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Sedu Pro Ionic Ceramic Tourmaline Flat Iron (1")

Rated the Best Hair Straightener on the market and preferred by top hair stylists around the world, Sedu flat iron straightens, smoothes and tames frizzy or rebellious hair for long-lasting results. Sedu's patented ultra-smooth ceramic/tourmaline plates guarantee smooth straightening motion without pulling or breaking of hair. 1 inch plate size gives added control, ideal for short to medium hair.
$79.99
We're sorry, this product is no longer available.

This item is no longer available. We recommend the: Sedu Revolution Tourmaline Ceramic Styler

2 Year Warranty and Heat Proof Pouch

Rated the Best Hair Straightener on the market and preferred by top hair stylists around the world, Sedu flat iron straightens, smoothes and tames frizzy or rebellious hair for long-lasting results. Sedu's patented ultra-smooth ceramic/tourmaline plates guarantee smooth straightening motion without pulling or breaking of hair. 1 inch plate size gives added control, ideal for short to medium hair. We also suggest Sedu Revolution Styling Iron with 1 inch plates.

Featured Customer Video Reviews

YESSSS !!

Reviewer: Susie from Los Angeles  2007-08-02

Photos Submitted by Customers

Before and After

before

Before and After

after

Before and After

before

Before and After

after

More before & after pictures

as seen in Allure Magazine

Product features:

  • Exclusive patented heating plates ensure that your hair will stay silky smooth for days, even in humid weather!
  • Patented ultra-smooth plates guarantee smooth straightening motion without pulling or breakage of hair.
  • Hair becomes up to 3 times smoother and silkier than when using ordinary ceramic straighteners.
  • True ceramic/Tourmaline plates generate 6 times more negative ion than regular ceramic straighteners.
  • Cut your hair straightening time in half thanks to higher concentration of negative ions.
  • Negative ions renew hair with softness and shine. Eliminate frizz.
  • Infra-Red Heat technology seals the hair's moisture and luster
  • Ultra-light weight: the body is made of light-weight, high-strength composite materials that are commonly used in aerospace industry.
  • Faster heat-up time than conventional coil flat irons. The Sedu will rise to the desired temperature in less than 25 seconds from being turned on.
  • Adjustable temperature: 240 °F~410°F (120°C - 200°C) for all hair types. For normal hair, temperature setting at 370-390°F is recommended; for bleached, fragile, damaged and fine hair, the lower setting is advised; for coarse, thick, ethnic and resistant hair in healthy condition, maximum heat on high setting is used to save time and effort.

  • Ergonomic design gives greater control and is easier to handle.
  • 1.0 inch plate width for faster results. (Also available in 1.5 inch for added control, ideal for short to medium hair)
  • 9 feet strengthened professional cord.
  • DO NOT USE A VOLTAGE CONVERTER with flat iron.
  • Voltage: 110-120V 50/60Hz, plug type: A. This model can be used in USA, Canada, Mexico and the following countries: American Samoa, Anguilla, Antigua, Aruba, Bahamas, Barbados, Bermuda, Brazil (Rio de Janeiro, Sao Paulo area), Canada, Cayman Islands, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guam, Guatemala, Haiti, Honduras, Jamaica, Japan, Lebanon, Mexico, Micronesia, Netherlands Antilles, Nicaragua, Okinawa, Palmyra Atoll, Panama, Puerto Rico, Saudi Arabia, Tahiti, Taiwan, Trinidad & Tobago, United States of America, Venezuela, Virgin Islands (British and U.S.).
  • Designed and engineered in the U.S. Assembled in Korea.
  • Two year warranty (one-year manufacturer's warranty, Folica will extend your warranty for one more year, free).
Traveling?

