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Sedu Pro Ionic Ceramic Tourmaline Flat Iron (1")

Rated the Best Hair Straightener on the market and preferred by top hair stylists around the world, Sedu flat iron straightens, smoothes and tames frizzy or rebellious hair for long-lasting results. Sedu's patented ultra-smooth ceramic/tourmaline plates guarantee smooth straightening motion without pulling or breaking of hair. 1 inch plate size gives added control, ideal for short to medium hair.
$79.99
We're sorry, this product is no longer available.

This item is no longer available. We recommend the: Sedu Revolution Tourmaline Ceramic Styler

2 Year Warranty and Heat Proof Pouch

Rated the Best Hair Straightener on the market and preferred by top hair stylists around the world, Sedu flat iron straightens, smoothes and tames frizzy or rebellious hair for long-lasting results. Sedu's patented ultra-smooth ceramic/tourmaline plates guarantee smooth straightening motion without pulling or breaking of hair. 1 inch plate size gives added control, ideal for short to medium hair. We also suggest Sedu Revolution Styling Iron with 1 inch plates.

Featured Customer Video Reviews

YESSSS !!

Reviewer: Susie from Los Angeles  2007-08-02

Photos Submitted by Customers

Before and After

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Before and After

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Before and After

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Before and After

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More before & after pictures

as seen in Allure Magazine

Product features:

  • Exclusive patented heating plates ensure that your hair will stay silky smooth for days, even in humid weather!
  • Patented ultra-smooth plates guarantee smooth straightening motion without pulling or breakage of hair.
  • Hair becomes up to 3 times smoother and silkier than when using ordinary ceramic straighteners.
  • True ceramic/Tourmaline plates generate 6 times more negative ion than regular ceramic straighteners.
  • Cut your hair straightening time in half thanks to higher concentration of negative ions.
  • Negative ions renew hair with softness and shine. Eliminate frizz.
  • Infra-Red Heat technology seals the hair's moisture and luster
  • Ultra-light weight: the body is made of light-weight, high-strength composite materials that are commonly used in aerospace industry.
  • Faster heat-up time than conventional coil flat irons. The Sedu will rise to the desired temperature in less than 25 seconds from being turned on.
  • Adjustable temperature: 240 °F~410°F (120°C - 200°C) for all hair types. For normal hair, temperature setting at 370-390°F is recommended; for bleached, fragile, damaged and fine hair, the lower setting is advised; for coarse, thick, ethnic and resistant hair in healthy condition, maximum heat on high setting is used to save time and effort.

  • Ergonomic design gives greater control and is easier to handle.
  • 1.0 inch plate width for faster results. (Also available in 1.5 inch for added control, ideal for short to medium hair)
  • 9 feet strengthened professional cord.
  • DO NOT USE A VOLTAGE CONVERTER with flat iron.
  • Voltage: 110-120V 50/60Hz, plug type: A. This model can be used in USA, Canada, Mexico and the following countries: American Samoa, Anguilla, Antigua, Aruba, Bahamas, Barbados, Bermuda, Brazil (Rio de Janeiro, Sao Paulo area), Canada, Cayman Islands, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guam, Guatemala, Haiti, Honduras, Jamaica, Japan, Lebanon, Mexico, Micronesia, Netherlands Antilles, Nicaragua, Okinawa, Palmyra Atoll, Panama, Puerto Rico, Saudi Arabia, Tahiti, Taiwan, Trinidad & Tobago, United States of America, Venezuela, Virgin Islands (British and U.S.).
  • Designed and engineered in the U.S. Assembled in Korea.
  • Two year warranty (one-year manufacturer's warranty, Folica will extend your warranty for one more year, free).
Traveling?

Buy Sedu 1", 220-240V, Plug Type C or 1", 220-240V, Plug Type C for the following countries:

Afghanistan, Albania, Algeria, Andorra, Argentina, Armenia, Azerbaijan, Azores, Balearic Islands, Bangladesh, Belarus, Bolivia, Bosnia, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canary Islands, Cape Verde, Central African Republic, Chile, China, Comoros, Congo, Cete d'Ivoire (Ivory Coast), Croatia, Denmark, Djibouti, East Timor, Egypt, Equatorial Guinea, Eritrea, Faeroe Islands, Finland, French Guiana, Gabon, Georgia, Germany, Gibraltar, Greece, Greenland, Guadeloupe, Guinea, Guinea-Bissau, Hungary, Iceland, India, Indonesia, Iran, Iraq, Isle of Man, Israel, Italy, Kazakhstan, Korea (South), Laos, Latvia, Lebanon, Lithuania, Luxembourg, Macedonia, Madagascar, Madeira, Mali, Martinique, Mauritania, Mauritius, Monaco, Mongolia, Montenegro, Morocco, Mozambique, Myanmar (formerly Burma), Nepal, Netherlands, Niger, Norway, Pakistan, Paraguay, Peru, Philippines, Poland, Portugal, Romania, Russia, Rwanda, St. Vincent (Windward Is.), Senegal, Serbia, Slovenia, Somalia, Spain, Sudan, Sweden, Syria, Tajikistan, Thailand, Togo, Tunisia, Turkey, Ukraine, Uruguay, Uzbekistan, Vietnam, Zambia.

