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Sedu Pro Ionic Ceramic Tourmaline Flat Iron (1")

Rated the Best Hair Straightener on the market and preferred by top hair stylists around the world, Sedu flat iron straightens, smoothes and tames frizzy or rebellious hair for long-lasting results. Sedu's patented ultra-smooth ceramic/tourmaline plates guarantee smooth straightening motion without pulling or breaking of hair. 1 inch plate size gives added control, ideal for short to medium hair.
$79.99
We're sorry, this product is no longer available.

This item is no longer available. We recommend the: Sedu Revolution Tourmaline Ceramic Styler

2 Year Warranty and Heat Proof Pouch

Rated the Best Hair Straightener on the market and preferred by top hair stylists around the world, Sedu flat iron straightens, smoothes and tames frizzy or rebellious hair for long-lasting results. Sedu's patented ultra-smooth ceramic/tourmaline plates guarantee smooth straightening motion without pulling or breaking of hair. 1 inch plate size gives added control, ideal for short to medium hair. We also suggest Sedu Revolution Styling Iron with 1 inch plates.

Featured Customer Video Reviews

YESSSS !!

Reviewer: Susie from Los Angeles  2007-08-02

Photos Submitted by Customers

Before and After

before

Before and After

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Before and After

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Before and After

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More before & after pictures

as seen in Allure Magazine

Product features:

  • Exclusive patented heating plates ensure that your hair will stay silky smooth for days, even in humid weather!
  • Patented ultra-smooth plates guarantee smooth straightening motion without pulling or breakage of hair.
  • Hair becomes up to 3 times smoother and silkier than when using ordinary ceramic straighteners.
  • True ceramic/Tourmaline plates generate 6 times more negative ion than regular ceramic straighteners.
  • Cut your hair straightening time in half thanks to higher concentration of negative ions.
  • Negative ions renew hair with softness and shine. Eliminate frizz.
  • Infra-Red Heat technology seals the hair's moisture and luster
  • Ultra-light weight: the body is made of light-weight, high-strength composite materials that are commonly used in aerospace industry.
  • Faster heat-up time than conventional coil flat irons. The Sedu will rise to the desired temperature in less than 25 seconds from being turned on.
  • Adjustable temperature: 240 °F~410°F (120°C - 200°C) for all hair types. For normal hair, temperature setting at 370-390°F is recommended; for bleached, fragile, damaged and fine hair, the lower setting is advised; for coarse, thick, ethnic and resistant hair in healthy condition, maximum heat on high setting is used to save time and effort.

  • Ergonomic design gives greater control and is easier to handle.
  • 1.0 inch plate width for faster results. (Also available in 1.5 inch for added control, ideal for short to medium hair)
  • 9 feet strengthened professional cord.
  • DO NOT USE A VOLTAGE CONVERTER with flat iron.
  • Voltage: 110-120V 50/60Hz, plug type: A. This model can be used in USA, Canada, Mexico and the following countries: American Samoa, Anguilla, Antigua, Aruba, Bahamas, Barbados, Bermuda, Brazil (Rio de Janeiro, Sao Paulo area), Canada, Cayman Islands, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guam, Guatemala, Haiti, Honduras, Jamaica, Japan, Lebanon, Mexico, Micronesia, Netherlands Antilles, Nicaragua, Okinawa, Palmyra Atoll, Panama, Puerto Rico, Saudi Arabia, Tahiti, Taiwan, Trinidad & Tobago, United States of America, Venezuela, Virgin Islands (British and U.S.).
  • Designed and engineered in the U.S. Assembled in Korea.
  • Two year warranty (one-year manufacturer's warranty, Folica will extend your warranty for one more year, free).
Traveling?

