25% off site wide. 35% off Theorie.

Sedu Pro Ionic Ceramic Tourmaline Flat Iron (1")

Rated the Best Hair Straightener on the market and preferred by top hair stylists around the world, Sedu flat iron straightens, smoothes and tames frizzy or rebellious hair for long-lasting results. Sedu's patented ultra-smooth ceramic/tourmaline plates guarantee smooth straightening motion without pulling or breaking of hair. 1 inch plate size gives added control, ideal for short to medium hair.
$79.99
We're sorry, this product is no longer available.

This item is no longer available. We recommend the: Sedu Revolution Tourmaline Ceramic Styler

2 Year Warranty and Heat Proof Pouch

Rated the Best Hair Straightener on the market and preferred by top hair stylists around the world, Sedu flat iron straightens, smoothes and tames frizzy or rebellious hair for long-lasting results. Sedu's patented ultra-smooth ceramic/tourmaline plates guarantee smooth straightening motion without pulling or breaking of hair. 1 inch plate size gives added control, ideal for short to medium hair. We also suggest Sedu Revolution Styling Iron with 1 inch plates.

Featured Customer Video Reviews

YESSSS !!

Reviewer: Susie from Los Angeles  2007-08-02

Photos Submitted by Customers

Before and After

before

Before and After

after

Before and After

before

Before and After

after

More before & after pictures

as seen in Allure Magazine

Product features:

  • Exclusive patented heating plates ensure that your hair will stay silky smooth for days, even in humid weather!
  • Patented ultra-smooth plates guarantee smooth straightening motion without pulling or breakage of hair.
  • Hair becomes up to 3 times smoother and silkier than when using ordinary ceramic straighteners.
  • True ceramic/Tourmaline plates generate 6 times more negative ion than regular ceramic straighteners.
  • Cut your hair straightening time in half thanks to higher concentration of negative ions.
  • Negative ions renew hair with softness and shine. Eliminate frizz.
  • Infra-Red Heat technology seals the hair's moisture and luster
  • Ultra-light weight: the body is made of light-weight, high-strength composite materials that are commonly used in aerospace industry.
  • Faster heat-up time than conventional coil flat irons. The Sedu will rise to the desired temperature in less than 25 seconds from being turned on.
  • Adjustable temperature: 240 °F~410°F (120°C - 200°C) for all hair types. For normal hair, temperature setting at 370-390°F is recommended; for bleached, fragile, damaged and fine hair, the lower setting is advised; for coarse, thick, ethnic and resistant hair in healthy condition, maximum heat on high setting is used to save time and effort.

  • Ergonomic design gives greater control and is easier to handle.
  • 1.0 inch plate width for faster results. (Also available in 1.5 inch for added control, ideal for short to medium hair)
  • 9 feet strengthened professional cord.
  • DO NOT USE A VOLTAGE CONVERTER with flat iron.
  • Voltage: 110-120V 50/60Hz, plug type: A. This model can be used in USA, Canada, Mexico and the following countries: American Samoa, Anguilla, Antigua, Aruba, Bahamas, Barbados, Bermuda, Brazil (Rio de Janeiro, Sao Paulo area), Canada, Cayman Islands, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guam, Guatemala, Haiti, Honduras, Jamaica, Japan, Lebanon, Mexico, Micronesia, Netherlands Antilles, Nicaragua, Okinawa, Palmyra Atoll, Panama, Puerto Rico, Saudi Arabia, Tahiti, Taiwan, Trinidad & Tobago, United States of America, Venezuela, Virgin Islands (British and U.S.).
  • Designed and engineered in the U.S. Assembled in Korea.
  • Two year warranty (one-year manufacturer's warranty, Folica will extend your warranty for one more year, free).
Traveling?

Buy Sedu 1", 220-240V, Plug Type C or 1", 220-240V, Plug Type C for the following countries:

Afghanistan, Albania, Algeria, Andorra, Argentina, Armenia, Azerbaijan, Azores, Balearic Islands, Bangladesh, Belarus, Bolivia, Bosnia, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canary Islands, Cape Verde, Central African Republic, Chile, China, Comoros, Congo, Cete d'Ivoire (Ivory Coast), Croatia, Denmark, Djibouti, East Timor, Egypt, Equatorial Guinea, Eritrea, Faeroe Islands, Finland, French Guiana, Gabon, Georgia, Germany, Gibraltar, Greece, Greenland, Guadeloupe, Guinea, Guinea-Bissau, Hungary, Iceland, India, Indonesia, Iran, Iraq, Isle of Man, Israel, Italy, Kazakhstan, Korea (South), Laos, Latvia, Lebanon, Lithuania, Luxembourg, Macedonia, Madagascar, Madeira, Mali, Martinique, Mauritania, Mauritius, Monaco, Mongolia, Montenegro, Morocco, Mozambique, Myanmar (formerly Burma), Nepal, Netherlands, Niger, Norway, Pakistan, Paraguay, Peru, Philippines, Poland, Portugal, Romania, Russia, Rwanda, St. Vincent (Windward Is.), Senegal, Serbia, Slovenia, Somalia, Spain, Sudan, Sweden, Syria, Tajikistan, Thailand, Togo, Tunisia, Turkey, Ukraine, Uruguay, Uzbekistan, Vietnam, Zambia.

