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Sedu Pro Ionic Ceramic Tourmaline Flat Iron (1")

Rated the Best Hair Straightener on the market and preferred by top hair stylists around the world, Sedu flat iron straightens, smoothes and tames frizzy or rebellious hair for long-lasting results. Sedu's patented ultra-smooth ceramic/tourmaline plates guarantee smooth straightening motion without pulling or breaking of hair. 1 inch plate size gives added control, ideal for short to medium hair.
$79.99
We're sorry, this product is no longer available.

This item is no longer available. We recommend the: Sedu Revolution Tourmaline Ceramic Styler

2 Year Warranty and Heat Proof Pouch

Rated the Best Hair Straightener on the market and preferred by top hair stylists around the world, Sedu flat iron straightens, smoothes and tames frizzy or rebellious hair for long-lasting results. Sedu's patented ultra-smooth ceramic/tourmaline plates guarantee smooth straightening motion without pulling or breaking of hair. 1 inch plate size gives added control, ideal for short to medium hair. We also suggest Sedu Revolution Styling Iron with 1 inch plates.

Featured Customer Video Reviews

YESSSS !!

Reviewer: Susie from Los Angeles  2007-08-02

Photos Submitted by Customers

Before and After

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Before and After

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Before and After

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Before and After

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More before & after pictures

as seen in Allure Magazine

Product features:

  • Exclusive patented heating plates ensure that your hair will stay silky smooth for days, even in humid weather!
  • Patented ultra-smooth plates guarantee smooth straightening motion without pulling or breakage of hair.
  • Hair becomes up to 3 times smoother and silkier than when using ordinary ceramic straighteners.
  • True ceramic/Tourmaline plates generate 6 times more negative ion than regular ceramic straighteners.
  • Cut your hair straightening time in half thanks to higher concentration of negative ions.
  • Negative ions renew hair with softness and shine. Eliminate frizz.
  • Infra-Red Heat technology seals the hair's moisture and luster
  • Ultra-light weight: the body is made of light-weight, high-strength composite materials that are commonly used in aerospace industry.
  • Faster heat-up time than conventional coil flat irons. The Sedu will rise to the desired temperature in less than 25 seconds from being turned on.
  • Adjustable temperature: 240 °F~410°F (120°C - 200°C) for all hair types. For normal hair, temperature setting at 370-390°F is recommended; for bleached, fragile, damaged and fine hair, the lower setting is advised; for coarse, thick, ethnic and resistant hair in healthy condition, maximum heat on high setting is used to save time and effort.

  • Ergonomic design gives greater control and is easier to handle.
  • 1.0 inch plate width for faster results. (Also available in 1.5 inch for added control, ideal for short to medium hair)
  • 9 feet strengthened professional cord.
  • DO NOT USE A VOLTAGE CONVERTER with flat iron.
  • Voltage: 110-120V 50/60Hz, plug type: A. This model can be used in USA, Canada, Mexico and the following countries: American Samoa, Anguilla, Antigua, Aruba, Bahamas, Barbados, Bermuda, Brazil (Rio de Janeiro, Sao Paulo area), Canada, Cayman Islands, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guam, Guatemala, Haiti, Honduras, Jamaica, Japan, Lebanon, Mexico, Micronesia, Netherlands Antilles, Nicaragua, Okinawa, Palmyra Atoll, Panama, Puerto Rico, Saudi Arabia, Tahiti, Taiwan, Trinidad & Tobago, United States of America, Venezuela, Virgin Islands (British and U.S.).
  • Designed and engineered in the U.S. Assembled in Korea.
  • Two year warranty (one-year manufacturer's warranty, Folica will extend your warranty for one more year, free).
Traveling?

