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Sedu Pro Ionic Ceramic Tourmaline Flat Iron (1")

Rated the Best Hair Straightener on the market and preferred by top hair stylists around the world, Sedu flat iron straightens, smoothes and tames frizzy or rebellious hair for long-lasting results. Sedu's patented ultra-smooth ceramic/tourmaline plates guarantee smooth straightening motion without pulling or breaking of hair. 1 inch plate size gives added control, ideal for short to medium hair.
$79.99
We're sorry, this product is no longer available.

This item is no longer available. We recommend the: Sedu Revolution Tourmaline Ceramic Styler

2 Year Warranty and Heat Proof Pouch

Rated the Best Hair Straightener on the market and preferred by top hair stylists around the world, Sedu flat iron straightens, smoothes and tames frizzy or rebellious hair for long-lasting results. Sedu's patented ultra-smooth ceramic/tourmaline plates guarantee smooth straightening motion without pulling or breaking of hair. 1 inch plate size gives added control, ideal for short to medium hair. We also suggest Sedu Revolution Styling Iron with 1 inch plates.

Featured Customer Video Reviews

YESSSS !!

Reviewer: Susie from Los Angeles  2007-08-02

Photos Submitted by Customers

Before and After

before

Before and After

after

Before and After

before

Before and After

after

More before & after pictures

as seen in Allure Magazine

Product features:

  • Exclusive patented heating plates ensure that your hair will stay silky smooth for days, even in humid weather!
  • Patented ultra-smooth plates guarantee smooth straightening motion without pulling or breakage of hair.
  • Hair becomes up to 3 times smoother and silkier than when using ordinary ceramic straighteners.
  • True ceramic/Tourmaline plates generate 6 times more negative ion than regular ceramic straighteners.
  • Cut your hair straightening time in half thanks to higher concentration of negative ions.
  • Negative ions renew hair with softness and shine. Eliminate frizz.
  • Infra-Red Heat technology seals the hair's moisture and luster
  • Ultra-light weight: the body is made of light-weight, high-strength composite materials that are commonly used in aerospace industry.
  • Faster heat-up time than conventional coil flat irons. The Sedu will rise to the desired temperature in less than 25 seconds from being turned on.
  • Adjustable temperature: 240 °F~410°F (120°C - 200°C) for all hair types. For normal hair, temperature setting at 370-390°F is recommended; for bleached, fragile, damaged and fine hair, the lower setting is advised; for coarse, thick, ethnic and resistant hair in healthy condition, maximum heat on high setting is used to save time and effort.

  • Ergonomic design gives greater control and is easier to handle.
  • 1.0 inch plate width for faster results. (Also available in 1.5 inch for added control, ideal for short to medium hair)
  • 9 feet strengthened professional cord.
  • DO NOT USE A VOLTAGE CONVERTER with flat iron.
  • Voltage: 110-120V 50/60Hz, plug type: A. This model can be used in USA, Canada, Mexico and the following countries: American Samoa, Anguilla, Antigua, Aruba, Bahamas, Barbados, Bermuda, Brazil (Rio de Janeiro, Sao Paulo area), Canada, Cayman Islands, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guam, Guatemala, Haiti, Honduras, Jamaica, Japan, Lebanon, Mexico, Micronesia, Netherlands Antilles, Nicaragua, Okinawa, Palmyra Atoll, Panama, Puerto Rico, Saudi Arabia, Tahiti, Taiwan, Trinidad & Tobago, United States of America, Venezuela, Virgin Islands (British and U.S.).
  • Designed and engineered in the U.S. Assembled in Korea.
  • Two year warranty (one-year manufacturer's warranty, Folica will extend your warranty for one more year, free).
Traveling?

Buy Sedu 1", 220-240V, Plug Type C or 1", 220-240V, Plug Type C for the following countries:

Afghanistan, Albania, Algeria, Andorra, Argentina, Armenia, Azerbaijan, Azores, Balearic Islands, Bangladesh, Belarus, Bolivia, Bosnia, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canary Islands, Cape Verde, Central African Republic, Chile, China, Comoros, Congo, Cete d'Ivoire (Ivory Coast), Croatia, Denmark, Djibouti, East Timor, Egypt, Equatorial Guinea, Eritrea, Faeroe Islands, Finland, French Guiana, Gabon, Georgia, Germany, Gibraltar, Greece, Greenland, Guadeloupe, Guinea, Guinea-Bissau, Hungary, Iceland, India, Indonesia, Iran, Iraq, Isle of Man, Israel, Italy, Kazakhstan, Korea (South), Laos, Latvia, Lebanon, Lithuania, Luxembourg, Macedonia, Madagascar, Madeira, Mali, Martinique, Mauritania, Mauritius, Monaco, Mongolia, Montenegro, Morocco, Mozambique, Myanmar (formerly Burma), Nepal, Netherlands, Niger, Norway, Pakistan, Paraguay, Peru, Philippines, Poland, Portugal, Romania, Russia, Rwanda, St. Vincent (Windward Is.), Senegal, Serbia, Slovenia, Somalia, Spain, Sudan, Sweden, Syria, Tajikistan, Thailand, Togo, Tunisia, Turkey, Ukraine, Uruguay, Uzbekistan, Vietnam, Zambia.

