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Sedu Pro Ionic Ceramic Tourmaline Flat Iron (1")

Rated the Best Hair Straightener on the market and preferred by top hair stylists around the world, Sedu flat iron straightens, smoothes and tames frizzy or rebellious hair for long-lasting results. Sedu's patented ultra-smooth ceramic/tourmaline plates guarantee smooth straightening motion without pulling or breaking of hair. 1 inch plate size gives added control, ideal for short to medium hair.
$79.99
We're sorry, this product is no longer available.

This item is no longer available. We recommend the: Sedu Revolution Tourmaline Ceramic Styler

2 Year Warranty and Heat Proof Pouch

Rated the Best Hair Straightener on the market and preferred by top hair stylists around the world, Sedu flat iron straightens, smoothes and tames frizzy or rebellious hair for long-lasting results. Sedu's patented ultra-smooth ceramic/tourmaline plates guarantee smooth straightening motion without pulling or breaking of hair. 1 inch plate size gives added control, ideal for short to medium hair. We also suggest Sedu Revolution Styling Iron with 1 inch plates.

Featured Customer Video Reviews

YESSSS !!

Reviewer: Susie from Los Angeles  2007-08-02

Photos Submitted by Customers

Before and After

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Before and After

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Before and After

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Before and After

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More before & after pictures

as seen in Allure Magazine

Product features:

  • Exclusive patented heating plates ensure that your hair will stay silky smooth for days, even in humid weather!
  • Patented ultra-smooth plates guarantee smooth straightening motion without pulling or breakage of hair.
  • Hair becomes up to 3 times smoother and silkier than when using ordinary ceramic straighteners.
  • True ceramic/Tourmaline plates generate 6 times more negative ion than regular ceramic straighteners.
  • Cut your hair straightening time in half thanks to higher concentration of negative ions.
  • Negative ions renew hair with softness and shine. Eliminate frizz.
  • Infra-Red Heat technology seals the hair's moisture and luster
  • Ultra-light weight: the body is made of light-weight, high-strength composite materials that are commonly used in aerospace industry.
  • Faster heat-up time than conventional coil flat irons. The Sedu will rise to the desired temperature in less than 25 seconds from being turned on.
  • Adjustable temperature: 240 °F~410°F (120°C - 200°C) for all hair types. For normal hair, temperature setting at 370-390°F is recommended; for bleached, fragile, damaged and fine hair, the lower setting is advised; for coarse, thick, ethnic and resistant hair in healthy condition, maximum heat on high setting is used to save time and effort.

  • Ergonomic design gives greater control and is easier to handle.
  • 1.0 inch plate width for faster results. (Also available in 1.5 inch for added control, ideal for short to medium hair)
  • 9 feet strengthened professional cord.
  • DO NOT USE A VOLTAGE CONVERTER with flat iron.
  • Voltage: 110-120V 50/60Hz, plug type: A. This model can be used in USA, Canada, Mexico and the following countries: American Samoa, Anguilla, Antigua, Aruba, Bahamas, Barbados, Bermuda, Brazil (Rio de Janeiro, Sao Paulo area), Canada, Cayman Islands, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guam, Guatemala, Haiti, Honduras, Jamaica, Japan, Lebanon, Mexico, Micronesia, Netherlands Antilles, Nicaragua, Okinawa, Palmyra Atoll, Panama, Puerto Rico, Saudi Arabia, Tahiti, Taiwan, Trinidad & Tobago, United States of America, Venezuela, Virgin Islands (British and U.S.).
  • Designed and engineered in the U.S. Assembled in Korea.
  • Two year warranty (one-year manufacturer's warranty, Folica will extend your warranty for one more year, free).
Traveling?

Buy Sedu 1", 220-240V, Plug Type C or 1", 220-240V, Plug Type C for the following countries:

Afghanistan, Albania, Algeria, Andorra, Argentina, Armenia, Azerbaijan, Azores, Balearic Islands, Bangladesh, Belarus, Bolivia, Bosnia, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canary Islands, Cape Verde, Central African Republic, Chile, China, Comoros, Congo, Cete d'Ivoire (Ivory Coast), Croatia, Denmark, Djibouti, East Timor, Egypt, Equatorial Guinea, Eritrea, Faeroe Islands, Finland, French Guiana, Gabon, Georgia, Germany, Gibraltar, Greece, Greenland, Guadeloupe, Guinea, Guinea-Bissau, Hungary, Iceland, India, Indonesia, Iran, Iraq, Isle of Man, Israel, Italy, Kazakhstan, Korea (South), Laos, Latvia, Lebanon, Lithuania, Luxembourg, Macedonia, Madagascar, Madeira, Mali, Martinique, Mauritania, Mauritius, Monaco, Mongolia, Montenegro, Morocco, Mozambique, Myanmar (formerly Burma), Nepal, Netherlands, Niger, Norway, Pakistan, Paraguay, Peru, Philippines, Poland, Portugal, Romania, Russia, Rwanda, St. Vincent (Windward Is.), Senegal, Serbia, Slovenia, Somalia, Spain, Sudan, Sweden, Syria, Tajikistan, Thailand, Togo, Tunisia, Turkey, Ukraine, Uruguay, Uzbekistan, Vietnam, Zambia.

