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Sedu Pro Ionic Ceramic Tourmaline Flat Iron (1")

Rated the Best Hair Straightener on the market and preferred by top hair stylists around the world, Sedu flat iron straightens, smoothes and tames frizzy or rebellious hair for long-lasting results. Sedu's patented ultra-smooth ceramic/tourmaline plates guarantee smooth straightening motion without pulling or breaking of hair. 1 inch plate size gives added control, ideal for short to medium hair.
$79.99
We're sorry, this product is no longer available.

This item is no longer available. We recommend the: Sedu Revolution Tourmaline Ceramic Styler

2 Year Warranty and Heat Proof Pouch

Rated the Best Hair Straightener on the market and preferred by top hair stylists around the world, Sedu flat iron straightens, smoothes and tames frizzy or rebellious hair for long-lasting results. Sedu's patented ultra-smooth ceramic/tourmaline plates guarantee smooth straightening motion without pulling or breaking of hair. 1 inch plate size gives added control, ideal for short to medium hair. We also suggest Sedu Revolution Styling Iron with 1 inch plates.

Featured Customer Video Reviews

YESSSS !!

Reviewer: Susie from Los Angeles  2007-08-02

Photos Submitted by Customers

Before and After

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Before and After

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Before and After

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Before and After

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More before & after pictures

as seen in Allure Magazine

Product features:

  • Exclusive patented heating plates ensure that your hair will stay silky smooth for days, even in humid weather!
  • Patented ultra-smooth plates guarantee smooth straightening motion without pulling or breakage of hair.
  • Hair becomes up to 3 times smoother and silkier than when using ordinary ceramic straighteners.
  • True ceramic/Tourmaline plates generate 6 times more negative ion than regular ceramic straighteners.
  • Cut your hair straightening time in half thanks to higher concentration of negative ions.
  • Negative ions renew hair with softness and shine. Eliminate frizz.
  • Infra-Red Heat technology seals the hair's moisture and luster
  • Ultra-light weight: the body is made of light-weight, high-strength composite materials that are commonly used in aerospace industry.
  • Faster heat-up time than conventional coil flat irons. The Sedu will rise to the desired temperature in less than 25 seconds from being turned on.
  • Adjustable temperature: 240 °F~410°F (120°C - 200°C) for all hair types. For normal hair, temperature setting at 370-390°F is recommended; for bleached, fragile, damaged and fine hair, the lower setting is advised; for coarse, thick, ethnic and resistant hair in healthy condition, maximum heat on high setting is used to save time and effort.

  • Ergonomic design gives greater control and is easier to handle.
  • 1.0 inch plate width for faster results. (Also available in 1.5 inch for added control, ideal for short to medium hair)
  • 9 feet strengthened professional cord.
  • DO NOT USE A VOLTAGE CONVERTER with flat iron.
  • Voltage: 110-120V 50/60Hz, plug type: A. This model can be used in USA, Canada, Mexico and the following countries: American Samoa, Anguilla, Antigua, Aruba, Bahamas, Barbados, Bermuda, Brazil (Rio de Janeiro, Sao Paulo area), Canada, Cayman Islands, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guam, Guatemala, Haiti, Honduras, Jamaica, Japan, Lebanon, Mexico, Micronesia, Netherlands Antilles, Nicaragua, Okinawa, Palmyra Atoll, Panama, Puerto Rico, Saudi Arabia, Tahiti, Taiwan, Trinidad & Tobago, United States of America, Venezuela, Virgin Islands (British and U.S.).
  • Designed and engineered in the U.S. Assembled in Korea.
  • Two year warranty (one-year manufacturer's warranty, Folica will extend your warranty for one more year, free).
Traveling?

Buy Sedu 1", 220-240V, Plug Type C or 1", 220-240V, Plug Type C for the following countries:

Afghanistan, Albania, Algeria, Andorra, Argentina, Armenia, Azerbaijan, Azores, Balearic Islands, Bangladesh, Belarus, Bolivia, Bosnia, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canary Islands, Cape Verde, Central African Republic, Chile, China, Comoros, Congo, Cete d'Ivoire (Ivory Coast), Croatia, Denmark, Djibouti, East Timor, Egypt, Equatorial Guinea, Eritrea, Faeroe Islands, Finland, French Guiana, Gabon, Georgia, Germany, Gibraltar, Greece, Greenland, Guadeloupe, Guinea, Guinea-Bissau, Hungary, Iceland, India, Indonesia, Iran, Iraq, Isle of Man, Israel, Italy, Kazakhstan, Korea (South), Laos, Latvia, Lebanon, Lithuania, Luxembourg, Macedonia, Madagascar, Madeira, Mali, Martinique, Mauritania, Mauritius, Monaco, Mongolia, Montenegro, Morocco, Mozambique, Myanmar (formerly Burma), Nepal, Netherlands, Niger, Norway, Pakistan, Paraguay, Peru, Philippines, Poland, Portugal, Romania, Russia, Rwanda, St. Vincent (Windward Is.), Senegal, Serbia, Slovenia, Somalia, Spain, Sudan, Sweden, Syria, Tajikistan, Thailand, Togo, Tunisia, Turkey, Ukraine, Uruguay, Uzbekistan, Vietnam, Zambia.

Sedu 1", 220-240V, Plug Type G and Sedu 1", 220-240V, Plug Type G work in the following countries:

Bahrain, Bangladesh, Belize, Bhutan, Brunei, Channel Islands, China, Cyprus, Dominica, Falkland Islands, Gambia, Ghana, Gibraltar, Great Britain, Grenada, Guyana, Hong Kong, Indonesia, Ireland (Eire), Jordan, Kenya, Kuwait, Macau, Malawi, Malaysia, Maldives, Malta, Nigeria, Northern Ireland, Oman, Qatar, St. Kitts and Nevis (Leeward Is.), St. Lucia (Windward Is.), Saudi Arabia, Scotland, Seychelles, Sierra Leone, Singapore, Tanzania, Uganda, United Arab Emirates, United Kingdom, Yemen, Zambia, Zimbabwe.