Buy Sedu 1", 220-240V, Plug Type C or 1", 220-240V, Plug Type C for the following countries:

Afghanistan, Albania, Algeria, Andorra, Argentina, Armenia, Azerbaijan, Azores, Balearic Islands, Bangladesh, Belarus, Bolivia, Bosnia, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canary Islands, Cape Verde, Central African Republic, Chile, China, Comoros, Congo, Cete d'Ivoire (Ivory Coast), Croatia, Denmark, Djibouti, East Timor, Egypt, Equatorial Guinea, Eritrea, Faeroe Islands, Finland, French Guiana, Gabon, Georgia, Germany, Gibraltar, Greece, Greenland, Guadeloupe, Guinea, Guinea-Bissau, Hungary, Iceland, India, Indonesia, Iran, Iraq, Isle of Man, Israel, Italy, Kazakhstan, Korea (South), Laos, Latvia, Lebanon, Lithuania, Luxembourg, Macedonia, Madagascar, Madeira, Mali, Martinique, Mauritania, Mauritius, Monaco, Mongolia, Montenegro, Morocco, Mozambique, Myanmar (formerly Burma), Nepal, Netherlands, Niger, Norway, Pakistan, Paraguay, Peru, Philippines, Poland, Portugal, Romania, Russia, Rwanda, St. Vincent (Windward Is.), Senegal, Serbia, Slovenia, Somalia, Spain, Sudan, Sweden, Syria, Tajikistan, Thailand, Togo, Tunisia, Turkey, Ukraine, Uruguay, Uzbekistan, Vietnam, Zambia.

Sedu 1", 220-240V, Plug Type G and Sedu 1", 220-240V, Plug Type G work in the following countries:

Bahrain, Bangladesh, Belize, Bhutan, Brunei, Channel Islands, China, Cyprus, Dominica, Falkland Islands, Gambia, Ghana, Gibraltar, Great Britain, Grenada, Guyana, Hong Kong, Indonesia, Ireland (Eire), Jordan, Kenya, Kuwait, Macau, Malawi, Malaysia, Maldives, Malta, Nigeria, Northern Ireland, Oman, Qatar, St. Kitts and Nevis (Leeward Is.), St. Lucia (Windward Is.), Saudi Arabia, Scotland, Seychelles, Sierra Leone, Singapore, Tanzania, Uganda, United Arab Emirates, United Kingdom, Yemen, Zambia, Zimbabwe.

Directions:

  • Plug the appliance into appropriate wall outlet (110V)
  • Set desired temperature and turn switch to ON (light will turn on while heating up)
  • Iron will be ready for use when light begins blinking
  • Light will turn off if you lower temperature, and then will begin blinking when ready for use again
  • DO NOT USE VOLTAGE CONVERTER with the flat iron. This may damage the iron.
  • Unplug appliance immediately after use (Do not place in heat proof pouch while iron is at full heat)
  • Model#: su-100A   /  
  • SKU: A8560   /  
  • Guaranteed Authentic
Plug Type: Standard
Max Temperature: 410 Degrees Fahrenheit
Included Bonus: Pouch
Voltage: 110, 120
Warranty: 2 Year(s)
Min Temperature: 240 Degrees Fahrenheit
Material: Tourmaline, Ceramic
Plate Size: 1 Inch
Cord Length: 9 Foot

Folica's Warranty

Folica stands behind every product we sell and we honor all manufacturers' warranties. For all electrical appliances we offer complete protection. If you experience any problem with an item purchased from us and it's still under the warranty period, all you have to do is fill out our Warranty Replacement form, send us the items plus a small shipping and handling fee and we will take care of the rest. We'll repair or replace your item with a new product or a Folica Certified Refurbished product. It's that simple.

View Folica's Warranty Refund Policy in full

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  • Sedu Pro Ionic Ceramic Tourmaline Flat Iron (1") (1654)
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  • Rating
  • Not So Great 3 Star Rating
    After reading all the raving reviews on this website, I decided to purchase a Sedu. It did not work as well as I hoped. It made my hair look dry and brittle. I think it fried my hair. I expected this iron to make my hair look shiny and silky because of the ultra smooth plates, but instead it did just the opposite! I have bought many flat irons from Folica. So far the best has been the HAI Convertable Ceramic Flat Iron for $85.

