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Sedu Pro Ionic Ceramic Tourmaline Flat Iron (1")

Rated the Best Hair Straightener on the market and preferred by top hair stylists around the world, Sedu flat iron straightens, smoothes and tames frizzy or rebellious hair for long-lasting results. Sedu's patented ultra-smooth ceramic/tourmaline plates guarantee smooth straightening motion without pulling or breaking of hair. 1 inch plate size gives added control, ideal for short to medium hair.
$79.99
We're sorry, this product is no longer available.

This item is no longer available. We recommend the: Sedu Revolution Tourmaline Ceramic Styler

2 Year Warranty and Heat Proof Pouch

Rated the Best Hair Straightener on the market and preferred by top hair stylists around the world, Sedu flat iron straightens, smoothes and tames frizzy or rebellious hair for long-lasting results. Sedu's patented ultra-smooth ceramic/tourmaline plates guarantee smooth straightening motion without pulling or breaking of hair. 1 inch plate size gives added control, ideal for short to medium hair. We also suggest Sedu Revolution Styling Iron with 1 inch plates.

Featured Customer Video Reviews

YESSSS !!

Reviewer: Susie from Los Angeles  2007-08-02

Photos Submitted by Customers

Before and After

before

Before and After

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Before and After

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Before and After

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More before & after pictures

as seen in Allure Magazine

Product features:

  • Exclusive patented heating plates ensure that your hair will stay silky smooth for days, even in humid weather!
  • Patented ultra-smooth plates guarantee smooth straightening motion without pulling or breakage of hair.
  • Hair becomes up to 3 times smoother and silkier than when using ordinary ceramic straighteners.
  • True ceramic/Tourmaline plates generate 6 times more negative ion than regular ceramic straighteners.
  • Cut your hair straightening time in half thanks to higher concentration of negative ions.
  • Negative ions renew hair with softness and shine. Eliminate frizz.
  • Infra-Red Heat technology seals the hair's moisture and luster
  • Ultra-light weight: the body is made of light-weight, high-strength composite materials that are commonly used in aerospace industry.
  • Faster heat-up time than conventional coil flat irons. The Sedu will rise to the desired temperature in less than 25 seconds from being turned on.
  • Adjustable temperature: 240 °F~410°F (120°C - 200°C) for all hair types. For normal hair, temperature setting at 370-390°F is recommended; for bleached, fragile, damaged and fine hair, the lower setting is advised; for coarse, thick, ethnic and resistant hair in healthy condition, maximum heat on high setting is used to save time and effort.

  • Ergonomic design gives greater control and is easier to handle.
  • 1.0 inch plate width for faster results. (Also available in 1.5 inch for added control, ideal for short to medium hair)
  • 9 feet strengthened professional cord.
  • DO NOT USE A VOLTAGE CONVERTER with flat iron.
  • Voltage: 110-120V 50/60Hz, plug type: A. This model can be used in USA, Canada, Mexico and the following countries: American Samoa, Anguilla, Antigua, Aruba, Bahamas, Barbados, Bermuda, Brazil (Rio de Janeiro, Sao Paulo area), Canada, Cayman Islands, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guam, Guatemala, Haiti, Honduras, Jamaica, Japan, Lebanon, Mexico, Micronesia, Netherlands Antilles, Nicaragua, Okinawa, Palmyra Atoll, Panama, Puerto Rico, Saudi Arabia, Tahiti, Taiwan, Trinidad & Tobago, United States of America, Venezuela, Virgin Islands (British and U.S.).
  • Designed and engineered in the U.S. Assembled in Korea.
  • Two year warranty (one-year manufacturer's warranty, Folica will extend your warranty for one more year, free).
Traveling?