Sedu 1", 220-240V, Plug Type G and Sedu 1", 220-240V, Plug Type G work in the following countries:

Bahrain, Bangladesh, Belize, Bhutan, Brunei, Channel Islands, China, Cyprus, Dominica, Falkland Islands, Gambia, Ghana, Gibraltar, Great Britain, Grenada, Guyana, Hong Kong, Indonesia, Ireland (Eire), Jordan, Kenya, Kuwait, Macau, Malawi, Malaysia, Maldives, Malta, Nigeria, Northern Ireland, Oman, Qatar, St. Kitts and Nevis (Leeward Is.), St. Lucia (Windward Is.), Saudi Arabia, Scotland, Seychelles, Sierra Leone, Singapore, Tanzania, Uganda, United Arab Emirates, United Kingdom, Yemen, Zambia, Zimbabwe.

Directions:

  • Plug the appliance into appropriate wall outlet (110V)
  • Set desired temperature and turn switch to ON (light will turn on while heating up)
  • Iron will be ready for use when light begins blinking
  • Light will turn off if you lower temperature, and then will begin blinking when ready for use again
  • DO NOT USE VOLTAGE CONVERTER with the flat iron. This may damage the iron.
  • Unplug appliance immediately after use (Do not place in heat proof pouch while iron is at full heat)
  • Model#: su-100A   /  
  • SKU: A8560   /  
  • Guaranteed Authentic
Cord Length: 9 Foot
Max Temperature: 410 Degrees Fahrenheit
Warranty: 2 Year(s)
Material: Tourmaline, Ceramic
Voltage: 120, 110
Min Temperature: 240 Degrees Fahrenheit
Included Bonus: Pouch
Plug Type: Standard
Plate Size: 1 Inch

Folica's Warranty

Folica stands behind every product we sell and we honor all manufacturers' warranties. For all electrical appliances we offer complete protection. If you experience any problem with an item purchased from us and it's still under the warranty period, all you have to do is fill out our Warranty Replacement form, send us the items plus a small shipping and handling fee and we will take care of the rest. We'll repair or replace your item with a new product or a Folica Certified Refurbished product. It's that simple.

View Folica's Warranty Refund Policy in full

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  • Sedu Pro Ionic Ceramic Tourmaline Flat Iron (1") (1654)
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  • Rating
  • Bummer 1 Star Rating
    I was so excited to receive this STRAIGHTENER. But was quickly disappointed. For one, it is JUST THAT a STRAIGHTENER. I had read the reviews for this particular model and the Revolution. I probably should have went with the Revolution for the sake of the beveled edges but unfortunately I did not (for whatever reason). 2 main things that I did not like about this straightener: Me personally, I was only able to straighten my hair with this flat iron. Due to the lack of beveled edges I was unable to even slightly "bump" my hair, let alone curl my hair with this iron. When I tried to bump my ends under I was left with a square shaped "curl" if you will. Also on the outside of the flat iron there are no grooved heat protections at the tip for you to grab as you are styling your hair. Probably not needed since you cannot even curl your hair with this device, only straighten. But when i initially passed this down my hair my first instinct was to grab the tip of the outside of the flat iron as I always do...OUCH! So the lack of the ability for me to use this flat iron straightener as a versatile styling tool to include curls and flips and then no grooved finger heat grip protectors made me send it back ASAP. It may work well as just a simple straightener for those who straightening is of primary concern and not any other styling options. But I need BOTH straightening AND styling options in a flat iron. And there are just too many flat irons that are advertised with versatile styling options in addition to straightening for me to just keep this one. And the plates seem short in length compared to other 1 inch wide flat irons I have came across.

    Was this review helpful?

    (Yes)
    (No)
    Oct 7, 2012
    HAIR TYPE
    Dark Brown / Curly Hair / Thick or Coarse Hair
  • 6 Years And Still Going Strong! 5 Star Rating
    6 years later and my sedu is still working great! So glad I purchased this flat iron over the others. Worth every penny.

    Was this review helpful?

    (Yes)
    (No)
    Sep 4, 2012
    / Boston
    HAIR TYPE
    Medium Brown
  • Amazing! 4 Star Rating
    I never write reviews because usually things do not meet the standards on the descriptions. I'm completely amazed at how good my hair feels & looks. This flat iron kicks my CHI's butt for sure! It made my CHI seem like it was a $20 drugstore straightener. About a year ago I had my hair professionally done & they burned my hair so badly that it is now breaking off & is still the same length as it was when I had it cut then. I've been so devastated & wasn't able to dry or flat iron my hair because it was so badly damaged. I decided to give this a try after reading the reviews & I keep telling everyone about it because I am SHOCKED at how shiny & soft & AMAZING my hair feels! Even in the humidity it still stays straight & non frizzy! I also bought the Sedu dryer & by far that is the best dryer I have ever used - EVER!
    The only reason I won't give this 5 stars is because it feels "junky" - it's very light & just feels cheap. I don't care how it feels as long as it keeps doing what it's doing to my hair!!!

