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Sedu Pro Ionic Ceramic Tourmaline Flat Iron (1")

Rated the Best Hair Straightener on the market and preferred by top hair stylists around the world, Sedu flat iron straightens, smoothes and tames frizzy or rebellious hair for long-lasting results. Sedu's patented ultra-smooth ceramic/tourmaline plates guarantee smooth straightening motion without pulling or breaking of hair. 1 inch plate size gives added control, ideal for short to medium hair.
$79.99
We're sorry, this product is no longer available.

This item is no longer available. We recommend the: Sedu Revolution Tourmaline Ceramic Styler

2 Year Warranty and Heat Proof Pouch

Rated the Best Hair Straightener on the market and preferred by top hair stylists around the world, Sedu flat iron straightens, smoothes and tames frizzy or rebellious hair for long-lasting results. Sedu's patented ultra-smooth ceramic/tourmaline plates guarantee smooth straightening motion without pulling or breaking of hair. 1 inch plate size gives added control, ideal for short to medium hair. We also suggest Sedu Revolution Styling Iron with 1 inch plates.

Featured Customer Video Reviews

YESSSS !!

Reviewer: Susie from Los Angeles  2007-08-02

Photos Submitted by Customers

Before and After

before

Before and After

after

Before and After

before

Before and After

after

More before & after pictures

as seen in Allure Magazine

Product features:

  • Exclusive patented heating plates ensure that your hair will stay silky smooth for days, even in humid weather!
  • Patented ultra-smooth plates guarantee smooth straightening motion without pulling or breakage of hair.
  • Hair becomes up to 3 times smoother and silkier than when using ordinary ceramic straighteners.
  • True ceramic/Tourmaline plates generate 6 times more negative ion than regular ceramic straighteners.
  • Cut your hair straightening time in half thanks to higher concentration of negative ions.
  • Negative ions renew hair with softness and shine. Eliminate frizz.
  • Infra-Red Heat technology seals the hair's moisture and luster
  • Ultra-light weight: the body is made of light-weight, high-strength composite materials that are commonly used in aerospace industry.
  • Faster heat-up time than conventional coil flat irons. The Sedu will rise to the desired temperature in less than 25 seconds from being turned on.
  • Adjustable temperature: 240 °F~410°F (120°C - 200°C) for all hair types. For normal hair, temperature setting at 370-390°F is recommended; for bleached, fragile, damaged and fine hair, the lower setting is advised; for coarse, thick, ethnic and resistant hair in healthy condition, maximum heat on high setting is used to save time and effort.

  • Ergonomic design gives greater control and is easier to handle.
  • 1.0 inch plate width for faster results. (Also available in 1.5 inch for added control, ideal for short to medium hair)
  • 9 feet strengthened professional cord.
  • DO NOT USE A VOLTAGE CONVERTER with flat iron.
  • Voltage: 110-120V 50/60Hz, plug type: A. This model can be used in USA, Canada, Mexico and the following countries: American Samoa, Anguilla, Antigua, Aruba, Bahamas, Barbados, Bermuda, Brazil (Rio de Janeiro, Sao Paulo area), Canada, Cayman Islands, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guam, Guatemala, Haiti, Honduras, Jamaica, Japan, Lebanon, Mexico, Micronesia, Netherlands Antilles, Nicaragua, Okinawa, Palmyra Atoll, Panama, Puerto Rico, Saudi Arabia, Tahiti, Taiwan, Trinidad & Tobago, United States of America, Venezuela, Virgin Islands (British and U.S.).
  • Designed and engineered in the U.S. Assembled in Korea.
  • Two year warranty (one-year manufacturer's warranty, Folica will extend your warranty for one more year, free).
Traveling?

Buy Sedu 1", 220-240V, Plug Type C or 1", 220-240V, Plug Type C for the following countries:

Afghanistan, Albania, Algeria, Andorra, Argentina, Armenia, Azerbaijan, Azores, Balearic Islands, Bangladesh, Belarus, Bolivia, Bosnia, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canary Islands, Cape Verde, Central African Republic, Chile, China, Comoros, Congo, Cete d'Ivoire (Ivory Coast), Croatia, Denmark, Djibouti, East Timor, Egypt, Equatorial Guinea, Eritrea, Faeroe Islands, Finland, French Guiana, Gabon, Georgia, Germany, Gibraltar, Greece, Greenland, Guadeloupe, Guinea, Guinea-Bissau, Hungary, Iceland, India, Indonesia, Iran, Iraq, Isle of Man, Israel, Italy, Kazakhstan, Korea (South), Laos, Latvia, Lebanon, Lithuania, Luxembourg, Macedonia, Madagascar, Madeira, Mali, Martinique, Mauritania, Mauritius, Monaco, Mongolia, Montenegro, Morocco, Mozambique, Myanmar (formerly Burma), Nepal, Netherlands, Niger, Norway, Pakistan, Paraguay, Peru, Philippines, Poland, Portugal, Romania, Russia, Rwanda, St. Vincent (Windward Is.), Senegal, Serbia, Slovenia, Somalia, Spain, Sudan, Sweden, Syria, Tajikistan, Thailand, Togo, Tunisia, Turkey, Ukraine, Uruguay, Uzbekistan, Vietnam, Zambia.