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    Dec 7, 2004
    / Columbia
  • Sedu Is Great!!! 5 Star Rating
    I recently purchased the SEDU ceramic flat iron!!!I am so pleased with the results! My hair comes out silky smooth with each use! This flat iron works great on Afro textured hair of all types!!! This is the ONE to buy!!!!

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    (No)
    Dec 4, 2004
  • Amazing 4 Star Rating
    This was the best straightener Ive ever used! It keeps my hair straight even after Ive slept on it, worn it up in a ponytail, and been dancing around all night. It heats up really fast and is easy to travel with. I definitely recommend it to anyone who wants a really good straightener thats not quite as expensive as the Chi.

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    (No)
    Dec 1, 2004
  • Sedu 1" Ceramic 5 Star Rating
    Fantastic product. Extremely light. Fast heat up. Doesnt pull my hair at all, good temperature control on the lower settings as my hair is fine. No hair frying. Exactly what I was looking for.

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    (No)
    Nov 25, 2004
    / Los Angeles
  • Lovin It 5 Star Rating
    Ive finally upgraded to a ceramic and am lovin this one. Its so lightweight, and the size makes it easy to get real close to your roots. My hair is pretty fine and gets frizzy easily. I used to have pin straight hair until about a year ago when it started to turn curly. This iron keeps my hair straight for hours. The true test, a night out at the bar. Even after dancing for hours, my hair stayed perfect.

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    (No)
    Nov 24, 2004
    / NJ
  • At Last! 5 Star Rating
    I love this thing. I had come to accept my curly locks but with this flat iron, I can actually get a sleek style. I highly recommend it.

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    (Yes)
    (No)
    Nov 23, 2004
    / Greensboro, NC
  • People Tell Me "nice Hair" 5 Star Rating
    I had a flat iron before, didnt work for my hair well. I have a natural wavy hair and it gets frizzy all the time..I did straight perm many times but it only kept my hair straight for a couple weeks and go back to my natural frizzy hair. I got Sedu flat iron and the result was amazing. So many people told me my hair looks nice and I am very happy with the result of using Sedu. The most important thing is theres no heating time, so I can use it right away and takes much less time than using other flat iron that I used have.I am so pleased with this product and I highly recommend to people want to have flat iron.Its absoulutly worth it.

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    (No)
    Nov 20, 2004
    / Los Angeles, CA
  • Not As Good As Chi - (imo) 4 Star Rating
    I bought the Chi for my daughter a month ago. We both used the Chi and loved it. I decided to order a flat iron for myself and thought I would read reviews of other brands. After reading reviews on this site for the Sedu, I decided to order it. I am returning it and ordering the Chi. The Chi was moister on my hair and therefore made it much smoother than the Sedu. While the Sedu smoother my hair, the Chi was only one pass and with the Sedu it was at least 2 to straighten.

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    Nov 19, 2004
  • The Best Straightener Ever!! 5 Star Rating
    This straightener is awesome I ordered it monday night and I got it today..I have to say it is the best that I have ever used..and trust me I have used many such as conair...hot tools...and even chi...and this one beats them all, I highly recommend it!

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    (No)
    Nov 17, 2004
    / New Jersey
  • I Love This Straightener 5 Star Rating
    This straightener is great. I have naturally curlywavyfrizzy hair that I can make generally striaght with my blow-dryer but it always becomes puffy after a while. I am 13 years old and bought this with my own money and was worried it wouldnt work well but it works GREAT! With the Sedu straightener my hair stays pin straight, thinned out, softer, and more shinny. It takes me about the same time but it is worth it. I recomend this straightener to all

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    Nov 16, 2004
    / East Rockaway, New York
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