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Sedu Pro Ionic Ceramic Tourmaline Flat Iron (1")

Rated the Best Hair Straightener on the market and preferred by top hair stylists around the world, Sedu flat iron straightens, smoothes and tames frizzy or rebellious hair for long-lasting results. Sedu's patented ultra-smooth ceramic/tourmaline plates guarantee smooth straightening motion without pulling or breaking of hair. 1 inch plate size gives added control, ideal for short to medium hair.
$79.99
We're sorry, this product is no longer available.

This item is no longer available. We recommend the: Sedu Revolution Tourmaline Ceramic Styler

2 Year Warranty and Heat Proof Pouch

Rated the Best Hair Straightener on the market and preferred by top hair stylists around the world, Sedu flat iron straightens, smoothes and tames frizzy or rebellious hair for long-lasting results. Sedu's patented ultra-smooth ceramic/tourmaline plates guarantee smooth straightening motion without pulling or breaking of hair. 1 inch plate size gives added control, ideal for short to medium hair. We also suggest Sedu Revolution Styling Iron with 1 inch plates.

Featured Customer Video Reviews

YESSSS !!

Reviewer: Susie from Los Angeles  2007-08-02

Photos Submitted by Customers

Before and After

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Before and After

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Before and After

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Before and After

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More before & after pictures

as seen in Allure Magazine

Product features:

  • Exclusive patented heating plates ensure that your hair will stay silky smooth for days, even in humid weather!
  • Patented ultra-smooth plates guarantee smooth straightening motion without pulling or breakage of hair.
  • Hair becomes up to 3 times smoother and silkier than when using ordinary ceramic straighteners.
  • True ceramic/Tourmaline plates generate 6 times more negative ion than regular ceramic straighteners.
  • Cut your hair straightening time in half thanks to higher concentration of negative ions.
  • Negative ions renew hair with softness and shine. Eliminate frizz.
  • Infra-Red Heat technology seals the hair's moisture and luster
  • Ultra-light weight: the body is made of light-weight, high-strength composite materials that are commonly used in aerospace industry.
  • Faster heat-up time than conventional coil flat irons. The Sedu will rise to the desired temperature in less than 25 seconds from being turned on.
  • Adjustable temperature: 240 °F~410°F (120°C - 200°C) for all hair types. For normal hair, temperature setting at 370-390°F is recommended; for bleached, fragile, damaged and fine hair, the lower setting is advised; for coarse, thick, ethnic and resistant hair in healthy condition, maximum heat on high setting is used to save time and effort.

  • Ergonomic design gives greater control and is easier to handle.
  • 1.0 inch plate width for faster results. (Also available in 1.5 inch for added control, ideal for short to medium hair)
  • 9 feet strengthened professional cord.
  • DO NOT USE A VOLTAGE CONVERTER with flat iron.
  • Voltage: 110-120V 50/60Hz, plug type: A. This model can be used in USA, Canada, Mexico and the following countries: American Samoa, Anguilla, Antigua, Aruba, Bahamas, Barbados, Bermuda, Brazil (Rio de Janeiro, Sao Paulo area), Canada, Cayman Islands, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guam, Guatemala, Haiti, Honduras, Jamaica, Japan, Lebanon, Mexico, Micronesia, Netherlands Antilles, Nicaragua, Okinawa, Palmyra Atoll, Panama, Puerto Rico, Saudi Arabia, Tahiti, Taiwan, Trinidad & Tobago, United States of America, Venezuela, Virgin Islands (British and U.S.).
  • Designed and engineered in the U.S. Assembled in Korea.
  • Two year warranty (one-year manufacturer's warranty, Folica will extend your warranty for one more year, free).
Traveling?

Buy Sedu 1", 220-240V, Plug Type C or 1", 220-240V, Plug Type C for the following countries:

