Take 25% off one hair tool with code TOOL25

Sedu Pro Ionic Ceramic Tourmaline Flat Iron (1")

Rated the Best Hair Straightener on the market and preferred by top hair stylists around the world, Sedu flat iron straightens, smoothes and tames frizzy or rebellious hair for long-lasting results. Sedu's patented ultra-smooth ceramic/tourmaline plates guarantee smooth straightening motion without pulling or breaking of hair. 1 inch plate size gives added control, ideal for short to medium hair.
$79.99
We're sorry, this product is no longer available.

This item is no longer available. We recommend the: Sedu Revolution Tourmaline Ceramic Styler

2 Year Warranty and Heat Proof Pouch

Rated the Best Hair Straightener on the market and preferred by top hair stylists around the world, Sedu flat iron straightens, smoothes and tames frizzy or rebellious hair for long-lasting results. Sedu's patented ultra-smooth ceramic/tourmaline plates guarantee smooth straightening motion without pulling or breaking of hair. 1 inch plate size gives added control, ideal for short to medium hair. We also suggest Sedu Revolution Styling Iron with 1 inch plates.

Featured Customer Video Reviews

YESSSS !!

Reviewer: Susie from Los Angeles  2007-08-02

Photos Submitted by Customers

Before and After

before

Before and After

after

Before and After

before

Before and After

after

More before & after pictures

as seen in Allure Magazine

Product features:

  • Exclusive patented heating plates ensure that your hair will stay silky smooth for days, even in humid weather!
  • Patented ultra-smooth plates guarantee smooth straightening motion without pulling or breakage of hair.
  • Hair becomes up to 3 times smoother and silkier than when using ordinary ceramic straighteners.
  • True ceramic/Tourmaline plates generate 6 times more negative ion than regular ceramic straighteners.
  • Cut your hair straightening time in half thanks to higher concentration of negative ions.
  • Negative ions renew hair with softness and shine. Eliminate frizz.
  • Infra-Red Heat technology seals the hair's moisture and luster
  • Ultra-light weight: the body is made of light-weight, high-strength composite materials that are commonly used in aerospace industry.
  • Faster heat-up time than conventional coil flat irons. The Sedu will rise to the desired temperature in less than 25 seconds from being turned on.
  • Adjustable temperature: 240 °F~410°F (120°C - 200°C) for all hair types. For normal hair, temperature setting at 370-390°F is recommended; for bleached, fragile, damaged and fine hair, the lower setting is advised; for coarse, thick, ethnic and resistant hair in healthy condition, maximum heat on high setting is used to save time and effort.

  • Ergonomic design gives greater control and is easier to handle.
  • 1.0 inch plate width for faster results. (Also available in 1.5 inch for added control, ideal for short to medium hair)
  • 9 feet strengthened professional cord.
  • DO NOT USE A VOLTAGE CONVERTER with flat iron.
  • Voltage: 110-120V 50/60Hz, plug type: A. This model can be used in USA, Canada, Mexico and the following countries: American Samoa, Anguilla, Antigua, Aruba, Bahamas, Barbados, Bermuda, Brazil (Rio de Janeiro, Sao Paulo area), Canada, Cayman Islands, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guam, Guatemala, Haiti, Honduras, Jamaica, Japan, Lebanon, Mexico, Micronesia, Netherlands Antilles, Nicaragua, Okinawa, Palmyra Atoll, Panama, Puerto Rico, Saudi Arabia, Tahiti, Taiwan, Trinidad & Tobago, United States of America, Venezuela, Virgin Islands (British and U.S.).
  • Designed and engineered in the U.S. Assembled in Korea.
  • Two year warranty (one-year manufacturer's warranty, Folica will extend your warranty for one more year, free).
Traveling?

Buy Sedu 1", 220-240V, Plug Type C or 1", 220-240V, Plug Type C for the following countries:

Afghanistan, Albania, Algeria, Andorra, Argentina, Armenia, Azerbaijan, Azores, Balearic Islands, Bangladesh, Belarus, Bolivia, Bosnia, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canary Islands, Cape Verde, Central African Republic, Chile, China, Comoros, Congo, Cete d'Ivoire (Ivory Coast), Croatia, Denmark, Djibouti, East Timor, Egypt, Equatorial Guinea, Eritrea, Faeroe Islands, Finland, French Guiana, Gabon, Georgia, Germany, Gibraltar, Greece, Greenland, Guadeloupe, Guinea, Guinea-Bissau, Hungary, Iceland, India, Indonesia, Iran, Iraq, Isle of Man, Israel, Italy, Kazakhstan, Korea (South), Laos, Latvia, Lebanon, Lithuania, Luxembourg, Macedonia, Madagascar, Madeira, Mali, Martinique, Mauritania, Mauritius, Monaco, Mongolia, Montenegro, Morocco, Mozambique, Myanmar (formerly Burma), Nepal, Netherlands, Niger, Norway, Pakistan, Paraguay, Peru, Philippines, Poland, Portugal, Romania, Russia, Rwanda, St. Vincent (Windward Is.), Senegal, Serbia, Slovenia, Somalia, Spain, Sudan, Sweden, Syria, Tajikistan, Thailand, Togo, Tunisia, Turkey, Ukraine, Uruguay, Uzbekistan, Vietnam, Zambia.

