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Sedu Pro Ionic Ceramic Tourmaline Flat Iron (1")

Rated the Best Hair Straightener on the market and preferred by top hair stylists around the world, Sedu flat iron straightens, smoothes and tames frizzy or rebellious hair for long-lasting results. Sedu's patented ultra-smooth ceramic/tourmaline plates guarantee smooth straightening motion without pulling or breaking of hair. 1 inch plate size gives added control, ideal for short to medium hair.
$79.99
We're sorry, this product is no longer available.

This item is no longer available. We recommend the: Sedu Revolution Tourmaline Ceramic Styler

2 Year Warranty and Heat Proof Pouch

Rated the Best Hair Straightener on the market and preferred by top hair stylists around the world, Sedu flat iron straightens, smoothes and tames frizzy or rebellious hair for long-lasting results. Sedu's patented ultra-smooth ceramic/tourmaline plates guarantee smooth straightening motion without pulling or breaking of hair. 1 inch plate size gives added control, ideal for short to medium hair. We also suggest Sedu Revolution Styling Iron with 1 inch plates.

Featured Customer Video Reviews

YESSSS !!

Reviewer: Susie from Los Angeles  2007-08-02

Photos Submitted by Customers

Before and After

before

Before and After

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Before and After

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Before and After

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More before & after pictures

as seen in Allure Magazine

Product features:

  • Exclusive patented heating plates ensure that your hair will stay silky smooth for days, even in humid weather!
  • Patented ultra-smooth plates guarantee smooth straightening motion without pulling or breakage of hair.
  • Hair becomes up to 3 times smoother and silkier than when using ordinary ceramic straighteners.
  • True ceramic/Tourmaline plates generate 6 times more negative ion than regular ceramic straighteners.
  • Cut your hair straightening time in half thanks to higher concentration of negative ions.
  • Negative ions renew hair with softness and shine. Eliminate frizz.
  • Infra-Red Heat technology seals the hair's moisture and luster
  • Ultra-light weight: the body is made of light-weight, high-strength composite materials that are commonly used in aerospace industry.
  • Faster heat-up time than conventional coil flat irons. The Sedu will rise to the desired temperature in less than 25 seconds from being turned on.
  • Adjustable temperature: 240 °F~410°F (120°C - 200°C) for all hair types. For normal hair, temperature setting at 370-390°F is recommended; for bleached, fragile, damaged and fine hair, the lower setting is advised; for coarse, thick, ethnic and resistant hair in healthy condition, maximum heat on high setting is used to save time and effort.

  • Ergonomic design gives greater control and is easier to handle.
  • 1.0 inch plate width for faster results. (Also available in 1.5 inch for added control, ideal for short to medium hair)
  • 9 feet strengthened professional cord.
  • DO NOT USE A VOLTAGE CONVERTER with flat iron.
  • Voltage: 110-120V 50/60Hz, plug type: A. This model can be used in USA, Canada, Mexico and the following countries: American Samoa, Anguilla, Antigua, Aruba, Bahamas, Barbados, Bermuda, Brazil (Rio de Janeiro, Sao Paulo area), Canada, Cayman Islands, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guam, Guatemala, Haiti, Honduras, Jamaica, Japan, Lebanon, Mexico, Micronesia, Netherlands Antilles, Nicaragua, Okinawa, Palmyra Atoll, Panama, Puerto Rico, Saudi Arabia, Tahiti, Taiwan, Trinidad & Tobago, United States of America, Venezuela, Virgin Islands (British and U.S.).
  • Designed and engineered in the U.S. Assembled in Korea.
  • Two year warranty (one-year manufacturer's warranty, Folica will extend your warranty for one more year, free).
Traveling?

Buy Sedu 1", 220-240V, Plug Type C or 1", 220-240V, Plug Type C for the following countries:

Afghanistan, Albania, Algeria, Andorra, Argentina, Armenia, Azerbaijan, Azores, Balearic Islands, Bangladesh, Belarus, Bolivia, Bosnia, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canary Islands, Cape Verde, Central African Republic, Chile, China, Comoros, Congo, Cete d'Ivoire (Ivory Coast), Croatia, Denmark, Djibouti, East Timor, Egypt, Equatorial Guinea, Eritrea, Faeroe Islands, Finland, French Guiana, Gabon, Georgia, Germany, Gibraltar, Greece, Greenland, Guadeloupe, Guinea, Guinea-Bissau, Hungary, Iceland, India, Indonesia, Iran, Iraq, Isle of Man, Israel, Italy, Kazakhstan, Korea (South), Laos, Latvia, Lebanon, Lithuania, Luxembourg, Macedonia, Madagascar, Madeira, Mali, Martinique, Mauritania, Mauritius, Monaco, Mongolia, Montenegro, Morocco, Mozambique, Myanmar (formerly Burma), Nepal, Netherlands, Niger, Norway, Pakistan, Paraguay, Peru, Philippines, Poland, Portugal, Romania, Russia, Rwanda, St. Vincent (Windward Is.), Senegal, Serbia, Slovenia, Somalia, Spain, Sudan, Sweden, Syria, Tajikistan, Thailand, Togo, Tunisia, Turkey, Ukraine, Uruguay, Uzbekistan, Vietnam, Zambia.

