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Sedu Pro Ionic Ceramic Tourmaline Flat Iron (1")

Rated the Best Hair Straightener on the market and preferred by top hair stylists around the world, Sedu flat iron straightens, smoothes and tames frizzy or rebellious hair for long-lasting results. Sedu's patented ultra-smooth ceramic/tourmaline plates guarantee smooth straightening motion without pulling or breaking of hair. 1 inch plate size gives added control, ideal for short to medium hair.
$79.99
We're sorry, this product is no longer available.

This item is no longer available. We recommend the: Sedu Revolution Tourmaline Ceramic Styler

2 Year Warranty and Heat Proof Pouch

Rated the Best Hair Straightener on the market and preferred by top hair stylists around the world, Sedu flat iron straightens, smoothes and tames frizzy or rebellious hair for long-lasting results. Sedu's patented ultra-smooth ceramic/tourmaline plates guarantee smooth straightening motion without pulling or breaking of hair. 1 inch plate size gives added control, ideal for short to medium hair. We also suggest Sedu Revolution Styling Iron with 1 inch plates.

Featured Customer Video Reviews

YESSSS !!

Reviewer: Susie from Los Angeles  2007-08-02

Photos Submitted by Customers

Before and After

before

Before and After

after

Before and After

before

Before and After

after

More before & after pictures

as seen in Allure Magazine

Product features:

  • Exclusive patented heating plates ensure that your hair will stay silky smooth for days, even in humid weather!
  • Patented ultra-smooth plates guarantee smooth straightening motion without pulling or breakage of hair.
  • Hair becomes up to 3 times smoother and silkier than when using ordinary ceramic straighteners.
  • True ceramic/Tourmaline plates generate 6 times more negative ion than regular ceramic straighteners.
  • Cut your hair straightening time in half thanks to higher concentration of negative ions.
  • Negative ions renew hair with softness and shine. Eliminate frizz.
  • Infra-Red Heat technology seals the hair's moisture and luster
  • Ultra-light weight: the body is made of light-weight, high-strength composite materials that are commonly used in aerospace industry.
  • Faster heat-up time than conventional coil flat irons. The Sedu will rise to the desired temperature in less than 25 seconds from being turned on.
  • Adjustable temperature: 240 °F~410°F (120°C - 200°C) for all hair types. For normal hair, temperature setting at 370-390°F is recommended; for bleached, fragile, damaged and fine hair, the lower setting is advised; for coarse, thick, ethnic and resistant hair in healthy condition, maximum heat on high setting is used to save time and effort.

  • Ergonomic design gives greater control and is easier to handle.
  • 1.0 inch plate width for faster results. (Also available in 1.5 inch for added control, ideal for short to medium hair)
  • 9 feet strengthened professional cord.
  • DO NOT USE A VOLTAGE CONVERTER with flat iron.
  • Voltage: 110-120V 50/60Hz, plug type: A. This model can be used in USA, Canada, Mexico and the following countries: American Samoa, Anguilla, Antigua, Aruba, Bahamas, Barbados, Bermuda, Brazil (Rio de Janeiro, Sao Paulo area), Canada, Cayman Islands, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guam, Guatemala, Haiti, Honduras, Jamaica, Japan, Lebanon, Mexico, Micronesia, Netherlands Antilles, Nicaragua, Okinawa, Palmyra Atoll, Panama, Puerto Rico, Saudi Arabia, Tahiti, Taiwan, Trinidad & Tobago, United States of America, Venezuela, Virgin Islands (British and U.S.).
  • Designed and engineered in the U.S. Assembled in Korea.
  • Two year warranty (one-year manufacturer's warranty, Folica will extend your warranty for one more year, free).
Traveling?

Buy Sedu 1", 220-240V, Plug Type C or 1", 220-240V, Plug Type C for the following countries:

Afghanistan, Albania, Algeria, Andorra, Argentina, Armenia, Azerbaijan, Azores, Balearic Islands, Bangladesh, Belarus, Bolivia, Bosnia, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canary Islands, Cape Verde, Central African Republic, Chile, China, Comoros, Congo, Cete d'Ivoire (Ivory Coast), Croatia, Denmark, Djibouti, East Timor, Egypt, Equatorial Guinea, Eritrea, Faeroe Islands, Finland, French Guiana, Gabon, Georgia, Germany, Gibraltar, Greece, Greenland, Guadeloupe, Guinea, Guinea-Bissau, Hungary, Iceland, India, Indonesia, Iran, Iraq, Isle of Man, Israel, Italy, Kazakhstan, Korea (South), Laos, Latvia, Lebanon, Lithuania, Luxembourg, Macedonia, Madagascar, Madeira, Mali, Martinique, Mauritania, Mauritius, Monaco, Mongolia, Montenegro, Morocco, Mozambique, Myanmar (formerly Burma), Nepal, Netherlands, Niger, Norway, Pakistan, Paraguay, Peru, Philippines, Poland, Portugal, Romania, Russia, Rwanda, St. Vincent (Windward Is.), Senegal, Serbia, Slovenia, Somalia, Spain, Sudan, Sweden, Syria, Tajikistan, Thailand, Togo, Tunisia, Turkey, Ukraine, Uruguay, Uzbekistan, Vietnam, Zambia.

