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Sedu Pro Ionic Ceramic Tourmaline Flat Iron (1")

Rated the Best Hair Straightener on the market and preferred by top hair stylists around the world, Sedu flat iron straightens, smoothes and tames frizzy or rebellious hair for long-lasting results. Sedu's patented ultra-smooth ceramic/tourmaline plates guarantee smooth straightening motion without pulling or breaking of hair. 1 inch plate size gives added control, ideal for short to medium hair.
$79.99
We're sorry, this product is no longer available.

This item is no longer available. We recommend the: Sedu Revolution Tourmaline Ceramic Styler

2 Year Warranty and Heat Proof Pouch

Rated the Best Hair Straightener on the market and preferred by top hair stylists around the world, Sedu flat iron straightens, smoothes and tames frizzy or rebellious hair for long-lasting results. Sedu's patented ultra-smooth ceramic/tourmaline plates guarantee smooth straightening motion without pulling or breaking of hair. 1 inch plate size gives added control, ideal for short to medium hair. We also suggest Sedu Revolution Styling Iron with 1 inch plates.

Featured Customer Video Reviews

YESSSS !!

Reviewer: Susie from Los Angeles  2007-08-02

Photos Submitted by Customers

Before and After

before

Before and After

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Before and After

before

Before and After

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More before & after pictures

as seen in Allure Magazine

Product features:

  • Exclusive patented heating plates ensure that your hair will stay silky smooth for days, even in humid weather!
  • Patented ultra-smooth plates guarantee smooth straightening motion without pulling or breakage of hair.
  • Hair becomes up to 3 times smoother and silkier than when using ordinary ceramic straighteners.
  • True ceramic/Tourmaline plates generate 6 times more negative ion than regular ceramic straighteners.
  • Cut your hair straightening time in half thanks to higher concentration of negative ions.
  • Negative ions renew hair with softness and shine. Eliminate frizz.
  • Infra-Red Heat technology seals the hair's moisture and luster
  • Ultra-light weight: the body is made of light-weight, high-strength composite materials that are commonly used in aerospace industry.
  • Faster heat-up time than conventional coil flat irons. The Sedu will rise to the desired temperature in less than 25 seconds from being turned on.
  • Adjustable temperature: 240 °F~410°F (120°C - 200°C) for all hair types. For normal hair, temperature setting at 370-390°F is recommended; for bleached, fragile, damaged and fine hair, the lower setting is advised; for coarse, thick, ethnic and resistant hair in healthy condition, maximum heat on high setting is used to save time and effort.

  • Ergonomic design gives greater control and is easier to handle.
  • 1.0 inch plate width for faster results. (Also available in 1.5 inch for added control, ideal for short to medium hair)
  • 9 feet strengthened professional cord.
  • DO NOT USE A VOLTAGE CONVERTER with flat iron.
  • Voltage: 110-120V 50/60Hz, plug type: A. This model can be used in USA, Canada, Mexico and the following countries: American Samoa, Anguilla, Antigua, Aruba, Bahamas, Barbados, Bermuda, Brazil (Rio de Janeiro, Sao Paulo area), Canada, Cayman Islands, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guam, Guatemala, Haiti, Honduras, Jamaica, Japan, Lebanon, Mexico, Micronesia, Netherlands Antilles, Nicaragua, Okinawa, Palmyra Atoll, Panama, Puerto Rico, Saudi Arabia, Tahiti, Taiwan, Trinidad & Tobago, United States of America, Venezuela, Virgin Islands (British and U.S.).
  • Designed and engineered in the U.S. Assembled in Korea.
  • Two year warranty (one-year manufacturer's warranty, Folica will extend your warranty for one more year, free).
Traveling?