Afghanistan, Albania, Algeria, Andorra, Argentina, Armenia, Azerbaijan, Azores, Balearic Islands, Bangladesh, Belarus, Bolivia, Bosnia, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canary Islands, Cape Verde, Central African Republic, Chile, China, Comoros, Congo, Cete d'Ivoire (Ivory Coast), Croatia, Denmark, Djibouti, East Timor, Egypt, Equatorial Guinea, Eritrea, Faeroe Islands, Finland, French Guiana, Gabon, Georgia, Germany, Gibraltar, Greece, Greenland, Guadeloupe, Guinea, Guinea-Bissau, Hungary, Iceland, India, Indonesia, Iran, Iraq, Isle of Man, Israel, Italy, Kazakhstan, Korea (South), Laos, Latvia, Lebanon, Lithuania, Luxembourg, Macedonia, Madagascar, Madeira, Mali, Martinique, Mauritania, Mauritius, Monaco, Mongolia, Montenegro, Morocco, Mozambique, Myanmar (formerly Burma), Nepal, Netherlands, Niger, Norway, Pakistan, Paraguay, Peru, Philippines, Poland, Portugal, Romania, Russia, Rwanda, St. Vincent (Windward Is.), Senegal, Serbia, Slovenia, Somalia, Spain, Sudan, Sweden, Syria, Tajikistan, Thailand, Togo, Tunisia, Turkey, Ukraine, Uruguay, Uzbekistan, Vietnam, Zambia.

Sedu 1", 220-240V, Plug Type G and Sedu 1", 220-240V, Plug Type G work in the following countries:

Bahrain, Bangladesh, Belize, Bhutan, Brunei, Channel Islands, China, Cyprus, Dominica, Falkland Islands, Gambia, Ghana, Gibraltar, Great Britain, Grenada, Guyana, Hong Kong, Indonesia, Ireland (Eire), Jordan, Kenya, Kuwait, Macau, Malawi, Malaysia, Maldives, Malta, Nigeria, Northern Ireland, Oman, Qatar, St. Kitts and Nevis (Leeward Is.), St. Lucia (Windward Is.), Saudi Arabia, Scotland, Seychelles, Sierra Leone, Singapore, Tanzania, Uganda, United Arab Emirates, United Kingdom, Yemen, Zambia, Zimbabwe.

Directions:

  • Plug the appliance into appropriate wall outlet (110V)
  • Set desired temperature and turn switch to ON (light will turn on while heating up)
  • Iron will be ready for use when light begins blinking
  • Light will turn off if you lower temperature, and then will begin blinking when ready for use again
  • DO NOT USE VOLTAGE CONVERTER with the flat iron. This may damage the iron.
  • Unplug appliance immediately after use (Do not place in heat proof pouch while iron is at full heat)
  • Model#: su-100A   /  
  • SKU: A8560   /  
  • Guaranteed Authentic
Cord Length: 9 Foot
Max Temperature: 410 Degrees Fahrenheit
Warranty: 2 Year(s)
Material: Tourmaline, Ceramic
Voltage: 120, 110
Min Temperature: 240 Degrees Fahrenheit
Included Bonus: Pouch
Plug Type: Standard
Plate Size: 1 Inch

Folica's Warranty

Folica stands behind every product we sell and we honor all manufacturers' warranties. For all electrical appliances we offer complete protection. If you experience any problem with an item purchased from us and it's still under the warranty period, all you have to do is fill out our Warranty Replacement form, send us the items plus a small shipping and handling fee and we will take care of the rest. We'll repair or replace your item with a new product or a Folica Certified Refurbished product. It's that simple.

View Folica's Warranty Refund Policy in full

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  • Sedu Pro Ionic Ceramic Tourmaline Flat Iron (1") (1654)
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  • Rating
  • Very Disappointed In This Flat Iron 1 Star Rating
    I have always used flat irons - all different brands. The last one was a Chi and it lasted about 2 years. I was looking for a new one and read good reviews on this product and it also came with a 2 year warranty so I purchased it. I have NEVER had breakage problems in the past and have used this iron for approximately 3 weeks, and yesterday had to have my bangs which I have been trying to grow out cut due to severe breakage all over. My hair is in the worst shape it has ever been in. On top of it all, I am on a very tight budget and it was a big expense for me and now I have a product that has damaged my hair and I can afford to buy a replacement unit. The CHI always made my hair very smooth and flat. This seems like it just frizzes it up. Very unhappy :(

    Was this review helpful?

    (Yes)
    (No)
    Dec 8, 2009
    / Zephyrhills, FL USA
    HAIR TYPE
    Curly Hair
  • Too Expensive, Does Not Do Wonders 2 Star Rating
    I got the Sedu a few months ago and since I was going to spend more than $100 I was hoping for just GREATNESS. I have really thick, curly hair, and to be fair it's not the healthiest of hair, still after reading many reviews thought this was the flat iron that would get the job done and leave my hair like it promises silky straight and shiny. Well it didn't, it's performance is okay nothing i hadn't achieved with other cheaper irons, hair was not shiny at all, it was actually very dull and after a bunch of passes with the iron not even that flat. I wouldn't recommend it for people with difficult hair like mine save your money because this iron does not do the job.