Sedu 1", 220-240V, Plug Type G and Sedu 1", 220-240V, Plug Type G work in the following countries:

Bahrain, Bangladesh, Belize, Bhutan, Brunei, Channel Islands, China, Cyprus, Dominica, Falkland Islands, Gambia, Ghana, Gibraltar, Great Britain, Grenada, Guyana, Hong Kong, Indonesia, Ireland (Eire), Jordan, Kenya, Kuwait, Macau, Malawi, Malaysia, Maldives, Malta, Nigeria, Northern Ireland, Oman, Qatar, St. Kitts and Nevis (Leeward Is.), St. Lucia (Windward Is.), Saudi Arabia, Scotland, Seychelles, Sierra Leone, Singapore, Tanzania, Uganda, United Arab Emirates, United Kingdom, Yemen, Zambia, Zimbabwe.

Directions:

  • Plug the appliance into appropriate wall outlet (110V)
  • Set desired temperature and turn switch to ON (light will turn on while heating up)
  • Iron will be ready for use when light begins blinking
  • Light will turn off if you lower temperature, and then will begin blinking when ready for use again
  • DO NOT USE VOLTAGE CONVERTER with the flat iron. This may damage the iron.
  • Unplug appliance immediately after use (Do not place in heat proof pouch while iron is at full heat)
  • Model#: su-100A   /  
  • SKU: A8560   /  
  • Guaranteed Authentic
Plug Type: Standard
Max Temperature: 410 Degrees Fahrenheit
Included Bonus: Pouch
Voltage: 110, 120
Warranty: 2 Year(s)
Min Temperature: 240 Degrees Fahrenheit
Material: Tourmaline, Ceramic
Plate Size: 1 Inch
Cord Length: 9 Foot

Folica's Warranty

Folica stands behind every product we sell and we honor all manufacturers' warranties. For all electrical appliances we offer complete protection. If you experience any problem with an item purchased from us and it's still under the warranty period, all you have to do is fill out our Warranty Replacement form, send us the items plus a small shipping and handling fee and we will take care of the rest. We'll repair or replace your item with a new product or a Folica Certified Refurbished product. It's that simple.

View Folica's Warranty Refund Policy in full

NARROW BY HAIR TYPE
  • /
  • /
  • /
  • /
  • /
  • /
  • /
  • /
  • /
  • /
  • /
  • /
  • /
  • /
  • /
  • /
  • /
NARROW BY PRODUCT
  • Sedu Pro Ionic Ceramic Tourmaline Flat Iron (1") (1654)
Sort By
  • Date
  •  / 
  • Helpfulness
  •  / 
  • Rating
  • Cheaply Made 2 Star Rating
    My Sedu broke within 2 months of using it, and I took EXCELLENT care of it. One day, when straightening my hair, the spring broke, and it wouldnt clamp down all the way. Very cheaply made.Not only that, the Sedu isnt the miracle worker everyone makes it out to be. I was expecting pin straight hair out of the straightener, but I still ended up with little flips at the end, which is the problem I have with most straighteners. It could never quite flatten the ends. My hair is only wavy, not curly. Its very thick, but not exactly out of control.My hair was shiny after using the straightener, but there were sections that looked a little fried, especially on the ends.The other thing I liked about this straightener was how fast it heated up. It reached its heating point within 15 seconds every time. It was wonderful! Too bad it didnt work that well.This straightener is not worth the price. It does what most other straighteners do at the $50 range, except they wont break on you like this one.

    Was this review helpful?

    (Yes)
    (No)
    Feb 13, 2009
  • Smoothest Hair Ever. 5 Star Rating
    Im a guy with THICK/COARSE, WAVY (but not curly) hair. Its not too long, either. The 1" plates fit so nicely. The Sedu flattens my frizzy strays and makes my hair shiny and smooth. It looks like silk and I just cant keep my hands out of it! I use it every single day and my hair is not dried out. I have no split ends, either. Granted, I treat my hair better than a newborn baby.Now, my sister also uses the iron and she has LONG, FINE, THIN hair. It works magnificently. It smooths her frizz and she shines like the sun. I can curl her hair with it, and the curls and bouncy and beautiful. She, too, uses it every day and her hair does well, too. Far better than any other straightener she/we have used.I have friends with Chi flatirons, and I do not like them as much. The ceramic plates feel scratchy to me. The tourmaline plates glide on your hair like an oiled machine. You will notice a difference in the amount of natural shine. The sedu has ceramic under the tourmaline for even heat distribution.I got my sedu from folica and I love the free flatiron holder. It keeps my vanity safe! I have had 0 problems with the build quality. The cord has been redone from earlier models and its sturdy feeling. It heats nice and fast and the light blinks to let you know when its ready! You cant go wrong with free shipping, either!

    Was this review helpful?

