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Sedu Pro Ionic Ceramic Tourmaline Flat Iron (1")

Rated the Best Hair Straightener on the market and preferred by top hair stylists around the world, Sedu flat iron straightens, smoothes and tames frizzy or rebellious hair for long-lasting results. Sedu's patented ultra-smooth ceramic/tourmaline plates guarantee smooth straightening motion without pulling or breaking of hair. 1 inch plate size gives added control, ideal for short to medium hair.
$79.99
We're sorry, this product is no longer available.

This item is no longer available. We recommend the: Sedu Revolution Tourmaline Ceramic Styler

2 Year Warranty and Heat Proof Pouch

Rated the Best Hair Straightener on the market and preferred by top hair stylists around the world, Sedu flat iron straightens, smoothes and tames frizzy or rebellious hair for long-lasting results. Sedu's patented ultra-smooth ceramic/tourmaline plates guarantee smooth straightening motion without pulling or breaking of hair. 1 inch plate size gives added control, ideal for short to medium hair. We also suggest Sedu Revolution Styling Iron with 1 inch plates.

Featured Customer Video Reviews

YESSSS !!

Reviewer: Susie from Los Angeles  2007-08-02

Photos Submitted by Customers

Before and After

before

Before and After

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Before and After

before

Before and After

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More before & after pictures

as seen in Allure Magazine

Product features:

  • Exclusive patented heating plates ensure that your hair will stay silky smooth for days, even in humid weather!
  • Patented ultra-smooth plates guarantee smooth straightening motion without pulling or breakage of hair.
  • Hair becomes up to 3 times smoother and silkier than when using ordinary ceramic straighteners.
  • True ceramic/Tourmaline plates generate 6 times more negative ion than regular ceramic straighteners.
  • Cut your hair straightening time in half thanks to higher concentration of negative ions.
  • Negative ions renew hair with softness and shine. Eliminate frizz.
  • Infra-Red Heat technology seals the hair's moisture and luster
  • Ultra-light weight: the body is made of light-weight, high-strength composite materials that are commonly used in aerospace industry.
  • Faster heat-up time than conventional coil flat irons. The Sedu will rise to the desired temperature in less than 25 seconds from being turned on.
  • Adjustable temperature: 240 °F~410°F (120°C - 200°C) for all hair types. For normal hair, temperature setting at 370-390°F is recommended; for bleached, fragile, damaged and fine hair, the lower setting is advised; for coarse, thick, ethnic and resistant hair in healthy condition, maximum heat on high setting is used to save time and effort.

  • Ergonomic design gives greater control and is easier to handle.
  • 1.0 inch plate width for faster results. (Also available in 1.5 inch for added control, ideal for short to medium hair)
  • 9 feet strengthened professional cord.
  • DO NOT USE A VOLTAGE CONVERTER with flat iron.
  • Voltage: 110-120V 50/60Hz, plug type: A. This model can be used in USA, Canada, Mexico and the following countries: American Samoa, Anguilla, Antigua, Aruba, Bahamas, Barbados, Bermuda, Brazil (Rio de Janeiro, Sao Paulo area), Canada, Cayman Islands, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guam, Guatemala, Haiti, Honduras, Jamaica, Japan, Lebanon, Mexico, Micronesia, Netherlands Antilles, Nicaragua, Okinawa, Palmyra Atoll, Panama, Puerto Rico, Saudi Arabia, Tahiti, Taiwan, Trinidad & Tobago, United States of America, Venezuela, Virgin Islands (British and U.S.).
  • Designed and engineered in the U.S. Assembled in Korea.
  • Two year warranty (one-year manufacturer's warranty, Folica will extend your warranty for one more year, free).
Traveling?

Buy Sedu 1", 220-240V, Plug Type C or 1", 220-240V, Plug Type C for the following countries:

Afghanistan, Albania, Algeria, Andorra, Argentina, Armenia, Azerbaijan, Azores, Balearic Islands, Bangladesh, Belarus, Bolivia, Bosnia, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canary Islands, Cape Verde, Central African Republic, Chile, China, Comoros, Congo, Cete d'Ivoire (Ivory Coast), Croatia, Denmark, Djibouti, East Timor, Egypt, Equatorial Guinea, Eritrea, Faeroe Islands, Finland, French Guiana, Gabon, Georgia, Germany, Gibraltar, Greece, Greenland, Guadeloupe, Guinea, Guinea-Bissau, Hungary, Iceland, India, Indonesia, Iran, Iraq, Isle of Man, Israel, Italy, Kazakhstan, Korea (South), Laos, Latvia, Lebanon, Lithuania, Luxembourg, Macedonia, Madagascar, Madeira, Mali, Martinique, Mauritania, Mauritius, Monaco, Mongolia, Montenegro, Morocco, Mozambique, Myanmar (formerly Burma), Nepal, Netherlands, Niger, Norway, Pakistan, Paraguay, Peru, Philippines, Poland, Portugal, Romania, Russia, Rwanda, St. Vincent (Windward Is.), Senegal, Serbia, Slovenia, Somalia, Spain, Sudan, Sweden, Syria, Tajikistan, Thailand, Togo, Tunisia, Turkey, Ukraine, Uruguay, Uzbekistan, Vietnam, Zambia.