Sedu 1", 220-240V, Plug Type G and Sedu 1", 220-240V, Plug Type G work in the following countries:

Bahrain, Bangladesh, Belize, Bhutan, Brunei, Channel Islands, China, Cyprus, Dominica, Falkland Islands, Gambia, Ghana, Gibraltar, Great Britain, Grenada, Guyana, Hong Kong, Indonesia, Ireland (Eire), Jordan, Kenya, Kuwait, Macau, Malawi, Malaysia, Maldives, Malta, Nigeria, Northern Ireland, Oman, Qatar, St. Kitts and Nevis (Leeward Is.), St. Lucia (Windward Is.), Saudi Arabia, Scotland, Seychelles, Sierra Leone, Singapore, Tanzania, Uganda, United Arab Emirates, United Kingdom, Yemen, Zambia, Zimbabwe.

Directions:

  • Plug the appliance into appropriate wall outlet (110V)
  • Set desired temperature and turn switch to ON (light will turn on while heating up)
  • Iron will be ready for use when light begins blinking
  • Light will turn off if you lower temperature, and then will begin blinking when ready for use again
  • DO NOT USE VOLTAGE CONVERTER with the flat iron. This may damage the iron.
  • Unplug appliance immediately after use (Do not place in heat proof pouch while iron is at full heat)
  • Model#: su-100A   /  
  • SKU: A8560   /  
  • Guaranteed Authentic
Cord Length: 9 Foot
Max Temperature: 410 Degrees Fahrenheit
Warranty: 2 Year(s)
Material: Tourmaline, Ceramic
Voltage: 120, 110
Min Temperature: 240 Degrees Fahrenheit
Included Bonus: Pouch
Plug Type: Standard
Plate Size: 1 Inch

Folica's Warranty

Folica stands behind every product we sell and we honor all manufacturers' warranties. For all electrical appliances we offer complete protection. If you experience any problem with an item purchased from us and it's still under the warranty period, all you have to do is fill out our Warranty Replacement form, send us the items plus a small shipping and handling fee and we will take care of the rest. We'll repair or replace your item with a new product or a Folica Certified Refurbished product. It's that simple.

View Folica's Warranty Refund Policy in full

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  • Sedu Pro Ionic Ceramic Tourmaline Flat Iron (1") (1654)
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  • Rating
  • Love It 5 Star Rating
    I use to go every week to the beauty salon to get my hair washed and styled because when I did it, it looked awful. My hair is thick and waving. My friend used this flat iron on my hair when I really needed a relaxer and I fell in love. I ordered it and now I do my own hair and it get really straight and looks like I got it done at the salon. Im going to save up for the Sedu blowdryer next.

    Was this review helpful?

    (Yes)
    (No)
    Aug 14, 2009
    / North Carolina
    HAIR TYPE
    Chemically Treated Hair
  • Excellent Product! 5 Star Rating
    Ive had this straightner for just over a year now. Its GREAT! Its super light and easy to handle. Ive had no problems with this product. I would recommend it to anyone.

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    (Yes)
    (No)
    Aug 10, 2009
    / British Columbia, Canada
  • Great At First....... 2 Star Rating
    I first purchased the sedu over a year ago. At first, the plates touched completely, it warmed up decently quick and stayed hot. I have very course, very thick tight curled hair.. and it worked like a charm. ONLY because I know how to work with any flat iron after almost ten years of hair straightening. I liked it at first, felt cheap & too plasticky though and the plates instantly scratched after ONE USE on my hair, causing pulling. After maybe two months, the plates didnt touch anymore & left a huge gap. After six months, the spring flew out & wouldnt open on its own. Also, no swivel cord.. I have now designated my Sedu for CURLING only which is a pain with the no swivel, i have to stop & unwind the cord. Even with the non touching plates & having to open & close it now on my own, it works great for curling, but again.. i know how to & could do this with a cheapy conair from walgreens. Definitely NOT a durable straightener. All these people leaving reviews, have only just gotten the Sedu. This is from someone whos owned one now for over a year.. and im not too ecstatic. I paid $100, what a waste. Stick with CHI or HAI. They last longer & arent plastic & cheap. Save your money ladies.

