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Sedu Pro Ionic Ceramic Tourmaline Flat Iron (1")

Rated the Best Hair Straightener on the market and preferred by top hair stylists around the world, Sedu flat iron straightens, smoothes and tames frizzy or rebellious hair for long-lasting results. Sedu's patented ultra-smooth ceramic/tourmaline plates guarantee smooth straightening motion without pulling or breaking of hair. 1 inch plate size gives added control, ideal for short to medium hair.
$79.99
We're sorry, this product is no longer available.

This item is no longer available. We recommend the: Sedu Revolution Tourmaline Ceramic Styler

2 Year Warranty and Heat Proof Pouch

Rated the Best Hair Straightener on the market and preferred by top hair stylists around the world, Sedu flat iron straightens, smoothes and tames frizzy or rebellious hair for long-lasting results. Sedu's patented ultra-smooth ceramic/tourmaline plates guarantee smooth straightening motion without pulling or breaking of hair. 1 inch plate size gives added control, ideal for short to medium hair. We also suggest Sedu Revolution Styling Iron with 1 inch plates.

Featured Customer Video Reviews

YESSSS !!

Reviewer: Susie from Los Angeles  2007-08-02

Photos Submitted by Customers

Before and After

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as seen in Allure Magazine

Product features:

  • Exclusive patented heating plates ensure that your hair will stay silky smooth for days, even in humid weather!
  • Patented ultra-smooth plates guarantee smooth straightening motion without pulling or breakage of hair.
  • Hair becomes up to 3 times smoother and silkier than when using ordinary ceramic straighteners.
  • True ceramic/Tourmaline plates generate 6 times more negative ion than regular ceramic straighteners.
  • Cut your hair straightening time in half thanks to higher concentration of negative ions.
  • Negative ions renew hair with softness and shine. Eliminate frizz.
  • Infra-Red Heat technology seals the hair's moisture and luster
  • Ultra-light weight: the body is made of light-weight, high-strength composite materials that are commonly used in aerospace industry.
  • Faster heat-up time than conventional coil flat irons. The Sedu will rise to the desired temperature in less than 25 seconds from being turned on.
  • Adjustable temperature: 240 °F~410°F (120°C - 200°C) for all hair types. For normal hair, temperature setting at 370-390°F is recommended; for bleached, fragile, damaged and fine hair, the lower setting is advised; for coarse, thick, ethnic and resistant hair in healthy condition, maximum heat on high setting is used to save time and effort.

  • Ergonomic design gives greater control and is easier to handle.
  • 1.0 inch plate width for faster results. (Also available in 1.5 inch for added control, ideal for short to medium hair)
  • 9 feet strengthened professional cord.
  • DO NOT USE A VOLTAGE CONVERTER with flat iron.
  • Voltage: 110-120V 50/60Hz, plug type: A. This model can be used in USA, Canada, Mexico and the following countries: American Samoa, Anguilla, Antigua, Aruba, Bahamas, Barbados, Bermuda, Brazil (Rio de Janeiro, Sao Paulo area), Canada, Cayman Islands, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guam, Guatemala, Haiti, Honduras, Jamaica, Japan, Lebanon, Mexico, Micronesia, Netherlands Antilles, Nicaragua, Okinawa, Palmyra Atoll, Panama, Puerto Rico, Saudi Arabia, Tahiti, Taiwan, Trinidad & Tobago, United States of America, Venezuela, Virgin Islands (British and U.S.).
  • Designed and engineered in the U.S. Assembled in Korea.
  • Two year warranty (one-year manufacturer's warranty, Folica will extend your warranty for one more year, free).
Traveling?