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    (Yes)
    (No)
    Dec 5, 2009
  • Great Iron, Short Life 4 Star Rating
    I loved this flat iron. It straightened easily, quickly, and left a glossy shine. It heated easily and curled even more easily. The flat iron and I were pretty much at the alter saying our vows....when it died(after six months or so). So I sent it in to get fixed, and shortly after that, it died again. Sadly, they wouldn't take it back and fix it again so that pretty much ended that wonderful relationship. I want to buy another one but then again, spending big money on something that would die so soon. I love the Sedu, I really do, but they need to make their product more durable.

    Was this review helpful?

    (Yes)
    (No)
    Dec 5, 2009
  • Long Lasting 5 Star Rating
    I have had my sedu for about 7 years. I got it in high school and it works the same as the day I got it (as I am graduating college). I love it! All of my friends had a Chi and as soon as they used mine they went out and bought it. Folica was great, I found the best price and I would definitely order from them again:) If you are debating it, stop thinking and buy it!

    Was this review helpful?

    (Yes)
    (No)
    Dec 3, 2009
    / Baton Rouge, LA
  • Save Your Money 1 Star Rating
    i thought this was terrible, ive gone through 2 in 3 months and my sister has gone through 2 in 4 months as well. it is absolutely terrible, cheat quality and breaks all the time. i had a chi and wish i never would have tried out a new brand. AWFUL

    Was this review helpful?

    (Yes)
    (No)
    Nov 27, 2009
  • 5 Star Rating
    i have very poofy, frizzy, and unmanageable hair. i had a conair straightener that worked decently, but it was still very hard to straighten it with the conair and took 1 1/2 hours plus. i decided i wanted to try a new straightener, but i wanted one that worked great and easily, not some cheap thing that only did the job half way. well i searched for hours, read so many reviews, and came across this flat iron. it sounded good with a lot of positive reviews, and with much consideration i decided to try it out. the first time i tried it i was soo amazed! it got my hair straight with just one or two passes, and sooo very shiny and soft. it felt so smooth on my hair and didn't snag at all, unlike my old one. i now consider myself spoiled with this thing because every time i use one of my friends' flat irons they seem pretty sad compared to this one.

    Was this review helpful?

    (Yes)
    (No)
    Nov 26, 2009
    HAIR TYPE
    Dry Hair
  • Not Good At All 1 Star Rating
    I have ethnic hair and this iron completely fried my hair. When I tried a lower heat setting, it didn't get my hair straight. Definitely not worth the money.

    Was this review helpful?

    (Yes)
    (No)
    Nov 26, 2009
  • Really Good Flatiron! 4 Star Rating
    So, I have had this sedu for a while now, and use it about 3 times a week or so. It works really well for my hair, which is thick and semi-wavy. It makes it soft, shiny and very straight, and does not make my hair stiff at all which a lot of cheap irons do. It only takes a very short amount of time too! I really am in love with this straightener. HOWEVER, these are not sturdy. The first one I got stopped working completely after a week- a defected one, i guess. But then my sister got one, and she loved it, but after about 4 months, it was clasping together unevenly, then stopped working as well. These sedus are NOT STURDY. If u purchase, make sure to get the warranty or do not buy at all!!!

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    (Yes)
    (No)
    Nov 25, 2009
    / Philadelphia, PA
  • Amazing! 5 Star Rating
    I have had this straightener for a few years now, and I absolutely love it! I will never own a different brand straightener again. I was nervous about spending so much money for it (it was $200 when I got it) because I wasnt sure how it was gonna work of it I was going to like it. It was the best $200 spent! I haven't had to buy another one or anything. The ceramic plates are awesome, they don't pull your hair and they make your hair shiny and smooth. My friend has extremely curly hair and she has tried quite a few different straighteners and mine is the only one that will straighten her hair! it heats up in about a minute and theres a few different heat settings which is awesome because mom uses it sometimes and doesnt need the highest heating power like I do. I recommend this product to everyone who has thick curly course hair! it will definetly solve all of your problems!

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    (Yes)
    (No)
    Nov 22, 2009
  • What Everyone Fails To Tell You 4 Star Rating
    Do I like the Sedu iron? Yes. After I used it my hair was silky, shiny and soft. However, the outside of the iron gets so hot that I burn my scalp when I try to get close to the roots. I had a cheap Conair iron before and never got burn. For such an expensive product, I think that the manufacturer should do a better job.

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    (Yes)
    (No)
    Nov 11, 2009
    / Orlando, Florida, USA
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