Directions:

  • Plug the appliance into appropriate wall outlet (110V)
  • Set desired temperature and turn switch to ON (light will turn on while heating up)
  • Iron will be ready for use when light begins blinking
  • Light will turn off if you lower temperature, and then will begin blinking when ready for use again
  • DO NOT USE VOLTAGE CONVERTER with the flat iron. This may damage the iron.
  • Unplug appliance immediately after use (Do not place in heat proof pouch while iron is at full heat)
  • Model#: su-100A   /  
  • SKU: A8560   /  
  • Guaranteed Authentic
Plug Type: Standard
Max Temperature: 410 Degrees Fahrenheit
Included Bonus: Pouch
Voltage: 110, 120
Warranty: 2 Year(s)
Min Temperature: 240 Degrees Fahrenheit
Material: Tourmaline, Ceramic
Plate Size: 1 Inch
Cord Length: 9 Foot

Folica's Warranty

Folica stands behind every product we sell and we honor all manufacturers' warranties. For all electrical appliances we offer complete protection. If you experience any problem with an item purchased from us and it's still under the warranty period, all you have to do is fill out our Warranty Replacement form, send us the items plus a small shipping and handling fee and we will take care of the rest. We'll repair or replace your item with a new product or a Folica Certified Refurbished product. It's that simple.

View Folica's Warranty Refund Policy in full

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  • Sedu Pro Ionic Ceramic Tourmaline Flat Iron (1") (1654)
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  • Rating
  • Just Okay 3 Star Rating
    I just recieved this item and Id say its okay, but Im a little dissapointed. My friend has a cheaper iron and it works about the same as this one. I dont even have curly hair, just a few waves and it barely got them out. Next time Ill just crank up the temp. I just didnt get salon results.

    Was this review helpful?

    (Yes)
    (No)
    Aug 3, 2004
    / Colorado
  • Perfect Iron, Works For Dry Or Damp Hair! 5 Star Rating
    I always wanted straight hair in my life but my hair is way too curly and out of control. I love Sedu! even through I only had it for a week but now I have long, straight healthy hair.Best of all, it works for damp hair. I usually let my hair air dry, and then use Sedu. Can not ask for more.

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    (Yes)
    (No)
    Jul 27, 2004
    / New York
  • No More Hair Tugging 5 Star Rating
    Excellent iron! it does not clips your hair on the ceramic plates like other cheap irons that I used. Impressed.

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    (Yes)
    (No)
    Jul 17, 2004
  • Touch The Plates And Feel The Difference 5 Star Rating
    If you have other flat irons besides Sedu, touch the plate surfaces of each iron. You can feel the difference. In my case, besides Sedu, I also have Paul Brown, CHI, and Rusk. Sedus plates are much smoother. I believe this is the main reason why Sedu performs better.

    Was this review helpful?

    (Yes)
    (No)
    Jul 17, 2004
    / Albany, NY
  • Best Hair Straightener! 5 Star Rating
    I have used many brand hair straighteners: Babyliss, CHI, HAI, Superstar you name it. But nothing seems to last..Bion was excellent (tried my friends) but couldnt afford it. So I decided to buy Sedu. When i used Sedu my hair was as straight as a board and didnt curl back up after a few hours. By the way, I really like the light-weight design.

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    (Yes)
    (No)
    Jul 16, 2004
    / Canton, Ohio
  • Insanely Great! 5 Star Rating
    Ive tried several flatirons before, and nothing compares to the Sedu ionic ceramic flatiron. It is extremely light weight, easy to handle, leaves your hair SHINY and SMOOTH (and keeps it that way even in the Floridas humid conditions!), and it straightens extremely well without weighing your hair down at the roots.Best of all, it does not pull your hair like other irons that I had used.

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    (Yes)
    (No)
    Jul 14, 2004
  • Straight And Shiny 5 Star Rating
    I have tried a few other hair irons that didnt work, and have tried everything to get my long, wavy, thick hair straight. Finally, I found a iron that makes my hair perfectly straight, shiny, and frizz free! I love the Sedu and would definitely recommend it to anyone who wants really nice straight hair!

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    (Yes)
    (No)
    Jul 13, 2004
  • Highly Recommended! 5 Star Rating
    At first I wasnt sure if I actually wanted to get this. I thought it was going to be anoher straightner that did nothing, I was wrong. I am so happy that I got this! I can straighten my hair in minutes, instead of hour that I normally would have spent on it! This is the best thing I ever bought online!

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    (Yes)
    (No)
    Jul 5, 2004
  • Magic! 5 Star Rating
    I was a little skeptical when I first opened the box because it seemed small and light-weight but it does such a good job! I absolutely love how sleek and smooth it makes my hair. Its definitely worth the money. I totally recommend it!My hair is usually very frizzy when I blow dry it or use other flat irons. The only time I really like my hair straight is when I go to the salon. UNTIL I got Sedu! It only took 5 minutes and my hair is quite long. It even stays straight and smooth in the humid days!

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    (Yes)
    (No)
    Jul 2, 2004
    / NYC, USA
  • Finally 5 Star Rating
    After spending lots of money on junky flatirons, and losing hours straightening my unruly, thick, wavy hair, I finally found the ONE! I was able to perfectly straighten my hair in less than 5 minutes!!!

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    (Yes)
    (No)
    Jun 10, 2004
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