Sedu 1", 220-240V, Plug Type G and Sedu 1", 220-240V, Plug Type G work in the following countries:

Bahrain, Bangladesh, Belize, Bhutan, Brunei, Channel Islands, China, Cyprus, Dominica, Falkland Islands, Gambia, Ghana, Gibraltar, Great Britain, Grenada, Guyana, Hong Kong, Indonesia, Ireland (Eire), Jordan, Kenya, Kuwait, Macau, Malawi, Malaysia, Maldives, Malta, Nigeria, Northern Ireland, Oman, Qatar, St. Kitts and Nevis (Leeward Is.), St. Lucia (Windward Is.), Saudi Arabia, Scotland, Seychelles, Sierra Leone, Singapore, Tanzania, Uganda, United Arab Emirates, United Kingdom, Yemen, Zambia, Zimbabwe.

Directions:

  • Plug the appliance into appropriate wall outlet (110V)
  • Set desired temperature and turn switch to ON (light will turn on while heating up)
  • Iron will be ready for use when light begins blinking
  • Light will turn off if you lower temperature, and then will begin blinking when ready for use again
  • DO NOT USE VOLTAGE CONVERTER with the flat iron. This may damage the iron.
  • Unplug appliance immediately after use (Do not place in heat proof pouch while iron is at full heat)
  • Model#: su-100A   /  
  • SKU: A8560   /  
  • Guaranteed Authentic
Cord Length: 9 Foot
Max Temperature: 410 Degrees Fahrenheit
Warranty: 2 Year(s)
Material: Tourmaline, Ceramic
Voltage: 110, 120
Min Temperature: 240 Degrees Fahrenheit
Included Bonus: Pouch
Plug Type: Standard
Plate Size: 1 Inch

Folica's Warranty

Folica stands behind every product we sell and we honor all manufacturers' warranties. For all electrical appliances we offer complete protection. If you experience any problem with an item purchased from us and it's still under the warranty period, all you have to do is fill out our Warranty Replacement form, send us the items plus a small shipping and handling fee and we will take care of the rest. We'll repair or replace your item with a new product or a Folica Certified Refurbished product. It's that simple.

View Folica's Warranty Refund Policy in full

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  • Sedu Pro Ionic Ceramic Tourmaline Flat Iron (1") (1654)
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  • Rating
  • Do Not Waste Your Money On This Flat Iron--it Is Not Dependable! 1 Star Rating
    I owned a Chi for 4+ years with NO problems at all, until I accidentally dropped it one day and broke one of the heating pads. I am sure my Chi would have lasted even longer had I not dropped it. I went on folica.com looking for a replacement flat iron, and noticed at the time that the Sedu had a lot of good reviews and was rated one of the top flat irons on the site, so I bought it for $119 plus a discount, which came to about $96. I had paid that for the Chi iron so it was no big deal. HOWEVER, I started having problems with the Sedu iron after only about a year. It sounds like a common issue with the cord, after reading more reviews from other people today--the power keeps cutting off and on while straightening your hair. You have to keep jiggling the cord to get the power to come back on.

    So since it was still under warranty, I returned it and received a replacement. Great, except less than a year and a half and I have the SAME problem as I did with the first Sedu iron! Funny thing is, I don't even use the flat iron on a regular basis like I used my Chi. I used my Chi EVERY SINGLE DAY for over 4 years with no problem--yet with both of these Sedu irons I used maybe twice a week tops and each iron only lasted for approximately a year and a half.

    For the price of the Sedu flat iron, a consumer should expect more than a year or so of use without having power issues. I contacted Sedu a few days ago, and they would not replace or repair it, even though I have not even owned it for the whole length of the warranty period (because it is a replacement iron). After reading so many reviews from other customers who had the same cord/power problem, Sedu HAS to know it is an inherent problem with their flat irons, and I believe they should replace people's bad irons with a CORRECTED flat iron.

    Because Sedu will not even acknowledge this issue, I will NEVER purchase another Sedu product again. In fact, I will probably go back to Chi irons. My old Chi was a workhorse that I could depend on, day after day!

    Was this review helpful?

    (Yes)
    (No)
    Oct 10, 2014
    / Houston, TX
    HAIR TYPE
    Curly Hair / Fine or Thin Hair
  • Does A Wonderful Job, But Has Stopped Working Twice In Two Years. 4 Star Rating
    I LOVE the results i got from this tool, but the fact that i paid over 120 dollars and it keeps going out is definitely irritating. I will be purchasing a new one, but this time i will definitely keep my receipt and warranty paperwork on file!