Buy Sedu 1", 220-240V, Plug Type C or 1", 220-240V, Plug Type C for the following countries:

Afghanistan, Albania, Algeria, Andorra, Argentina, Armenia, Azerbaijan, Azores, Balearic Islands, Bangladesh, Belarus, Bolivia, Bosnia, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canary Islands, Cape Verde, Central African Republic, Chile, China, Comoros, Congo, Cete d'Ivoire (Ivory Coast), Croatia, Denmark, Djibouti, East Timor, Egypt, Equatorial Guinea, Eritrea, Faeroe Islands, Finland, French Guiana, Gabon, Georgia, Germany, Gibraltar, Greece, Greenland, Guadeloupe, Guinea, Guinea-Bissau, Hungary, Iceland, India, Indonesia, Iran, Iraq, Isle of Man, Israel, Italy, Kazakhstan, Korea (South), Laos, Latvia, Lebanon, Lithuania, Luxembourg, Macedonia, Madagascar, Madeira, Mali, Martinique, Mauritania, Mauritius, Monaco, Mongolia, Montenegro, Morocco, Mozambique, Myanmar (formerly Burma), Nepal, Netherlands, Niger, Norway, Pakistan, Paraguay, Peru, Philippines, Poland, Portugal, Romania, Russia, Rwanda, St. Vincent (Windward Is.), Senegal, Serbia, Slovenia, Somalia, Spain, Sudan, Sweden, Syria, Tajikistan, Thailand, Togo, Tunisia, Turkey, Ukraine, Uruguay, Uzbekistan, Vietnam, Zambia.

Sedu 1", 220-240V, Plug Type G and Sedu 1", 220-240V, Plug Type G work in the following countries:

Bahrain, Bangladesh, Belize, Bhutan, Brunei, Channel Islands, China, Cyprus, Dominica, Falkland Islands, Gambia, Ghana, Gibraltar, Great Britain, Grenada, Guyana, Hong Kong, Indonesia, Ireland (Eire), Jordan, Kenya, Kuwait, Macau, Malawi, Malaysia, Maldives, Malta, Nigeria, Northern Ireland, Oman, Qatar, St. Kitts and Nevis (Leeward Is.), St. Lucia (Windward Is.), Saudi Arabia, Scotland, Seychelles, Sierra Leone, Singapore, Tanzania, Uganda, United Arab Emirates, United Kingdom, Yemen, Zambia, Zimbabwe.

Directions:

  • Plug the appliance into appropriate wall outlet (110V)
  • Set desired temperature and turn switch to ON (light will turn on while heating up)
  • Iron will be ready for use when light begins blinking
  • Light will turn off if you lower temperature, and then will begin blinking when ready for use again
  • DO NOT USE VOLTAGE CONVERTER with the flat iron. This may damage the iron.
  • Unplug appliance immediately after use (Do not place in heat proof pouch while iron is at full heat)
  • Model#: su-100A   /  
  • SKU: A8560   /  
  • Guaranteed Authentic
Plug Type: Standard
Max Temperature: 410 Degrees Fahrenheit
Included Bonus: Pouch
Voltage: 110, 120
Warranty: 2 Year(s)
Min Temperature: 240 Degrees Fahrenheit
Material: Tourmaline, Ceramic
Plate Size: 1 Inch
Cord Length: 9 Foot

Folica's Warranty

Folica stands behind every product we sell and we honor all manufacturers' warranties. For all electrical appliances we offer complete protection. If you experience any problem with an item purchased from us and it's still under the warranty period, all you have to do is fill out our Warranty Replacement form, send us the items plus a small shipping and handling fee and we will take care of the rest. We'll repair or replace your item with a new product or a Folica Certified Refurbished product. It's that simple.