Sedu 1", 220-240V, Plug Type G and Sedu 1", 220-240V, Plug Type G work in the following countries:

Bahrain, Bangladesh, Belize, Bhutan, Brunei, Channel Islands, China, Cyprus, Dominica, Falkland Islands, Gambia, Ghana, Gibraltar, Great Britain, Grenada, Guyana, Hong Kong, Indonesia, Ireland (Eire), Jordan, Kenya, Kuwait, Macau, Malawi, Malaysia, Maldives, Malta, Nigeria, Northern Ireland, Oman, Qatar, St. Kitts and Nevis (Leeward Is.), St. Lucia (Windward Is.), Saudi Arabia, Scotland, Seychelles, Sierra Leone, Singapore, Tanzania, Uganda, United Arab Emirates, United Kingdom, Yemen, Zambia, Zimbabwe.

Directions:

  • Plug the appliance into appropriate wall outlet (110V)
  • Set desired temperature and turn switch to ON (light will turn on while heating up)
  • Iron will be ready for use when light begins blinking
  • Light will turn off if you lower temperature, and then will begin blinking when ready for use again
  • DO NOT USE VOLTAGE CONVERTER with the flat iron. This may damage the iron.
  • Unplug appliance immediately after use (Do not place in heat proof pouch while iron is at full heat)
  • Model#: su-100A   /  
  • SKU: A8560   /  
  • Guaranteed Authentic
Plug Type: Standard
Max Temperature: 410 Degrees Fahrenheit
Included Bonus: Pouch
Voltage: 120, 110
Warranty: 2 Year(s)
Min Temperature: 240 Degrees Fahrenheit
Material: Tourmaline, Ceramic
Plate Size: 1 Inch
Cord Length: 9 Foot

Folica's Warranty

Folica stands behind every product we sell and we honor all manufacturers' warranties. For all electrical appliances we offer complete protection. If you experience any problem with an item purchased from us and it's still under the warranty period, all you have to do is fill out our Warranty Replacement form, send us the items plus a small shipping and handling fee and we will take care of the rest. We'll repair or replace your item with a new product or a Folica Certified Refurbished product. It's that simple.

View Folica's Warranty Refund Policy in full

NARROW BY HAIR TYPE
  • /
  • /
  • /
  • /
  • /
  • /
  • /
  • /
  • /
  • /
  • /
  • /
  • /
  • /
  • /
  • /
  • /
NARROW BY PRODUCT
  • Sedu Pro Ionic Ceramic Tourmaline Flat Iron (1") (1654)
Sort By
  • Date
  •  / 
  • Helpfulness
  •  / 
  • Rating
  • Love The Results But... 1 Star Rating
    I bought my Sedu and loved using it but within a couple of months of very light use and never being dropped it just stopped working. So I sent in for my replacement and received another one and it worked fine for about 8 months and one day I went to plug it in and the light barely comes on and there is no heat on the plates. I really did like the results but I am not impressed with the quality. I rarely use it and it just stopped working. I think I will be changing brands.

    Was this review helpful?

    (Yes)
    (No)
    Jun 26, 2009
  • 3 Star Rating
    This product worked decently. It straightened my hair, but left it a bit frizzy and it still had quite a few waves.On the bright side, its lightweight, and very easy to use.I wouldnt necessarily recommend this product.... Although it is better than the chi because it does not damage your hair too much.

    Was this review helpful?

    (Yes)
    (No)
    Jun 23, 2009
  • Great Iron, But Died After 1.5 Years 4 Star Rating
    Had this iron for 1 1/2 years and absolutely loved it! Hair was very smooth & shiny, even the next day. Went to turn it on the other day and its dead. Very sudden death, no warning. No idea why and only has a 1 year warranty. Expensive for 1 year... Havent decided yet whether the 2 year extended warranty is enough to make me try it again.

    Was this review helpful?