    Was this review helpful?

    (Yes)
    (No)
    Aug 27, 2012
    / United States
    HAIR TYPE
    Blonde / Dry Hair / Curly Hair / Thick or Coarse Hair
  • Doesn't Work As Well As 1.5" 4 Star Rating
    I bought it with the $40 off coupon so it was only 39.99, wouldn't have paid more than that. Cord gets really tangled easily and takes longer to heat. All in all it does the job

    Was this review helpful?

    (Yes)
    (No)
    Aug 11, 2012
    HAIR TYPE
    Medium Brown / Normal Hair / Color Treated Hair / Fine or Thin Hair
  • Loved It Till It Died. 2 Star Rating
    I love this flat iron works great. But I've only had it maybe 7 months and it has problems with the cord. If you turn it the wrong way it shuts off. So it has a short in it somewhere. I sure hope when I get the next one it works better than this one did.

    Was this review helpful?

    (Yes)
    (No)
    Aug 1, 2012
    / Dallas
    HAIR TYPE
    Medium Brown / Curly Hair
  • The Best Flat Iron Ever!!! 5 Star Rating
    i have been through so many brands and have spen so much money on flat irons but this one is the best im buying a new one cause my puppy used it as a cew toy but its so worth the money. it used to take me two to strighten my hair not including dry time but with tim 20 mins and im done and my hair is very thick and frizzy. i have very long hair n the ends never get dryed out from the heat with this flat iron. i tell evreyone about the sedu !! i love it !!!!!!!!

    Was this review helpful?

    (Yes)
    (No)
    Jul 31, 2012
    HAIR TYPE
    Black / Normal Hair / Curly Hair / Color Treated Hair / Thick or Coarse Hair
  • Worst Purchase Ever! 1 Star Rating
    I purchased this hair straightener thinking I wouldn't have to buy a new one for at least 1 or two more years. Boy was I wrong! When I first received this straightener in the mail I noticed the ceramic plates were shorter than the ones on my CHI. It proved much harder to work with when trying to straighten my long but thin hair. It is also not a good shape to curl hair with either. The worst part is, about 6 months after having the straightener, of lack of better words it "crapped the bed". I will no longer be buying sedu products.

    Was this review helpful?

    (Yes)
    (No)
    Jul 16, 2012
    / Connecticut
    HAIR TYPE
    Medium Brown / Normal Hair
  • Best Flat Iron I Have Ever Used! 5 Star Rating
    This is my second Sedu flat iron, and it still has all the features that I loved about my first one-- it's lightweight, easy to use, heats up super-fast, and gives wonderful results. My hair is very wavy and prone to be frizzy, but when I use the Sedu on it, even the hot and humid weather will not make it frizz up. This one is definitely worth its price!

    Was this review helpful?

    (Yes)
    (No)
    Jul 8, 2012
    / NY
    HAIR TYPE
    Light Brown / Curly Hair / Color Treated Hair
  • What A Surprise ! 5 Star Rating
    I've had my chi for 8 years and one of the plates fell out, even though I was able to fix it, ( JB WELD epoxy) I decided it was time to try something new. Read reviews and ordered this. It arrived in two days, Amazing Folica! and I love it. I am so happy, it takes less time to straighten the waves in my hair and style the ends. My chi will be my back up iron.
    thanks everyone for the reviews and Folica for being such a dependable source of beauty products!

    Was this review helpful?

    (Yes)
    (No)
    Jul 4, 2012
    / Sparta NJ
    HAIR TYPE
    Blonde / Normal Hair
  • Sedu Vs Solia ! 5 Star Rating
    I bought my Solia 1-3/4" plate flat iron this January and have been in love with it ever since. I am Indian and have fairly thick hair, which poofs up with humidity, something I have absolutely hated about it. Until I came across Solia. I ordered the wide plate considering my waist length thick hair. It takes me about half an hour to finish doing entire head and results are spectacular. It withstands the HUMIDITY and gives a sleek, shiny and healthy look. What more could I have asked for !

    Then I came across a sale on the Sedu Pro Ionic 1" flat iron on folica.com and I couldn't resist the temptation. I secretly have always wanted to own a Sedu but I knew that would mean burning a hole through my pocket. So when an opportunity presented itself, I found myself to be a proud owner of two really awesome straighteners!

    What I love about the 1" Sedu is that heats up real quick and to my surprise, it takes me just the same time to do my entire head as it did with the 1-3/4" Solia. :O I have used a friend's 1" Solia and I found it cumbersome and ineffective but Sedu was like a dream ! And whats great is I get amazing flips and curls with very little effort with the Sedu, something that both the 1" and 1-3/4" Solia have failed to accomplish. Nevertheless, I still love my Solia and plan to keep using it. I probably would give away the Sedu to my little sister. For the price, its a wonderful tool and a must try! Thanks folica.com !

    Was this review helpful?

    (Yes)
    (No)
    Jun 24, 2012
    / United States
    HAIR TYPE
    Black / Thick or Coarse Hair
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