Buy Sedu 1", 220-240V, Plug Type C or 1", 220-240V, Plug Type C for the following countries:

Afghanistan, Albania, Algeria, Andorra, Argentina, Armenia, Azerbaijan, Azores, Balearic Islands, Bangladesh, Belarus, Bolivia, Bosnia, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canary Islands, Cape Verde, Central African Republic, Chile, China, Comoros, Congo, Cete d'Ivoire (Ivory Coast), Croatia, Denmark, Djibouti, East Timor, Egypt, Equatorial Guinea, Eritrea, Faeroe Islands, Finland, French Guiana, Gabon, Georgia, Germany, Gibraltar, Greece, Greenland, Guadeloupe, Guinea, Guinea-Bissau, Hungary, Iceland, India, Indonesia, Iran, Iraq, Isle of Man, Israel, Italy, Kazakhstan, Korea (South), Laos, Latvia, Lebanon, Lithuania, Luxembourg, Macedonia, Madagascar, Madeira, Mali, Martinique, Mauritania, Mauritius, Monaco, Mongolia, Montenegro, Morocco, Mozambique, Myanmar (formerly Burma), Nepal, Netherlands, Niger, Norway, Pakistan, Paraguay, Peru, Philippines, Poland, Portugal, Romania, Russia, Rwanda, St. Vincent (Windward Is.), Senegal, Serbia, Slovenia, Somalia, Spain, Sudan, Sweden, Syria, Tajikistan, Thailand, Togo, Tunisia, Turkey, Ukraine, Uruguay, Uzbekistan, Vietnam, Zambia.

Sedu 1", 220-240V, Plug Type G and Sedu 1", 220-240V, Plug Type G work in the following countries:

Bahrain, Bangladesh, Belize, Bhutan, Brunei, Channel Islands, China, Cyprus, Dominica, Falkland Islands, Gambia, Ghana, Gibraltar, Great Britain, Grenada, Guyana, Hong Kong, Indonesia, Ireland (Eire), Jordan, Kenya, Kuwait, Macau, Malawi, Malaysia, Maldives, Malta, Nigeria, Northern Ireland, Oman, Qatar, St. Kitts and Nevis (Leeward Is.), St. Lucia (Windward Is.), Saudi Arabia, Scotland, Seychelles, Sierra Leone, Singapore, Tanzania, Uganda, United Arab Emirates, United Kingdom, Yemen, Zambia, Zimbabwe.

Directions:

  • Plug the appliance into appropriate wall outlet (110V)
  • Set desired temperature and turn switch to ON (light will turn on while heating up)
  • Iron will be ready for use when light begins blinking
  • Light will turn off if you lower temperature, and then will begin blinking when ready for use again
  • DO NOT USE VOLTAGE CONVERTER with the flat iron. This may damage the iron.
  • Unplug appliance immediately after use (Do not place in heat proof pouch while iron is at full heat)
  • Model#: su-100A   /  
  • SKU: A8560   /  
  • Guaranteed Authentic
Plug Type: Standard
Max Temperature: 410 Degrees Fahrenheit
Included Bonus: Pouch
Voltage: 110, 120
Warranty: 2 Year(s)
Min Temperature: 240 Degrees Fahrenheit
Material: Tourmaline, Ceramic
Plate Size: 1 Inch
Cord Length: 9 Foot

Folica's Warranty

Folica stands behind every product we sell and we honor all manufacturers' warranties. For all electrical appliances we offer complete protection. If you experience any problem with an item purchased from us and it's still under the warranty period, all you have to do is fill out our Warranty Replacement form, send us the items plus a small shipping and handling fee and we will take care of the rest. We'll repair or replace your item with a new product or a Folica Certified Refurbished product. It's that simple.

View Folica's Warranty Refund Policy in full

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  • Sedu Pro Ionic Ceramic Tourmaline Flat Iron (1") (1654)
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  • Rating
  • I Really Wish I Could Give It 5 Stars But... 4 Star Rating
    ...stopped working after about a year. Just will not get hot enough anymore and I am gentle and careful with my Sedu Revolution. It is THE BEST when it does work however, so I'm going to have to stick with it until I find out about another brand that does just as well.