Buy Sedu 1", 220-240V, Plug Type C or 1", 220-240V, Plug Type C for the following countries:

Afghanistan, Albania, Algeria, Andorra, Argentina, Armenia, Azerbaijan, Azores, Balearic Islands, Bangladesh, Belarus, Bolivia, Bosnia, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canary Islands, Cape Verde, Central African Republic, Chile, China, Comoros, Congo, Cete d'Ivoire (Ivory Coast), Croatia, Denmark, Djibouti, East Timor, Egypt, Equatorial Guinea, Eritrea, Faeroe Islands, Finland, French Guiana, Gabon, Georgia, Germany, Gibraltar, Greece, Greenland, Guadeloupe, Guinea, Guinea-Bissau, Hungary, Iceland, India, Indonesia, Iran, Iraq, Isle of Man, Israel, Italy, Kazakhstan, Korea (South), Laos, Latvia, Lebanon, Lithuania, Luxembourg, Macedonia, Madagascar, Madeira, Mali, Martinique, Mauritania, Mauritius, Monaco, Mongolia, Montenegro, Morocco, Mozambique, Myanmar (formerly Burma), Nepal, Netherlands, Niger, Norway, Pakistan, Paraguay, Peru, Philippines, Poland, Portugal, Romania, Russia, Rwanda, St. Vincent (Windward Is.), Senegal, Serbia, Slovenia, Somalia, Spain, Sudan, Sweden, Syria, Tajikistan, Thailand, Togo, Tunisia, Turkey, Ukraine, Uruguay, Uzbekistan, Vietnam, Zambia.

Sedu 1", 220-240V, Plug Type G and Sedu 1", 220-240V, Plug Type G work in the following countries:

Bahrain, Bangladesh, Belize, Bhutan, Brunei, Channel Islands, China, Cyprus, Dominica, Falkland Islands, Gambia, Ghana, Gibraltar, Great Britain, Grenada, Guyana, Hong Kong, Indonesia, Ireland (Eire), Jordan, Kenya, Kuwait, Macau, Malawi, Malaysia, Maldives, Malta, Nigeria, Northern Ireland, Oman, Qatar, St. Kitts and Nevis (Leeward Is.), St. Lucia (Windward Is.), Saudi Arabia, Scotland, Seychelles, Sierra Leone, Singapore, Tanzania, Uganda, United Arab Emirates, United Kingdom, Yemen, Zambia, Zimbabwe.

Directions:

  • Plug the appliance into appropriate wall outlet (110V)
  • Set desired temperature and turn switch to ON (light will turn on while heating up)
  • Iron will be ready for use when light begins blinking
  • Light will turn off if you lower temperature, and then will begin blinking when ready for use again
  • DO NOT USE VOLTAGE CONVERTER with the flat iron. This may damage the iron.
  • Unplug appliance immediately after use (Do not place in heat proof pouch while iron is at full heat)
  • Model#: su-100A   /  
  • SKU: A8560   /  
  • Guaranteed Authentic
Cord Length: 9 Foot
Max Temperature: 410 Degrees Fahrenheit
Warranty: 2 Year(s)
Material: Tourmaline, Ceramic
Voltage: 110, 120
Min Temperature: 240 Degrees Fahrenheit
Included Bonus: Pouch
Plug Type: Standard
Plate Size: 1 Inch

Folica's Warranty

Folica stands behind every product we sell and we honor all manufacturers' warranties. For all electrical appliances we offer complete protection. If you experience any problem with an item purchased from us and it's still under the warranty period, all you have to do is fill out our Warranty Replacement form, send us the items plus a small shipping and handling fee and we will take care of the rest. We'll repair or replace your item with a new product or a Folica Certified Refurbished product. It's that simple.

View Folica's Warranty Refund Policy in full

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  • Sedu Pro Ionic Ceramic Tourmaline Flat Iron (1") (1654)
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  • Sedu Flat Iron Works Great 4 Star Rating
    Worth the price because the plates are smooth. I have medium texture, wavy hair, and it worked nicely on it. However, my hair cannot hold up to humidity unfortunately!Also, this arrive at my place 2 days after I ordered it. Very quick!

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    Dec 24, 2004
    / NY
  • Awesome 5 Star Rating
    This flat iron is definitly worth the money. I wasnt sure if it was going to work or not but when I got it, it worked so well. I used to have to blow dry my hair straight and then straighten it, but now i can just keep my hair the way it is and straighten it. Also, it is a lot faster and my hair isnt damaged. This is definitly worth the money and the best flat iron i have ever used.