    Was this review helpful?

    (Yes)
    (No)
    Dec 6, 2013
    HAIR TYPE
    Dark Brown / Color Treated Hair
  • This Flat Iron Makes Your Hair Like Silk. 5 Star Rating
    this flat iron replaced my old sedu flat iron which had gone bad and was frying my hair. I have a lot more bounce in my coarse hair and it is not frizzy with the sedu revolution.My hair is also shinny.

    It is also much better than the chi which I used for several years.

    I love this new flat iron!!!!

    Was this review helpful?

    (Yes)
    (No)
    Oct 25, 2013
    / Buffalo, New York
    HAIR TYPE
    Medium Brown / Dry Hair / Curly Hair / Thick or Coarse Hair / Chemically Treated Hair
  • Great Flat Iron! 5 Star Rating
    My old turbo Chi finally died after 6 years so I had to look for a new flat iron. I settled on the Sedu Pro Ionic flat iron because of the reviews. I've had this flat iron for about 2 weeks now and I love it! It is lightweight, fast, effective and keeps my hair frizz free until I wash it again. I also agree that it does not seem to damage my hair (at least compared to my old flat iron). We'll see how long it holds up as I saw several reviews where the flat iron quits working around 2 years, but even if it does, I will still get a Sedu flat iron because of how it works on my hair.

    Was this review helpful?

    (Yes)
    (No)
    May 8, 2013
    / United States
    HAIR TYPE
    Black / Thick or Coarse Hair
  • Cord Problems 3 Star Rating
    How do you make a flat iron without a swivel cord?? I also really liked this product until it stopped working because of the cord. Heard a pop one day and it was over. I had it for about 3 years, but I think it only lasted three years because I didn't use it everyday.

    Was this review helpful?

    (Yes)
    (No)
    Apr 29, 2013
    HAIR TYPE
    Dark Brown / Thick or Coarse Hair
  • I Won't Use Any Other Bland! 4 Star Rating
    I love Sedu! I recently purchased my 3rd Sedu ironic flat iron and I won't use any other brand. I had to purchase a different brand of flat iron from major retailer until new Sedu arrived. It was tourmaline/ceramic iron just like I Sedu but I was very unsatisfied with it. It was heavy and my hair was dry from using cheaper brand. I will never cheat using other brand. Only con is; Sedu iron's cord doesn't swivel and the cord get tangle easily and it causes shortage; I had to purchase new iron when that happen.

    Was this review helpful?

    (Yes)
    (No)
    Apr 24, 2013
    / United States
    HAIR TYPE
    Dark Brown / Normal Hair / Thick or Coarse Hair
  • Curly Haired Girls Best Friend :) 4 Star Rating
    I have loved this straightener since I very first purchaes one...many moons ago!! It works great for hair like mine...which is coarse n very wavy...I have tried other straighteners...but NONE as good as this!!!! It does not leave your hair dry...rather soft n silky..w no burny hair smell!!!! Highly recommend!!!"

    Was this review helpful?

    (Yes)
    (No)
    Apr 20, 2013
    / Philadelphia
    HAIR TYPE
    Black / Curly Hair
  • Worked Well Until ..... 4 Star Rating
    I really loved this flat iron. Left my hair very smooth and straight. It lasted less than a year. It had something to do with the cord I believe. Very disappointed as this was not a cheap purchase. I am really debating to get another Sedu product.

    Was this review helpful?

    (Yes)
    (No)
    Apr 17, 2013
  • Great Flatiron 5 Star Rating
    This is an awesome flatiron, I love the automatic shutoff feature. I am an african-american female who 'stretches'(wait 3+months between relaxers) relaxers. So when I have a LOT of new growth this flatiron smooths it right on out and my hair is super straight. I couldnt believe how straight it got my new growth, I LOVE it! I read a lot of great reviews on the flatiron and wanted to try it out for myself

    Was this review helpful?

    (Yes)
    (No)
    Mar 20, 2013
    / Dayton
    HAIR TYPE
    Black / Thick or Coarse Hair / Relaxed Hair / Chemically Treated Hair
  • Love It But For One Year. 3 Star Rating
    I loves this iron. It was awesome because it does what it says it does. Smooth hair without breakage or dryiness. There was a problem with it though. It only lasts one year. I bought this iron with 2 yrs warranty. I got mine replace because after a year of use it stops working. I figure out it was the cable. After so much movement it begins to get loose. It was a great iron but I can't pay $120 for an iron that will last 1 yr.

    Was this review helpful?

    (Yes)
    (No)
    Mar 18, 2013
    / Rgv Tx
    HAIR TYPE
    White / Normal Hair / Color Treated Hair
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