    Was this review helpful?

    (Yes)
    (No)
    Apr 24, 2012
    / FL
    HAIR TYPE
    Dark Brown / Dry Hair / Curly Hair / Fine or Thin Hair
  • The Sedu Revolution Is Much Better! 3 Star Rating
    I bought the Sedu Revolution Styling Iron and the Clipless Curling Iron on Groupon. While I was waiting for this shipment to arrive, I went to Folica.com and I saw this iron on sale for $75 with the free Compact Sedu Revolution Iron. This shipment came fast and I was VERY excited. My sister and I had just taken down our sew-ins of 1 year of a couple of months and DESPERATELY needed a GREAT straightening iron since we grew our color (color still on trips) and relaxers out (OFF THE CREAMY CRACK!). This did not get the job done for my sister and I. The Sedu Pro Just couldn't cut it. It was okay. I posted pics to show: wet before, dry before, after Sedu Pro and Sedu Revolution. I just returned this iron today. I love the Revolution Series better. It made our hair straighter and shiner. Maybe the temp wasn't high enough on the Sedu Pro (Had to use 410 degrees and it still looked bad!). Maybe the Pro is better for fine hair. I am very happy Sedu has upgraded their products! (It also put out a funny smell....???)

    Was this review helpful?

    (Yes)
    (No)
    Apr 17, 2012
    HAIR TYPE
    Dark Brown / Dry Hair / Curly Hair / Thick or Coarse Hair
  • So Worth The Money! 5 Star Rating
    I've used quite a few irons before and tourmaline irons are by far the best for my hair. It leaves it smooth a shiny. My hair is a bit shorter than shoulder-length, so I opted for the 1" wide iron so I can get those hard to reach shorter hairs by my neck. It works great! My mom owns the 1 1/2" wide Sedu tourmaline iron and it does wonders for her course curly hair. I can't stop raving about it!

    Was this review helpful?

    (Yes)
    (No)
    Apr 11, 2012
    / Florida
    HAIR TYPE
    Medium Brown / Normal Hair / Color Treated Hair
  • Everything But The Cord.. 4 Star Rating
    I've been using the 1" Sedu straightener for about 3 maybe 4 years and it's worked great. I love how I can curl my hair with it as well as straighten it. But with all the twisting of the cord it's now difficult to get it to remain on & has also finally torn & started to spark. I know they've had multiple complaints on their cords & I wish they would just hurry up & fix them already.

    Was this review helpful?

    (Yes)
    (No)
    Apr 2, 2012
    / Georgia
    HAIR TYPE
    Auburn / Color Treated Hair
  • Loved It Until . . . 3 Star Rating
    I had this straightener for about 2.5 years (just in time for the warranty to expire). I was telling everyone about it, how much I loved it, and didn't ever think I would go to another brand. However, after two years it just stopped working one day. My husband does a lot of work with electronics so he opened it up to see what was going on. Come to find out, they have MAJOR design flaw. The main wire runs THROUGH the hinge! The constant opening and closing of the hinge causes the wire to break. :( That's ridiculous that they don't have a better design!!!!! Paying this much money, this thing should last nearly forever. My husband rewired the iron and it worked for a little while longer, however the same exact thing happened again. :( I was really stoked and loved how this flat iron worked, while it did, but I couldn't make myself support a company by buying another when they obviously don't know how to make a quality product. Disappointing. I emailed the company about this issue and all they did was say, "your warranty is expired, we can't do anything but offer you 10% off if you order another one from our website." No thanks.

    Was this review helpful?

    (Yes)
    (No)
    Mar 30, 2012
    / Hot & Humid, TX
    HAIR TYPE
    Dark Brown / Dry Hair / Thick or Coarse Hair
  • Worth The Money 5 Star Rating
    at first i was sketchy about this brand of flat iron since i've had a Chi for over 5 years. one of my best friends and other friends recommended it to me since they had a sedu for a long time too. so i took their word for it and ordered the 1" flatiron. when i got it i like the design and how light weight it feels. compared to the Chi, i LOVE my sedu. your hair is smoother and also it irons faster. i highly recommend it. hope to get more products soon!

