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Sedu Pro Ionic Ceramic Tourmaline Flat Iron (1") with free heat proof pouch

1,596 Reviews Photo & Video Reviews Post Yours!
Rated the Best Hair Straightener on the market and preferred by top hair stylists around the world, Sedu flat iron straightens, smoothes and tames frizzy or reb...
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$119.99
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Reviews

Based on 1,596 Reviews

Photo & Video Reviews
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  • Chemically Treated Hair (31)
  • Color Treated Hair (41)
  • Curly Hair (112)
  • Dry Hair (45)
  • Fine or Thin Hair (37)
  • Normal Hair (38)
  • Oily Hair (6)
  • Relaxed Hair (22)
  • Synthetic Hair (1)
  • Thick or Coarse Hair (67)
  • Auburn (2)
  • Black (25)
  • Blonde (15)
  • Dark Brown (43)
  • Light Brown (8)
  • Medium Brown (23)
  • Platinum Blonde (2)
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  • Jessica
    Charlotte, NC
    Hair
    Auburn
    Normal Hair
    Color Treated Hair
    5 Star Rating
    The Best Flat Iron
    I ordered this exact flat iron off folica.com over 3 years ago. I love this flat iron, it turns my hair from big and poofy into straight and sleek WITHOUT having to crank up the heat all the way. It eliminates all the frizz and makes it feel soft and look shiny. You can also create beautiful curls with this flat iron. The ceramic plates are still smooth with no cracks or breaks. It doesn't take long to flat iron my hair because you only need to run it through once or twice, when I flat iron in about 1-2 inch sections. It still looks and works just as great as the day I got it in the mail with my free flat iron holder. I think as long as you take good care of this flat iron it will work well for you for a long time. *The one problem I did have with the flat iron was that it wouldn't turn on after I had it for a few months, but I had the 1-year warranty and they sent me a new one right away. Since then, absolutely no problems.
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    8 out of 8 shoppers thought this review was helpful.

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    posted Apr 18, 2011
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  • Yvette
    Southern California
    5 Star Rating
    Sedu Rocks!
    I bought a Sedu ceramic flat iron for the first time in 2005. The poor thing died yesterday. =( I had it for 6 YEARS! I did a little research on line and went to a few beauty supply stores in search of another straightener but decided to purchase the Sedu Pro Ionic Ceramic Tourmaline Flat Iron. I trust the product. =)
    Folica rocks to! As I pushed the submt button to purchase my order I noticed I mis spelled my email address... ohhhhh nooooo! I called them right away and they already had my order, fixed my email address and sent me a confirmation! Nice!
    I work for a company that strives its self on great customer service. I love when I get it back in return!
    2 out of 2 shoppers thought this review was helpful.

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    posted Apr 16, 2011
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  • Adriene
    Jacksonville
    Hair
    Normal Hair
    Color Treated Hair
    Fine or Thin Hair
    3 Star Rating
    Just Like The Chi...
    Ive had this strightner for a year, and it already is breaking. Ive used the solia and it is MUCH better. The button sometimes works, sometimes doesnt. It pulls my hair, and the plates have become uneven.
    1 out of 2 shoppers thought this review was helpful.

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    posted Apr 6, 2011
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  • Allison
    Toronto
    Hair
    Medium Brown
    Curly Hair
    3 Star Rating
    Alright, But Not Worth The Money
    I, like many of you researched my purchase to death before buying. I must have read every review for all straighteners available. I have quite a bit of experience with Chi products and loved my iron until it died-after 4 years of faithful, gorgeous performance.
    I really wish I had gone with my gut and just bought another Chi. The Sedu iron is fine, but I find it takes me twice as long to straighten as it used to. I only purchased that Sedu due to the fact that it has different settings so I assumed I would be able to accomplish what my Chi did in the same amount of time but at a lower heat setting. Not quite. It takes me 10 or so minutes to fully straighten my long hair, and now if I am in a rush, I dread the process. I think the 1inch plates are good for those with really short hair (no longer than your chin). I bought it stupidly as a bunch of reviewers said that with long hair and bangs they preferred it.

