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Sedu

Sedu Pro Ionic Ceramic Tourmaline Flat Iron (1") with free heat proof pouch

1,596 Reviews Photo & Video Reviews Post Yours!
Rated the Best Hair Straightener on the market and preferred by top hair stylists around the world, Sedu flat iron straightens, smoothes and tames frizzy or reb...
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$119.99
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Reviews

Based on 1,596 Reviews

Photo & Video Reviews
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  • Chemically Treated Hair (31)
  • Color Treated Hair (41)
  • Curly Hair (112)
  • Dry Hair (45)
  • Fine or Thin Hair (37)
  • Normal Hair (38)
  • Oily Hair (6)
  • Relaxed Hair (22)
  • Synthetic Hair (1)
  • Thick or Coarse Hair (67)
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  • Dark Brown (43)
  • Light Brown (8)
  • Medium Brown (23)
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  • Sherry G.
    Connecticut
    Hair
    Black
    Curly Hair
    Thick or Coarse Hair
    5 Star Rating
    Best Flat Iron Ever!!!!!
    Better than Dominican Blowout!!!! I am Black and Cuban and have always looked for an iron that would get my hair straight!!!! This is It!!!! I Love Folica and I Love Sedu!!!!!
    1 out of 1 shoppers thought this review was helpful.

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    posted Sep 26, 2011
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  • Rosanna
    Hair
    Dark Brown
    Normal Hair
    2 Star Rating
    Not Sure What The Hype Is About??
    I've had this straightener for about a year now, and always thought it just 'did the job'. I dont have extremely curly hair, just a natural wave. Whenever I would straighten my hair it would do the job, but it never looked sleek and shiny. This straightener would leave my hair frizzy and by the end of the day, not very straight. I always thought my hair was just weird until I used my friends straightener (babybliss) and was completely amazed with the results! Sleek, shiny hair- what I never thought I could have because of this horrible straightener. I am upset this straightener did not work for me, but if sleek and shiny is what you are looking for, I would NOT recommend this straightener!
    1 out of 1 shoppers thought this review was helpful.

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    posted Sep 26, 2011
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  • Humera
    Hair
    Dark Brown
    Normal Hair
    5 Star Rating
    Great Product
    I just got this produc n could be happier. Its the best 80 bucks i ever spent!! highly recommend it :).

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    posted Sep 22, 2011
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  • Maria
    Milwaukee, WI
    Hair
    Black
    Dry Hair
    Curly Hair
    Thick or Coarse Hair
    5 Star Rating
    This Flat Iron Has Been Through Everything!
    I first want to start with saying that I got this flat iron when I was 22 years old, I'll be turning 30 in 2 months! I've had it for 8 YEARS!! I am just now looking to get another one because the wire is starting to short when it twists, so the power goes on and off when it is in certian positions. When I noticed it wasn't working I was so sad, and then realized why. I have had this for so long it became part of my life!! It's been all over the country, been with me for all special events, saved me on many a humid day! The thought of another flat iron never crossed my mind. It's like replacing a pet lol. With that being said, this is an amazing product!!!! I am the poster child for tight curly, frizzy, dry, damaged hair. I am mixed black/white if that helps. And this flat iron changed my life. I've tired others that my firends use but none compare. I've had friends use mine and they would say "my hair is too flat" lol! It surprises everyone! When I tell people the name or where I got it, NOBODY has ever heard of it. I pass on the word, but I'm just as happy to keep this as my little secret :)

    I'm going to replace mine due to the shorting out, but I'm getting confused by a lot of the reviews I'm reading. It seems like everyone is having problems with it breaking down within a year or 2. I'm hoping it was just a defective batch because from my experience this flat iron has gone from my college days to now me having a baby (Due in 3 weeks), and I'm going to trust it will last just as long again :)
    5 out of 5 shoppers thought this review was helpful.