Sedu 1", 220-240V, Plug Type G and Sedu 1", 220-240V, Plug Type G work in the following countries:

Bahrain, Bangladesh, Belize, Bhutan, Brunei, Channel Islands, China, Cyprus, Dominica, Falkland Islands, Gambia, Ghana, Gibraltar, Great Britain, Grenada, Guyana, Hong Kong, Indonesia, Ireland (Eire), Jordan, Kenya, Kuwait, Macau, Malawi, Malaysia, Maldives, Malta, Nigeria, Northern Ireland, Oman, Qatar, St. Kitts and Nevis (Leeward Is.), St. Lucia (Windward Is.), Saudi Arabia, Scotland, Seychelles, Sierra Leone, Singapore, Tanzania, Uganda, United Arab Emirates, United Kingdom, Yemen, Zambia, Zimbabwe.

Directions:

  • Plug the appliance into appropriate wall outlet (110V)
  • Set desired temperature and turn switch to ON (light will turn on while heating up)
  • Iron will be ready for use when light begins blinking
  • Light will turn off if you lower temperature, and then will begin blinking when ready for use again
  • DO NOT USE VOLTAGE CONVERTER with the flat iron. This may damage the iron.
  • Unplug appliance immediately after use (Do not place in heat proof pouch while iron is at full heat)
  • Model#: su-100A   /  
  • SKU: A8560   /  
  • Guaranteed Authentic
Cord Length: 9 Foot
Max Temperature: 410 Degrees Fahrenheit
Warranty: 2 Year(s)
Material: Tourmaline, Ceramic
Voltage: 120, 110
Min Temperature: 240 Degrees Fahrenheit
Included Bonus: Pouch
Plug Type: Standard
Plate Size: 1 Inch

Folica's Warranty

Folica stands behind every product we sell and we honor all manufacturers' warranties. For all electrical appliances we offer complete protection. If you experience any problem with an item purchased from us and it's still under the warranty period, all you have to do is fill out our Warranty Replacement form, send us the items plus a small shipping and handling fee and we will take care of the rest. We'll repair or replace your item with a new product or a Folica Certified Refurbished product. It's that simple.

View Folica's Warranty Refund Policy in full

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  • If It Weren't For The Cord... 3 Star Rating
    All in all, I love my Sedu. It heats up quickly, I can vary the heat level if I need to and my hair doesnt get caught in the plates. Sounds ideal, right? Wrong.I am now experiencing the same cord issues as other people mentioned - if the cord isnt twisted in the proper direction, the flat iron wont turn on. I believe that if youre going to spend $108 for a flat iron it should last. Sedu knows they have a faulty cord which is why they dont cover it in the warranty. I have had much cheaper flat irons last much longer. Theres no doubt that the Sedu performs beautifully, but it lacks longevity. If you decide to buy a Sedu, make sure you keep everything you need for the warranty because youll definitely need it.

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    Apr 28, 2009
    / Central California
  • Sedu Is A Better Product 5 Star Rating
    I have used the Chi, Sedu, and I recently purchased the Solia. My sister has the Sedu. I was not willing to spend as much money on a Straitener so i got the Solia, and i did not want to get the same thing because we live together. However if you want quality i really recommend the Sedu. Its a really good product. I have thick hair almost to my t and its wavy/curly. It gets the job done. I live in Texas, and it is super humid. The Solia is a good product for the money, but it leaves my ends super dry and i have to go over a cpl of times. The Sedu you do not. So if you want to spend the money get the Sedu if not get the Solia

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    Apr 26, 2009
    / Houston, TX
  • Chi And Hai Vs Sedu......sedu Wins!!!!!!!!! 5 Star Rating
    I have been using flat irons for about 10 years now. Ive used everyone and every brand of CHI, HAI. I even used HOT TOOLS. I think that the HAI and CHI are good and I really dont have anything bad to say about them besides that they stop working after about a year, but I used it everyday so I felt like I got good use out of them. I have always been a big advocate with them and I had always told my girlfriends to buy one because it is totally worth it. I was a little weird about buying a flat iron that wasn�t a CHI or HAI because I had never used SEDU before, but I ended up buying it and let me tell you CHI and HAI are good but SEDU is amazing my hair feels so silky, light and smooth. SEDU is also very light so my arm doesnt get tired from holding it up, and it straighten FASTER. I dont even have to use as much product in my hair either because it dosent damage your hair like the others do. I like CHI and HAI but seriously SEDU is sooo much better in everyway it can be. I love this product and will NEVER use anything but a SEDU flat iron. Wow, my review sounds like a commerical... but seriouly I have really have thick curly hair, and SEDU Pro Ionic Ceramic Tourmaline Flat Iron is the best thing I have ever used on my hair.