Buy Sedu 1", 220-240V, Plug Type C or 1", 220-240V, Plug Type C for the following countries:

Afghanistan, Albania, Algeria, Andorra, Argentina, Armenia, Azerbaijan, Azores, Balearic Islands, Bangladesh, Belarus, Bolivia, Bosnia, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canary Islands, Cape Verde, Central African Republic, Chile, China, Comoros, Congo, Cete d'Ivoire (Ivory Coast), Croatia, Denmark, Djibouti, East Timor, Egypt, Equatorial Guinea, Eritrea, Faeroe Islands, Finland, French Guiana, Gabon, Georgia, Germany, Gibraltar, Greece, Greenland, Guadeloupe, Guinea, Guinea-Bissau, Hungary, Iceland, India, Indonesia, Iran, Iraq, Isle of Man, Israel, Italy, Kazakhstan, Korea (South), Laos, Latvia, Lebanon, Lithuania, Luxembourg, Macedonia, Madagascar, Madeira, Mali, Martinique, Mauritania, Mauritius, Monaco, Mongolia, Montenegro, Morocco, Mozambique, Myanmar (formerly Burma), Nepal, Netherlands, Niger, Norway, Pakistan, Paraguay, Peru, Philippines, Poland, Portugal, Romania, Russia, Rwanda, St. Vincent (Windward Is.), Senegal, Serbia, Slovenia, Somalia, Spain, Sudan, Sweden, Syria, Tajikistan, Thailand, Togo, Tunisia, Turkey, Ukraine, Uruguay, Uzbekistan, Vietnam, Zambia.

Sedu 1", 220-240V, Plug Type G and Sedu 1", 220-240V, Plug Type G work in the following countries:

Bahrain, Bangladesh, Belize, Bhutan, Brunei, Channel Islands, China, Cyprus, Dominica, Falkland Islands, Gambia, Ghana, Gibraltar, Great Britain, Grenada, Guyana, Hong Kong, Indonesia, Ireland (Eire), Jordan, Kenya, Kuwait, Macau, Malawi, Malaysia, Maldives, Malta, Nigeria, Northern Ireland, Oman, Qatar, St. Kitts and Nevis (Leeward Is.), St. Lucia (Windward Is.), Saudi Arabia, Scotland, Seychelles, Sierra Leone, Singapore, Tanzania, Uganda, United Arab Emirates, United Kingdom, Yemen, Zambia, Zimbabwe.

Directions:

  • Plug the appliance into appropriate wall outlet (110V)
  • Set desired temperature and turn switch to ON (light will turn on while heating up)
  • Iron will be ready for use when light begins blinking
  • Light will turn off if you lower temperature, and then will begin blinking when ready for use again
  • DO NOT USE VOLTAGE CONVERTER with the flat iron. This may damage the iron.
  • Unplug appliance immediately after use (Do not place in heat proof pouch while iron is at full heat)
  • Model#: su-100A   /  
  • SKU: A8560   /  
  • Guaranteed Authentic
Plug Type: Standard
Max Temperature: 410 Degrees Fahrenheit
Included Bonus: Pouch
Voltage: 110, 120
Warranty: 2 Year(s)
Min Temperature: 240 Degrees Fahrenheit
Material: Tourmaline, Ceramic
Plate Size: 1 Inch
Cord Length: 9 Foot

Folica's Warranty

Folica stands behind every product we sell and we honor all manufacturers' warranties. For all electrical appliances we offer complete protection. If you experience any problem with an item purchased from us and it's still under the warranty period, all you have to do is fill out our Warranty Replacement form, send us the items plus a small shipping and handling fee and we will take care of the rest. We'll repair or replace your item with a new product or a Folica Certified Refurbished product. It's that simple.

View Folica's Warranty Refund Policy in full

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  • Sedu Pro Ionic Ceramic Tourmaline Flat Iron (1") (1654)
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  • Lasts For A Year 4 Star Rating
    It was great and was used almost daily. Sad thing is it decided to die about a year later. It heats up quick even on the highest setting.

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    (No)
    Nov 10, 2009
  • I Love This Flat Iron!! 5 Star Rating
    After owning a CHI for ~6years, I was looking for a new flat iron and read many reviews that claimed the Sedu was great. It is!!! I've used mine for about a week now and love it! It takes seconds to straighten my extremely thick hair to make it straight and sleek! I would recommend this flat iron to anyone with medium-thick hair. (It would probably work well on thin hair, but I think it's meant more for thicker hair.) It has different temperature settings and heats up in seconds. At first I thought it looked too small to do much, but it only takes 1 sweep through a lock of my hair and it becomes straight and smooth. I'm telling all my friends about the Sedu!!