Sedu 1", 220-240V, Plug Type G and Sedu 1", 220-240V, Plug Type G work in the following countries:

Bahrain, Bangladesh, Belize, Bhutan, Brunei, Channel Islands, China, Cyprus, Dominica, Falkland Islands, Gambia, Ghana, Gibraltar, Great Britain, Grenada, Guyana, Hong Kong, Indonesia, Ireland (Eire), Jordan, Kenya, Kuwait, Macau, Malawi, Malaysia, Maldives, Malta, Nigeria, Northern Ireland, Oman, Qatar, St. Kitts and Nevis (Leeward Is.), St. Lucia (Windward Is.), Saudi Arabia, Scotland, Seychelles, Sierra Leone, Singapore, Tanzania, Uganda, United Arab Emirates, United Kingdom, Yemen, Zambia, Zimbabwe.

Directions:

  • Plug the appliance into appropriate wall outlet (110V)
  • Set desired temperature and turn switch to ON (light will turn on while heating up)
  • Iron will be ready for use when light begins blinking
  • Light will turn off if you lower temperature, and then will begin blinking when ready for use again
  • DO NOT USE VOLTAGE CONVERTER with the flat iron. This may damage the iron.
  • Unplug appliance immediately after use (Do not place in heat proof pouch while iron is at full heat)
  • Model#: su-100A   /  
  • SKU: A8560   /  
  • Guaranteed Authentic
Plug Type: Standard
Max Temperature: 410 Degrees Fahrenheit
Included Bonus: Pouch
Voltage: 110, 120
Warranty: 2 Year(s)
Min Temperature: 240 Degrees Fahrenheit
Material: Tourmaline, Ceramic
Plate Size: 1 Inch
Cord Length: 9 Foot

Folica's Warranty

Folica stands behind every product we sell and we honor all manufacturers' warranties. For all electrical appliances we offer complete protection. If you experience any problem with an item purchased from us and it's still under the warranty period, all you have to do is fill out our Warranty Replacement form, send us the items plus a small shipping and handling fee and we will take care of the rest. We'll repair or replace your item with a new product or a Folica Certified Refurbished product. It's that simple.

View Folica's Warranty Refund Policy in full

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  • Sedu Pro Ionic Ceramic Tourmaline Flat Iron (1") (1654)
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  • Rating
  • Amazing!! 5 Star Rating
    I have really really curly thin hair. I also happen to live in Miami and if you've been to Miami you know we are all about HUMIDITY all year round! I has definitely tried other flat irons but it made my hair look dull and fried! No matter what products I used it was always the same disappointing result after almost 3 hours of straightening hell my hair looked dull and dry and as soon as I walked about I had about 30 minutes before the frizzes started to appear. Keep in mind my hair is curly and to my lower back. So when my friend recommended I try her flat iron, I wasn't expecting anything new to happen...Once she was done straightening my hair in no more than 1 hour, I was amazed at house straight it was! But most of all how Shiny!!!!!! When I stepped out of her house I thought to myself this will all go to heck in a little bit 30 mins after being outside my hair had not frizzed up one bit and it looked healthy! Needless to say I ordered my own SEDU iron that same week and even though it was pricey it's the best purchase I've made!!! I've had mine for 3 years and I've gotten faster as straightening my hair! I can straighten it out in 45 mins and it stays looking great (a few touch ups) for as long as I want! I usually have it straight for 5 days and then I go back to curly! I absolutely love it! When I have a chance I'll post up pics of before and after!! Just remember to clean and take care of it and it should last you a long long time and you should be able to get your money's worth! :o)

    Was this review helpful?

    (Yes)
    (No)
    Sep 28, 2009
    / Miami,Fl
    HAIR TYPE
    Curly Hair
  • Worked Great, Until It Blew Flames Near The Cord 4 Star Rating
    I loved my Sedu because it worked well and left my hair looking great. I used it a couple of times a week and it was great, but after about 3 years, it started turning off while I was using it. Something happened near the base where the swivel cord is; sometimes it would move a certain way and turn off. I took really good care of it, but one day it blew a huge flame out the end where the cord comes out. No kidding; it was about 3 inches and then it started to smoke and smell like burning plastic. I threw it away immediately. I'm lucky it didn't burn me. I ordered another Chi. I really did like the Sedu, but it did almost catch on fire.