View Folica's Warranty Refund Policy in full

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  • Sedu Pro Ionic Ceramic Tourmaline Flat Iron (1") (1654)
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  • Rating
  • So Far, So Good.... 4 Star Rating
    I've only used my new Sedu a few times thus far....I've transitioned from using a Chi iron that I have had for 5 years (which is still in working condition). I figured I only had a matter of time before my Chi would fail me. I began my research, and to the Sedu I was led! Here is my summary.... Pros- the heat resistant pouch is a nice touch, thank goodness the warranty was included- as many have commented on faulty heating mechanisms, adjustable temperature, flashing light once heated, smooth & sleek results, long cord, heats quickly Cons- flimsy casing (compared to my Chi, which was heavy duty), no auto-shut off, outer casing gets too hot to touch- causing frequent forehead, hand, and ear burns (the velvet lining on the Chi is a nice touch...I miss it) All in all, my summary is so far, so good. Like anything, I will have to adjust and get used to it. I also find I can use less product to achieve shiny results. The iron itself provides adequate sheen! I am a black woman with thick, relaxed hair. Hope my review helps!

    Was this review helpful?

    (Yes)
    (No)
    Mar 12, 2013
    HAIR TYPE
    Dark Brown / Thick or Coarse Hair / Relaxed Hair
  • Build Up On Plates? After 2 Uses? Not Cool... 3 Star Rating
    For starters the packaging is very boring. But it's the product that matter right?
    As soon as I got my Sedu Iconic flat Iron, I opened it immediately and tested it. I used a light spray of Beyond the Zone's "Turn up the heat" a heat protectant, and then discovered after doing about 3 sections of hair, that there was some build up on the plates.It was like a brownish white? Kind of disappointing.

    Also, when I got to the ends of my hair, I noticed that there was a "screech" going to the very ends of my hair. I was hoping to have root to tip smoothness and with this Flat iron, it is not so. And, claims that this cord swivels is not true. The cord is about as thick as a cord for a floor vacuum cleaner. I guess that could be a good thing if you are hard on your cords.

    I did notice a nice shine and after about 2 pass throughs of each section, my roots straighten (although not bone straight) nicely even with my Natural 4b hair! So that is good. I am just ok with my purchase. Probably would not recommend this product to a friend.

    Was this review helpful?

    (Yes)
    (No)
    Mar 7, 2013
    / Indiana
    HAIR TYPE
    Dark Brown / Dry Hair / Thick or Coarse Hair
  • 6 Years And Still Going 5 Star Rating
    i got this flat iron in 2006 and it still gives me life every morning! my hair is very thick and using it at 450 will keep it pin straight for a week. most of the time i only have to do 1 pass too. i highly recommend it to anyone whos looking for a quality styling tool. its so worth it

    Was this review helpful?

    (Yes)
    (No)
    Mar 3, 2013
    HAIR TYPE
    Dark Brown / Thick or Coarse Hair / Relaxed Hair / Chemically Treated Hair
  • Absolutely Love This Flat Iron!!!! 5 Star Rating
    Just received my flat iron the other day and was able to use it today and I absolutely LOVE it!!! My hair is naturally a little wavy especially down here with all this humidity. I currently had a remmington flat iron before I decided to buy this one and I had a chi before the remmington. The remmington works great at straightening the hair, but it completely fried the ends of my hair!!! I liked the chi I had and I had it for six years before my lilltle boy who was a toddler at the time put it in the sink full of water(to play boat with it) I wish I wouldve known about the sedu before I bough the remmington so I couldve saved my hair from all the damage. Today when I used my sedu for the first time it instantly made my hair look healthier and felt alot smoother!!! I am a very satisfied customer and would definitely buy another one if something should ever happen to this one, and I would highly recommend it to ANYONE looking for a great flat iron.

    Was this review helpful?

    (Yes)
    (No)
    Feb 17, 2013
    / South MS
    HAIR TYPE
    Blonde / Color Treated Hair / Fine or Thin Hair / Chemically Treated Hair
  • Don't Leave Home Without It 5 Star Rating
    I had bought a 1" about 5 years ago and it worked beautifully all these years. This past year I moved and was unable to find it, so I ordered a new one exactly the same. I didn't want to take a risk on a different one. I received my order promptly, and it works great! My hair looks smooth, soft, and shiney. I encourage you to buy one...you will not be disappointed :)

    Was this review helpful?