Sedu 1", 220-240V, Plug Type G and Sedu 1", 220-240V, Plug Type G work in the following countries:

Bahrain, Bangladesh, Belize, Bhutan, Brunei, Channel Islands, China, Cyprus, Dominica, Falkland Islands, Gambia, Ghana, Gibraltar, Great Britain, Grenada, Guyana, Hong Kong, Indonesia, Ireland (Eire), Jordan, Kenya, Kuwait, Macau, Malawi, Malaysia, Maldives, Malta, Nigeria, Northern Ireland, Oman, Qatar, St. Kitts and Nevis (Leeward Is.), St. Lucia (Windward Is.), Saudi Arabia, Scotland, Seychelles, Sierra Leone, Singapore, Tanzania, Uganda, United Arab Emirates, United Kingdom, Yemen, Zambia, Zimbabwe.

Directions:

  • Plug the appliance into appropriate wall outlet (110V)
  • Set desired temperature and turn switch to ON (light will turn on while heating up)
  • Iron will be ready for use when light begins blinking
  • Light will turn off if you lower temperature, and then will begin blinking when ready for use again
  • DO NOT USE VOLTAGE CONVERTER with the flat iron. This may damage the iron.
  • Unplug appliance immediately after use (Do not place in heat proof pouch while iron is at full heat)
  • Model#: su-100A   /  
  • SKU: A8560   /  
  • Guaranteed Authentic
Plug Type: Standard
Max Temperature: 410 Degrees Fahrenheit
Included Bonus: Pouch
Voltage: 110, 120
Warranty: 2 Year(s)
Min Temperature: 240 Degrees Fahrenheit
Material: Tourmaline, Ceramic
Plate Size: 1 Inch
Cord Length: 9 Foot

Folica's Warranty

Folica stands behind every product we sell and we honor all manufacturers' warranties. For all electrical appliances we offer complete protection. If you experience any problem with an item purchased from us and it's still under the warranty period, all you have to do is fill out our Warranty Replacement form, send us the items plus a small shipping and handling fee and we will take care of the rest. We'll repair or replace your item with a new product or a Folica Certified Refurbished product. It's that simple.

View Folica's Warranty Refund Policy in full

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  • Sedu Pro Ionic Ceramic Tourmaline Flat Iron (1") (1654)
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  • Rating
  • Sedu, My 7 Year Best Friend ! 5 Star Rating
    I got a Sedu 1.5 inch flat iron for my bday 7 years ago and I have been using it ever since. It works so well, I have never had issues with it in the last 7 years. My hair is land and wavy and this iron in 5 mins flat gives me straight hair. I tried the drug store bands and some other brands but Sedu was by far the best. I just ordered the 1 inch and I can't wait till it comes. One piece of advice I have is if you're considering using the iron for curling as well I would go for the 1 inch. I found it a little difficult to curl with the 1.5 inch (still doable). I hope this helps :)

    Was this review helpful?

    (Yes)
    (No)
    Jun 23, 2012
    HAIR TYPE
    Dark Brown / Curly Hair / Color Treated Hair / Chemically Treated Hair
  • Good Hair Straightner...when It Works 4 Star Rating
    I am really happy with the overall performance of this flat iron. Only complaint is the cord doesn't rotate so I'm having to send it back for a replacement and I've only had it six months... My suggestion is to find a Sedu that has the rotating cord so you dont run into the same problem!

    Was this review helpful?

    (Yes)
    (No)
    Jun 8, 2012
    HAIR TYPE
    Blonde / Curly Hair / Color Treated Hair
  • So Disappointed 1 Star Rating
    When I spend this kind of money on a flat iron, I expect a lot! I've been extremely disappointed. I've bought Sedus the past several years because they do leave my hair silky soft. However, why spend this kind of money when a year or two passes and it quits working because of the cord? Send it in for the 2 year warranty and after the fees you have to pay for that, you have it 6 months and it stops working again. Bullcrap! I have not had one Sedu that hasn't quit working because of the cord and the past 2 I took extra special care of the cord thinking I wasn't putting it away right. My mom and friend have also had the same problem. I won't be buying another one even though like I said it did leave my hair silky smooth, I just can't stand losing that kind of money.