Buy Sedu 1", 220-240V, Plug Type C or 1", 220-240V, Plug Type C for the following countries:

Afghanistan, Albania, Algeria, Andorra, Argentina, Armenia, Azerbaijan, Azores, Balearic Islands, Bangladesh, Belarus, Bolivia, Bosnia, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canary Islands, Cape Verde, Central African Republic, Chile, China, Comoros, Congo, Cete d'Ivoire (Ivory Coast), Croatia, Denmark, Djibouti, East Timor, Egypt, Equatorial Guinea, Eritrea, Faeroe Islands, Finland, French Guiana, Gabon, Georgia, Germany, Gibraltar, Greece, Greenland, Guadeloupe, Guinea, Guinea-Bissau, Hungary, Iceland, India, Indonesia, Iran, Iraq, Isle of Man, Israel, Italy, Kazakhstan, Korea (South), Laos, Latvia, Lebanon, Lithuania, Luxembourg, Macedonia, Madagascar, Madeira, Mali, Martinique, Mauritania, Mauritius, Monaco, Mongolia, Montenegro, Morocco, Mozambique, Myanmar (formerly Burma), Nepal, Netherlands, Niger, Norway, Pakistan, Paraguay, Peru, Philippines, Poland, Portugal, Romania, Russia, Rwanda, St. Vincent (Windward Is.), Senegal, Serbia, Slovenia, Somalia, Spain, Sudan, Sweden, Syria, Tajikistan, Thailand, Togo, Tunisia, Turkey, Ukraine, Uruguay, Uzbekistan, Vietnam, Zambia.

Sedu 1", 220-240V, Plug Type G and Sedu 1", 220-240V, Plug Type G work in the following countries:

Bahrain, Bangladesh, Belize, Bhutan, Brunei, Channel Islands, China, Cyprus, Dominica, Falkland Islands, Gambia, Ghana, Gibraltar, Great Britain, Grenada, Guyana, Hong Kong, Indonesia, Ireland (Eire), Jordan, Kenya, Kuwait, Macau, Malawi, Malaysia, Maldives, Malta, Nigeria, Northern Ireland, Oman, Qatar, St. Kitts and Nevis (Leeward Is.), St. Lucia (Windward Is.), Saudi Arabia, Scotland, Seychelles, Sierra Leone, Singapore, Tanzania, Uganda, United Arab Emirates, United Kingdom, Yemen, Zambia, Zimbabwe.

Directions:

  • Plug the appliance into appropriate wall outlet (110V)
  • Set desired temperature and turn switch to ON (light will turn on while heating up)
  • Iron will be ready for use when light begins blinking
  • Light will turn off if you lower temperature, and then will begin blinking when ready for use again
  • DO NOT USE VOLTAGE CONVERTER with the flat iron. This may damage the iron.
  • Unplug appliance immediately after use (Do not place in heat proof pouch while iron is at full heat)
  • Model#: su-100A   /  
  • SKU: A8560   /  
  • Guaranteed Authentic
Plug Type: Standard
Max Temperature: 410 Degrees Fahrenheit
Included Bonus: Pouch
Voltage: 110, 120
Warranty: 2 Year(s)
Min Temperature: 240 Degrees Fahrenheit
Material: Tourmaline, Ceramic
Plate Size: 1 Inch
Cord Length: 9 Foot

Folica's Warranty

Folica stands behind every product we sell and we honor all manufacturers' warranties. For all electrical appliances we offer complete protection. If you experience any problem with an item purchased from us and it's still under the warranty period, all you have to do is fill out our Warranty Replacement form, send us the items plus a small shipping and handling fee and we will take care of the rest. We'll repair or replace your item with a new product or a Folica Certified Refurbished product. It's that simple.

View Folica's Warranty Refund Policy in full

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  • Sedu Pro Ionic Ceramic Tourmaline Flat Iron (1") (1654)
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  • Rating
  • Love It 4 Star Rating
    I LOVE THIS IRON! HIGHLY RECOMMENDED!