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    Apr 25, 2009
    / San Diego
    HAIR TYPE
    Curly Hair
  • Ohemgee(omg) Oh My Goodness! 5 Star Rating
    I have thick, unruly hair. This iron is the truth. I researched this iron for months. At first I was sceptical but since it came with a 30 day money back guarantee; I decided to give it a try. Ladies let me tell you; go get the Sedu Pro Ionic Ceramic Tourmaline Flat Iron (1"). . IT WORKS!!

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    Apr 24, 2009
  • It's Okay. 4 Star Rating
    Ive had this Sedu flat iron for about 4 months. And like a month after I got it, the plates werent closing correctly.I just now called and asked it to be replaced and I think they are going to replace it.But other than that, I think this is a reallyyy good straightner. My sister has frizzy curly curly hair and alot of it too. And this flat iron leaves her hair sooo straight and smooth!I would recommend it to anyone.:)

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    Apr 18, 2009
    / Fort Worth
    HAIR TYPE
    Curly Hair
  • Sedu = The Perfect Match 5 Star Rating
    My hair is naturally curly (I hate it like most of us curly heads) and usually it takes me 30 min using a flat iron AFTER I have already spent 20 minutes blow drying first. I timed my start time with the Sedu and it was only 11 minutes to completely straighten my hair (which I do have fine hair and it is medium length by the way)!!!! My first pass through the hair was almost euphoric like "did I just use this thing"?! It does not pull or snag your hair. I am completely and utterly in love and I dont think I will be purchasing another flat iron until I have broken this one somehow. *knocks on wood* I got the 1" and its ideal for travel too because its smaller than traditional flat irons. Almost like a mini compared lengthwise. Its also very light weight so you dont have your wrist or arms get tired. Thank you Sedu!

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    Apr 8, 2009
    / San Jose, CA
  • I Love This Straightener:) 4 Star Rating
    So, I got my Sedu in the mail fairly quickly, especially for standard shipping. I tried it the day I got it, and I must say, my hair is STILL straight 6 hours after I did my hair! My time wasnt "cut in half" like the box said, but my hair is REALLY soft and REALLY shiny after using my Sedu.It heats up in 20-30 seconds, and you only have to pass it through your hair once or twice to get it perfectly straight.There is no frizz, and my hair is smooth and lightweight to the touch, because I dont have to slather my hair with product in order to keep it from poofing out on me.The only con is that it gave my hair this odd smell, but it went away within 30 minutes.

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    Apr 5, 2009
    / Apex, North Carolina
  • Fantastic 5 Star Rating
    I purchased this flat Iron recently, I absolutely love it, took me half the time as the other one I owned that is a plus as far as your hair being damaged, Looks much smoother then when I used my old one, and the price was really great. plus the free shipping was awesome...I highly recommend this flat iron

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    Mar 31, 2009
    / Vine Grove Kentucky
  • Great But Not Long Lasting... 4 Star Rating
    I loved my Sedu so much when I got it, and it is the best straightener I have tried. My only issue it that it doesnt have a long enough lifespan in my opinion. After about a year, it started to short out when the cord swiveled. So, I sent it in because I still had a warranty on it. I didnt have the straightener for a few weeks, which was devastating for my short, puffy hair. I got it back, however, a few months later, even though the cord no longer swiveled, it started shorting out whenever I clamped the straightener on my hair. So, although i think it is super effective at creating great straight hair, it keeps breaking for no reason and now I have to buy a new one.

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    Mar 27, 2009
    / Orlando, Fl
  • Wow! I'm Impressed! 5 Star Rating
    Let me start off by saying there really is no downside to this straightener. I owned a HairArt Ceramic straightener for 4 years, and when it died on me recently, I went in search of the highest quality iron. It took me a little bit to get used to how LIGHT the Sedu iron is...my old iron was pretty heavy, so at first it felt like the Sedu was not grabbing my hair very well...but I was wrong! I am a 23 year old, white female, with very THICK, semi-wavy and very much unruly brown hair. It used to take me about 30 minutes to straighten my hair, and Id have to go over it again each day until I washed my hair. With the Sedu it takes me no more than 10-15 max, and I dont have to straighten again until I wash my hair 2 days later. Not only that, but it glides through my hair so smoothly, and it NEVER pulls or rips my hair out.I purchased it on sale from Folica.com for $108 and it came with free shipping, a flat iron mat and an extended warranty. You cant beat that price!I cant comment on longevity, because Ive only had it for just under 2 weeks, but Ive loved it so far.OH! And it curls beautifully. From gorgeous ringlets, to softer waves, it takes WAY less time to curl your hair using the Sedu than with a regular curling iron. In my opinion the curls look better too. :) If you DO plan on using the Sedu to curl your hair, make sure you purchase the 1" model, not the 1.5" model. Easier to curl with the smaller one.Hope this helps any skeptical buyers! You wont regret buying this one!

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    Mar 24, 2009
    / Orange County, California
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