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Sedu

Sedu Pro Ionic Ceramic Tourmaline Flat Iron (1") with free heat proof pouch

1,596 Reviews Photo & Video Reviews Post Yours!
Rated the Best Hair Straightener on the market and preferred by top hair stylists around the world, Sedu flat iron straightens, smoothes and tames frizzy or reb...
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$119.99
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Reviews

Based on 1,596 Reviews

Photo & Video Reviews
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  • Chemically Treated Hair (31)
  • Color Treated Hair (41)
  • Curly Hair (112)
  • Dry Hair (45)
  • Fine or Thin Hair (37)
  • Normal Hair (38)
  • Oily Hair (6)
  • Relaxed Hair (22)
  • Synthetic Hair (1)
  • Thick or Coarse Hair (67)
  • Auburn (2)
  • Black (25)
  • Blonde (15)
  • Dark Brown (43)
  • Light Brown (8)
  • Medium Brown (23)
  • Platinum Blonde (2)
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  • Liz O.
    St. Paul
    Hair
    Medium Brown
    Normal Hair
    Dry Hair
    Fine or Thin Hair
    3 Star Rating
    I Loved It, Until...
    the wires somewhere in the base of the straightener shorted out, and now it won't stay on long enough to heat up. I've only had it for about 10 months, and for spending upwards of $100 on it, that's rather annoying. I wouldn't mind merely having to take advantage of the warranty and return it, except this involves shipping it halfway across the country on my own, which could take weeks. If I wasn't a poor college student, I'd just throw it away and buy something else, but I'd like to get my money's worth. I can't say I'll buy another one of these in my lifetime, at least not from this site.
    6 out of 6 shoppers thought this review was helpful.

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    posted Jul 26, 2011
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  • Denise S.
    Dallas, Tx
    1 Star Rating
    No Stars
    This iron exploded on me today. just great...
    9 out of 11 shoppers thought this review was helpful.

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    posted Jul 21, 2011
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  • Mona H.
    United States
    Hair
    Black
    Normal Hair
    Color Treated Hair
    Fine or Thin Hair
    Chemically Treated Hair
    5 Star Rating
    Amazing!
    I ordered this hair straightener almost 4 years ago, and it's still working great! I have to say it does a wonderful job straightening my hair and keeping it smooth. My hair stays straight for the whole day! It's a bit pricey but it's a good investment. I'd recommend this to a friend any day :)
    3 out of 3 shoppers thought this review was helpful.

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    posted Jul 19, 2011
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  • Christine
    Hair
    Light Brown
    Normal Hair
    Fine or Thin Hair
    5 Star Rating
    Was Worried But Now I Love It!
    my sister had this straightener since she was in 7th grade and it still works. she's in 11th grade now. so going into middle school i wanted my own straightener and i was going to get a chi but decided to be safe and go with a straightener i already knew worked well. i've had it for 3 months now and its awesome, i just shower let my hair natural and straighten it. it looks shiny and healthy and pin straight. when i first got it my hair had some flyaways but i used john frida straighten spray which got rid of that! it only takes about 10 minutes depending on how wavy my hair is. SO BUY THIS STRAIGHTENER IT IS GREAT!
    5 out of 5 shoppers thought this review was helpful.

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    posted Jul 10, 2011
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  • Cait
    Newport Beach, CA
    Hair
    Dark Brown
    Normal Hair
    1 Star Rating
    Don't Buy It!!
    This is horribleee!!! It makes my hair have SO much static after I use it! My hair looks SO much better when I use my CHI. I thought I'd try this, but it was a horrible mistake! Don't do it - go with a CHI if you're unsure! My hair looks so healthy when I use my CHI, but when I use this straightener it looks damaged - like I haven't had a haircut in years (which isn't so)! DO NOT BUY.
    7 out of 10 shoppers thought this review wasn't helpful.

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    posted Jul 3, 2011
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  • Jenna
    Hair
    Blonde
    Thick or Coarse Hair
    5 Star Rating
    Best Ever
    So I've had my Sedu straightener for well over 5 years and it's still working like the first day I got it. It's a fantastic product. It straightens my hair while still leaving it soft and silky. It doesn't dry out my hair like most straighteners do. It's really worth the money to have a product last this long. I look forward to trying more Sedu products in hopes of the same consistency of product quality.
    5 out of 7 shoppers thought this review was helpful.

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    posted Jun 23, 2011
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  • Alex
    New Orleans, LA
    Hair
    Dark Brown
    Curly Hair
    Fine or Thin Hair
    5 Star Rating
    Stop Trying To Find A Better Straightener And Buy This One!!!!
    So i had a Chi, and the chord broke and I decided I was going to buy a different brand this time. I found Folica.com (best website ever!!) and i started looking for a straightener that would do everything I wanted it to be able to do. I can across this one and I liked it, but then I also like the Solia!! ughh! I had never tried any other proffessional type straightener other than my Chi, so needless to say, this was a very tough decision for me! But im sooo happy with my choice. I was afraid this one wouldn't be able to curl my hair, but it definetly can! Its better than a Chi, because this keeps my hair PIN STRAIGHT. I straightened my hair yesterday morning and its still straight right now! Honestly my mind is blown away at how amazing this product is and I definetly would recommend it to anyone! I have thin hair curly hair (shirley temple ringlets) that straightenen really easily, but rarely stay straight for more than 2 hours if Im lucky and their is no humidity out side. Being from the Gulf coast, it is ALWAYS humid and my hair is still pin straight with the SEDU!!! This tool is alittle expensive, but certainly worth it! It even has a 2-year warranty unlike Chi's 1-year warranty. GET THIS STRAIGHTENER!!!
    5 out of 5 shoppers thought this review was helpful.

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    posted Jun 15, 2011
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  • Janet
    Texas
    Hair
    Blonde
    Dry Hair
    Color Treated Hair
    Fine or Thin Hair
    Chemically Treated Hair
    5 Star Rating
    The Best Iron
    I have purchased this flat iron twice. I was really pleased with the first one for so many reasons but it did not pull my hair. It makes it very soft and silky without damage. I looked and looked for many flat irons and decided to go with this one becasue I had good results. The only reason I had to buy a new one after two years was becasue I accidentally got my old one wet and it ruined the iron but that was my fault. I have had some irons that pulled my hair and I have fine color treated hair and I need the flat irons to be gentle as well as effective. This does the trick!
    6 out of 6 shoppers thought this review was helpful.

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    posted Jun 12, 2011
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  • Yasmine
    Hair
    Black
    Color Treated Hair
    Thick or Coarse Hair
    Relaxed Hair
    5 Star Rating
    Perfect!
    I love this flat iron!!! Best I have ever used!!! I have long, relaxed, thick, african american hair and have had bad experiences with flat irons. Let me tell you if you buy this flat iron you won't regret it! When I usually flat iron my hair its poofy and only has body for about 2 days then it goes back to being stiff and greasy. This time when I used the sedu my hair is flowing, soft, not poofy, and shiny. I am in love!!!!!
    9 out of 9 shoppers thought this review was helpful.

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    posted May 27, 2011
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  • Joetta M.
    Hair
    Dark Brown
    Normal Hair
    1 Star Rating
    Doesn't Heat Up Enough....
    I was totally looking forward to this flat iron - based on the reviews I read here. It doesn't seem to heat like it should. It certainly isn't "single-pass" as I continued to go over area's that I had already done and even then, I wasn't impressed. Thankfully, I saved the box and shipping receipt and will send it back for a refund. Hopefully I can find something else that works like it should.
    6 out of 11 shoppers thought this review wasn't helpful.

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    posted May 24, 2011
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