    All in all, it does the job, but certainly isn't the best straightener out there for your money. So buy wisely. I will likely not repurchase this model when it dies.

    Good luck to all of you searching and I hope this helps!
    3 out of 4 shoppers thought this review was helpful.

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    posted Apr 6, 2011
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  • Lauren
    NJ
    Hair
    Dark Brown
    Dry Hair
    Curly Hair
    Color Treated Hair
    5 Star Rating
    Found The One!
    I have tried the Chi, the GHD, the GVP, the Croc, and this iron is by far the BEST!
    Folica.com sent it so fast ( i ordered on a friday and got it on a monday!!!!!) My hair was soooo soooo soooooooo soft! my friends all asked if i just got it cut! The next day my hair was still straight. I waited 2 years to give in and buy this iron and after the GHD failed me... it was time. Love this!
    1 out of 1 shoppers thought this review was helpful.

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    posted Mar 30, 2011
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  • Maddie
    Hair
    Medium Brown
    Dry Hair
    Thick or Coarse Hair
    4 Star Rating
    No Hair Damage
    The reviews led me to believe this iron is a miracle worker. It is a very good iron but not incredible. If you have dry hair it won't stop your hair from looking dry. I like that it doesn't snag or pull on my hair, unlike my Chi. I would always have to cut my hair a lot because the ends would get damaged constantly. It is a a lot smaller than I expected but it still straightens in about 10-15 minutes for my shoulder length hair. Also unlike my Chi, the Sedu keeps my hair straight all day. Not so great for curling because of the squared edges. Overall I am pleased with my purchase and may check out other Sedu products in the future :)
    2 out of 2 shoppers thought this review was helpful.

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    posted Mar 25, 2011
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  • Tangelia
    Hair
    Black
    Dry Hair
    Fine or Thin Hair
    Relaxed Hair
    5 Star Rating
    Sedu Pro 1"
    The Sedu Pro 1" is the best straightener i have ever used. I have fine kinky, curly and in some sections wavy hair. The iron is light weight and does not snag but i was most impressed with the delivery time. Great iron, wonderful company (at least so far :))
    3 out of 3 shoppers thought this review was helpful.

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    posted Mar 25, 2011
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  • Erica W.
    Miami, Fl
    Hair
    Medium Brown
    Oily Hair
    Color Treated Hair
    Thick or Coarse Hair
    Chemically Treated Hair
    5 Star Rating
    Everything I'd Hoped For.
    I was looking for an iron that would help me tame thick, frizzy hair to a degree that would hold in humid Miami weather. When I first received the iron, I wasn't impressed; until I turned the heat to the setting I actually needed (it was too low). Amazing! Silky smooth hair in 30 minutes--which for me was a never before. It's also very lightweight which threw me off at first, but when I went to use my Chi, I found I not only missed the lightweight Sedu, I worked better with it! Totally recommend this product.

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    posted Mar 23, 2011
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  • Lauren
    Hair
    Medium Brown
    Curly Hair
    Color Treated Hair
    Thick or Coarse Hair
    1 Star Rating
    It Sucks!
    I HAVE REALLY CURLY HAIR AND THE FIRST FEW DAYS IT WORKED GREAT! THEN THE PLATED STARTED TO CRACK AND IT BROKE AFTER THE WARRENTY WAS UP! DONT WASTE YOUR MONEY ON THIS PEICE OF JUNK.
    5 out of 7 shoppers thought this review wasn't helpful.

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    posted Mar 22, 2011
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  • Cheryl
    So Cal
    Hair
    Medium Brown
    Normal Hair
    Color Treated Hair
    3 Star Rating
    It's Okay
    My friend has a professional straightener and this one is close but not comparable to what's used in salons. I have shoulder-plus length hair and would prefer a longer iron, but bought this one for my upcoming travels. The heat control is great.
    1 out of 1 shoppers thought this review wasn't helpful.

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    posted Mar 21, 2011
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