Sedu 1", 220-240V, Plug Type G and Sedu 1", 220-240V, Plug Type G work in the following countries:

Bahrain, Bangladesh, Belize, Bhutan, Brunei, Channel Islands, China, Cyprus, Dominica, Falkland Islands, Gambia, Ghana, Gibraltar, Great Britain, Grenada, Guyana, Hong Kong, Indonesia, Ireland (Eire), Jordan, Kenya, Kuwait, Macau, Malawi, Malaysia, Maldives, Malta, Nigeria, Northern Ireland, Oman, Qatar, St. Kitts and Nevis (Leeward Is.), St. Lucia (Windward Is.), Saudi Arabia, Scotland, Seychelles, Sierra Leone, Singapore, Tanzania, Uganda, United Arab Emirates, United Kingdom, Yemen, Zambia, Zimbabwe.

Directions:

  • Plug the appliance into appropriate wall outlet (110V)
  • Set desired temperature and turn switch to ON (light will turn on while heating up)
  • Iron will be ready for use when light begins blinking
  • Light will turn off if you lower temperature, and then will begin blinking when ready for use again
  • DO NOT USE VOLTAGE CONVERTER with the flat iron. This may damage the iron.
  • Unplug appliance immediately after use (Do not place in heat proof pouch while iron is at full heat)
  • Model#: su-100A   /  
  • SKU: A8560   /  
  • Guaranteed Authentic
Plug Type: Standard
Max Temperature: 410 Degrees Fahrenheit
Included Bonus: Pouch
Voltage: 110, 120
Warranty: 2 Year(s)
Min Temperature: 240 Degrees Fahrenheit
Material: Tourmaline, Ceramic
Plate Size: 1 Inch
Cord Length: 9 Foot

Folica's Warranty

Folica stands behind every product we sell and we honor all manufacturers' warranties. For all electrical appliances we offer complete protection. If you experience any problem with an item purchased from us and it's still under the warranty period, all you have to do is fill out our Warranty Replacement form, send us the items plus a small shipping and handling fee and we will take care of the rest. We'll repair or replace your item with a new product or a Folica Certified Refurbished product. It's that simple.

View Folica's Warranty Refund Policy in full

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  • Sedu Pro Ionic Ceramic Tourmaline Flat Iron (1") (1654)
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  • Rating
  • Great, But Not So Great That It Lasted 6 Months :( 2 Star Rating
    I did a little research when I looked into buying this flat iron, despite the handful of reviews that it has a short life span- I still went ahead and purchased it. Needless to say, 6 months later here I am having to deal with a useless iron...

    Although the last 6 months, this iron has worked tremendously well on my thick curly hair. It definitely maintains a shine & flattens well- better than my CHI flatiron. I especially liked the varying temperatures you can set it too. Lowest when I had blonde hair, higher when I had my natural dark hair.

    Unfortunately with just normal wear and tear with no abuse at all, it suddenly stopped working on me one morning. Twisting the cord in certain ways would get it to turn back on, but only for a minute before it goes out again. I'm guessing there is a bad connection with the cord?

    You would think after all these complaints, they would resort to fixing the situation. Luckily this iron has 2 year warranty. Let's hope I dont have to go thru 4 irons within the next couple years...

    Was this review helpful?

    (Yes)
    (No)
    Dec 19, 2012
    / San Francisco, CA
    HAIR TYPE
    Dark Brown / Curly Hair / Color Treated Hair / Thick or Coarse Hair
  • Best Flat Iron Ever! 5 Star Rating
    The only reason I had to buy another Sedu flat iron is because my friend's dog chewed up the wire to my other one. It was the first Sedu I had ever owned and it had lasted me a good 6-7 years. I will never regret spending one dime on this product.

    Was this review helpful?