    Was this review helpful?

    (Yes)
    (No)
    Jun 8, 2012
    HAIR TYPE
    Platinum Blonde / Normal Hair / Oily Hair / Dry Hair
  • Buy It 5 Star Rating
    i went through sally's beauty supply straighteners and solia and chi and etc! and didnt like any! that worked on my thick hair so i decided to order the Sedu because of pleasant reviews! ITS AMAZING. I'm obsessed! my latest straightener ive been using was the Chi i hate the Chi straightener made my hair frizzy and just made my ends look terrible! i thought i would never find another straightener until now! the sedu is amazing leaves you hair SILKY SMOOTH, frizzyness goes away! glides through your hair and doesn't make your hair smell burnt! i got so many compliments the day it came on my hair people asked my grew longer! asked if i changed my hair...and was super soft, definitely worth the money!

    Was this review helpful?

    (Yes)
    (No)
    Jun 1, 2012
    HAIR TYPE
    Medium Brown / Dry Hair / Curly Hair / Color Treated Hair / Thick or Coarse Hair
  • One Word....magical! 5 Star Rating
    I'm a black woman with extremely kinky hair. I wish I had a before and after picture to post so you could see how magical this flat iron is. It turned my kinky hair to silky smooth. I've used paul mitchell, chi, hai, and this tops them all! Love it!

    Was this review helpful?

    (Yes)
    (No)
    May 29, 2012
    HAIR TYPE
    Black / Thick or Coarse Hair
  • Wow! 5 Star Rating
    Never thought a flat iron was any different than any other...was I wrong! This iron heats almost immediately, and I have it set on a really low heat setting. I have very long, thick air. I can straighten my dried hair in about 10 minutes. No more aching arms and my hair looks so healthy! LOVE it!! Well worth the money :)

    Was this review helpful?

    (Yes)
    (No)
    May 28, 2012
    HAIR TYPE
    Blonde / Dry Hair / Color Treated Hair / Fine or Thin Hair / Chemically Treated Hair
  • Quit Using This A Long Time Ago... 1 Star Rating
    I bought this back in 07 but don't think i ever left a review. It's now in my garage sale pile since the warranty has passed. Not sure why I never sent it back but I wish I had. It snagged my hair and did a lousy job at straightening it. I have fine hair but it didn't straighten well on the fine hair setting at all. STILL didn't work when i turned the heat up to the highest setting. . Am STILL looking for the right flat iron btw. Oh and I hated that the power cord didn't swivel.

    Was this review helpful?

    (Yes)
    (No)
    May 26, 2012
    / United States
    HAIR TYPE
    Dark Brown / Dry Hair / Color Treated Hair / Fine or Thin Hair
  • This Is Junk!!! 1 Star Rating
    This doesn't work on real black people hair yeah weaves nothing on this site can work on my hair and I dare someone to prove me wrong all this did was my my hair slightly warm and then puffy never straight!

    Was this review helpful?

    (Yes)
    (No)
    May 23, 2012
    HAIR TYPE
    Black / Thick or Coarse Hair
  • Weather Resistant Hair!!! 5 Star Rating
    My hair is VERY curly but also pretty easy to straighten. Many straighteners will get my hair straight but none keep it safe from the weather like this one. After using other flat irons, I can say with certainty, that this one gets your hair straight and keeps it that way. It takes some serious humidity/fog to put a kink in this straightener's work. You don't even need to worry about using a shower cap to keep it from frizzing (even though I do).

    Bottom line, it's a great product. It works heats up quickly, straightens easily, and does the job right the first time around. The 1' is great for flipping the your ends in or out and leaves your hair silky - just remember to use a heat protectant!

    Totally worth the money.

    Was this review helpful?

    (Yes)
    (No)
    May 15, 2012
    HAIR TYPE
    Medium Brown / Curly Hair / Fine or Thin Hair
  • Awesome Tool!!! 5 Star Rating
    I have loved Chis for years now...but when the swivel cord came off of my Chi, I decided to try something new. I purchased the Sedu 1 inch flat iron and I love it! It leaves my hair so soft and shiny! I'm not knocking Chis...I still love them, but this Sedu is just as great...if not better. Give it a try if you want to step out of your comfort zone. :)

    Was this review helpful?

    (Yes)
    (No)
    May 14, 2012
    HAIR TYPE
    Dark Brown / Curly Hair
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