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Sedu

Sedu Pro Ionic Ceramic Tourmaline Flat Iron (1") with free heat proof pouch

1,596 Reviews Photo & Video Reviews Post Yours!
Rated the Best Hair Straightener on the market and preferred by top hair stylists around the world, Sedu flat iron straightens, smoothes and tames frizzy or reb...
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$119.99
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Reviews

Based on 1,596 Reviews

Photo & Video Reviews
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  • Chemically Treated Hair (31)
  • Color Treated Hair (41)
  • Curly Hair (112)
  • Dry Hair (45)
  • Fine or Thin Hair (37)
  • Normal Hair (38)
  • Oily Hair (6)
  • Relaxed Hair (22)
  • Synthetic Hair (1)
  • Thick or Coarse Hair (67)
  • Auburn (2)
  • Black (25)
  • Blonde (15)
  • Dark Brown (43)
  • Light Brown (8)
  • Medium Brown (23)
  • Platinum Blonde (2)
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  • Tamika
    New York City
    Hair
    Dark Brown
    Dry Hair
    Curly Hair
    Color Treated Hair
    Thick or Coarse Hair
    Relaxed Hair
    5 Star Rating
    In Love!!!!!!!
    First I would like to start by saying it was a pleasure doing Business with Folica. My order was shipped super fast and package very securely. I am of mixed race and have hair that is hard to manage on my own. Its super curly and nice when wet but when it dries.......I have an afro to rival the Jackson 5. My hair gets dry and not only tangles but gets matted because I have relaxed and dyed my hair. Honestly speaking I just keep it in a bun all the time because I dont know what else to do with it. When I received this flat iron I immediately put it to use. Can I just say HEAVEN!!!!!!. I washed my hair with Pantene shampoo and conditioner, detangled and let it air dry. After which I blow dried. I parted my hair into 4 sections and went section by section with the iron starting from the back. I only had to pass over the hair in the iron 2X and it was Bone Straight. I used the C.H.I silk infusion after I completed my hair.The results were so drastic, my boyfriend wanted to give it a try.(He did the back of my hair).I was not only happy with my purchase but AMAZED!!!I HATE going to the salon because it is so time consuming. With this iron I dont need to.I now have straight hair with movement. I am one satisfied customer and will be purchasing from Sedu AND Folica again in the near future. My daughter, mother, and sister now all want this product.
    9 out of 9 shoppers thought this review was helpful.

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    posted Feb 4, 2011
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  • Meredith
    NJ
    Hair
    Dark Brown
    Dry Hair
    Fine or Thin Hair
    3 Star Rating
    Not As Good As Hoped For
    My T3 flat iron broke and since they don't make that particular model anymore, after reading the reviews on the Sedu, I thought I would try it. When I used the T3 my hair felt like silk, with this iron it does straighten my fine, wavy hair, but it does not have the same shine and silkiness I got with the T3. I'll keep it, but will find another brand next time. Don't know if the color of the plates make a difference but the T3 had yellow plates that were very smoooth. The black plates on this iron pull my hair so I don't get the fluidity I had with my old iron.
    3 out of 3 shoppers thought this review was helpful.

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    posted Feb 3, 2011
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  • Lisa
    North Dakota
    Hair
    Blonde
    Normal Hair
    Color Treated Hair
    Fine or Thin Hair
    4 Star Rating
    So Far So Good
    I have only had my flat iron about a week but so far so good. I have fine color treated hair that needs gentle treatment. So after reading all the reviews I decided to give this one a try and it's working great. I love the temp control options, it's lightweight and easy to handle, and it glides over my hair smoothly without snagging. Even on the lowest setting it did a great job on my hair. I also like the idea of the warranty folica offers too, because when you are gonna invest this kind of money in hair tools it's nice to know you have some kind of warranty just in case something goes wrong.
    2 out of 2 shoppers thought this review was helpful.