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    Dec 24, 2004
  • Sedu Vs. Chi 4 Star Rating
    The Sedu is very lightweight and heats up quickly. The CHI is a little heavier, and supposedly easy to short out. I was considering to buy the CHI, because my friend had it and it was awesome. But i decided on the Sedu because its a little cheaper, and lighter (for the 1 inch anyway). Im glad i chose the Sedu instead because it gives me the same results as the CHI, for less money. Reviewers also said that the CHI doesnt last long, so that turned me off to it also. I will say this tho, the CHI does straighten better, and will straighten my hair in less time. With the Sedu, i have to run it through my hair 3-4 times, and with the CHI, itll be straight after 2 runs of the iron. But my hair is REALLY thick and wavy. So i guess it just depends. Heres the breakdown:SEDU: 1) Lightweight 2) Cheaper 3) Straightens well 4) Heats up fastCHI: 1) Heavier 2) More expensive 3) Breaks easily 4) Straightens well. Just buy the Sedu save yourself some money, and get the same results as when you use the CHI. No iron is worth $116.00 if its going to break after a year! Ive had no problmes with my Sedu...yet. Ill let you know if i do. BTW, my hair gets really shiny and silky with the Sedu.

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    Dec 19, 2004
    / California
  • Pretty Good 4 Star Rating
    I read the reviews of this product and was very excited to recieve my flat iron. When it came I straightened my hair and it worked pretty well, but it didnt seem to be the miracle product people made it out to be. It works well, but dont get your hopes up too high!

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    Dec 19, 2004
    / Colorado
  • Love It Love It Love It 5 Star Rating
    I have very curly frizzy hair. I used to think there was no better straightner than the Chi. Until it broke. I found this one online and thought I would give it a try. It is wonderful. So much lighter than the chi and works better! If you are in the market for a straightner, the Sedu is excellent!

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    Dec 17, 2004
    / Massachusetts
  • This Product Is Wonderful! 5 Star Rating
    Ive had/used this product for a few weeks now, and I waited to write the review b/c I wanted to be sure of what Im writing. Now, Im sure this is one of the best investments Ive made. I call it an investment b/c yes, its expensive, but its also worth it.I have short, naturally coarse hair which is relaxed in order to be manageable (i.e, im black). Even though I was skeptical, the Sedu met my expectations. Like it professes, it heats up very quickly and it straightens like magic. My hair looks so healthy and soft after I use the Sedu and it just glides straight through. And the best part is that my hair has remained healthy since I started using the Sedu. It hasnt thinned out, hasnt burned out, and hasnt given me split ends. And my hair maintains so much body, even days after using it (which is good because I try not to apply heat to my hair everyday). Also, any flyaways are well camouflaged after I use the sedu. As for the product itself, its light and easy to handle. The plates are very smooth and the temperature controls make it excellent for hair type.Obviously, I cant say enough good things about this product. I rarely write reviews but I felt that this product is worth it. If you can afford it, buy it. If you cant, save up and buy it ;-) I hope you have as good an experience as I did!

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    Dec 17, 2004
  • Love This Product 5 Star Rating
    I recently purchased a Sedu iron to straighten my hair and I love it. I have hair that is very thick and waving and this made my hair straight, smooth and silky.....My hair has been through years of highlighting and was worried that it would burn my hair, I was amazed when it did not.

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    Dec 16, 2004
    / Texas
  • This Is Like God... But In The Form Of A Hair Appliance. 5 Star Rating
    I LOVE this straightener. I have so much fun with it, because it works sooooo well. I have wavy, medium length hair- but it is SO frizzy. It is a mess. This straightener made my hair phenominally soft and shiney. Everyone compliments me and asks if I just got it styled or cut, because of how I can now flip my hair under without using a curling iron that flips it under too much. Oh man, this is amazing. And yes, Its true, I did host a hair straigtening party with three of my friends. It was great. I definetly recommend this- WELL worth the mula!! :-D

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    Dec 16, 2004
    / Saint Paul, Minnesota
  • Sedu 1 5 Star Rating
    I love it. My hair never looked better. My hair is coarse as horse hair and incredibly thick - I have more hair than anyone I know and it frizzes when just washed. The Sedu leaves my hair shiny, non-frizzy and incredibly manageable. Easily worth the money.

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    Dec 16, 2004
    / Meredith, New Hampshire
  • Works Great 5 Star Rating
    I purchased both sizes of the Sedu iron based on recommendations from customer service and they were right. Both of my girls have very thick curly hair and they do a great job.

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    Dec 14, 2004
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