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    Nov 12, 2004
    / Saint Augustine
  • Sedu 1" Ionic Ceramic Flattening Iron 5 Star Rating
    I absolutely LOVE this iron! It glides through the hair effortlessly....and doesnt pull or burn the hair! I have had Chi, Hai, etc and this definitely tops them all! Highest recommendation!

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    (Yes)
    (No)
    Nov 9, 2004
    / Oklahoma
  • Great !!! 5 Star Rating
    I ordered Sedu two days ago and received it this morning. I immediately tried it. We had an extremely humid day today. Guess what? I love it. It straightens the hair immediately (I have extremely curly and thick hair) and yes the results are long lasting. The plates are extremely smooth, unlike Wigo, Babyliss and Ceramix (Yes, I tried them all). Leaves the hair salon smooth. The best by far !!!

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    (Yes)
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    Nov 8, 2004
    / Montreal
  • Sedu Flat Iron Review 4 Star Rating
    I think this is a great flat iron. Actually, its the best Ive ever used. I really need a relaxer, and the Sedu made my hair look smooth and straight. Now,I can wait until pay day. :) My other flat iron made my ends look frizzy,and snagged my hair but not this one. Its also very light. I did have to pay for shipping, so if you dont live in the continental US, you might have to pay for shipping. Im still happy with my purchase.

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    (Yes)
    (No)
    Nov 8, 2004
  • Lovin' It 5 Star Rating
    I had the original 1" Farouk Chi until my two year old son threw it onto the floor and broke the ceramic plates out of it. I immediatly got online to buy another...I am a straight hair fanatic...and found the Sedu. It had such great reviews that I had to try it~and let me tell you, I love it! If youre wondering which flat iron to buy, seriously, look no further!

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    (Yes)
    (No)
    Nov 5, 2004
    / Sanford
  • Burned My Hair 2 Star Rating
    Im an African American women with not so coarse hair. I guess my hair is fine to mediunm texture. I bought the Sedu about two months ago and every time I use it it seemed to have burned my hair. At first I thought it was because of the temperature that it was on. But after turning it to the lowest temperature and it still did the same thing I said enough!! Im really into healthy hair and was kinda upset when my hair was burned. I thought maybe I was doing something wrong but when I read the reviews, I saw that other women ran into the same problem. Im sure its a good iron if you have really thick coarse hair. Im going to exchange it for the chi iron in which I know works!!

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    (Yes)
    (No)
    Nov 3, 2004
    / Michigan
  • Almost Perfect! 5 Star Rating
    Ive had this flat iron for a few months now and my hair looks great! The only small problem Ive found is that I have to stop half way through doing my hair to let it reheat (even though it only takes a few seconds)- so its just about perfect to me! As recommended by my stylist, I do use a product to moisturize my hair when Im finsihed, like Biosilk or something similar. But- this flat iron hasnt damaged my hair at all so far! I love it!

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    (Yes)
    (No)
    Oct 28, 2004
    / Florida
  • Great 5 Star Rating
    I love this straightner it works better than anything I have ever used. And in Texas how hot and humid it is my hair never gets super frizzy and out of control like it use to. I even loan it to my friends and they love it they might want one too!!

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    (Yes)
    (No)
    Oct 26, 2004
    / Houston,TX
  • Excellent! 5 Star Rating
    This flat iron is unbelievable. I have friends who have the Chi, which breaks after only a few months. I bought the Paul Brown, too, but wasnt too happy with it. Once I began using the Sedu, I fell in love with it! I would recommend it to anyone in the market for a great flat iron. No hair pulling, no burnt smell, quick heat up, adjustable temperature, no kinks...its amazing!

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    (Yes)
    (No)
    Oct 10, 2004
    / PA
  • The Best 5 Star Rating
    I just tried the Sedu flatiron for the first time and it is amazing. I straightened my shoulder-length curly, frizzy hair in 7 minutes. Its now silky smooth. it will no longer take me more than 30 minutes to get these results. Im really impressed with Sedu! thanks.

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    (Yes)
    (No)
    Sep 28, 2004
    / NYC
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