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    posted Sep 13, 2011
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  • Coco
    Miami, FL
    Hair
    Light Brown
    Curly Hair
    2 Star Rating
    No , Just No.
    Ok soo,
    This straightener has so much hype about it and I just don't understand. Maybe if your hair is wavy or not that curly this might do a better job on those types of hair. I am Latina and have curls. This flat iron is just horrible .. like really just horrible.
    1.The plates burn your fingers when you try to straighten your hair,
    2. The plates don't GRIP your hair at all to get it straight.
    3. The straighteness in your doesn't last throughout the day.
    4. This straightener makes your hair fluffy and poofy, NOT sleek and straight.
    5. Oh and the plates don't allow you to get to your roots
    Ladies with curls, I'm trying to help you out. Do not buy this its a waste of money. It really does burn your fingers and doesn't grip your hair at all to get it straight. It looks nice in the beginning but it won't even last the day. If your caucasian and your hair is wavy and thin then this is the product for you. This straightening iron was just NOT made for girls with thick or curly to semi curly hair. It just wasn't. Love, Coco.
    Before Photo
    16 out of 31 shoppers thought this review wasn't helpful.

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    posted Sep 13, 2011
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  • Sherrie
    Hair
    Curly Hair
    Thick or Coarse Hair
    4 Star Rating
    Great
    I have had mine for 4 years 3 months and it worked very well until today. It stopped working in the middle of doing my hair. I have thick, wavy hair and it did a great job. I'm ordering another one. Shopping with Folica.com has been a great experience in the past and I hope it hasn't changed. I do wish that companies would make products that really lasted far longer, esp. for the prices we pay.

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    posted Sep 12, 2011
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  • Jalissa
    Northern VA
    Hair
    Dark Brown
    Dry Hair
    Curly Hair
    Thick or Coarse Hair
    Relaxed Hair
    5 Star Rating
    Perfect For Transitioning Or Natural African-american Hair!
    After 4 years of using the Solia 1 1/4" iron, I was ready to give a new product a try. My needs changed as a result of deciding to stop relaxing my hair, and my Solia was a bit worn out. I love the Solia product, but it is much thicker than the Sedu. I knew I wanted to stick with a tourmaline ceramic iron, and was curious about the Sedu after seeing all of its great reviews and high ratings here on Folica. The design of the Sedu allows me to get to the root of my hair, one of the most diffcult parts about straightening African-American hair. I am also impressed with how lightweight the iron is, and it heats up incredibly fast! The first time I used the iron, I was surprised to feel it heating up almost immediately. It heats all the way to the desired temperature in under a minute, even if you set it to the maximum of 410 degrees Fahrenheit. Also, the plates are incredibly smooth--they feel like glass. There is no tugging of the hair as you glide the iron down. It flips my ends nicely if I choose to use the iron that way. As with any iron, if your hair is resistantly curly or kinky, a good blowout is a necessary step to take before picking up the Sedu if you want the best results. And do not skip the heat protectant! I really could not ask for anything more =) If I can get silky straight hair using this tool, so can you! Watch my video for before and after shots and my method!
    11 out of 11 shoppers thought this review was helpful.

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    posted Sep 6, 2011
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  • Tabi
    Hair
    Thick or Coarse Hair
    5 Star Rating
    Great Product For The Price
    i opted for the 1" for lower pricing.......yet the results were amazing.
    any of such items could last very long if used with proper care yet could equally go bad if handled by amateurs.
    i'm very impressed with the results. so far no complains.
    1 out of 1 shoppers thought this review was helpful.

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    posted Aug 27, 2011
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  • Nicole
    2 Star Rating
    It Doesn't Hold Up
    It is nice to have the 2 year warranty because we are now replacing this flat iron for the second time in less than a year. My sister and I use it fairly regularly (though not daily) and we both have thick hair. We were disappointed that this flat iron didn't hold up. We won't be buying one again.
    3 out of 3 shoppers thought this review was helpful.

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    posted Aug 22, 2011
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  • Katie
    1 Star Rating
    Poor Quality + Non Customer-centric, Ineffective, And Inefficient Product Return Process
    Cons: 1. Poor product quality, product lifetime <8 months; 2. Non-customer centric, ineffective, and inefficient Product Return Process; 3. No online return process; 4. No visibility to status of product return/replacement; 5. Customer required to pay shipping to and from, regardless of failure even if reason for failure is product quality or defective unit; 6. Shipped incorrect replacement unit to customer; 7. Failed to acknowledge mistake of shipping incorrect unit, requiring customer to wait longer for replacement unit; 8. Poor customer service, failed to listen to customer's frustrations or help resolve issue. SUMMARY: I will NEVER purchase Sedu or Exceon products in the future. I do NOT recommend Sedu or Exceon products
    3 out of 3 shoppers thought this review was helpful.

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    posted Aug 22, 2011
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