    Was this review helpful?

    (Yes)
    (No)
    Nov 4, 2009
    / Columbus, IN USA
    HAIR TYPE
    Fine or Thin Hair
  • Not What I Expected. 2 Star Rating
    Wow, I read a lot of reviews before making my purchase. However, I am sooo dissapointed. There is nothing special about this flat iron. It leaves your hair looking fried... My room mates Hot Tools flat iron is A LOT better... I will return mine though... get a cheaper one for better results.

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    (No)
    Nov 4, 2009
    / La, Jolla, CA USA
  • It's Worth It 5 Star Rating
    I did a lot of research before I forked over the money for such an expensive flat iron and I haven't regretted one penny. This iron glides over my thin hair. I have also noticed that since I've started using this flat iron that I have significantly less breakage. If you're planning on buying a flat iron, this is a great purchase. As for the pouch, it's nothing special but I travel a lot and it has been a lifesaver. A nice extra.

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    (Yes)
    (No)
    Nov 3, 2009
    / SF, CA, USA
  • Best Straightener 4 Star Rating
    I've had many straightening irons in my life. This one is by far the best. It heats up quickly and straightens with no effort at all. One pass and it's done. The iron is really lightweight and almost feels kind of cheap but like I said before, it works really well.

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    (Yes)
    (No)
    Oct 30, 2009
    / Orange County, Ca
  • Went From Chi To Sedu 5 Star Rating
    i had the chi for about six years and i always thought it was good for my hair, but the problem i had was that it will always break so easy. So this time that it broke i decided to try for something different and decided on the sedu. i was scared at first to try it, but i can't believe it!! its way better than the chi, it straightens so well and it smooths my hair and it won't frizz my hair out like the chi did. i have wavy thick hair. i've had this for a week and everytime ive used it it gets better. :)

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    (Yes)
    (No)
    Oct 26, 2009
    / Visalia, CA
  • Best Straightener Ever! 5 Star Rating
    I've been through about five straighteners in like seven years, and this is by far, the BEST straightener I've ever used. My hair is sleek, shiny, and straight with very little effort.

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    (No)
    Oct 19, 2009
  • Magic 4 Star Rating
    see picture. lol.

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    Oct 8, 2009
  • Love My Sedu Iron !!! 5 Star Rating
    I LOVE my new Sedu Iron. I have VERY curly hair & have used the CHI products for years. I recently had the Keratin Complex straightener performed on my hair & have been using these products & deciced to get a new iron to replace my old CHI iron which I have had for years. Between the new SEDU iron & the Keratin Complex Smoothing Therapy products, my hair is more healthy, softer, shinier, & straighter than ever!!! I can't recommend these 2 items enough !! And I was a hard core CHI advocate for years, but Keratin Complex hair products & SEDU Irons now have all my business !!!!!

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    (No)
    Oct 7, 2009
  • Very Efficient 4 African American/ethnic Hair!! 4 Star Rating
    This is a great product for all hair textures, esp. curly/coarse hair. I am African American with medium length relaxed hair. My hair is extremely thick and this Sedu flat iron is one of few that can actually produce salon quality results. I also own a Conair Infinity, Remington, and an Ozon flat iron...the Sedu is definitely one of my favorites. This iron gets extremely hot (Be Careful ladies!), which helps to cut the time it takes to straighten my hair dramatically. Another plus is that the Sedu is lighter in weight than any iron I have ever owned. When I use this product, my hair comes out light, silky, and healthy looking.... and it never snags my hair like some of the cheaper versions do. I must say though, it is a little bit difficult to make spiral curls with this iron because it does not rotate. Also, the quality of shampoo/conditioner you use really does affect the outcome of how your hair will look after using this iron. And because it gets so hot, I would never use a Sedu without first applying a heat protectant to my hair; although I use a thermal protectant every time I put any kind of heat on my hair. Basically this is a good choice because it is easy to use and equally as powerful. I recommend this to almost all of my friends who are willing to pay for it.

    Was this review helpful?

    (Yes)
    (No)
    Sep 29, 2009
    / New Jersey
    HAIR TYPE
    African American / Chemically Treated Hair / Thick or Coarse Hair
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