    Was this review helpful?

    (Yes)
    (No)
    Mar 21, 2012
    HAIR TYPE
    Black / Normal Hair / Oily Hair / Dry Hair / Curly Hair / Color Treated Hair / Fine or Thin Hair / Thick or Coarse Hair / Relaxed Hair / Chemically Treated Hair
  • Must Have Flat Iron 5 Star Rating
    I've been using this 1 inch Sedu Flat Iron for 2 years now and it never failed to give me excellent result everytime I use it. My hair remains super straight till I wash it. It gives you smooth and shiny hair as well. Seriously, I got lots of compliments how nice my hair is. Most of the time, they thought that I used some chemical products to super straighten my hair and a guy friend of mine thought that I was wearing a wig lol

    Was this review helpful?

    (Yes)
    (No)
    Feb 25, 2012
    / Toronto, Canada
    HAIR TYPE
    Dark Brown / Oily Hair / Fine or Thin Hair
  • So Little & Lightweight But Works Great 5 Star Rating
    I used the babybliss flat iron for years. When mine broken yet again, before just buying another 1, i decided to seach around on the computer to see which ones were actually rated as a good flat iron. When I started searching for "top rated flat irons" this one came up on the top 10 lists on many websites. So finally decided to order it because I read only good reviews on it. When I finally got it in the mail and opened the box.. I was disappointed to see this little like nothing black flat iron. But when I went to use it and it heated up within seconds like it was suppose to.. I was shocked! i have long very think hair and am very OCD when it comes to straightening it. I tend to go over it again and again till its 100% PERFECT. i love the 1inch flat irons so i can get close to the roots and have more control, but I found with some flat irons that aren't that great, the 1inch takes me forever and I have to use the 1 1/2 inch. But with this flat iron, the 1inch, so small and light weight, works great on my hair! Even with long, very think hair and a perfectionist when it comes to every little piece of hair being straight and perfect.. it doesnt take me long at all with this flat iron! My hair feels actually healthier and has more body with this flat iron. I don't feel like my hair is pin straight with no "bounce" and burned. I am 100% happy with this flat iron and can say that I am done with any other brands that i use to use!

    Was this review helpful?

    (Yes)
    (No)
    Feb 22, 2012
    / United States
    HAIR TYPE
    Auburn / Color Treated Hair / Thick or Coarse Hair
  • Prefect Hair Everytime 5 Star Rating
    I LOVE THIS FLAT IRON!!!!! i first purchased this back in 2008 and i still use it and it works just like it did the day i took it out of the box!!! it makes my hair feel like silk... no snagging or pulling the hair, it just glides from root to ends.

    Was this review helpful?

    (Yes)
    (No)
    Jan 21, 2012
    / Daytona Beach Fl
    HAIR TYPE
    Black / Dry Hair / Curly Hair / Color Treated Hair / Thick or Coarse Hair / Relaxed Hair / Chemically Treated Hair
  • Loved It..and Now Hate It! 2 Star Rating
    If i wrote this review the first 6 months of obtaining the product it would of been a 5 star. But seeing as I'm currently on the 2nd replacement of this product in less than 2 years, I can honestly say the product just doesn't deliver. Same issue each time - cord/electrical issue so the iron only turns on when held a certain way. So frustrating! Don't get me wrong - I love this iron, it really does the job and I straighten my hair every day - I just wished it worked longer than 6 - 9 months! Looking back at the reviews, looks like i'm not the only one with this problem..C'mon Sedu! Smarten up! After my warranty expires and after this replacement dies, I'm staying away from Sedu products.

    Was this review helpful?

    (Yes)
    (No)
    Jan 13, 2012
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