year(s)
Material: Ceramic, Tourmaline
Voltage: 110, 120
Min Temperature: 240 Degrees Fahrenheit
Included Bonus: Pouch
Plug Type: Standard
Plate Size: 1 Inch

Folica's Warranty

Folica stands behind every product we sell and we honor all manufacturers' warranties. For all electrical appliances we offer complete protection. If you experience any problem with an item purchased from us and it's still under the warranty period, all you have to do is fill out our Warranty Replacement form, send us the items plus a small shipping and handling fee and we will take care of the rest. We'll repair or replace your item with a new product or a Folica Certified Refurbished product. It's that simple.

View Folica's Warranty Refund Policy in full

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  • Sedu Pro Ionic Ceramic Tourmaline Flat Iron (1") (1654)
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  • Rating
  • Love It! 5 Star Rating
    I love this flat iron. It makes hair styling so much easier.

    Was this review helpful?

    (Yes)
    (No)
    Dec 29, 2004
    / Louisiana
  • Great Buy 5 Star Rating
    I bought one of these for my girlfriend and she loves it. She has only had to straighten her hair once in almost four days, and its still straight. Even when she wore it in a ponytail, and it didnt even leave a crease. And, its also a bit cheaper than some of the competitors that got less engouraging reviews. I would suggest this for anybody, because even she would tell you, her hair is pretty tough to straighten out. She told me that it took her somewhere around two hours to get it straight. Now she can do it in no time at all. She is more than satisfied, and I cant be happier. Especially for its price, it is well worth the money.

    Was this review helpful?

    (Yes)
    (No)
    Dec 28, 2004
    / MS
  • Great Buy 5 Star Rating
    I bought one of these for my girlfriend and she loves it. She has only had to straighten her hair once in almost four days, and its still straight. Even when she wore it in a ponytail, and it didnt even leave a crease. And, its also a bit cheaper than some of the competitors that got less engouraging reviews. I would suggest this for anybody, because even she would tell you, her hair is pretty tough to straighten out. She told me that it took her somewhere around two hours to get it straight. Now she can do it in no time at all. She is more than satisfied, and I cant be happier. Especially for its price, it is well worth the money.

    Was this review helpful?

    (Yes)
    (No)
    Dec 28, 2004
    / MS
  • This Flat Iron Is Great 5 Star Rating
    Ive had this flat iron for about 3 weeks now and it works great. Its definitely worth the money. I looked at the other reviews on this site and chose this product based upon the feedback I saw. My friend has the Chi and raves about it. The reviews on this site werent so great on the Chi and it was a little more expensive than this one. If you want to invest Id say get the Sedu.

    Was this review helpful?

    (Yes)
    (No)
    Dec 27, 2004
    / Los Angeles, CA
  • Thanks A Million!!!! 5 Star Rating
    I have only used the Sedu straightener a couple of times, but it has worked excellent. At first I was skeptical because of the price, but it is worth every cent. It leaves my hair extremely smooth and very healthy looking. So many people asked me where i got my hair done or how long ago i had got it cut. The results are amazing, and i urge you to buy this!

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    (Yes)
    (No)
    Dec 27, 2004
    / New York
  • Thanks A Million!!!! 5 Star Rating
    I have only used the Sedu straightener a couple of times, but it has worked excellent. At first I was skeptical because of the price, but it is worth every cent. It leaves my hair extremely smooth and very healthy looking. So many people asked me where i got my hair done or how long ago i had got it cut. The results are amazing, and i urge you to buy this!

    Was this review helpful?

    (Yes)
    (No)
    Dec 27, 2004
    / New York
  • This Is A Great One 5 Star Rating
    I bought the Chi for my daughter for a birthday present and it got too hot for her hair. Her hair fried up and looked damaged. We got this Sedu with the temperature controls and she absolutely loves it. Great price too.

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    (Yes)
    (No)
    Dec 26, 2004
    / Indiana
  • Even Straight Hair Looks Better With This!! 5 Star Rating
    Returned my CHI Turbo after reading poor responses and couldnt be happier. With fine, straight hair I was more interested in an Ionic straightner that had heat controls. My Sedu Ionic literally repairs little stray hairs and makes my hair shinier than ever. You have to try it to believe how wonderful this product is. Ive received so many compliments!

    Was this review helpful?

    (Yes)
    (No)
    Dec 26, 2004
    / Atlanta, GA
  • Wow 5 Star Rating
    Hi! My husband bought me this flat iron. Im 24 I have taken most of the curl out of my hair with matrix straightners but in the very back i have like a kinda curly crimp look. But when I got this OH MY GOSH! it works like nothing i have ever used. I have used balms, wax, you name it and I have used it i have really thin baby fine hair and i have to becareful with what i use on it and i also have blonde highlights so i really have to be careful.I had a vidal sassoon iron but it broke my hair everytime i used it,and it was ruining it so i started looking for a iron and i found this one and i love it its so worth the money it doesnt break my hair and it only takes one time with useing it on each lock of my hair. my hair is shiny,silky,and soo straight and it lasts till you wash it the next day. i know this sounds like it doesnt work but it does. I wouldnt take anything for it! Thanks Folica.

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    (Yes)
    (No)
    Dec 26, 2004
    / GA
  • A Very Good Product 4 Star Rating
    I have to say that this flat iron works very well. I owned a HAI convertable before I purchased my sedu, and it worked very well until the cord short-circuited after a little over a year, and it pulled strands of hair by the dozens each time I used it. But with the Sedu, I noticed my hair was a somewhat healthier, shinier, and not a whole lot of pulling on my hair, although there are occasional strands that come out. I chose the sedu over the solia solely based on the reviews. The only reason why I didnt give this product 5 stars is because I tried it on my moms thick curly frizzy hair, and I had to run the iron through each section at least 4 times to get it totally straight, and mind you, it was on the highest setting. I have thick wavy hair, and I only have to pass each section usually once, twice at the very most. But I think its because Ive been flat ironing my hair for almost 5 years now, so my hair is used to it. I also really believe that what you put on your hair before you flat iron really helps the outcome of your hair when youre done ironing. Well worth the price I paid.

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    (Yes)
    (No)
    Dec 24, 2004
    / Honolulu, HI
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