    (Yes)
    (No)
    Jun 19, 2009
    / Vancouver, Canada
  • Sedu Is The Way To Go - For All Hair Textures! 5 Star Rating
    There are many good reasons why this product has over 1000 reviews! Ive had my Sedu for over 2 years without any problems and highly recommend it!Ladies, whatever your hair texture is - from afro to curly to frizzy to wavy - this is the straightener to get. I have thick & chemically relaxed Black/African-american hair, and this straightener does the job for me. I use it on the highest setting without any problems - I have never burned my hair and it always comes out soft and shiny. This Sedu also does a great job of straightening my roots even when my relaxer has grown out a bit.I have a diverse group of girlfriends with a varity hair types (Asian, White, Black, Latina and Middle Eastern) who have all used my flat iron on their hair, and they all love it!! Some of my friends with fairly straight hair have used it to get that smooth look (similar to a blow-out), and other friends with curly/coarse/ethnic hair have also used it with much success! If you have fine hair or somewhat straighter hair, you probably only need a lower setting. If you have tight curls or coarse hair, you will be ok even up to the highest setting. A good blow dry will also make it even easier to use the straightener.Here are some extra tips to keep in mind:- DO NOT bend the cord. DO NOT wrap it around the iron. This can damage the wiring within it and cause it to break, which is why it can eventually stop working. Gently gather/loop the cord up in a circle, separate from the iron. DO NOT bend the cord!!!- Try not to drop it. Duh, right? Treat it like the remote....after enough falls and drops, it will probably not work anymore.- Dont leave it plugged in for too long. The iron will run through cycles just like any other electronic product, but leaving it plugged in for hours can eventually lead to a burn out. Dont expect it to heat up perfectly forever, but moderate use will extend the life of it.- Keep the plates clean. If you use a lot of products or serums, wipe down the plates between every use! This will prevent any products from caking up on the plates and cooking the next time you use the flatiron. Dirty plates can cause the coating to chip, and can both the dirt and the chipped plates will pull your hair. No bueno... so wipe down the Sedu after each use.- Straighten your hair in SMALL sections. Dont expect to plow through fist-fulls of hair and walk out the bathroom like Pocahontas ;) You have to part your hair, and work through small (usu 1-2 inch) sections, and slowly press the flat iron through the shaft of the hair. Give it an extra press as you get to the ends, just to smooth out any frizz.Hope this all helps you decide to get the Sedu - its the best flat-iron Ive ever had!!

    Was this review helpful?

    (Yes)
    (No)
    May 26, 2009
    / Los Angeles, CA
  • Very Good 5 Star Rating
    I purchased this a week after i got my CHI to compare the two. Sedu is by far better than CHI. It does not pull on my hair, nor burns my ends like CHI does. It also left my hair a lot smoother and silkier and the style lasts longer. Sedu is also more lightweight than CHI so no more tired arms. lol. I returned my CHI and sticking with sedu. ;)

    Was this review helpful?

    (Yes)
    (No)
    May 17, 2009
    / Las Vegas
  • Calling All Black People! 5 Star Rating
    Im an African American 16 year old girl with relaxed but very very very thick and dry hair. Sound familiar? than this is the flat iron for you!! i tried it out for the first time today and i anxiously waited for my mail to come so i could use it because i do my hair every saturday. (took about 6 days to come) well i am in LOVE. This beats out my ceramic flat iron i had before and it wasnt any cheapo one either it was an h2pro that my mom bought at a beauty supply store. It works pretty well but it was tiny only 3/4" and even tho my hair is collerbone length, it was just to small. I use this iron on maximum heat of 410 degrees and it dosent burn ur hair or anything. it makes it feel sooo soft and healthy. i was so surprised at the new texture i had. i only had to run it over my hair about 2 times when the last one i had i had to run it over at least 4 or 5 times! Plus, this is the week of my relaxer and it dosent even feel like i need it anymore. My ends look rly great also, just like theyve been trimmed! its amazing. throw all ur other flat irons away. Relaxed, natural ethnic hair from completly normal hair you really need this flat iron. it makes straightening SO much easier.

    Was this review helpful?

    (Yes)
    (No)
    May 16, 2009
    / Ohio
  • Best 5 Star Rating
    lol, there is not doubt about itthis is the best...

    Was this review helpful?

    (Yes)
    (No)
    May 15, 2009
  • Best Flat Iron 5 Star Rating
    I just purchased the sedu 1" flat iron and I love it. It is definately the best flat iron I have ever used.

    Was this review helpful?

    (Yes)
    (No)
    May 12, 2009
    / Indiana
  • Good Not Great 4 Star Rating
    I purchased my Sedu after my Solia died about a year ago. I must say that I was not impressed. After the whole hype about the Sedu and the $30-40 price difference I was expecting a miracle worker. (After all my Solia had put very high standards.) It does do an extremely good job at straightening my hair but Im not impressed.The texture of my hair feels very different from my Solia which I felt left my hair more soft. The Sedu make my hair feel kind of "dirty" and oily feeling. Now Im not trying to say this isnt an excellent flat iron and is a piece of crap but when time comes to reorder a flat iron I will definitely save myself some money and go for the superior product which is the Solia.

    Was this review helpful?

    (Yes)
    (No)
    May 3, 2009
    / Los Angeles, CA
  • Love This Iron!! 4 Star Rating
    for years i would iron my hair and never the get results I wanted! My hair is curly and wavy so i can never just leave it down without ironing it or picking it up! I used the maxiglide which was okay but didnt give me the results i wanted. Then I got the sedu and i love it! It gets my hair really straight and your cant go wrong with this item! the only problem i has was that after a month for some reason the bottom wasnt align anymore which means when i put the plates together they arent align so hopefully I will be able to get a replacement because i love this iron!

    Was this review helpful?

    (Yes)
    (No)
    May 1, 2009
    / Alamo,Texas
Server Name