    Was this review helpful?

    (Yes)
    (No)
    Aug 5, 2009
    / Los Angeles, CA
    HAIR TYPE
    Chemically Treated Hair
  • Best Straightener I've Ever Had 5 Star Rating
    Ive only used my sedu twice ( i just got it yesterday) but I think I can honestly say it is the best straightener Ive ever used! I was a little skeptical when I first got the straightener because I went with the 1 inch instead of the 1 1/2 and it looked REALLY small so I was like there is no way this tiny straightener is going to handle my thick mop of hair.. BUT it did an AMAZING job! I am beyond pleased that I bought this straightener. It Glides through my hair with no problem, my hair DOESNT get pulled (which is a big plus) and it made my hair feel weightless. For those of you who are debating on the sedu and the chi- sedu wins hands down. I never owned a chi but my cousin does and shes straightened my hair with it a few times and it NEVER EVER EVER looked as straight or felt this light weight. I want to thank everyone that wrote a review on this website because they really persuaded me to by the sedu and im soooooo happy that I did!!

    Was this review helpful?

    (Yes)
    (No)
    Jul 30, 2009
    / Jersey
  • Poor Quality 2 Star Rating
    I bought this product in April 2008. I paid $108.99. Since then my hair straightener has broken FOUR times. The first time the cord sparked, then twice the plates were falling off, & just recently the handle was coming apart & the plates, again. The product has a two year warranty. Every time I have had to pay the $9.95 replacement fee. The cost of my product has gone up to $148.79. The product works well on my hair but as far as the quality of the product is extremely poor.

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    (Yes)
    (No)
    Jul 24, 2009
    / Flint, Michigan
  • Best Ever 5 Star Rating
    I have used so many hair straighteners before from revlon to CHI. Nothing has flat ironed my hair like this till now. This product is amazing. I have the thickest and the most frizziest/curliest hair among anyone i know and I always hated my hair. But with Sedu, my hair is amazingly straight. I love this product and I have recommended it to many of my friends.

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    (Yes)
    (No)
    Jul 7, 2009
    / Minneapolis, MN
  • Sedu Vs. Solia! 5 Star Rating
    I owned this sedu 1" flat iron for 2 1/2 years and loved every minute! Unfortunately the iron stopped working but I feel I got alot of use out of it considering it gets used twice a day (by myself and my teenage son). Whan I replaced it I thought Id try the Solia 1 1/4" since it has great reviews and was 40.00 cheaper. After 1 week I found my hair starting to feel dry/damaged. Also did not feel the plates glided as well on my hair as my old Sedu.I am returning the Solia and buying another Sedu, just like my old one..because I miss my silky hair.By the way my hair is caucasian blonde, thick and wavy shoulder length.

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    (Yes)
    (No)
    Jul 7, 2009
    / Ohio
  • I Love This The Sedu! 5 Star Rating
    This works great! i have curly hair, and this straightens verrrry well!

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    (Yes)
    (No)
    Jul 3, 2009
    HAIR TYPE
    Curly Hair
  • Pretty Good But Sometimes... 4 Star Rating
    this flat iron is pretty good, however i was expecting much better. after all the hype about how it leaves your hair super smooth and frizz free, i still end up with frizzy flyaways sometimes.the key, however, is to make sure the heat temperature is right for your hair. for example, my hair is over processed, so i go for about 300. if its to low for you, you end up with frizzy hair you have to go over t over. but if its too high, you burn your hair and its stiff and nasty.it takes a little longer for me to straighten my hair with the sedu than the ghd, but i think the sedu does less damage. thats the really good thing that it never gives my split ends or fries my hair (unless its really really too hot).overall, i actually prefer my ghd, but theyre so expensive and my sedu was only about $99. bottom line: i would recommend it.

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    (Yes)
    (No)
    Jun 29, 2009
    / Los Angeles
  • Damages Bleached Hair-watch Out Blondes! 2 Star Rating
    I am a Canadian, and getting my purchase past customs ended up being thirty unexpected dollars. This straightner looks more expensive in a picture rather than you when have it in your hands yourself. Damaged the ends of my hair had to get 2 inches cut off, which was upseting. My hair is blonde and it just fried it. I had to use a higher heat setting due to the thickness of my hair,and with the combination of my bleached locks i had irreversable damage. The SEDU does wonders for my sister who has brown coloured hair, and its thin. SO ALL IN ALL NOT WORTH MY MONEY.

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    (Yes)
    (No)
    Jun 28, 2009
    / Canada
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