    (Yes)
    (No)
    Feb 10, 2009
  • Great Straightener, Bad Power Switch 2 Star Rating
    The Sedu 1" that I bought in November 2007 straightened my hair very well. I feel the Sedu straightens without as much damage to my hair as some straighteners. However, it lasted less than a year before the power switch quit working. Folica.com was great and sent me a new one for $9.95 in October 2008. This morning 02/02/09, the power switch on the replacement quit working. I paid $118.00 for the first one. $10 for the replacement. If I pay $10 for another replacement, that is the price of two Chis. Besides, the Chi I bought for my child straightens my hair a lot faster than the Sedu. Im not impressed with the Sedu.

    Was this review helpful?

    (Yes)
    (No)
    Feb 2, 2009
    / Arkansas
  • Returned It! 2 Star Rating
    I got this item for Christmas because I read positive reviews about it. I have coarse and thick wavy hair. There was something wrong with the heat settings because I had to turn the item on and off a couple of times to reach maximum heat. And when it was, it really didnt straighten my hair. I was not happy with this product, returned it and would not buy another.

    Was this review helpful?

    (Yes)
    (No)
    Feb 1, 2009
  • She Loves It 5 Star Rating
    This is my daughter, she is bi-racial half white and half African American. She has very curly hair, which we love. But there is times when she wants to wear her hair straight. So for Christmas this year she wanted a flat iron. I have had a chi in the past and was going to buy another one. But after reading the reviews purchased a Sedu. She loves it:)

    Was this review helpful?

    (Yes)
    (No)
    Jan 31, 2009
    / San Diego, CA
    HAIR TYPE
    Curly Hair
  • Great Purchase 5 Star Rating
    This is my first flat iron ever because I have naturally straight and fine hair. I wanted to buy a product that is at its best quality so my hair does not get damaged. I am thirlled with Sedu and would recommend to everyone. The package I got with this purchase was a free warranty and little flat iron as a bonus. The shipping was free and I got the package two days after I placed an order. And I am in So Cali!!! It was super fast and I am loving my new purchase.

    Was this review helpful?

    (Yes)
    (No)
    Jan 31, 2009
    / Orange County, California
  • Its The Best 5 Star Rating
    I have been using my Sedu for almost two years now. It is by far the best flat iron I have ever used. Before the Sedu, I was using drug store brands and the Sedu has made all the difference. I dont even need to use any heat protectant as my hair has never seemed fried or damage from using it. Actually, my hair seems to be less damaged when I use it. If youre looking for a flat iron and not sure what to get, get the Sedu. You wont regret it.

    Was this review helpful?

    (Yes)
    (No)
    Jan 30, 2009
    / NJ
  • Sedu Beauty- Very Misleading!! 1 Star Rating
    I am a professional stylist and I have owned the large Sedu flat iron for years. It is the most amazing flat iron I have ever used. The smoothness of the plates is unmatched. I purchased the Revolution and while the Sedu-Beauty website boasted a 9 foot professional swivel cord with surge protection the one I received had a 5 ft cord no swivel which is essential when curling the hair or the cord tangles to the point that it will no longer move. So I purchased the classic Sedu 1 inch flat iron which was also noted on the website as having a ( foot swivel cord with surge protection. When I recieved it the cord was 9 feet with no swivel or surge protection. When I contacted this company about my purchases I was told that Sedu needs to update their website because they no longer make a swivel cord. They did not go out of their way to retain me as a customer. This company and any company that sells Sedu brands will never have my faith or business again. I view them as misleading by their false advertising. I have been very inconvenienced and disappointed.

    Was this review helpful?

    (Yes)
    (No)
    Jan 30, 2009
    / Cincinnati,Oh
  • Not As Good As I Thought. 3 Star Rating
    I was expecting FANTASTIC, amazing, smooth hair. I would recommend it but it didnt get nearly as smooth and flat as when I go to the salon. It doesnt pinch at all compared to the Conairs I owned before. It didnt cut my straightening in half. I actually think it takes longer. It keeps my hair straighter longer though. I used it for a week straight and my hair got super fried already so I wouldnt say get it for daily use. Overall its pretty good but beware if you live in Canada. At the time I bought it, it was $20 off a 100 purchase. It was $80 then you pay $15 shipping, then a $22 fee then it turned out for the hair straightner it was $130 with the exchange. I dont think it was worth the price but I do like it. I was expecting to much from it.

    Was this review helpful?

    (Yes)
    (No)
    Jan 29, 2009
    / Canada
  • Awesome!!! 5 Star Rating
    I obsessively researched flat irons and decided to get the Sedu 1". I LOVE this flat iron. I have thin mostly straight hair, so I use flat irons to smooth it and make it shiny. I used to have a Wigo, but that always seemed to snag my hair. The Sedu is so smooth, never snags and my hair always looks healthy. It also works with my layers to add just enough body and shape if I want to flip/curl the ends. I recommend this flat iron to everyone!

    Was this review helpful?

    (Yes)
    (No)
    Jan 27, 2009
    / Boston, MA
Server Name