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    posted Feb 3, 2011
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  • Kathy
    Hair
    Dark Brown
    Fine or Thin Hair
    Chemically Treated Hair
    5 Star Rating
    Amazing Flat Iron
    Love this flat iron. Even more than my Chi

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    posted Feb 2, 2011
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  • Lori M.
    Dallas
    Hair
    Dark Brown
    Curly Hair
    5 Star Rating
    Beautiful Straight Hair
    My hair is: dark brown, naturally curly I bought this product because: I have a cut that requires me to straighten my hair I used it this way: followed the instructions My results were: amazing, I liked it/didn't like it because: made my hair silky straight I would/wouldn't recommend it because: looks like I just walked out of a salon I've used a Chi for many years, until it got a short in the cord. This new Sedu Pro is amazing, wish I had it long before...... It is so light weight and easy to use....
    1 out of 1 shoppers thought this review was helpful.

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    posted Feb 2, 2011
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  • Kimberly
    Louisiana
    Hair
    Dark Brown
    Thick or Coarse Hair
    Relaxed Hair
    1 Star Rating
    This Flat Iron Was Terrible!!!!!
    I purchased this flat iron after reading the rave reviews. I was totally dissappointed. I am returning it ASAP. It never made my hair completely straight. It also dried my hair out, causing damage. My hair is always soft after I wash and flat it; however, this iron made my hair feel rough and brittle. I was displeased after the 1st use, but I wanted to give it another try. So, I used it a 2nd time and it was worse. I am going to try the Babalyiss next. I hope it is much better!!!!
    3 out of 5 shoppers thought this review wasn't helpful.

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    posted Jan 31, 2011
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  • Beatrice D.
    Hair
    Dark Brown
    Dry Hair
    Color Treated Hair
    Thick or Coarse Hair
    Relaxed Hair
    5 Star Rating
    Absolutely The Best Hair Straightner!!!
    Ive had my Sedu for a year now and I really love it. I have very frizzy thick hair which usually requires a lot of heat to get straight but this hair straightener changed my life! The plates glides so perfectly which leaves the hair soft not stuck together. I have very thick ethnic hair and after I blow dry my hair, all i need is a protectant spray and my Sedu and my hair looks so shiny and smooth. It only takes me 5 minutes in the morning to get my hair straight. It's very light so it's easy to manipulate to create nice curls. Also this size is perfect for those who have bangs!
    3 out of 3 shoppers thought this review was helpful.

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    posted Jan 29, 2011
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  • Julene
    Hair
    Medium Brown
    Dry Hair
    Curly Hair
    Color Treated Hair
    Thick or Coarse Hair
    3 Star Rating
    What A Disappointment! :(
    I had never used a good flat iron until I purchased a Sedu! It was such a huge difference in comparison to the drug store brands!! I was very impressed with the way that it straightened my hair! Unfortunately, it shorted out after the warrabty was up, so I immediately purchased a second one since I loved the way it straightened my hair! Guess what??? It did the same thing and shorted out right after the warranty was up! I decided that I would try a different brand the third time!! I have recently purchased the Chi Ultra with Tormaline plates and could not be happier!! It straightens my hair so much better and adds such a nice shine! My hair is still straight the next morning and with the Sedu, it was frizzy the next day! The best part about it is that unlike the Sedu, it has a one year warranty, but also has a lifetime replacement warranty for just $35!!! That is a huge selling point to me!! In addition, I paid about $120 for both of my Sedu flat irons, and got this one for $73!! You just cannot go wrong with this purchase!!!! I am in love with the Chi Ultra and will NEVER go back to the Sedu!!!!
    2 out of 3 shoppers thought this review wasn't helpful.

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    posted Jan 29, 2011
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  • Danielle C.
    Hair
    Black
    Thick or Coarse Hair
    3 Star Rating
    Not All That
    its ok... but I have ethnic hair so i usually crank it to 400 or higher to get my hair straight.. anyway it gets really hot and if u want to u know touch the outside to get that extra curl u know u can end up burning yourself it serves it purpose for now but I'm already thinking bout getting a new 1....

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    posted Jan 28, 2011
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  • Tracie R.
    Hair
    Dark Brown
    Normal Hair
    Dry Hair
    Relaxed Hair
    Chemically Treated Hair
    4 Star Rating
    Does Not Curl!
    I love the Sedu line and bought this particular curling iron based on the reviews and because it was on sale. There should be a disclaimer in the description that specifically states that this is a straightener and does not curl hair. This is the only reason why I returned it. If you want to stick with the Sedu line, then purchase the Revolution. It's a little more pricier but it puts wonderful curls in my hair and the shine is unbelievable!
    1 out of 1 shoppers thought this review was helpful.

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    posted Jan 28, 2011
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