    (Yes)
    (No)
    Dec 10, 2012
    / Houston, TX
    HAIR TYPE
    Auburn / Color Treated Hair / Thick or Coarse Hair
  • Best Flat Iron Ever!! 5 Star Rating
    I had a Sedu for a couple years and it died. I bought a cheap brand because I didn't want to spend the money to buy another one, but after a month of using the cheap flat iron, my hair because coarse and brittle. I found this for half off and bought it and within 1 DAY of using it, my hair felt normal and smooth again! My hair feels so much healthier - I can't believe the difference. I will never ever get another flat iron again! Lesson learned.
    Also, my hair is very curly and stubborn. People don't believe me when I tell them it's curly because this straightener gets it so straight!

    Was this review helpful?

    (Yes)
    (No)
    Dec 3, 2012
    / San Jose
    HAIR TYPE
    Medium Brown / Curly Hair / Thick or Coarse Hair
  • Only Worked 4 Months!! 2 Star Rating
    It did a good job while it lasted. Just out of no where I plugged it in and it was dead. When I first used it, I thought it was okay because I didn't see the shine that everyone else did but as soon as it died and I went back to my old one, I realized the difference. It definitely is smoother to pull through your hair and it does give it a slight shine over my old store bought flat iron. For the money, it should definitely last longer than 4 months!!

    Was this review helpful?

    (Yes)
    (No)
    Nov 4, 2012
    / Whittier, CA
    HAIR TYPE
    Dark Brown / Color Treated Hair / Thick or Coarse Hair
  • Wish I Wasnt Without My Sedu For So Long! 5 Star Rating
    Listen this is hands down the best flat iron ive ever used. Your hair will be like silk and shine! It does not snag its so smooth and fast. I have thin/fine hair so the 1 inch was fine for me. Even with thicker hair it is on the quick side to get the job done!!! Dont hesitate just get it!

    Was this review helpful?

    (Yes)
    (No)
    Oct 27, 2012
    / NYC
    HAIR TYPE
    Dark Brown / Fine or Thin Hair
  • Look So Cheap 3 Star Rating
    According the reviews I red before my purchase I was excepting more.
    This is O.K. product.Does not do nothing special. Same result like with my old Flat iron different brand( any brand).

    Was this review helpful?

    (Yes)
    (No)
    Oct 22, 2012
    HAIR TYPE
    Medium Brown / Dry Hair / Curly Hair / Color Treated Hair
  • Great Product 4 Star Rating
    Gets very hot! Love it, best around!

    Was this review helpful?

    (Yes)
    (No)
    Oct 19, 2012
    HAIR TYPE
    Blonde / Dry Hair / Curly Hair / Color Treated Hair
  • Disappointed 3 Star Rating
    I have purchased 2 other flat irons after my original Chi iron quit working (this Sedu is the 3rd). This is my least favorite. It gets the job done, but I prefer the Eva or the Solia to this one.

    Was this review helpful?

    (Yes)
    (No)
    Oct 10, 2012
    / United States
  • Best Flat Iron For My Frizzy Transitioning Hair! 5 Star Rating
    I'm mixed (half Italian, half black) and my hair has always been a nightmare to handle. I bought a Sedu a while back (I was relaxing my hair then) that I loved but for some reason after it died I bought a Solia instead of another Sedu. Let me tell you the Solia is nothing compared to the Sedu. Usually my hair gets frizzy and puffy after straightening it with other flat irons now that I'm going natural, but with the Sedu it stays straight for days. It also makes my hair more shiny than I thought it could ever be. I usually just wash my hair with my Mixed Chicks shampoo and conditioner, then use their leave-in conditioner. I let it air dry then I add a little of the Sedu anti-frizz polishing treatment right before I flat iron it and my hair comes out stick straight. I will never buy any other flat iron again.

    Was this review helpful?

    (Yes)
    (No)
    Oct 9, 2012
    / United States
    HAIR TYPE
    Auburn / Dry Hair / Curly Hair / Thick or Coarse Hair
  • Loved It For Its Short Life 4 Star Rating
    The sedu works extremely well - it is smooth and doesn't pull hair at all. We have used a variety of drugstore brands and the HAI and really loved this one. Unfortunately we have spent as much sending it back under warranty as it originally cost. Despite being babied and never bending the cord, the electrical part of this iron seems to last about 3 to 6 months max - we have replaced it three times and this time it only lasted 6 weeks. If they could fix their electrical issues I would reccommend it highly, but until then you are probably wasting your money even with the warranty.

    Was this review helpful?

    (Yes)
    (No)
    Oct 8, 2012
    / British Columbia
    HAIR TYPE
    Dark Brown / Curly Hair / Thick or Coarse Hair / Chemically Treated Hair
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