    (Yes)
    (No)
    Feb 4, 2013
  • Good, Had One For 5 Years 4 Star Rating
    I got mine in early 2008 before they because super popular, my sister bought one 2 years ago. the quality of the irons today have changed. I really liked this iron but found after awhile, as is the case with every flat iron, it does not get as hot, or heat up as quickly.

    Was this review helpful?

    (Yes)
    (No)
    Jan 22, 2013
  • Life Changing!!! 5 Star Rating
    I have had my Sedu flat iron for 3-4 years now?? I originally bought it because I wanted a good quality flat iron to replace my Infiniti by Conair that I gave to my sister and this one had the best reviews. I got it and was amazed with how lightweight it is, and in LOVE with the long cord which used to be I would have to straighten my hair in the bathroom because of no close outlet in my bedroom, I can now use it in my bedroom!! I have always loved the results I get after using it, my hair is soft, looks great, and stays put pretty well!! I have long, thick, curly hair and I did not notice much of a difference in the time it takes to get it done, but I was not at all disappointed with it. A few months ago I had used my sisterâ??s flat iron, which is not my old flat iron, but a new Infiniti by Conair. She raved of how well it worked and how it 'glided through her hair'. So I decided to try it and compare it to my beloved Sedu. Good flat iron but in no way close to my Sedu!! I realized just how much my Sedu actually does glide through my hair and doesnâ??t catch or anything, itâ??s just so smooth!! Hers almost felt like it was tugging at my hair. Nothing against the Conair, it's good for a Conair product. I have also used my friends Chi, and another friendâ??s Jose Eber flat iron and no matter what I use I am still convinced nothing will EVER beat my Sedu!! <3

    Was this review helpful?

    (Yes)
    (No)
    Jan 7, 2013
    HAIR TYPE
    Dark Brown / Curly Hair / Thick or Coarse Hair
  • Very Good Product! 5 Star Rating
    I purchased my first Sedu 1" Straightener about 4 years ago and was incredibly happy with it. Exactly 2 years in to it, it suddenly died on me. Fortunately, I had the warranty and was able to get a replacement one very quickly. Two years after that, the second one died. In speaking with my hair stylist, she said that is about the average life span of a good straightener (if you use it every day like I do). In the interim, I have been using a cheap straightener, and my hair has become so incredibly damaged. I can't wait to get my new Sedu. If you care about your hair, it is definitely worth it to spend the money on this product! I hear so many people rave about the Chi, but I would never switch.

    Was this review helpful?

    (Yes)
    (No)
    Jan 5, 2013
    HAIR TYPE
    Blonde / Color Treated Hair / Thick or Coarse Hair
  • "my Miracle Worker" 5 Star Rating
    I am a white female with the thickest, kinkiest, frizziest head of hair with a mind of its own. Living in South Louisiana doesn't help either. This product is amazing and I never go anywhere without it. I have short to medium hair length so the 1" plates work easy and get the job done quickly. I just wish I had this item 20 years ago.

    Was this review helpful?

    (Yes)
    (No)
    Jan 1, 2013
    / Louisiana
    HAIR TYPE
    Black / Curly Hair / Thick or Coarse Hair
  • Best Straightener On The Market! 5 Star Rating
    This is the best straightener I have ever used. I have curly hair, and have tried other top brands, like CHI. Nothing has worked better. This straightener straightens quickly, and your hair STAYS straight all day, even in humidity. I have two sisters and they have both switched over to Sedu Pro, because it works. I bought my first one about 4 years ago, and just recently purchased a replacement. The old one was still heating up, I just wanted to update it after using it for so long.

    Was this review helpful?

    (Yes)
    (No)
    Dec 27, 2012
    / Chicago, IL
    HAIR TYPE
    Dark Brown / Curly Hair
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