    Was this review helpful?

    (Yes)
    (No)
    Sep 24, 2009
  • Great Iron -- But It's Dead! :( 3 Star Rating
    I have LOVED my Sedu straightener but yesterday it quit working!! I think the problem is with the plug -- the reset button isn't staying pressed in for some reason. Very annoying. I can't get it turn on at all and I'm devastated! I've had it for a little over 2 years...is that the lifespan of these things? They are so expensive -- I would think it should last longer... Oh well.

    Was this review helpful?

    (Yes)
    (No)
    Sep 16, 2009
  • Awesome 5 Star Rating
    I had a bad perm and i tried the cheaper flat irons but they all made my hair look fried. This actually made my hair look healthy. I have been using this one for well over a year and it only takes me about 20 mins to straighten my hair and i love it. I will never use anything else.

    Was this review helpful?

    (Yes)
    (No)
    Sep 14, 2009
    / Greenville, SC USA
  • Not The Best! 3 Star Rating
    I bought this iron after two CHI irons stopped working,thought id try something different,it's too boxy/square and doesnt do near the job my CHI irons did,so ive went back to CHI once again,the little knob on the end that adjust the heat always gets turned lower when your using it and I have to go over and over my hair to get it straight,just not as good in my books!

    Was this review helpful?

    (Yes)
    (No)
    Sep 10, 2009
    / Bartlesville,Oklahoma
  • It's Good, But Not For The Price. 4 Star Rating
    I purchased this flat iron, hoping it would leave my hair perfectly soft and silky and smooth. It does straighten my hair, but not what I expected at all. I was at the mall a few months ago and there was a kiosk for flatirons and they straightened my hair really nice, but their irons were really pricey. So I decided to look on line and found out a lot of bad stuff about those mall kiosks for the herstyler so I decided to look for another flatiron, when I came to this one I did not want to spend close too 100 on it but the reviews said it worked so well and the pics looked nice. I bought one and shipping took a while, but I finally got it and I am not impressed. I am gonna keep it for a few more days to work with it, but so far I am thinking about returning it. I might just go buy a herstyler...

    Was this review helpful?

    (Yes)
    (No)
    Sep 7, 2009
    / Colorado
  • 4 Star Rating
    I love love love the straightener! however... i thought it had a swivle cord and mine doesnt. the cord gets in the way and is so long and bulcky in comparison to the small light weight straightener, its kind of a pain in the butt. i had the sedu 1 1/2in. for a little more than two years b4 it died out, it had a swivle cord and it was my favorite, i loved it. i thought this time id switch it up and get the smaller one. liek i said great straightener and if something like the cord doesnt bother you then you'll love it too!

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    (Yes)
    (No)
    Sep 2, 2009
    / New Jersey
  • Huge Dissapointment! 2 Star Rating
    Its kinda strange that im writing this review amongst the other high rating reviews, however this comes from the heart. Last christmas I purchased the Sedu for my twin sisters. I read all of the high reviews and thought it would be perfect for their long thick hair. Ive been using the Solia for 2 yrs and wanted to try something new so I ordered the Sedu. Negative points- Im not able to control the handle with both hands because the outter body is not heat resistant and will burn the crap out of you....unlike the Solia. I was expecting some pretty damn straight hair. The first couple of hours of use my hair was ok semi straight, mind you my hair is very soft and extremely easy to straighten. I had to run it through my hair SEVERAL times just to get it somewhat straight. Talk about burning your hair out! So sody sedu, i wont be seeing you anymore as you are going right back to dearest Folica who will hopefully find you a new home. Solia baby...here I am come!!!!....back :)

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    (Yes)
    (No)
    Aug 27, 2009
  • Very Good Straightener 5 Star Rating
    Better than my Chi! It makes my crazy, curly hair flat & shiny :) just need to get my ends cut, than it would look even better :) def recommend, it even keeps the humidity out!

    Was this review helpful?

    (Yes)
    (No)
    Aug 26, 2009
    HAIR TYPE
    Curly Hair
  • Absolutely Amazing. 5 Star Rating
    Ive had many straighteners but none of them worked as well as this. It makes my hair so smooth and silky and doesnt take long at all to use. Cuts my time nearly in half and theres no breakage. Many other comments are saying its faulty and breaks easily but I have had mine for over 2 years now and theres still not a single scratch on it and never one fault. Just take care of it and dont just leave it lying around... I HIGHLY recommend getting it. Worth EVERY penny.

    Was this review helpful?

    (Yes)
    (No)
    Aug 16, 2009
    / Reading
    HAIR TYPE
    Curly Hair
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